“Do I really need a Social Media Team?”
Every good businessman knows the answer to that question. There are no buts, no what ifs, you need a social media team.
We’ve talked a lot about social media, but we haven’t yet talked about what, or rather WHO you need to make those social media platforms work. When you have a business, in order to make the business run smoothly you need hard-working employees, and yes, also a good social media team. Because, as I have said many times, every good business should use social media to promote their company, and in order to make your social media platforms be productive, every good business needs a social media team.
The number of employees on your social media team can vary by the size of your business. 3-6 is a good amount to start with, and if you feel like you should add more, or your business starts to grow, add a couple more until you find an amount that works for you.
A good team for each should consist of: Two people for blogging, one for Instagram, one for Facebook, and one for Pinterest and Twitter. Now you might be thinking, “ Why two for blogging and only one for Pinterest and Twitter together?” That’s a good question!
When you have a blog for your business you’re going to want to have a couple of people writing blog posts, so you can have at least three blog posts a week, if not more. You can have them work together (one writing, the other editing) or separately. And you’re probably going to need only one for Pinterest and Twitter because they don’t get as much business coming through. But if either of these social media platforms begins to grow and get more followers don’t hesitate to hire another employee to take one over! When it comes to your social media platforms don’t risk it. More is better, is the rule in this area.
Each employee should have their own social platform making it so that they can spend more time on thinking up new strategies and be devoting more time to that one platform.
You’re also going to want to have an overseer of the team, someone that the others can go to if they need help with something or have a quick question.
One way to get the perfect overseer would be to have one of the people who curate a platform and you seeing taking a strong lead be that person or you could just bring someone in from the outside that specializes in social media. Either way works, you just have to make sure you have someone to oversee things.
Our social media team has helped us a lot, and we believe that yours can too. So get together that awesome social media team that I know you can have and get busy!