In the market for a new logo? Or maybe just looking to have your current one updated? Either way, there are some things to make sure that you get right or rather, mistakes you should avoid making with your new design and we’ve got you covered with a little list.
1. Stock images. This is a big one. Don’t ever use already existing designs in your new logo. When creating a logo make sure it’s 100% original and that it’s not like any other one!
2. More is less. Keep the design simple and clean. Try to stay away from too fancy of a design as well. You want people to be able to tell what the design is right away, without having to try to figure it out. People don’t like complicated designs.
3. Splash of color. Most people are pretty sensitive to colors. Try to stay away from annoying color choices. For example bright yellow or weird colors, no one wants to look at something that makes their eyes hurt. However, do make sure you have attractive colors. No one wants to look at an ugly design any more than they do a brightly colored one.
4. Font (and designs in general). Make sure that your font is easy to read. Don’t use lots of cursive in the wording. Fancy isn’t always the best choice. Sometimes it’s best to stick to the simple stuff. At the same time make sure that the font is cohesive, you don’t want to use three different fonts in the logo. Find one that’s simple, yet easy to read and does your business justice.
5. Make it your own. You want your logo to be unique. Don’t try to copy other logos, or go with a trend. A good logo is timeless, and by standing out helps potential clients to remember your logo, and therefore your company. Your new logo should be one-of-a-kind and stand out. And remember, this is the logo for your business, so make it worthwhile.
Keep all these in mind while you’re creating your logo and it’ll turn out great. And keep in mind, no one’s logo ever came out looking great on the first try. Experiment and keep trying until you find the right logo that suits your business. Trust us, it’ll be worth it. Be sure to let us know if you’ve got any questions!