Paul Rabic has had an incredible journey from personal trainer to Olympic athlete. He loved sports growing up and always found himself part of a team, but as an adult he started his career in the business world. When a friend offered him the chance to coach clients at a gym in NYC as a personal trainer, he quickly pivoted. He soon began personal training full time and hasn’t looked back since. Now, he is launching his own personal training app while simultaneously training for the Olympics. Despite his busy schedule, he was able to launch his app on time thanks to the help of several Flocksy designers and creatives. Read on to hear all about how Paul found the balance he needed to run his business with Flocksy.
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Founder of PR Performance
“The biggest surprise was the quick turnaround on projects. I was like, oh my gosh, I actually can’t come up with ideas fast enough… I’d tell [new clients] that their only regret will be not starting sooner and coming prepared with many ideas, because [Flocksy] will make them all come to life.”
He went from training clients at the gym during the day, to training for the Olympics at night. Not only that, but he was also back and forth between bobsledding events around the world, as well as participating in the CrossFit open and other competitions. He needed help to create content for his new app and site but struggled to find a marketing team to get it done.
Between the gym, travel, and the Olympics — Paul simply didn’t have the time to promote his own business. He needed a marketing team, but the monthly prices he saw online were too expensive and he didn’t have the time to sort through marketplace options like Fiverr. Luckily, Flocksy arrived at the perfect time to help him create the content he needed, without breaking the bank.
According to Paul, “In the world of fitness, your social media is almost a resume. It really does allow a client, a potential client, to get a feel for you as a person, as a coach, as a brand.” So, in order for Paul to put his best foot forward, he needed high quality content. Not only did he need to make sure his content was professional, but he also needed a wide variety of material — educational, entertaining, motivational, inspiring, and content that told his story. “There’s so many different types of content that you need to put out as a professional fitness coach. I feel like I’m pretty creative in the sense of making reels, but as far as really professional slideshows or PDFs, I don’t have the time to go into Canva and do that. So having Flocksy was very, very beneficial in that sense.”
“I use Flocksy the most for professional marketing material… I was like, I’m going to use Flocksy to create very professional and appealing marketing material to advertise my app and to advertise my personal training services… it’s just clean, it’s organized, straight to the point and it’s high-quality content that’s needed in this day and age.”
Everything from the color scheme to proportions, from fonts to bolding certain words that I wouldn’t think to make stand out, but you guys, as the professionals, you really made it just look perfect.” Not only was our creative team able to provide Paul with the tools and content he needed to successfully launch his app on Instagram and other social media platforms, but he also received an amazing animated video for his site! When describing the animated video he received he said, “that was something that I had no experience with and probably would have never gotten around to making, but you guys were able to make that happen very fast. It’s very impressive.”
Founder of PR Performance
I would say that your only regret would be not starting sooner and to come prepared with a lot of ideas, because they will make them all come to life.”
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