{"id":2683,"date":"2022-07-05T23:47:13","date_gmt":"2022-07-06T03:47:13","guid":{"rendered":"https:\/\/flocksy.com\/blog\/?p=2683"},"modified":"2022-07-05T23:47:13","modified_gmt":"2022-07-06T03:47:13","slug":"15-inspiring-brochure-designs-that-stand-out-from-the-crowd","status":"publish","type":"post","link":"https:\/\/flocksy.com\/blog\/2022\/07\/05\/15-inspiring-brochure-designs-that-stand-out-from-the-crowd\/","title":{"rendered":"15 Inspiring Brochure Designs That Stand Out From The Crowd"},"content":{"rendered":"\n
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Brochures are a versatile marketing option for businesses from retailers to museums. A well-designed document shows why a company is special and why prospective customers should spend their money there. <\/p>\n\n\n\n

It\u2019s an instant opportunity to put your best foot forward, snagging readers\u2019 attention and their desire to find what\u2019s missing in their lives, whether it\u2019s a product, a service, or something more intangible, like luxury.<\/p>\n\n\n\n

Keep reading to see 15 brochures that think outside the tri-fold.<\/p>\n\n\n\n

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<\/a>Events<\/h1>\n\n\n\n

1. 1\u20132\u20133\u2013H<\/u><\/a>elsinki ! Design en Seine<\/a><\/u><\/h2>\n\n\n\n

Design Firm: Werklig<\/u><\/a><\/p>\n\n\n\n

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This brochure advertised a pop-up art and architecture event embracing design, with boldly decorated shipping containers installed along the Seine in Paris. <\/p>\n\n\n\n

The colorful shapes are inspired by the marine flags and signals used on the Seine. The design included two waves: one to represent the water of the river, and one to represent the \u201c1, 2, 3\u201d in the event\u2019s title.<\/p>\n\n\n\n

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2. BFD \u201808 Concert<\/a><\/u><\/h2>\n\n\n\n

Designer: Liz Hall<\/u><\/a><\/p>\n\n\n\n

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This document uses a mix of cutouts and lively artwork to create a festive feeling for a 2008 concert. The use of chain link fence, including a jagged line along parts of the brochure, adds an edgy feel. A mix of advertising and copy is presented like posters on the fence.<\/p>\n\n\n\n

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<\/a>Retail Businesses<\/h1>\n\n\n\n

3. Ikea<\/a><\/u><\/h2>\n\n\n\n

Designer: Leonardo Borges<\/u><\/a><\/p>\n\n\n\n

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This mailer design references Swedish furniture superstore Ikea\u2019s iconic in-store displays, using very little text and a 3-D design to help customers imagine how quickly and easily their new furniture can \u201cpop up\u201d in their home. <\/p>\n\n\n\n

The outside evokes flat-pack furniture, for which Ikea is famous, making the mailer instantly recognizable.<\/p>\n\n\n\n

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4. Volkswagen<\/a><\/u><\/h2>\n\n\n\n

Designer: Josiane Marquis<\/u><\/a><\/p>\n\n\n\n

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This brochure for Volkswagen\u2019s line of hybrid cars uses a simple color palette of green and white to highlight the ideas of clean and green. <\/p>\n\n\n\n

Each page is shaped like a simple leaf, an iconic image for all things environmentally friendly. The presentation at an event further uses the theme to make the documents look like sun-drenched leaves.<\/p>\n\n\n\n

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5. Skinny Blonde Baker<\/a><\/u><\/h2>\n\n\n\n

Designer: Nichole Ott<\/u><\/a><\/p>\n\n\n\n

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Designer Nichole Ott used oversized photos of this bakery\u2019s healthier desserts to make readers\u2019 mouths water. Two versions of the bakery\u2019s logo are used throughout to give brand consistency.<\/p>\n\n\n\n

Curvy script fonts evoke the femininity of the baker in the logo, and make use of the bakery\u2019s slogan, \u201cAll Good, No Guilt.\u201d<\/p>\n\n\n\n

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6. Tessuto Fashion<\/a><\/u><\/h2>\n\n\n\n

Designer: Greg Cannon<\/u><\/a><\/p>\n\n\n\n

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The brochure for this menswear retailer in New Jersey uses a unique cutout design to offer customers a peek at the fine fashions available. <\/p>\n\n\n\n

The cutout evokes the square grid shapes used in the brand\u2019s logo as well, lending consistency, while the dark colors give rise to feelings of strength and masculinity.<\/p>\n\n\n\n

<\/div>\n\n\n\n

<\/a>Destinations<\/h1>\n\n\n\n

<\/a>7. Crystal Cave Park<\/h2>\n\n\n\n

Designer: Keith Lowe<\/u><\/a><\/p>\n\n\n\n

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This design uses nostalgic-feeling artwork and bold lines in a unique shape to stand out amid other destination brochures. <\/p>\n\n\n\n

