{"id":1146,"date":"2020-06-18T12:59:02","date_gmt":"2020-06-18T12:59:02","guid":{"rendered":"https:\/\/flocksy.com\/blog\/?p=1146"},"modified":"2020-06-18T12:59:28","modified_gmt":"2020-06-18T12:59:28","slug":"hidden-meanings-behind-famous-logos","status":"publish","type":"post","link":"https:\/\/flocksy.com\/blog\/2020\/06\/18\/hidden-meanings-behind-famous-logos\/","title":{"rendered":"Hidden Meanings Behind Famous Logos"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>Many company logos include subtle references to their origins and history.<\/li><li>Clever logos use hidden symbolism and emotional colors to define the brand.<\/li><li>Some logos have kept the same symbolism throughout many iterations. <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ever wondered how your favorite companies got their logos? Clever logo designers spend days or even months on the design. The best logos stick out in people\u2019s memories, yet communicate the personality of the company and what it offers its customers. Sometimes, there are hidden symbols that express a brand\u2019s history and values. Let\u2019s take a look at eight memorable logos with secret messages. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Toblerone<\/strong> <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2020\/06\/Graphic9_JPEG-2.jpg\" alt=\"\" class=\"wp-image-1147\" srcset=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2020\/06\/Graphic9_JPEG-2.jpg 1024w, https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2020\/06\/Graphic9_JPEG-2-300x200.jpg 300w, https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2020\/06\/Graphic9_JPEG-2-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We all associate Switzerland with its glorious mountains, so it makes sense that Toberlone\u2019s logo features a mountain. This famous treat is made in Switzerland. Moreover, Toberlone is made in Bern, whose coat of arms features a bear. If you look closely at the mountain in the Toblerone logo, you can see the outline of a bear. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cisco<\/strong> <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This telecom company features a simple wordmark with nine vertical lines of varying lengths above it. At first glance, the lines seem to represent radio waves, energy levels, or some other symbol of the technology that the company offers. However, the founders say that the lines mirror the structure of the Golden Gate Bridge of San Francisco, where they registered the company. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FedEx<\/strong> <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The FedEx logo features a bold font with contrasting colors to indicate its standout service. However, there\u2019s hidden symbolism in the type: the FedEx font is run together so that an arrow appears between the \u201cE\u201d and the \u201cX.\u201d This symbolizes the speed and efficiency of FedEx\u2019s service. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pinterest<\/strong> <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This social media platform allows users to \u201cpin\u201d images as though they\u2019re building a digital bulletin board or pinboard. The unique shape of the \u201cP\u201d in the logo is modeled after a pushpin, in keeping with the pinboard metaphor. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon<\/strong> <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The curved arrow beneath the wordmark extends from the A to the Z, indicating the large range of products Amazon sells. It also resembles a smile to express the happiness that its customers experience. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Baskin Robbins<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p> Ice cream is fun, and Baskin Robbin\u2019s colorful logo celebrates that. However, there\u2019s also a bit of company history in the logo. The ice cream shop was originally called 31 Flavors, and if you look closely at the \u201cBR\u201d in the logo, you can see that the pink portion of the letters makes up the numerals \u201c31.\u201d <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LG Electronics<\/strong> <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>LG\u2019s logo features a shiny red button with a winking face. If you look closely, you can see that the shape of the face is actually a \u201cG,\u201d and the nose is an \u201cL.\u201d The overall composition of the logo resembles a power button, symbolizing the types of products that LG makes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Goodwill<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Goodwill rebranded a few years ago, and its new logo expresses the career development opportunities that the organization provides. The logo includes half of a smiling face that resembles a \u201cg.\u201d The face logo also appears in the \u201cGoodwill\u201d wordmark.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrapping Up<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2020\/06\/28051cec68b8387fa8b03823018de04ed645_c81e728d9d4c2f636f067f89cc14862c1592234596lDdI3duQHnerVqBbxnCRvVi9dpZpiZek.jpg\" alt=\"\" class=\"wp-image-1152\" srcset=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2020\/06\/28051cec68b8387fa8b03823018de04ed645_c81e728d9d4c2f636f067f89cc14862c1592234596lDdI3duQHnerVqBbxnCRvVi9dpZpiZek.jpg 1024w, https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2020\/06\/28051cec68b8387fa8b03823018de04ed645_c81e728d9d4c2f636f067f89cc14862c1592234596lDdI3duQHnerVqBbxnCRvVi9dpZpiZek-300x200.jpg 300w, https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2020\/06\/28051cec68b8387fa8b03823018de04ed645_c81e728d9d4c2f636f067f89cc14862c1592234596lDdI3duQHnerVqBbxnCRvVi9dpZpiZek-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Logos have a big impact on our lives. When we look at them, we immediately recall our experience with a company and the values they represent. Logos that don\u2019t align with a brand\u2019s personality just aren\u2019t as effective! That\u2019s why this \u201chidden\u201d symbolism is so important: it\u2019s not actually hidden. It\u2019s communicating to us that we should support the brand. And once you see the secret message, it\u2019s hard to un-see it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many company logos include subtle references to their origins and history. Clever logos use hidden symbolism and emotional colors to define the brand. Some logos have kept the same symbolism throughout many iterations. Ever wondered how your favorite companies got their logos? Clever logo designers spend days or even months on the design. The best &hellip; <a href=\"https:\/\/flocksy.com\/blog\/2020\/06\/18\/hidden-meanings-behind-famous-logos\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Hidden Meanings Behind Famous Logos<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":1144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_eb_attr":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"_links":{"self":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/1146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/comments?post=1146"}],"version-history":[{"count":1,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/1146\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/1146\/revisions\/1153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/media\/1144"}],"wp:attachment":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/media?parent=1146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/categories?post=1146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/tags?post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}