When you think of using social media other that for recreation you probably think of it being a lot of hard work and time consuming. Yes, you are right, but what about all the wonderful benefits that come with that hard work and precious time?
I’m going to tell you three benefits of using social media for business and than you can decide for yourself if it’s worth it or not!
Free advertisement: When you get a Facebook , Twitter, or Instagram account for your business you get free advertisement for your business. In my opinion there’s nothing better! You gain interested followers and potential clients and with one click your post can reach out to them. Advertising is a big expense for your company, so by getting a social media account you’re cutting that expense in half.
Interacting one on one with customers: Getting to interact with your customers one on one is a huge benefit of social media. You have the opportunity to talk back and forth with your customers, being more relaxed and casual than you normally would on your site. They can ask you questions on Instagram, Facebook, and Pinterest that they may not feel comfortable asking you on your site. You get to see a little bit into their personal life, and you can show them a little bit of yours.
Tell People about the Latest Happenings: Think how easy it is to tell your customers about the 40% off sale you’re having, or those new arrivals that are in the shop! You can let your customers know about the latest deals that they probably wouldn’t have known of otherwise. And don’t forget, the more excited you are about these deals, the more excited your customers will be. If you tell your social media followers about a sale ahead of time you can almost be sure that you’ll have twice the amount of customers coming to your store for the sale you told them about!
This is a tried and true approach that many people are already using to gain clients, communicate better, and have a greater growth reach. We see it working in our business and know it can work for you too!