Juliana Chauncey, still posting from the trail.
Juliana thru-hiked the Pacific Crest Trail from Mexico to Canada, then the Appalachian Trail from Georgia to Maine - 2,200 miles that "far exceeded her expectations." She turned it into a book (Hiking From Home) and now co-hosts Backpacker Radio, a podcast by The Trek for long-distance hikers, by long-distance hikers.
The problem: she's off-grid for weeks at a time, packing as light as 8 pounds. No Illustrator. No InDesign. No time to promote a book she's proud of but hates hyping. Flocksy became the studio she carried in her pocket.
What The Trek - Backpacker Radio moved.
Sourced from The Trek - Backpacker Radio's reported outcomes with Flocksy - nothing rounded up.
Global brand, local pressure.
"You're not really around cell reception on the Appalachian Trail."
- 01Zero cell service for a week at a time on remote trail sections.
- 02Ultralight packing - no laptop, no design software, phone-only workflow.
- 03Staggered posts and pre-scheduled content that had to hold together across gaps.
- 04Book promotion she was proud of but hated doing herself.
"There was a lot of drafting stuff, saving it, having a folder for captions, having a folder for photos, and pre-uploading the videos… just a lot of prepping around what's gonna happen with that lack of reception and the stagger."
One dedicated team. Every market.
A design subscription with a dedicated creative team - unlimited requests, flat monthly fee, banked hours that roll over. No rotating cast of freelancers, no agency retainer.
Juliana loads projects into Flocksy a week or two ahead of the trail. Her dedicated team picks up book reviews, podcast promos, and Reels-ready graphics and ships them back on a predictable rhythm - so posts still land while she's off-grid.
- 01Instagram Ads and social graphics for Backpacker Radio episode drops.
- 025-star book reviews from Hiking From Home turned into shareable social posts.
- 03Illustrator / InDesign work she can't run from a phone in the woods.
- 04A pre-loaded content pipeline that runs a week or two ahead of every trail section.
"There's a pipeline that it follows, and so I can add things as I go. It all kind of fits into a nice rhythm - especially when content is being made a week or two in advance."
Shipped for The Trek - Backpacker Radio.
A selection of real assets produced by the dedicated Flocksy team on this account.
What actually changed.
Not one project below five stars - including work delivered while Juliana was days from the nearest cell tower.
"To be able to just pass all that stuff off to someone and have them send it back and it looks good, the colors are right, the sizing is right, they all kind of flow in a certain pattern - it just makes it so easy."
"I needed an extra explanation of what you guys do because it felt almost too good to be true. All the different listed out things… branding, web design, video editing, logos, illustrations, animations. All at a flat monthly rate."
Beyond the numbers.
Every extra pound matters on trail. Flocksy runs Illustrator, InDesign, and video for her from base camp.
Content queued weeks ahead means the brand keeps posting even when Juliana can't.
"Promoting myself, as counterproductive as this seems, is not something that I like." Flocksy does it for her.
“It felt almost too good to be true. Luckily for me - it wasn't. I got the tasks done I'd been putting off, and ended up with WAY more content than I ever could have imagined.”
Same faces. Every brief.
With Flocksy, The Trek - Backpacker Radio works with the same dedicated creatives from day one - never a rotating cast of freelancers, never a briefing tax on new hires.
More work like The Trek - Backpacker Radio.
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One dedicated creative team, unlimited design requests, banked hours that roll over, cancel at cycle end. Flat monthly fee - a fraction of an in-house hire or agency retainer.
Founders who reclaimed the hours they were spending on production.
More outcomes worth reading.
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