Our workFounders & creators

Paul Rabic, launching an app between Olympic training blocks.

Client
PR Performance
Industry
Fitness coaching & training app
Location
United States · training globally
Team
Paul Rabic · Founder, PR Performance
Scope
Custom Illustrations · Graphic Design · Motion Graphics · Copywriting

In 2022, Paul joined the U.S. National Bobsledding team. His days became split between coaching clients in the gym, training for the Olympics at night, and flying between bobsled events and CrossFit competitions.

In the middle of all of it, he needed to launch a training app and marketing site. He had ideas. He didn't have time, design software, or a marketing team. Flocksy became the launch team.

The numbers

What PR Performance moved.

Sourced from PR Performance's reported outcomes with Flocksy - nothing rounded up.

Custom Illustrations
most utilized category
40%
faster turnarounds than DIY in Canva
01 · The challenge

Global brand, local pressure.

"The biggest obstacle Flocksy helped with was time."

  1. 01
    Full training + coaching schedule with zero design bandwidth left over.
  2. 02
    A new training app that needed carousels, previews, promo videos, and a site.
  3. 03
    Content across formats - educational, motivational, story-driven - required to sell coaching credibly.

"There were definitely professional marketing materials I could've used and needed to make. I just didn't have the time - or honestly, the creative capabilities."

02 · The Flocksy solution

One dedicated team. Every market.

A design subscription with a dedicated creative team - unlimited requests, flat monthly fee, banked hours that roll over. No rotating cast of freelancers, no agency retainer.

Paul's dedicated team turned rough ideas into launch-ready assets: app-preview carousels, animated videos for the site, illustrations, and social-first graphics. The turnaround was fast enough that he couldn't submit briefs quickly enough to keep up.

  • 01App sneak-peek carousels - full feature previews with copy, color, and typography.
  • 02Custom illustrations for coaching content and social posts.
  • 03Animated explainer video for the PR Performance site.
  • 04Professional slideshows and PDFs that Canva couldn't reasonably replace.

"The biggest surprise was the quick turnaround. I was like, oh my gosh, I actually can't come up with ideas fast enough."

The work

Shipped for PR Performance.

A selection of real assets produced by the dedicated Flocksy team on this account.

PR Performance app preview carousel - Flocksy
PR Performance social illustration - Flocksy
PR Performance coaching graphic - Flocksy
Animated explainer for PR Performance site - Flocksy
03 · Results that matter

What actually changed.

Five-star feedback across every project

Not a single project below five stars - while Paul was training for the Olympics.

App launched on Instagram with pro-grade assets

"I asked for a carousel sneak-peek of my training app with descriptions for all the different features. When they came back with it, I was like - wow, this looks better than I imagined."

Animated site video he'd never have made otherwise

"That was something I had no experience with and probably would have never gotten around to making. But you guys were able to make that happen very fast."

04 · What PR Performance gained

Beyond the numbers.

01
A marketing team he doesn't have to interview

No hiring, no freelancer roulette - a single subscription covers illustration, design, motion, and copy.

02
Every content type a coach needs

Educational, entertaining, motivational, and story-driven - all shipped by the same team, on-brand.

03
Speed he can't out-brief

Turnarounds fast enough that the constraint moved from production to ideation.

In their own words
Your only regret will be not starting sooner and coming prepared with a lot of ideas - because they will make them all come to life.
Paul Rabic · Founder, PR Performance
06 · The team

Same faces. Every brief.

With Flocksy, PR Performance works with the same dedicated creatives from day one - never a rotating cast of freelancers, never a briefing tax on new hires.

Sofia
Illustrator
Miranda
Illustrator
Andres
Graphic Designer
Mauro
Graphic Designer
Paulina
Graphic Designer
Your turn

Same subscription. Your brand.

One dedicated creative team, unlimited design requests, banked hours that roll over, cancel at cycle end. Flat monthly fee - a fraction of an in-house hire or agency retainer.

Segment
Founders & creators

Founders who reclaimed the hours they were spending on production.