{"id":3152,"date":"2024-08-28T13:13:45","date_gmt":"2024-08-28T17:13:45","guid":{"rendered":"https:\/\/flocksy.com\/blog\/?p=3152"},"modified":"2024-09-23T07:17:03","modified_gmt":"2024-09-23T11:17:03","slug":"the-collaborative-journey-why-a-healthy-customer-journey-is-a-team-sport","status":"publish","type":"post","link":"https:\/\/flocksy.com\/blog\/2024\/08\/28\/the-collaborative-journey-why-a-healthy-customer-journey-is-a-team-sport\/","title":{"rendered":"The Collaborative Journey: Why a Healthy Customer Journey is a Team Sport"},"content":{"rendered":"\n
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The first session of the Finch and Flocksy Webinar series, Creativity Meets eCommerce Strategy<\/strong><\/a><\/em>, is complete! With over 90 registrants, we had attendees from across multiple industries and more than ten countries! <\/p>\n\n\n\n

Expert panelists teamed up on August 22nd to tackle one of the most critical aspects of eCommerce growth: collaboration. Speakers like Flocksy CMO, George Ryan<\/a> and Fireside Founder, Drew Himel<\/a> discussed how a well-coordinated team effort can create a seamless, positive customer experience from start to finish.<\/p>\n\n\n\n

\u201cUnderstanding the emotional triggers at each touchpoint can significantly impact consumer behavior,\u201d George said. \u201cWe focus on identifying these triggers and tailoring our messaging and design to connect with the customer on a deeper level, driving more meaningful engagement.\u201d<\/p>\n\n\n\n

Mike Mardis<\/a>, a marketing consultant with Finch<\/a>, moderated the webinar. Discussing various stops on the customer journey, he emphasized the importance of ensuring equal effort in every area.\u00a0<\/p>\n\n\n\n

\u201cAny one of these touchpoints could be the one that\u2019s kicking people out,\u201d Mardis said. \u201cAll of these are very important. In order to make them work, you have to get input from all over your organization.\u201d<\/p>\n\n\n\n

Scott Brandley<\/a>, founder and CEO of Shopper Approved, shared his insights into crafting your company\u2019s customer journey. He said customer retention and loyalty can be the most cost-effective steps, especially compared to acquiring new customers.<\/p>\n\n\n\n

Reviews and social proof, when properly levied by businesses, can be powerful tools to inspire this loyalty. He recommended ensuring that reviews and testimonials are consistent across a business\u2019s web presence. <\/p>\n\n\n\n

\u201cShow your social proof on the website,\u201d he said. \u201cThey say, \u2018I saw it on their review pages, and I\u2019m seeing it again on the website. I\u2019m in the right place.\u2019\u201d<\/p>\n\n\n\n

Himel said his company uses several apps to reward its loyal customers with incentives and bonuses, which leads to customers ultimately spending more money with them.<\/p>\n\n\n\n

\u201cIt\u2019s so expensive to get customers, so taking care of them is a \u2018two birds, one stone\u2019 type of thing. <\/p>\n\n\n\n

Himel recommended eCommerce businesses’ first steps should be to lay a solid foundation across all aspects of their customer journey and in all departments, including sales. The next step, he said, was to find a couple of critical areas to focus on and look for improvements in those areas. <\/p>\n\n\n\n

Sarah Fitzgerald<\/a>, head of marketing at Flocksy, said customers no longer want a strictly transactional experience with brands. They prefer to know they\u2019re spending their money with real people who care about them. <\/p>\n\n\n\n

In response, she has crafted Flocksy\u2019s social media<\/a> to feature more personalized content, including how-to videos from creatives, free resources, and best practices for Flocksy clients, from Flocksy clients.\u00a0<\/p>\n\n\n\n

\u201cWe\u2019re fostering more of a relationship among those we call our Flock,\u201d she said. \u201cIt\u2019s a community of creatives who want to grow together and learn from each other.\u201d <\/p>\n\n\n\n

Key Takeaways:<\/h3>\n\n\n\n