Spark Interest That Stops the Scroll
Loretta Collins
Recent clients Loretta Collins worked with:
Biography
Spark Interest That Stops the Scroll
Your marketing content (blogs, emails, social media posts) are like fire. When tended properly, they’ll bring in sales and keep you warm. When they are a hot mess and out of control, they may do more harm than good. These days, you need great email strategy and copy to develop a relationship with your audience, show them how you can help solve a problem they have, and sell your solution. Your customer’s email inbox is bombarded with messages all day and their attention is pulled from web page or post to the next link they see, ready to be clicked. Do you want to be the one to stop the scroll? If your content doesn’t attract attention and give your reader something useful right away, you’ll be lost in a sea of boring, or maybe drowned out by better subject lines or hooks that tease something new or unexpected. Instead of getting lost in inbox or internet chaos, why not stand out? You don’t have to stick with serious and boring, even in the health, wellness, or tech industries. Yes, these are serious and important topics, but how do you encourage people to take care of themselves or learn about the latest tech that will improve their lives? You make it fun! So, here’s the boring stuff (that you may find important to know): With a PhD in biomedical science, I bring a deep understanding of science, medicine, and tech that allows me to make complex information understandable and engaging for your customer. Plus, research is how you get a PhD, so I can do that too. I’ll learn about your business and brand, I’ll find out who you’re trying to reach with your product or service, and then I’ll translate the information into something that gets attention and is fun to read. Endgame: turning the curious (or even the unaware) into customers. Don’t keep wasting time or money on blogs, emails, or social posts that (if they were food) taste like cardboard and end up going directly into the trash. Send your people a tasty treat they can’t wait to devour.
- New York, United States
- Premium LEVEL
- Member since Sep 2nd, 2020
Recent clients Loretta Collins worked with:
Skills
- Email Content
- Research
