THE RESOURCE CENTER
Educate yourself and improve your skills with our helpful articles, tips and tricks on web design, graphic design, copywriting, startups and many more subjects.
How Flocksy Works
When you submit a project request, you’ll be prompted to fill out information about the task. Before doing this, though, you should upload files to your brand bucket. Doing so helps ensure that the creatives have the information that they need to successfully complete your project. What is a brand...
Once you’ve established your creative brief and begun setting up your project request in Flocksy, you’ll see a section that asks you to invite team members. If you’ve already formed your creative team, these people will auto-populate this section. But what happens after you send those invites? Let’s take a...
Once you have a few creatives whose work you like and who have gotten to know your brand, you’ll have the option to invite them to work on your projects. You’ll find those team members when creating your project in the second step. Once the project reaches your current queue,...
Now that your creative project has been posted on Flocksy, you can sit back and await great results. But when the team member added to your project sends over a draft or proof, you might find yourself facing a difficult question: What do you do if you don’t like the...
Business
Let’s face it, most of us aren’t used to staying home or working from home for extended periods of time. Recently, many have been directed to shelter in place or self-quarantine and others were asked to work from home to help with social distancing efforts. While this unique time is...
Around the world, people have holed themselves up in their home offices and begun to do their work remotely. Whether they’re newly remote or trying to launch an online enterprise, working from home is a new challenge for many people. One of the biggest detractors of remote work is the...
Businesses generally have one goal. To generate new leads, increase sales, and ultimately scale their company. For many companies, one of the ways to do this is to partner (or reach out) to other companies or manufacturers and work with or collaborate with them. We call this B2B (or business...
At a certain point in every successful business’s life, it’s time to scale up. This includes hiring new personnel, targeting new audiences, and generating more leads. Sometimes, though, the decision to scale needs to wait until the business reaches a point at which it can no longer thrive without scaling....
Graphic Design
With all the time you put into your ministry, you don’t want your church to be overlooked. Instead of being passed over, you can make your church stand out with some simple design ideas. The right design will pull the attention of the person searching for their place of peace....
A good infographic can be a powerful marketing and educational tool. Designed the right way, it can not only offer valuable information on a subject, but it can also educate a viewer on a business and how it works. What is not commonly known is that there can be different...
The fascination with logos. What is about them? Maybe it’s the fact that they say a lot about a brand without even needing text. Perhaps it’s the fact that they can be so unique and stand out from the sea of other designs. No matter what it is, we know...
A logo maker or logo generator is a cheap, effective option for getting your branding off the ground in a jiffy. While a logo from a logo maker could never replace the endless hours and expertise of a design agency, it will work for the short run! A Quick Turnaround...
Startups
Your brand is essentially your company’s personality, and that plays a big role in the type of relationships you have with your customers or clients. Are you the fun and friendly brand that customers can relate to, or are you a tough-love authority figure who whips clients into shape? Are...
Whether you’re promoting a personal brand or a full company, a professional blog is a powerful way to drive potential customers to your site and establish your authority. Unfortunately, it does require some writing — and not the kind you did in school! Blogging has evolved beyond its early days...
Think Beyond the Logo Graphic design is one of the most important elements to any business’s long- term marketing strategy. More and more increasingly, customers rely on visual cues to make a split-second decision about a business and the value of its communications. Don’t let your hard work and strategy...
They say nothing is as good as word-of-mouth advertising — but flyers run a close second. These versatile print media can establish a strong visual presence for your brand, anywhere from coffee shops to light poles to networking meetups. That said, a badly designed flyer can harm your brand’s reputation....
Web Development
Do you love to code and love to use templates? But do you wish that you could have more control over the final look and function? Wix Code is a new developer tool with a JavaScript backend. It allows you to work with the existing templates without sticking to every...
So, you need a website. Whether it’s for your personal brand, creative portfolio, blog, or company, you want something that will excite your readers and convince them to read your work, hire you, or buy your products. With the widespread availability of website builders such as Wix and Weebly, you...
So you have a website. Whether it’s a personal blog that only your mom reads, or it’s a business site that brings in hundreds of thousands of dollars each year, you want to protect your content. While it would be great to say that technology has advanced to a point...
It’s no secret that coding is a highly valued skill, one that could help you advance or start a brand new career path. But even more so than any other acquired skill, coding is a laborious learning process that could be intimidating to anyone who is just starting out. You...
Copywriting
Trying to be persuasive on paper isn’t easy for the average writer delving into a new talent such as copywriting. The tough part is overcoming insecurities and lack of creative confidence. The overall goal is to craft content that zooms in and registers on the reader’s brainwave that says ‘yes,...
Copywriting is a challenging, interesting art form: You often have limited space in which to sell something big. You have to instantly hook the reader’s attention and tap into one of their deep-seated needs and desires. And you have to capture the brand’s core promise and voice at the same...
It’s a problem encountered throughout the internet. Copy that doesn’t engage, doesn’t excite, doesn’t encourage visitors to do more than click and leave. How many products and services are out there that are being underused because a website doesn’t adequately convey how amazing it is? Well your website doesn’t have...
Copywriting isn’t just writing copy — it’s leveraging the power of words to convince someone to make a purchase. That means you have to be persuasive, authoritative, detailed, and yet direct and to-the-point. Because copywriting has to strike this delicate balance, it takes practice to become an expert copywriter. You...
Marketing
There are a few reasons why paid media doesn’t work. Finding out that your paid media isn’t working is never fun. Luckily, you can turn that ship around with some tweaking. Consider these things when evaluating your paid ad. ● Is your ad targeted correctly? ● Are you knowledgeable about...
A global team working seamlessly together is a dream come true for organizations and worldwide businesses. Every team member has their role and every team member is on point with the tasks at hand that lead to the ultimate goal of company and customer success. Are there hiccups to the...
A logo is one of the most crucial parts of a business; without a logo a business is nothing. A logo is what will ultimately draw consumers in, give them their first impression of your business and overall decide their first opinion of your brand. However, the million-dollar question is...
Your logo is the visual symbol of your brand, so it’s crucial to develop one that truly represents your brand’s message and promise. That means thinking outside the box and creating a design that instantly connects with your target personas. There are as many variations on logos as there are...
Video Editing
Video editing brings us some of the most powerful moments in history up close. Without editing, our raw shots wouldn’t have much feeling to them. We rely on editing to make sure that our speakers appear human, our animals seem wild, and our oceans look full of fish. Combined with...
With the rise of video-based marketing and increased affordability of video equipment, video editing is becoming an essential skill. At first glance, it seems daunting, but apps such as iMovie have made simple movie editing relatively easy to do. If you want to be a professional video editor, though, you...
Although it may appear easy from the surface, there are many tricks and techniques to navigate through to achieve a successful video. While the preferred techniques depend on the type of video story and the tone, there are basic tricks every video editor should know. Before you determine that you...
Anything news station reporters can do, you can do, too! Well, at least that’s the case when it comes to live video. Thanks to progressing technology, anyone with access to a smartphone or a laptop with built in microphone and web camera capabilities can be a content creator. The key...