
Thonest turns your revenue history into a verified, shareable timeline. We spent an afternoon on the live site, connected nothing, read everything, and wrote this review from scratch.

What Thonest is
Thonest is for any business with recurring revenue in Stripe, Paddle or Lemon Squeezy: SaaS, subscriptions, retainers, memberships. You connect your billing account read only, and the product rebuilds twelve months of history for you. Then you add the handful of sentences that explain the shape of it, and each one arrives with the numbers from its own date already attached.
The pitch is a single line on the homepage: build your revenue timeline. Nothing is public until you publish it, and the page is yours to keep.
How it works
1. Connect once. The connection is read only and takes about a minute. What comes back is every month the billing account can explain. On the sample company the site publishes, that is $3.1K then and $10K now across twelve months and 212 paying customers. Solid bars are measured, faded bars are rebuilt from history, and hovering a month gives the exact figure.
2. Add what happened. This is the only part you type. A launch, a pricing change, a new hire, a change of audience. On the worked example the founder typed five sentences, and each one is shown with MRR and customer count on the day, then what happened 30 days later, 90 days later, six months later and today. "Raised pricing from $29 to $49 for new customers" sits next to $3.9K then, $4.4K after 30 days, $5.5K after 90.

3. Milestones find themselves. A detector reads the history and dates the moments nobody remembers to log: first $5K, revenue doubled, first $10K, longest run of growth, and the two most people would leave out, the lowest month and the point where growth turned. You choose which ones appear on your page.
4. Publish or embed. The result is a page you can send to a customer, an investor or a hire, or one line of code that puts the same timeline on your own about page and keeps it current as the revenue moves. Light and dark follow the reader's setting. No screenshots to redo every quarter.
The measurement rules are published before you connect
The part we liked most is a page called How we count MRR, and the fact that it exists at all. Every company on the platform is measured by one versioned definition, thonest.mrr.v1, and the rules are plain:
- Active and past due subscriptions count. Trials do not, because a trial has produced no revenue.
- Annual plans are spread across twelve months rather than counted at renewal, so one big deal cannot spike the chart.
- Discounts and coupons are applied. Tax is excluded.
- One off charges are excluded, because the recurring part is the whole point.
- Accounts billing in more than one currency are refused rather than converted at a rate chosen after the fact.
- The definition is versioned, so a number settles under the rules that were live when it was recorded.
Refusing a customer's account rather than fudging a currency conversion is the kind of restraint most dashboards do not show.
What "verified" actually means here
Two claims, and Thonest keeps them separate. Verified by the billing provider means the revenue was read from a read only connection and counted the same way as everyone else's. Recorded on Thonest means the history of each entry is preserved, so a later edit cannot quietly rewrite what was first published.
The site is also careful about causation. It shows the numbers before and after an event and says outright that it does not claim the event caused the change, because plenty else was happening at the same time. You get the real trajectory around a real decision and your own judgement about it.
Pros
- It builds itself. Twelve months of history and the milestones inside it appear without you filling in a form.
- Numbers are read from your billing account rather than typed, which is the difference between a claim and a record.
- Context beats a chart. A line going up says a company grew, and the annotated version says why anyone did anything.
- The measurement rules are public, versioned and written in normal English before you connect.
- The embed keeps a founder's about page honest without any manual updating.
- Reading is free and open. You do not need an account to look at the worked example or a published company.
Cons
- It only understands recurring revenue in Stripe, Paddle or Lemon Squeezy. Invoiced, in person or marketplace revenue is out of scope.
- Mixed currency accounts are refused rather than handled, which is principled and still a wall if that is your setup.
- History starts where the billing account starts. Anything earlier happened, but it cannot be dated.
- The public directory is still thin, so the network effect of browsing other companies is mostly ahead of it.
- Publishing revenue is a strategic decision that not every business wants to make, and the tool cannot make it for you.
Who it is for
Founders who already talk about their numbers in public, and the ones who would like to but do not want to maintain a spreadsheet screenshot forever. It is also quietly useful in a fundraise or a hiring conversation, where "here is the year, here is what we did, here is what happened next" lands harder than a deck slide. If your revenue is not recurring, or you have no intention of showing it to anyone, this is not your tool.
Summary
Thonest is a small idea done carefully: your growth is already in your billing account, so stop retyping it and start explaining it. The measurement rules are stricter than they need to be, the product refuses to overclaim on causation, and the finished page is genuinely worth sending to someone. If you run a subscription business and you say anything in public about how it is going, this is the cheapest way to make that checkable. Worth ten minutes.
From the studio
Want this done for you?
One dedicated team. 140+ creative services. Real humans doing the work.