After you’ve successfully launched your business, you may now be wondering how to increase your customer base.
The backbone of a company is its customers and thus, a company’s livelihood is based on how they value their audience.
To expand your customer base, it is important to stay in consistent contact with potential and existing customers. The more you get your business seen and keep your content fresh, the more interest your business will maintain, thus leading to an increase of sales.
Below are 6 simple ways to increase your customer base.
1. Offer Free Monthly Newsletters
When you offer a free newsletter, you are informing your potential customers that you are committed to keeping communication regarding your business open, as well as showing that you appreciate their support. Look into doing monthly, free newsletters that get sent directly to your customer’s inbox to provide them with a free update on your business and anything new that you have coming up.
2. Try Direct Mail Marketing
There is still much visibility and benefits that “traditional” marketing will bring for your business. Bring your company to your customer’s physical mailbox by investing in a direct mail campaign. You can include an advertisement in a popular local publication, send out postcards advertising exclusive events, or mail coupons to new customers.
3. Maintain The Highest Level Of Customer Service
Great customer service skills reflect positively on your business. Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and is even more likely to keep coming back to buy more of your product. Great customer service leads to increased sales.
4. Keep Your Website Content Fresh
Your website is the online “storefront” for your business and should be easy to navigate, mobile-friendly and updated with fresh content daily. Informative and eye-catching content is one of the main elements that pull in new visitors and potential customers. Keep your customers coming back to your site by publishing a blog that writes about the latest updates with your business and hot topics within your industry.
5. Use Social Media For Promotion
Perhaps the easiest way to grow your business and customer base is to create your own social media channels. From Facebook to Instagram and Twitter, there is no better way to connect with customers and promote your brand for free than on these social networks. Create hashtags that will give you “free” marketing by allowing your customers to promote our brand for you.
6. Speak At An Industry Event
If you have some experience in the field of your business, you can get involved in the community by speaking at a local event that’s within your knowledge of expertise. By sharing your experience and getting involved in your industry at a local level, you’ll have the opportunity to grow your connections within your community, as well as your reputation as a legitimate leader in your industry.