Dale Roberts, on his second YouTube channel - and Flocksy came with him.
Dale Roberts publishes books, runs YouTube, hosts a podcast, and teaches self-publishing. His first channel took off in 2021 and passed 87,000 subscribers. His second - Self Publishing with Dale Roberts - grew from 808 followers to over 7,200 with Flocksy handling thumbnails, book covers, and edits.
When Dale parted ways with the co-founder of that first channel, "custody" of the Flocksy account was part of the deal. "He got to keep all the other assets. I said, I want Flocksy to come with me."
What Self Publishing with Dale Roberts moved.
Sourced from Self Publishing with Dale Roberts's reported outcomes with Flocksy - nothing rounded up.
Global brand, local pressure.
"I can't do video editing anymore."
- 01Two YouTube channels, growing fast, and one founder trying to edit them both.
- 02"Okay-ish" self-made thumbnails on a platform where thumbnail quality is the algorithm.
- 03Every hour on production is an hour not spent on books, seminars, or Kickstarter.
"I looked at my partner and said, 'Look, man, I can't do video editing anymore. We have to find something.' That's when we stumbled on Flocksy."
One dedicated team. Every market.
A design subscription with a dedicated creative team - unlimited requests, flat monthly fee, banked hours that roll over. No rotating cast of freelancers, no agency retainer.
Dale found Flocksy through an ad while shopping for a video editor. "Normally I'm kind of a rebel… but I clicked on it and saw Flocksy did thumbnails, video editing, blog writing, and manuscript editing. I was like, yeah, we're going with Flocksy." A week and a half in he upgraded.
- 01YouTube thumbnails that actually earn the click on a thumbnail-driven platform.
- 02Video editing for two channels running in parallel.
- 03Book covers and Kickstarter graphics for his self-publishing catalog.
- 04Blog articles and manuscript editing bundled into the same subscription.
"John gets me. We've been working with each other for like two years, and I can give him the shortest briefs but it'll come back like he read my mind."
Shipped for Self Publishing with Dale Roberts.
A selection of real assets produced by the dedicated Flocksy team on this account.
What actually changed.
"I started using Flocksy on February 19th of 2021. My main channel had about 45,932 subscribers - now it's north of 87,000. And I'd like to blame you guys to a certain extent."
When Dale exited his first channel, Flocksy was the one asset he negotiated to take with him. "I can't live without Flocksy at this point. There's never going to be an instance where I'm going to get rid of it."
"I never thought Flocksy could have transformed my business so quickly… Now I'm not afraid to say, 'Here's my price.'"
Beyond the numbers.
"Flocksy affords me more time to do things I enjoy - drafting another video, writing another post, putting together a Kickstarter - not worrying about the graphics."
"I can do thumbnails okay-ish - but if you get someone with an eye for graphic design, the thumbnails are phenomenal."
The two-year working relationship with John is the reason the Flocksy account travels with him.
“I can't live without Flocksy at this point. There's never going to be an instance where I'm going to get rid of it.”
Same faces. Every brief.
With Flocksy, Self Publishing with Dale Roberts works with the same dedicated creatives from day one - never a rotating cast of freelancers, never a briefing tax on new hires.
More work like Self Publishing with Dale Roberts.
Same subscription. Your brand.
One dedicated creative team, unlimited design requests, banked hours that roll over, cancel at cycle end. Flat monthly fee - a fraction of an in-house hire or agency retainer.
Founders who reclaimed the hours they were spending on production.
More outcomes worth reading.
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