Here is a breakdown of all the available project categories and subcategories on Flocksy.com. If you have any further questions, you can always reach out through our contact form or give us a call. The Flat-Rate Copywriting Team The Copywriting Team is your group of expert copywriters that will work...
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Educate yourself and improve your skills with our helpful articles, tips and tricks on web design, graphic design, copywriting, startups and many more subjects.
How Flocksy Works
Are you happy with all the amazing services at Flocksy and want to share that with the rest of the world? Writing about us on review sites helps others decide if Flocksy would be a great fit for their business needs. Reviews are one of the ways new customers decide...
When you submit a project request, you’ll be prompted to fill out information about the task. Before doing this, though, you should upload files to your brand bucket. Doing so helps ensure that the creatives have the information that they need to successfully complete your project. What is a brand...
Once you’ve established your creative brief and begun setting up your project request in Flocksy, you’ll see a section that asks you to invite team members. If you’ve already formed your creative team, these people will auto-populate this section. But what happens after you send those invites? Let’s take a...
Once you have a few creatives whose work you like and who have gotten to know your brand, you’ll have the option to invite them to work on your projects. You’ll find those team members when creating your project in the second step. Once the project reaches your current queue,...
Now that your creative project has been posted on Flocksy, you can sit back and await great results. But when the team member added to your project sends over a draft or proof, you might find yourself facing a difficult question: What do you do if you don’t like the...
To request your first creative project on Flocksy, you’ll need to fill out a project brief. Doing so ensures that the creatives who are added to your project will have the information and assets they need to deliver what you want. Here’s how to go through our project request process,...
Business
Before holding a virtual conference, one of the first things you must plan for is how to stay in touch with your team and collaborators. The tools are many, some better than others, some free and others not. The good news is that there are many options for you to...
With working from home, organizational issues and struggling with staying on a strict schedule 100 percent of the time may start to crop up. With the lack of office structure, remote employees tend to work longer nearly “all day” compared to in-office employees. Remote work can also result in feelings...
2021 has been a year for the books! If you’re looking for help with how to manage and set goals for your small business, now’s the time to get a hold of it. The key to setting goals for a small business is to keep it practical and easy at...
We live in a world of computer code, and things like access to our bank account and our identity are guarded by a few characters punched in on a keyboard. The least we can do to keep ourselves safe is to try to make those keys as secure as possible....
We are living in a technologically mediated world in which we are led to believe there is a "marketplace of ideas" where anyone's views can be heard. But the economic realities of the marketplace mean that all too often only the loudest and most privileged voices are amplified and heard…...
Are you feeling like your business needs a shot in the arm? Perhaps what you really need is for more people to take notice of your company. Standing out is hard when there’s so much chatter to fight through. Let us show you how to make people to take a...
Whether it's a digital product, an e-commerce shop, or informational hub space, there are many opportunities for entrepreneurs to employ industry winning technology in building the business of their dreams. If you're interested in starting your own small business or have been thinking about it but don't know where to...
The opportunity of remote work is one of the best things you can do for your company. Employees are the heart and soul of an organization. Studies have found that businesses that implement remote work policies see increased productivity, efficiency, and fulfillment from their employees, which in turn means your...
In today’s world, with so many distractions and 24-hour information overload, you will need a clear vision to manage your time better. In this article we shed some light on a few techniques to help get you there. Information overload & the disinformation that comes with itPomodoro & Pareto: First...
For recruiters who are always on the lookout for great talent and quality candidates to fill their open positions, a polished and professional resume is very much sought after. It’s one thing to do the hard work on your resume, but it’s another thing to do it in a thoughtful...
Whether you have just been promoted or are looking to improve your skills, this guide will help you become the best office manager you can be. The role of an office manager has changed greatly over the last few decades. The COVID-19 pandemic has completely redefined the role. While many...
Business burnout is not an excuse. It’s a legitimate condition that the World Health Organization has classified as an “occupational phenomenon.” If you’re feeling completely exhausted and unmotivated to the point of tears, you may be suffering from business burnout What Is Business BurnoutHow to Treat Business BurnoutHow to Prevent...
