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Scope of services · Included on 8+ Daily Hour plans

Your Creative Director turns goals into clear direction.

Your Creative Director helps turn your business goals into a clear creative approach. They work with your Production Coordinator and Art Director to keep the work aligned with your brand, audience and priorities.

Your business priorities shape the creative work.

Your brand comes first.

Reviews your brand materials, business goals and upcoming creative needs so direction fits your audience and priorities.

Important campaigns get a clear concept.

Helps shape concepts and creative direction for important campaigns and projects.

Briefs are clearer before production.

Clarifies creative briefs before work begins and identifies missing information.

Key checkpoints get actionable feedback.

Reviews selected concepts and key deliverables at agreed checkpoints, with clear feedback the creatives can use.

You can talk through creative decisions.

Joins agreed client discussions when creative guidance is needed.

Changes are coordinated, not promised.

Flags changes in direction or scope to the Production Coordinator so the team can assess their effect on timelines and available hours.

Each role has a clear focus.

Creative Director

Focuses on the overall creative approach: what the work should communicate and how it supports your business goals.

Art Director

Guides visual execution and gives the creative team detailed design feedback.

Production Coordinator

Manages scheduling, assignments, project progress and delivery communication.

The Creative Director and Art Director align feedback before it reaches production, so your creatives have one clear direction to follow.

You agree on involvement and scope.

Services are provided within agreed scope, availability and allocated hours. Involvement is prioritized around project complexity and your needs, not every meeting or deliverable. Routine work moves forward through the established production process. Hands-on design or production is included only when separately agreed. The Creative Director does not independently commit to extra work, delivery dates or results on behalf of Flocksy.

Your questions, answered.

Which plans include a Creative Director?

A Creative Director is included on 8+ Daily Hour plans, alongside your Art Director and Production Coordinator.

Will they attend every meeting and review every deliverable?

No. Involvement is prioritized around project complexity and client needs, within agreed scope, availability and allocated hours. Selected concepts and key deliverables are reviewed at agreed checkpoints. Routine work can move forward through the established production process.

How do the directors keep feedback aligned?

The Creative Director and Art Director align their feedback before it reaches the production team, avoiding conflicting instructions.

Is hands-on design included in this role?

Hands-on design or production work is included only when separately agreed. The Creative Director does not independently commit to additional work, delivery dates or results on behalf of Flocksy.