Our workConsumer & retail

Stanley, at retail-shelf speed.

Client
Stanley
Industry
Drinkware / CPG
Location
Global
Team
Ecommerce & Amazon marketing team
Scope
Infographics · Amazon A+ Content · Product Comparison Graphics

Stanley is one of the most recognizable drinkware brands in the world - a 110+ year-old CPG name shipping product across DTC, Amazon and global retail. Their ecommerce team needed conversion-grade infographics and Amazon A+ content produced at the pace of a product calendar, not an agency calendar.

Flocksy became the always-on creative bench behind those launches - a dedicated team on the 8-hour-per-day plan, delivering more than 250 hours of on-brand ecommerce creative across the Stanley catalog.

The numbers

What Stanley moved.

Sourced from Stanley's reported outcomes with Flocksy - nothing rounded up.

250+
hours of creative delivered on the Stanley account
8 hrs/day
dedicated team plan - Flocksy's full-time equivalent
One bench
same dedicated team across every brief
01 · The challenge

Global brand, local pressure.

Retail and Amazon don't wait for a design queue.

  1. 01
    Conversion-grade infographics and A+ modules needed on the same cadence as new product drops and listing updates.
  2. 02
    Comparison graphics that hold up next to Fortune 500 competitor listings on Amazon.
  3. 03
    Per-asset agency pricing and rotating freelancers couldn't hold a consistent brand system across the catalog.

Stanley needed on-brand ecommerce creative on a product-launch calendar, not an agency calendar.

02 · The Flocksy solution

One dedicated team. Every market.

A design subscription with a dedicated creative team - unlimited requests, flat monthly fee, banked hours that roll over. No rotating cast of freelancers, no agency retainer.

A dedicated Flocksy team took over the infographic and A+ content pipeline as one always-on creative bench on the 8-hour-per-day plan:

  • 01AMZ Evergreen Infographics - full evergreen infographic set for Amazon listings, built to module specs.
  • 02Steel Cooler Comparison Infographics - comparison set benchmarking the Stanley steel cooler line against category competitors.
  • 03Layouts built to Amazon module specs and Stanley's brand system - no back-and-forth on grid, type, or color.
  • 04Same dedicated team across every brief - no ramp-up tax, no vendor drift between projects.

Every minute is tracked in the platform and reported back - nothing rounded, nothing hidden.

The work

Shipped for Stanley.

A selection of real assets produced by the dedicated Flocksy team on this account.

Stanley AMZ Evergreen infographic - Flocksy
Stanley AMZ Evergreen infographic - Flocksy
Stanley AMZ Evergreen infographic - Flocksy
Stanley AMZ Evergreen infographic - Flocksy
Stanley Steel Cooler comparison infographic - Flocksy
Stanley Steel Cooler comparison infographic - Flocksy
03 · Results that matter

What actually changed.

250+ hours delivered

A quarter of a thousand hours of on-brand ecommerce creative - infographics, A+ modules, comparison graphics - logged in the Flocksy platform against the Stanley account.

A full-time creative bench

Stanley runs on the 8-hour-per-day plan - a dedicated block of creative time every business day, sized to keep up with a retail product calendar.

One brand system, held across the catalog

The same dedicated Flocksy team on every brief, so every Amazon listing reads as the same Stanley - consistent grid, type, and color.

04 · What Stanley gained

Beyond the numbers.

01
Speed without shortcuts

Human designers doing the actual creative work - AI just clears the busywork around them (references, versioning, project ops), never the design itself.

02
A production line, not a queue

Infographic and A+ content shipped on the ecommerce team's calendar, not the agency's.

03
One tracked, flat monthly rate

Every hour logged in the Flocksy platform. No per-listing quotes, no scope-creep invoicing.

Your turn

Same subscription. Your brand.

One dedicated creative team, unlimited design requests, banked hours that roll over, cancel anytime. Flat monthly fee - a fraction of an in-house hire or agency retainer.

Segment
Consumer & retail

Small in-house teams shipping retail-ready visuals at bigger-brand quality.