2020 became the year of Work from Home in wake of the COVID-19 global pandemic. And though things appear to be moving in the right direction thanks to the COVID-19 vaccine, it’s likely that WFH or some variation of it is here to stay. Whether your kids are also learning...
The world is becoming more Eco-conscious by the day. Climate scientists have reported chaos in the coming years if the entire planet, both individuals and large and small businesses, don’t start to conserve their resources and help curb the rise and devastation of global warming. The good news is that...
Businesses of all sizes are doing everything in their power to create efficient and highly organized work environments for their employees. An efficient work environment increases productivity and keeps employees focused on the job at hand, rather than allowing distractions to creep up and create problems within the business environment....
The business landscape is always competitive, and your company should be doing everything in its power attract customers. One of the most deceptively simple ways to do this is to offer your customers exemplary service. This is more than showing up on time for appointments and double checking the quality...
Working is stressful. The constant onslaught of emails, the meetings, the deadlines that just keep coming; these are all contributing to a growing number of workers feeling exhausted, stressed, and sick of it. Studies have shown that exercise is a great way to manage stress. Try taking a short walk...
In business, middle managers spend about 35% of their time in meetings and upper management, including business owners, will spend even more, as much as 50%. With half your life spent in meetings, you need them to actually mean something and be productive. Being prepared is the foundation of a...
Failure is a normal part of life, but making missteps on the job is still an uncomfortable situation. It can feel frustrating, humiliating, and even scary to realize you’re made a mistake at work. Remember that everyone makes mistakes from time to time, including your management team, director, board, and...
When you were a kid, you probably dreamed about having a specific job when you were growing up. Maybe you’re in that job right now and you’re as happy as you can be. Or, maybe you’re got that job but it didn’t live up to your childhood dreams. What you...
In the business sphere, there are few people more important than the project manager. This job requires the holding together of many points of view and making sure that both the project team and project overseers, or upper brass, are content with the job being done. Many project managers are...
Running a team of employees is never an easy task. There are many variables to consider as well as personalities and expectations to contend with. However, there are many techniques and principles skilled leaders keep in mind when leading the way in their company and driving their team toward accomplishing...
When you think about making a living, what image comes to mind? Is it some bored office worker who’s just counting down the minutes until they can take a coffee break or go home for the day? The internet has helped us all become more connected, leading us to find...
Owning a business means you need to keep your business knowledge sharp. There are so many new thoughts and ideas about how to run a business. To stay competitive, you need to always be improving and growing your business knowledge. Growing your business knowledge can start on your terms by...
As a business owner, part of your job is to keep your employees safe. They dedicate 40 hours a week, sometimes more, to your company and you should repay them their time with your care about their workplace safety. Workplace safety includes safety in an employee’s environment, equipment, in the...
Chances are you have a Facebook page that you visit at least occasionally. Facebook is now so integrated in our lives, it’s how we stay connected to our friends and family; it’s how we get our news and share our opinions. What if you could get your income through Facebook?...
We’ve all had less-than-stellar customer service experiences. What separates these bad experiences from the ones that leave you feeling seen, heard, and valued? Much of it comes down to some basic things that a customer service representative can do to help their customer resolve an issue and leave feeling satisfied....
All resources on leadership repeatedly insist that having empathy in the workplace, or as an entrepreneur just starting out, is essential for displaying one of the most competent skills of leadership. Why is this so? Empathy enables you to know if the people you’re trying to reach are actually reached....
Working in customer service can be a trial-by-fire. Today’s consumers expect top notch service from every brand they encounter. Whether you’re building your client base as a business owner or work a customer-facing role in any industry, customer service is one of your most vital tasks. You can improve almost...
In today’s digital and professional landscape, the companies with the most customers are not just those who are able to attract the most in a short period of time. Rather, the companies who prosper are those who are able to retain their customers and offer them great service with every...
Failure isn’t the end and success isn’t the most important thing. With failure, you will learn what you truly value and that can make you a better person.Though professional failures are painful, they can teach us valuable lessons that will help us as we start our next venture.Failure even helps...
