How it works · Art Director · Included on 6+ Daily Hour plans

The Art Director shaping every project.

A working senior Art Director who sets the visual bar, works with your designer on every deliverable, owns your brand system inside Flocksy, and gives the creatives on your account senior feedback week to week - so the work stays on-brand as it scales. Included on 6+ Daily Hour plans.

What your Art Director actually does

Senior direction, applied upstream.

Six real jobs your Art Director is doing inside your Flocksy account this week - not a vague "creative oversight" tagline.

1

Shapes every deliverable before it reaches you

Nothing gets marked "ready for review" until your Art Director has worked through composition, hierarchy, type, color and brand fit with the designer. You see a sharper first draft, not a rough one.

2

Builds and owns your brand system inside Flocksy

Your Art Director digests your brand - logos, type, color, tone, past work - and turns it into a working reference the whole team designs against. New assets look like they belong to your brand, not a template.

3

Frames the brief before work starts

When something in a request is unclear, your Art Director comments directly on the project and translates your intent into direction the team can execute: reference, tone, format, do's and don'ts.

4

Works alongside the creatives on your account

Designers, motion editors, illustrators and copywriter support get direct feedback from a senior every week. They get more fluent in your brand as they go - feedback compounds instead of being repeated.

5

Protects your hours on every project

Art Directors see the full time-tracking timeline on every project, so a deliverable trending long gets caught early instead of quietly eating a week of your plan. Unused hours still roll over for 30 days.

6

Keeps a month of work looking like one studio

A month of ads, decks, landing pages and social posts feel like they came from one place. Your Art Director is the reason the visual system holds together as volume goes up.

Where your Art Director shows up

In the workflow, not just on the org chart.

Kickoff

Builds your brand reference

Day one, your Art Director translates your brand - logos, type, color, tone, past work - into a working reference inside Flocksy. That's what every designer on your account builds against.

Brief

Frames the project

Your Art Director helps translate the request into direction the team can execute. Fewer trips back to "what did you actually mean?".

Make

Works with the designer on the draft

Your Art Director partners with the assigned designer on composition, hierarchy, type and brand fit - not a rubber stamp at the end, but hands on the draft while it's being built.

Feedback

Folds your notes back in

Revisions don't get lost. Your Art Director updates the reference so the same feedback doesn't have to be given twice - the team gets better at your brand every week.

Why it matters

A senior creative on every project - so a month of work looks like one studio.

Senior eyes on every deliverable

A working Art Director shapes composition, hierarchy, type and brand fit alongside your designer - so first drafts arrive sharper.

A brand system that lives inside Flocksy

Your logos, type, color, tone and past work turn into a working reference the whole team designs against.

Briefs framed before work starts

Your Art Director translates intent into direction the team can execute - reference, tone, format, do's and don'ts.

Feedback that compounds

Notes get folded into the reference so the team gets more fluent in your brand every week.

Consistency across a month of work

Ads, decks, landing pages and social posts feel like one studio made them.

Straight answers

Art Director FAQ

Which plans include an Art Director?+
An Art Director is included on 6+ Daily Hour plans. Smaller plans still get a Production Coordinator (from 4+ Daily Hour plans) and your dedicated creative team, but the senior Art Director role is reserved for accounts running 6 or more Daily Hours.
How is the Art Director different from the designers on my account?+
Designers execute the work. Your Art Director sets the visual bar, works with them on every deliverable, owns your brand system, and gives senior feedback week to week. Think of them as the senior creative running the account, not another pair of hands on a specific asset.
Do I talk to the Art Director directly?+
Yes. Your Art Director reviews the work and comments inside your projects. Team direction happens in a separate thread so your project view stays about the work - not the sausage-making.
What if I already have a strong in-house Art Director?+
Your Flocksy Art Director is happy to act as an executor of your direction rather than the creative lead - the brand system inside Flocksy stays yours. Many customers already run their own creative team and use Flocksy for production capacity.
How does the Art Director keep a month of work looking consistent?+
By owning the reference and reviewing every deliverable against it. The brand system inside Flocksy is the single source of truth - every designer on your account builds against it, and every asset is checked against it before it ships to you.

Senior direction on every project.

See the difference an Art Director makes on your actual brand.

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