{"id":869,"date":"2020-03-31T12:00:00","date_gmt":"2020-03-31T12:00:00","guid":{"rendered":"https:\/\/flocksy.com\/blog\/?p=869"},"modified":"2020-04-02T21:33:44","modified_gmt":"2020-04-02T21:33:44","slug":"top-logo-stories-the-happiest-logo-on-earth","status":"publish","type":"post","link":"https:\/\/flocksy.com\/blog\/2020\/03\/31\/top-logo-stories-the-happiest-logo-on-earth\/","title":{"rendered":"Top Logo Stories: The Happiest Logo on Earth"},"content":{"rendered":"\n<p>Few logos can put a smile on people\u2019s faces like Disney\u2019s can. Whether it\u2019s nostalgia for adults or excitement for kids, Disney offers\nthe promise of magical entertainment. Its logo is a big part of that, combining a distinctive font with a castle that evokes one of its\nclassic films.\n<\/p>\n\n\n\n<p><strong>The Early Years\n<\/strong><\/p>\n\n\n\n<p>From Steamboat Willie\u2019s debut to the mid-1980s, Disney was fairly minimalist in its branding. The name Disney carried a lot of\nweight, and Steamboat Willie (later Mickey Mouse) was enough to provide brand recognition. A later version featured an animated\nprofile of Mickey to show the company\u2019s innovative approach.\n<\/p>\n\n\n\n<p><strong>The Castle\n<\/strong><\/p>\n\n\n\n<p>In 1985, The Walt Disney Company decided to refine its branding. They introduced the distinctive Disney font and used an iconic image from one of their best known films: the castle from <em>Cinderella<\/em>. The logo was a simple white design on a blue background, and throughout its Disney Renaissance, the castle logo reigned supreme. <\/p>\n\n\n\n<p><strong>The Improved Castle\n<\/strong><\/p>\n\n\n\n<p>In 1995, Disney released Pixar Animation Studios\u2019 new film, <em>Toy Story<\/em>. The CGI film required a new, computer-animated logo, and\nfor years, Disney kept this branding as it transitioned its production from hand-drawn to CGI animation.\n<\/p>\n\n\n\n<p><strong>The Lush Castle\n<\/strong><\/p>\n\n\n\n<p>Over the past few years, Disney has developed its castle logo into more complex and beautiful. Meant to represent the pinnacle of animation, the lush new logo is fully animated. The distinctive font remains the same, and Disney has now cornered the entertainment market with its impressive brand presence. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few logos can put a smile on people\u2019s faces like Disney\u2019s can. Whether it\u2019s nostalgia for adults or excitement for kids, Disney offers the promise of magical entertainment. Its logo is a big part of that, combining a distinctive font with a castle that evokes one of its classic films. The Early Years From Steamboat &hellip; <a href=\"https:\/\/flocksy.com\/blog\/2020\/03\/31\/top-logo-stories-the-happiest-logo-on-earth\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Top Logo Stories: The Happiest Logo on Earth<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_eb_attr":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"_links":{"self":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":2,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":872,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions\/872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}