fittly, relaunched with confidence.
As fittly geared up for a brand relaunch, they needed to rebuild momentum after pandemic-related setbacks. Their two-person leadership team had ambitious plans, but not enough hours to produce content for social, email, and explainer videos themselves.
CMO Crystal Robinson-Carroll needed a creative partner who could handle everything from animated explainers to brand-aligned social assets, without requiring micro-management or separate vendors for each task.
What fittly moved.
Sourced from fittly's reported outcomes with Flocksy - nothing rounded up.
Global brand, local pressure.
A two-person leadership team relaunching a fitness-tech brand can't afford to become the bottleneck.
- 01No time to learn animation software or build social content from scratch.
- 02Needed motion, graphics, and copy from a single partner - not stitched vendors.
- 03A relaunch timeline that demanded assets in days, not weeks.
"Between pitching to gyms and managing partners, I didn't have the time to learn animation software or develop social content from scratch." Fittly needed full-service creative support, fast.
One dedicated team. Every market.
A design subscription with a dedicated creative team - unlimited requests, flat monthly fee, banked hours that roll over. No rotating cast of freelancers, no agency retainer.
Flocksy delivered a full creative suite that powered fittly's relaunch campaign. Crystal used AI Assist to rapidly create briefs for projects and Brand Profiles to ensure consistency across every asset. Key projects included:
- 01Animated video explainers for gym owners and fitness professionals.
- 02Instagram & Facebook ad campaigns.
- 03Blog-ready social copy and matching visuals.
- 04A universal explainer video for onboarding.
Crystal also benefited from Flocksy's category-spanning capabilities - seamlessly shifting between graphics, motion, and copy within the same campaign.
Shipped for fittly.
A selection of real assets produced by the dedicated Flocksy team on this account.
What actually changed.
Crystal coordinated a multi-channel push using assets created in days, not weeks - helping fittly reclaim space in the fitness tech market.
With Flocksy's team handling execution, Crystal focused on high-impact growth and partner development.
Her most-used asset? A stunning animated overview of the fittly app she can send instead of recording demos.
“Flocksy is a no-brainer. If you've got the budget, and it's not even large, you'll get value hand over fist. It's remarkable.”
Creative excellence, delivered on time.
Reactions from fittly's internal teams, project by project. Verbatim.
“Flocksy delivered cleverly edited, clear videos that tell our story in such a digestible way - I'm endlessly thankful.”
“Flocksy gave me an entire creative arsenal to support our relaunch. I had animated videos, formatted deliverables, and a consistent voice across everything. It was exciting and efficient.”
Same faces. Every brief.
With Flocksy, fittly works with the same dedicated creatives from day one - never a rotating cast of freelancers, never a briefing tax on new hires.
More work like fittly.
Same subscription. Your brand.
One dedicated creative team, unlimited design requests, banked hours that roll over, cancel at cycle end. Flat monthly fee - a fraction of an in-house hire or agency retainer.
Growth teams who needed campaign velocity, not another hire.
More outcomes worth reading.
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