Once you get a grasp of your customer’s mindset, the rest is gravy. The key is to gather your team, focus on the deepest strategies that maintain your target audience, and don’t ever let them go. Getting ahead of what your customer is thinking requires a commitment and dedication like...
The modern world is chock full of distractions and that’s not going to change anytime soon. The most productive people are not those who learn to simply ignore these distractions (as that’s nearly impossible) but those who know certain methods and strategies to maintain their focus. There are a number...
Every morning you wake up with a plan and a purpose, you can thank your previous night’s evening regimen for creating the intention. Your nighttime routine makes all the difference in how you approach the following day with reckless abandon. It’s your overall self-care, well being, and your attention to...
The new year is a time of new beginnings. It’s a chance to close the door on the past and step into the future. The first month of a new year inspires us to start fresh. January is the month of resolutions and changes. Here are 5 ways to take...
Are you feeling the doldrums setting in as the days are shorter and the weather is chillier? Well, fear no more, as these 7 winter tips can be used to help keep you feeling efficient, motivated, and wonderfully productive. Life doesn’t always give you the opportunity to hibernate, and it’s...
Have you ever passed by a billboard that just didn’t make any sense? Did you ask yourself, “Wow, who let that happen?” Maybe you had the same experience when you saw a Facebook ad that was confusing, or a sponsored post from an influencer that was just cringey. What was...
Business relationships are built on the same things as personal relationships: trust, time, respect, and laughter.Tools like communication, generosity, and social media can make building relationships much easier.As you educate your customers, offer help, and ask for feedback, you’ll see your customers happily coming back because of the relationship you’ve...
Email has been around for a few decades now, which means there’s lots of advice out there on how to best organize your inbox. However, as both email technology and the way we communicate changes, we need to take the time to re-evaluate our email best practices. Our inboxes are...
The end of the year is an excellent time to take stock, clean up, and plan out your business’s growth.Be sure that you finalize all financial statements and HR documents so that you can meet important deadlines.There’s always a chance to revise your current approach and set new goals. 2020...
Focusing on creating a strong team can help your employees feel a sense of community, while also keeping their focus on your shared goals.Focusing on supporting your team will help them in their personal lives and by improving that space, you will see them being more productive workers.Focusing on yourself...
With everyone looking to make resolutions in the new year, you can gain access to customers looking to make themselves better.Hiring is easier in the new year as people commit to advancing their career and the holiday workers are out of a job.As people plan ahead, you can grab a...
What Is Zoom Fatigue?Why Does Zoom Fatigue Happen?Tips For Fighting Zoom Fatigue Since the outbreak of the COVID-19 pandemic, we’ve all turned to virtual interactions. We are calling, Face Timing, and on Zoom way more than we ever thought we would be. In the last nine months, with the sudden...
Managing remote work teams provides unique challenges, potentially affecting productivity.Remote workers can suffer from problems due to being disconnected from the manager, coworkers, and the physical workplace setting.Managers can implement techniques to successful manage productive remote work teams. With video conferencing platforms, file sharing sites, project management software and messaging...
Making small changes can have a huge impact on how productive you are.With a little forethought, you can plan out your day and your deadlines so you can finish everything on time.Being realistic about what you can do and how well you can do it is key. We’ve all experienced...
The business sphere is constantly moving and evolving. It’s difficult to keep up with the pace of business on a good day, but if you or your employees don’t manage their time well, it will be nearly impossible. Focusing from day to day can be difficult but there are many...
Gone are the hopes that the pandemic would be over by the end of 2020. What has already been a rough year for small businesses now seems to be concluding with a holiday season tainted by the coronavirus. To stay afloat, businesses need to develop a COVID coping strategy. Here’s...
Remote collaboration requires a different mindset than collaborating in an office.Using the correct tools, and making sure your employees know how to use them well is key.Making sure every employee knows their assigned roles, manages their time well, and avoids distractions is also essential to run collaborations smoothly. Most businesses...
