Ahh that forever feared moment of walking up to a door or business and being terrified out of your mind that you will have no idea what to say! This is a common fear that plagues many business owners but the skills of being able to sell/subscribe consumers door by door can very well be the difference between success and failure. Many entrepreneurs and salespeople are scared for the wrong reasons, but here are five-steps to help overcome these fears:
- Be prepared. That probably sounds simple (You probably even said duh) but it is harder than you think. Knowing the material backward and forward so that you’re not left standing there in awkward silence is key. Even if you don’t know the answer, then just politely say, “I would love to get you the answer for that and get back to you” this way your helpfulness reflects the brand you represent.
- Do your homework. Doing basic research on the brand/company you’re approaching is of the utmost importance. If they believe that you know about their company, then they are more likely to listen to what you have to say.
- Timing. Hitting them at the right time is crucial, if they are too busy then they will only brush you aside. Typically between 2:00 pm and 4:00 pm is best for most companies.
- Something in hand. Have some material to show them, this gives them a visual to support what you are saying. Also, make sure there is something that you can leave behind, this gives them something to show to their boss or a reminder at the very least.
- Close strong. Too many conversations don’t have a strong enough closing to seal-the-deal. End with emphasis, and a direction that the consumer can follow. Even if you don’t sign them up or sell the project right there and then, still make them feel like a million bucks. I can’t stress how important this is, leaving on a good note is the difference between a professional salesperson and an amateur.
These five-steps might not be the perfect solution to approaching total strangers, but by following them it should give more confidence in dealing with the situation. Time is an important factor so remain respectful and be patient, good things come in time. Above all else, remain calm and don’t overthink it. It’s not as difficult as everyone makes it sound.