{"id":666,"date":"2019-06-07T13:08:52","date_gmt":"2019-06-07T13:08:52","guid":{"rendered":"https:\/\/flocksy.com\/blog\/?p=666"},"modified":"2022-10-18T17:31:08","modified_gmt":"2022-10-18T21:31:08","slug":"hiring-a-copywriting-team-has-incredible-benefits","status":"publish","type":"post","link":"https:\/\/flocksy.com\/blog\/2019\/06\/07\/hiring-a-copywriting-team-has-incredible-benefits\/","title":{"rendered":"Benefits of Hiring a Copywriting Team"},"content":{"rendered":"\n
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If you\u2019ve read anything about copywriting, whether it was on why you should hire a copywriter or what copywriting is, then it probably goes without saying that you need a copywriting team for your business. And that is true. But more than just a team, you need an excellent team that can help your business with every bit of content your website or blog might need. You\u2019ll even need one for social posts, brochures, etc.<\/span><\/p>\n\n\n\n

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 That\u2019s a lot for one team to handle. How do you find the right people to work on your content, and how can you be sure you\u2019re getting the most bang for your buck?<\/span><\/p>\n\n\n\n

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 In this post, I\u2019d like to talk about what a copywriting team is, what you should expect from a great team, including four examples of good marketing material writing, and how to manage a successful team. I\u2019m sure if you\u2019re still on the fence, they\u2019ll convince you that you need a great team for your business.<\/span><\/p>\n\n\n\n

What is a Copywriting Team?<\/span><\/h2>\n\n\n\n

A copywriting team is a group of individuals who can all work together and with you to create content for your website, blog, social media, ads, banners, and more. They possess the skills and experience to create SEO content that not only attracts readers but also converts, engages, and keeps people browsing your site.<\/span><\/p>\n\n\n\n

Importance of Copywriting in Digital Marketing<\/span><\/h2>\n\n\n\n

You know that copywriting is important, but why is it crucial for marketing, and why can\u2019t you just do it yourself? Here\u2019s why you should strongly consider one for your content.<\/span><\/p>\n\n\n\n

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Increase Your SEO<\/span><\/h3>\n\n\n\n

Long-form, original, and high-quality content is a standard among top-ranking websites. When you work with a good team of copywriters, they\u2019ll meet SEO requirements and look at ranking trends to ensure your page reaches the top of the listings.<\/span><\/p>\n\n\n\n

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Help Visitors Recognize Your Brand<\/span><\/h3>\n\n\n\n

Professional-looking website design isn\u2019t complete without the content to fill it up. When you look at a page that barely has any copy, it almost looks like spam, and it certainly doesn’t look like the company put much time and effort into it.<\/span><\/p>\n\n\n\n

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 You want your site to teach visitors about your brand, give them a sense of your personality, and connect with you personally. Whether your visitors are shopping, looking for helpful information, or looking to establish trust with your brand, high-quality content is how you help them.<\/span><\/p>\n\n\n\n

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Make & Save Money<\/span><\/h3>\n\n\n\n

Evergreen content is a huge aid to your long-term marketing strategy. Potential customer traffic will still be directed to the page long after you\u2019ve posted it, especially if you keep it up to date. What\u2019s more, if that content is truly high-quality, it\u2019ll compel action like sales. Quality content is great for your ROI and pays for itself, often double and triple.<\/span><\/p>\n\n\n\n

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 So, what makes good marketing content? Let\u2019s take a peek.<\/span><\/p>\n\n\n\n

Four Examples of Good Marketing Material:<\/strong><\/h2>\n\n\n\n

One<\/strong>: Newsletters and emails are a foundation of marketing for any business, but they can be a challenge to write. Do you make them fun and have plenty of calls to action? Or do you prefer to have them more business-like and allow them to speak for themselves? Well, copywriters can take the load off your shoulders because they can write it for you and communicate your message to your target audience.<\/p>\n\n\n\n

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Two<\/strong>: Writing a blog post can be even more difficult. You need to consider so many different aspects, such as how to format it or what tone to use. They\u2019re time-consuming, and it\u2019s more than likely that you don\u2019t have the time to put together a blog post with all the necessary research and editing. That\u2019s where a content team becomes your marketing BFF because they can take your links and what you want to say and create a well-written and engaging post. Then all you have to do is add some images and hit publish.<\/p>\n\n\n\n

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Three<\/strong>: Every business uses ads, but how do you write the perfect campaign? An advertisement should make people want to stop and read it, then follow through with the call-to-action. An excellent content team can help you do that! They have the experience and knowledge necessary to get those link clicks and convert text into a sale.<\/p>\n\n\n\n

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Four<\/strong>: Of all the things we talked about above, this is perhaps the most important because it\u2019s where everything begins- web pages. Your marketing efforts won’t pay off if you have good copy everywhere but on your site. That\u2019s why you need someone who can not only write good but fantastic copy, and a good copywriting team can do just that. They can build content for your site that communicates your message, educates customers about a product or service, and engage your visitors.<\/p>\n\n\n\n

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Outsourcing to a Copywriting Service<\/h2>\n\n\n\n

Copywriting, as you can likely now see, is a full-time, ongoing process that your business will need indefinitely. Hiring a professional copywriting service can help you create quality content without going through the long, stressful hiring process. Your copywriting team can handle your copywriting workflow without disrupting your business flow.<\/p>\n\n\n\n

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The copywriters at Flocksy have a great track record for delivering quality content that you can rely on to deliver your message and promote action. Your dedicated project manager oversees each project, and you\u2019ll be able to chat directly with the writer assigned to your project if you have any questions or concerns.<\/p>\n\n\n\n

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Moreover, the brand buckets mean you can attach a style and brand guide once, and our writers will have access to it with every project. Our writers are professional, vetted, and have experience with SEO content marketing, emails, blogs, ads, and everything in between. They\u2019ll send you the files once the project is finished, and if you want to change anything, you\u2019ll have unlimited revisions to get it just right.<\/p>\n\n\n\n

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A quality, comprehensive copywriting service is the most effective way to boost your content output while you continue handling all the other important parts of running a business.<\/p>\n\n\n\n

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But what about hiring a freelance copywriter? There are several pros and cons to each. Let\u2019s discuss those now.<\/p>\n\n\n\n

Is Hiring a Freelance Copywriter Worth It?<\/h2>\n\n\n\n

You’ll have a lot to consider when you\u2019re looking to delegate your content work. As the business owner of a smaller company, the content creation may have fallen on you, and taking up that task is commendable. However, it\u2019s typically best to have a professional writer do the writing. But who do you choose?<\/p>\n\n\n\n

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Should you reach out to a freelancer or contact a copywriting service? There can be pros and cons to either approach. With freelancers, you\u2019ll find them on platforms like Upwork, LinkedIn, and more. There will be writers for every type of content piece, and you\u2019ll be able to see if a person has experience with the content you need.<\/p>\n\n\n\n

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In general, here are the pros and cons of working directly with a freelancer:<\/p>\n\n\n\n

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Pros<\/h3>\n\n\n\n
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