Starting up a small business is a stressful and complex process. However, whenever you’re trying to start a small business of your own, there’s a guiding principle which will make your efforts easier and more efficient in many different ways. Having a brand in mind for your company and building...
While working from home may seem like a dream come true, at least in the beginning, the reality is that it brings its own set of challenges just like working at the office does. Lots of office workers find themselves working from home full time, for the foreseeable future, and...
"Commercial use" describes anything ultimately used for financial gain.All software you use to create for your business needs to be licensed for commercial use.Paying for commercial use licenses can be pricey, but lawsuits are pricier. Content Creation and Licensing Content marketing, naturally, requires creating a lot of content. You need...
The Covid-19 virus has changed how the world works in a dramatic and widespread fashion. One of the most lasting impacts the virus has and will continue to have is on the interviewing process. Since the proliferation of the virus in March, more than eighty percent of companies are conducting...
Working remotely has quickly become one of the most prevalent and important trends of the year in the business sphere. While workers and employers working from home can mean convenience and working at different paces and increasing job satisfaction, it also means increased difficulty in making sure new hires have...
Starting a small business is one of the most challenging goals an individual can accomplish for themselves. There are a multitude of challenges and obstacles that can seem impossible to overcome, but there are tenets of business which can help you get off the ground and attract new customers to...
YouTube is the most popular video-sharing platform in the world, viewed by millions of unique users every day. The platform is free to use and trusted by users who watch videos covering every category under the sun. If you learn the ins and outs of the platform, there’s no limit...
Many businesses have mastered the art of lead generation and attracting new clients from all corners of the internet. However, in this new day and age, the problem has arisen of how to retain customers you’ve already attracted. Customers today want their time and worth respected and their payments to...
The workforce is changing in the wake of the COVID-19 global pandemic. We are seeing more and more companies make the switch to remote employees and WFH permanently. This new normal requires a lot of changes on behalf of employers and employees, from business hours, a technology learning curve and...
Communication is crucial in workplace relationships, yet it’s consistently one of the most undervalued and underused aspect of an office. Lack of communication can quickly lead to confusion and loss of productivity in the workplace, as well as resent between those who cannot seem to come together to solve their...
In the internet age, the race for efficiency has increased ten-fold among many of the world’s top businesses. Oftentimes, it seems that breaking down barriers between your employees’ home and work lives will bolster their efficiency and create a new era of production and results for your company…but this is...
In the modern age, it can be difficult to focus on one task for very long. This difficulty of focus can easily extend to your business, as distractions can pop up at any time and are sometimes impossible to ignore. Focusing is a lost art but there are a number...
If you’re familiar with Instagram, then you know that Stories have been around for a while now. If you prefer Twitter or Facebook over Instagram, then you might not know about the feature of this incredibly popular app. Essentially, Instagram added a Snapchat like feature to its platform where users...
Image file formats can be roughly divided into three types: raster, print and vector.The various formats lend themselves to different uses: print versus web, as well as the size at which they need to be displayedAlways check with your printer, developer, vendors and other team members to see which file...
Business success requires intentional work.Make the decision to grow and get started right away.Determine your vision, develop your brand, and make yourself visible. You’re in business for a reason. You want conversions, revenue, and overall success. By following your passions and your dreams, you’ve been able to start and run...
SEO strategy must pivot on occasion, just like businesses doSEO is a main source of visibility for your businessSEO has expanded far beyond keyword research, so make sure you look up the top guides Without SEO, there’s next to no chance that your business web page will show up in...
Social media can gain your brand direct contact with your existing and potential customers.Engaging in a dialogue with your audience is a more effective use of the platform than trying to sell a product.Playing it safe isn’t likely to pay off – when it comes to social media, different is...
Branding is essential for new businesses.The definition of a brand varies.Authenticity is key for businesses in the digital age. Branding can do so much to grow a customer base from scratch. New businesses face many challenges, and being known for who they are is one of them. Businesses have to...
