{"id":873,"date":"2020-04-02T12:00:00","date_gmt":"2020-04-02T12:00:00","guid":{"rendered":"https:\/\/flocksy.com\/blog\/?p=873"},"modified":"2021-10-15T14:23:04","modified_gmt":"2021-10-15T18:23:04","slug":"top-logo-stories-the-curious-case-of-twitter","status":"publish","type":"post","link":"https:\/\/flocksy.com\/blog\/2020\/04\/02\/top-logo-stories-the-curious-case-of-twitter\/","title":{"rendered":"Top Logo Stories: The Curious Case of Twitter"},"content":{"rendered":"\n<p>Of the major social media platforms, few have had the same logo for nearly 10 years. Twitter stands out as a tech giant with a consistent brand. Perhaps that\u2019s because the small blue bird is instantly recognizable, with little to no indication of what company it represents. When you solidify your logo that well, there\u2019s little need to make changes. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Early Version<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"351\" height=\"149\" src=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter1.jpg\" alt=\"\" class=\"wp-image-1990\" srcset=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter1.jpg 351w, https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter1-300x127.jpg 300w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/figure><\/div>\n\n\n\n<p>The company debuted in 2006 as a microblogging platform, \u201ctwtter.\u201d Initially, its logo was a wordmark, and a rather gross one at\nthat. With shades of green and a wet appearance, it was reportedly meant to look fun and youthful, but instead had a distinctively\nearly-00s look \u2014 and not in a good way.\n<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2006: The Pretty Wordmark<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"340\" height=\"115\" src=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter2.jpg\" alt=\"\" class=\"wp-image-1991\" srcset=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter2.jpg 340w, https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter2-300x101.jpg 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/figure><\/div>\n\n\n\n<p>Graphic designer Linda Gavin reportedly had a single day to reinvent the green logo for the official launch of the platform. Gavin created a pleasant blue wordmark in an open, friendly font. The founders loved it and kept it until 2010. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2010: The Twitter Bird<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"325\" height=\"121\" src=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter3.jpg\" alt=\"\" class=\"wp-image-1992\" srcset=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter3.jpg 325w, https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter3-300x112.jpg 300w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><\/figure><\/div>\n\n\n\n<p>In 2010, Twitter decided to develop a mascot. They were already using the term \u201ctweet,\u201d so a bird was a natural choice. The bird is\nmeant to represent both the short \u201cchirps\u201d of information shared on the platform and the flights of conversation among its users. The\nresulting design, nicknamed Larry after the Boston Celtics\u2019 Larry Bird, became an established part of the platform\u2019s logo.\n<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2012: Larry Breaks Free<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flocksy.com\/blog\/wp-content\/uploads\/2021\/10\/twitter4.jpg\" alt=\"\" class=\"wp-image-1993\" width=\"192\" height=\"150\"\/><\/figure><\/div>\n\n\n\n<p>Eventually, Twitter was ready to abandon their name\u2014 at least in their logo. They hired a novice graphic designer, Martin Grasser, to\nreinvent Larry the Bird. Grasser incorporated circles into his initial rendering to represent the democratization of the platform. These\ngave the bird an even, friendly appearance. Larry could now stand alone as a symbol of the platform.\n<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Today<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now, the Twitter Bird is instantly recognizable around the world. As more people interact with the platform on their phones, it\u2019s been\nimportant to create a logo that\u2019s instantly recognizable, no matter how small. Thanks to a bit of nature-inspired whimsy, Twitter has\nbeen able to do just that.\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Of the major social media platforms, few have had the same logo for nearly 10 years. Twitter stands out as a tech giant with a consistent brand. Perhaps that\u2019s because the small blue bird is instantly recognizable, with little to no indication of what company it represents. When you solidify your logo that well, there\u2019s &hellip; <a href=\"https:\/\/flocksy.com\/blog\/2020\/04\/02\/top-logo-stories-the-curious-case-of-twitter\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Top Logo Stories: The Curious Case of Twitter<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_eb_attr":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"_links":{"self":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/comments?post=873"}],"version-history":[{"count":3,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/873\/revisions"}],"predecessor-version":[{"id":1995,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/posts\/873\/revisions\/1995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/media\/874"}],"wp:attachment":[{"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/media?parent=873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/categories?post=873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flocksy.com\/blog\/wp-json\/wp\/v2\/tags?post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}