Flocksy Case Study
How Dr. Steele
Grew Her Online Following By 800% With Flocksy
Dr. Erica Steele LOVES her job. In fact, for her, holistic medicine is more of a passion than a career. Her Holistic Family Practice helps teach people “the power of the body’s ability to heal itself through practical step-by-step guidance,” and her services have been sought after more than ever over the past few years. During our interview, she revealed that after the pandemic, she decided to bring her practice online to help bring advice, care, and services to people all around the world. In order to reach a wider audience, Dr. Steele needed more online content — which is where Flocksy’s team of graphic designers and creatives came in. While she began with only 100 followers on Tik Tok, with Flocksy’s help, she gained over 2,000 in a month. Keep reading to learn how Flocksy has helped Dr. Steele grow her social media following by 800%
About
Dr. Erica Steele
154
Successful Projects
4.98
Average project rating
Video Editing
Most utilized project category
Dr. Erica Steele
Founder of Holistic Family Practice
“I loved Flocksy’s platform. I felt like the platform was so organized. I loved that I could see the projects that were in the queue and the progress that was made on them. I loved the fact that I had a dedicated project manager to be able to check in with. I loved that concept because it felt like I had somebody on my team. In essence, I have like a manager on my team to back me up in case something goes on. It added that extra level of security.”
The
Story
When Dr. Steele began expanding her online presence, she hired two full-time graphic designers to help her create content. Although it was a big expense, she felt it was necessary and worth the investment. Almost right away, though, Dr. Steele noticed that her content was not the caliber she expected it to be, and she felt more stressed than she had before she had hired designers to take on her content creation.
“My graphic designers weren’t hitting deadlines and weren’t organized. They were making mistakes, most were minor, but I paid them a lot of money weekly. I had two full-time designers on my payroll, and I was going through all this stress.”
She tried to find solutions and continue with her designers, but after a year and a half, she needed a different solution — “Finally, I was done. I thought there had to be a service or a tool that is organized, efficient, and can hit a deadline. Something that can get the job done and is more efficient.”
The Challenge:
“Missed Deadlines, Stressed & Aggravation”
Once Dr. Steele realized she needed to find another service to take on her content creation, she turned to Google. The most crucial factor for her then was video editing, as she hoped to grow her Youtube, Instagram, and Tik Tok following. After Googling “video editing companies,” she found a few options, but was most impressed with Flocksy. What stuck out to her about Flocksy was that we offered MORE than just video editing — “I loved the platform, I loved that you had a project manager, I loved that you could see the progress of each project. Not to mention the price was phenomenally less than what I was spending for two full-time graphic designers.”
She was nervous because it was “sight unseen,” and she didn’t know how it would go. She tried it for 30 days, and while she was initially nervous, she has been with the platform ever since.
“I had designer PTSD… You live, and you learn. I went through all of that previously, which helped me to be primed for what I really want and need and have that standard in place. It was a leap of faith.”
The Solution:
“Flocksy Helps Creators Like Me Feel Supported”
When asked how stressed she feels about her content these days, Dr. Steele says she has no more concerns, “The concerns were gone after the first month.” She says she feels incredibly grateful and was ultimately blown away by the quality of the content Flocksy’s designers were able to deliver — “seeing the production after a month, it was amazing. I am still very grateful that this piece of my business has been taken care of and resolved. It fits into my workflow. No big deal, no issues. My one regret is that I didn’t find you guys sooner. That is sincere.”
She explains that while she wasn’t entirely sure what she wanted when she first began her journey and hired her first design team, she knew she didn’t want the stress she had experienced. On top of learning how important a great team of designers can be, Dr. Steele also sees how valuable a quick turnaround time is to keep her social media pages fresh and unique. Now, she is able to churn out content for all of her social media accounts, and says she even feels like she’s “led by Flocksy” instead of the other way around. Her monthly content is created and scheduled in no time, and now she can put her energy where it matters most: her vision and caring for her patients.
“If Flocksy’s goal was to help creators like me have support — they nailed it. It’s exactly what I needed. To someone who is struggling … and wants their brand represented in a way that is cultivated towards them, I’d say to join Flocksy sooner rather than later.”
The Results:
“A Month Of Content In 72 Hours”
Flocksy’s turnaround time has helped Dr. Steele create months of content in a couple of days, allowing her to put her creative energy into doing what she loves — helping people. Not only is she no longer stressed about her content creation, but she’s also saving money with Flocksy.
Now, Dr. Steele feels like Flocksy is “ahead of her” when it comes to completing projects, and she gets excited to fill her queue back up when it’s cleared out each week. With her content created in record time, Dr. Erica Steele has watched her views and follower count skyrocket!
Dr. Erica Steele
Founder of Holistic Family Practice
My YouTube just crossed over 30K views this morning. My TikTok grew from less than 100 followers to now over 2,000 in a month. My Instagram grew 56 new followers, an 800% growth; even my Facebook engagement has grown after one month of using the service!
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