The Importance of Social Media for your Business

 

                  

 

Some people think that social media is a bad thing, and yes, it can be, if used incorrectly. But we think quite the contrary. We believe that social media can be hugely beneficial for your business. Instagram, Pinterest, Facebook, Snapchat, and  many more can benefit your business immensely. All of these can display your product, let people know about your business, and overall bring you customers. The social media team here at Flocksy use almost all of these and have found that they have helped us a lot with building our business.

It is important for your business for many reasons, but one of the (many) is that it can be used to communicate with your customers in ways that you don’t usually get the chance to. You can be more casual and laid back with potential customers, let them see that although you’re a business, you aren’t always formal and serious. They can be free to ask you questions in the comments that they might not always feel as comfortable asking on your site. It lets your customers see a whole new side to your business that they may not have even known existed.

Let’s take Instagram for instance. Instagram has added the recent feature of Instagram Stories. You can take a photo or video and your followers can see it for 24 hours. You could use this feature to your business’s advantage by doing a day in the life. You could take videos of your day, at the office, going out for coffee. All the things that your customers don’t get to see when they visit your site. But this is just one of the many great advantages there are to having social media for your business.

 It may take a while before you start seeing signs that these social media platforms are making a difference, but if used correctly, over time you will see the increase of customers.

If your business doesn’t have at least one social media platform we highly encourage you to start one. It’ll be worth the work when you see the increase in costumers.

Feel free to ask any questions you may have. Thank you for taking the time to read!

Sophia

 

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