Instagram

 

I know I have talked quite a bit about social media in my posts, but there’s so much that social media can do for your business.  As I have said many times, social media is a must for your business, and not only is it great for advertising, but it’s free!

Since starting in 2010 Instagram now has over 150 millions monthly users.

Think about it for a sec. That’s a lot of people,

So you know that Instagram is one of the best places to advertise, but you don’t quite know how to start it and make it work. Well, that’s okay because I’m going to tell you how to make your Instagram business account productive.

One: Set up a business account. Business accounts have things that personal accounts don’t, such as showing your business location, phone number, and email, useful stats.

Two: Get posting. Start thinking up some post material and get busy posting on your account. In order to have a successful Instagram, your account must be active. Post at least two or three times a day, the more the better! Make sure that every post has a good caption and lots of hashtags. Hashtags are the key to getting followers, so make sure they’re good ones.

Three: Interact. In order to gain followers, you must visit other accounts, comment, and like photos. The more you interact, the more you get noticed. When people see you commenting on there post they go to check your page out.

Another huge and very important aspect of Instagram is the Instagram Stories. They show up across the top of the “home page” of your app, and if someone starts following your account they automatically see your stories.

There’s so much you can talk about on the “Insta stories”. Do a day in the life, talk about a sale that’s coming up, and hold a poll to see if your follows like this or that better.

You can also save your stories so people that didn’t get a chance to look at them in the 24 hours can. You can put them in different category and they go at the top of your profile above your photos.

Remember, keep things lively and engaging. You don’t want people losing interest! Be more casual in your stories than you usually are. People love having you talk with them like you are friends and not like you’re trying to just sell a product.

Author: Sam Ryan

“Sam is an entrepreneur with a strong technical background and a bachelors degree in web development. His personal mantra includes a firm belief in the power of teamwork, the wisdom of taking risks, and that there’s nothing better than bacon. Sam has been a part of the launch of several companies, including Hatchwise, where he is the CTO and all-around guru.”

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