The cream colored paper feels like a well-worn map, reminding visitors of bygone years. The art reflects the natural wonders inside Crystal Cave Park, including glittering crystals and a reflective pool.<\/p>\n\n\n\n

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8. National Museum of Extinct Insects<\/a><\/u><\/h2>\n\n\n\n

Designer: Natalie Perez<\/u><\/a><\/p>\n\n\n\n

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The logo for the National Museum of Extinct Insects looks like a butterfly in a nod to the many butterflies preserved there. <\/p>\n\n\n\n

The brochure, using stark black and white, creates strong imagery while remaining minimalistic. Accent colors remind of the insects\u2019 habitats, with the shades of a cloudless sky, the earth, and \u201cjuicy greenery.\u201d<\/p>\n\n\n\n

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9. Simpson\u2019s Hotel<\/a><\/u><\/h2>\n\n\n\n

Designer: Grieg Anderson<\/u><\/a><\/p>\n\n\n\n

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This document for a luxurious Scottish hotel uses a simple white cover and metallic logo to create a feeling of understated opulence. <\/p>\n\n\n\n

Inside informs guests about the hotel\u2019s large number of amenities and services. A folder is included in the back so hotel staff can put specific information in for clients.<\/p>\n\n\n\n

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<\/a>Services and Features<\/h1>\n\n\n\n

10. Sparkbit Telematics<\/a><\/u><\/h2>\n\n\n\n

Designer: Balsam Studio<\/u><\/a><\/p>\n\n\n\n

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Design firm Balsam Studio employed a consistent motif of wavy lines to represent the data the business analyzes. Custom icons in thin white lines pair with the wave motif. <\/p>\n\n\n\n

They use a bold aquamarine blue throughout to separate blocks of information and present it in a clear, understandable way.<\/p>\n\n\n\n

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11. Nottingham Trent University<\/a><\/u><\/h2>\n\n\n\n

Designer: Andrew Townsend<\/u><\/a><\/p>\n\n\n\n

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Using bright and bold colors contrasted by stark black, the art book for Nottingham Trent University is a compelling piece to entice prospective students. <\/p>\n\n\n\n

The designer used 24 different patterns to create the font used within, highlighting visual interest. The package includes a multicolored sketchbook, stickers, postcards, and a stencil, for a memorable piece of advertising.<\/p>\n\n\n\n

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12. Vulture Labs<\/a><\/u><\/h2>\n\n\n\n

Designer: Jake Brandford<\/u><\/a><\/p>\n\n\n\n

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This brochure for a black-and-white long exposure photography business lets the photos speak for themselves. <\/p>\n\n\n\n

Text is kept to a minimum, and the only colors used are gray, white, black, and sparing yellow contrast text. The unfolding of the brochure slowly reveals the stunning photography.<\/p>\n\n\n\n

<\/div>\n\n\n\n

13. TVNZ 7<\/a><\/u><\/h2>\n\n\n\n

Designer: Thomas Pavitte<\/u><\/a><\/p>\n\n\n\n

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A triangular brochure for a New Zealand TV station folds out into a 7, reminding viewers of the familiar onscreen logo. <\/p>\n\n\n\n

The brochure features the channel\u2019s signature blue and triangular photos of station talent. Copy and programming information are kept brief to fit in the document\u2019s distinctive triangles.<\/p>\n\n\n\n

<\/div>\n\n\n\n

<\/a>Places To Live<\/h1>\n\n\n\n

14. Spencer\u2019s Cr<\/u><\/a>ossing<\/a><\/u><\/h2>\n\n\n\n

Designer: Jennifer Springman<\/u><\/a><\/p>\n\n\n\n

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Brochures for a housing development called Spencer\u2019s Crossing fold into a game to show that the neighborhood is for \u201ckids at heart.\u201d <\/p>\n\n\n\n

The logo design features the words arranged in an arch over stepping stones to evoke the community\u2019s walking trails. <\/p>\n\n\n\n

Photos inside feature youngsters having fun at a pool and in a lush, green yard, to further reinforce the neighborhood as a place for family-friendly leisure.<\/p>\n\n\n\n

<\/div>\n\n\n\n

15. Taj Villas<\/a><\/u><\/h2>\n\n\n\n

Designer: Vicom Group<\/u><\/a><\/p>\n\n\n\n

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This brochure for luxury villas contrasts black-and-white and colorful leaves both in its logo and its opening pages to evoke the climate in India and the high living available. <\/p>\n\n\n\n

The interior contains mainly photographs of the housing, letting the construction speak for itself. A thin sans serif font creates a simple, elegant feel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brochures are a versatile marketing option for businesses from retailers to museums. A well-designed document shows why a company is special and why prospective customers should spend their money there. <\/p>\n","protected":false},"author":37,"featured_media":2709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_eb_attr":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/2683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/comments?post=2683"}],"version-history":[{"count":4,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/2683\/revisions"}],"predecessor-version":[{"id":2712,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/2683\/revisions\/2712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/media\/2709"}],"wp:attachment":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/media?parent=2683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/categories?post=2683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/tags?post=2683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}