Flocksy

Flocksy Case Study

Building Momentum for Racial Justice:

Building Momentum
for Racial Justice:

How Color of Change Used Flocksy 
to Mobilize Millions

Overview

Color of Change, the nation’s largest online racial justice organization, mobilizes millions to demand social, political, and economic justice. As a fast-acting nonprofit, they needed a creative solution that could match the urgency of their mission without compromising quality or message.

With Flocksy, Color of Change gained a reliable creative extension of their internal team, enabling them to move from campaign idea to impactful assets in hours, not weeks.

Industry

Nonprofit / Social Impact Advocacy

Location:

United States

Project Types

Copywriting

Graphic Design

Custom Illustrations

2x

Output vs.
Freelancers

40%

Creative Cost
Savings

30-40%

Faster
Rebuilds

100%

Visual Consistency
Delivered

Cintia - Graphic Designer

The Challenge

With a constant need for new assets, from landing pages and branding help to site updates and more, Color of Change’s internal team couldn’t scale quickly enough.

They faced:

Time-sensitive creative needs for breaking campaigns.

Limited bandwidth and in-house resources.

Limited bandwidth and
in-house resources.

A demand for consistent, culturally aware design.

The Flocksy

Solution

The Flocksy

Solution

Flocksy provided a dedicated creative team that worked hand-in-hand with Color of Change’s campaign leads. With Brand Buckets in place and direct collaboration through our dashboard, the nonprofit received:
Danya - Team Lead

Results

That Matter

Lucas - Motion Graphic Artist

Results

That Matter

Fast-Turnaround Creative for High-Stakes Moments

Color of Change used Flocksy to produce rapid creative responses, sometimes within 24 hours helping their team act.

Fast-Turnaround Creative for
High-Stakes Moments

Color of Change used Flocksy to produce rapid creative responses sometimes within 24 hours helping their team act.

Consistent, On-Brand Messaging at Scale

Across graphics and landing pages, Flocksy maintained visual consistency, a critical factor for trust and recognition in
advocacy work.

Consistent, On-Brand
Messaging at Scale

Across graphics and landing pages, Flocksy maintained visual consistency, a critical factor for trust and recognition in
advocacy work.

Trusted Support, Mission-Aligned

Color of Change noted Flocksy’s ability to adapt to their mission, tone, and language with empathy, a unique strength in creative outsourcing.

Trusted Support,
Mission-Aligned

Color of Change noted Flocksy’s ability to adapt to their mission, tone, and language with empathy, a unique strength in creative outsourcing.

What

Color of Change Gained

What

Color of Change Gained

Speed-to-Impact

For time-critical advocacy moments.

Creative Confidence

From a team that “got it” the first time.

Cost-Efficient Scale

That respected nonprofit budgets without compromise.

Daniela - Team Lead

A Partner for

Purpose-Driven Brands

Flocksy understands the urgency and sensitivity of cause-based work. Our flexible team model, cross-discipline creative strength, and intuitive project portal help purpose-driven organizations stay mission-focused, not stuck in production delays.

Design for change. Design that drives action. Design that delivers with Flocksy.

See How Other Leading Brands

Accelerate Creative Production with Flocksy

Explore real-world results from businesses that leveled up their output, stayed on-brand, and got more done – without growing headcount.