Growth comes from both criticism and praise.It’s wise to learn to differentiate between relevant criticism and things that don’t make sense.Learning to understand our response to criticism is essential for growth Criticism and feedback can make some people want to run for the hills. And many people believe that growth...
Graphics play a crucial part in our life.Graphics can help to communicate what you have to offer to customers in an effective and straightforward manner.You can stand out from your competitors with great web graphics. Images play a crucial part in our world. From the internet to books, to blogs,...
Moving your business online allows you to continue providing products and services to customers when faced with disruption.Having an online presence is crucial to branding and maintaining a competitive edge. Brick and mortar businesses need to implement a comprehensive strategy in order to make the transition to online. Having an online...
Be empathetic and connect on a human level.Don’t be afraid of silence.Ask questions and be courageous.Give everyone a chance to be heard and understood. Good communication isn’t nearly as hard as it’s made out to be. It’s simple, really. And, if we look at things with our psychological glasses on,...
Let’s face it, most of us aren’t used to staying home or working from home for extended periods of time. Recently, many have been directed to shelter in place or self-quarantine and others were asked to work from home to help with social distancing efforts. While this unique time is...
Around the world, people have holed themselves up in their home offices and begun to do their work remotely. Whether they’re newly remote or trying to launch an online enterprise, working from home is a new challenge for many people. One of the biggest detractors of remote work is the...
Businesses generally have one goal. To generate new leads, increase sales, and ultimately scale their company. For many companies, one of the ways to do this is to partner (or reach out) to other companies or manufacturers and work with or collaborate with them. We call this B2B (or business...
At a certain point in every successful business’s life, it’s time to scale up. This includes hiring new personnel, targeting new audiences, and generating more leads. Sometimes, though, the decision to scale needs to wait until the business reaches a point at which it can no longer thrive without scaling....
You may have heard the term responsive web design, but do you know what it really is — and why it’s important for your business? These days, the vast majority of your audience is looking at your website on their mobile devices. A responsive website is one that looks good...
The most influential and celebrated graphics designers not only revolutionized the field in some unique way, but also managed to distill their work and design theory into simple, pragmatic statements. These “mottos” still very much serve us today as valuable learning lessons. Anyone currently working in, or aspiring to enter,...
Virtually any business today either uses, or could benefit from using, Facebook advertising. True, traditional sources of media are still useful marketing tools, but social media is exponentially gaining favor as a go-to platform. Communicating with and reaching your customer base is an obvious advantage to growing your business, but...
Graphic Design
Without a doubt, a great logo will help skyrocket a company's customer base and financial success. A brand’s very identity is tied to its logo until the end of time. Logos are used to convey what your brand is all about. The best tech logos do a combination of the...
Logos are a critical aspect of any brand; they’re what represents a brand and makes it recognizable to customers. When you think about all the top brands(Apple, Google, Target, Microsoft) a lot of times what will instantly come to mind is their iconic logos. Logos speak for their brand and...
One of the best things about being in graphic design, is that we get to see all kinds of companies start getting rid of their old logos and, in place, giving their logos a new and fresh look. We watch as businesses large or small either update their logo and...
With competition more fierce than ever before in every industry and a need to stand out amongst the thousands of businesses offering the same services as yours, it’s more important than ever to make an impression. No longer are traditional design methods working to grab people’s attention and leave your...
If you're good with layouts and graphic manipulation why do you need to know how to adjust photos? Isn't it the photographer's job to get the picture done correctly? Why bother learning to do somebody else's work for them? The answer, of course, is that it's your design and you...
The design industry is ever evolving. New trends and social behaviors are always cropping up in this creative sector, and sometimes it may feel as if you don’t know where to begin as an aspiring designer. There are a few tips to consider when thinking about jump starting into a...
The design process should be a collaborative moment between both the client and the designer, spearheaded by the client’s knowledge of the product and consumer base, and the designer’s knack for creativity and bringing the client’s needs to life. One of the main things that can get in between this...
Professionals today are vying against an avalanche of competition of others who are creatively, and business minded. The presentation of any artist has to be top notch, and this starts with the presentation of their portfolio. Many young creatives today don’t understand just how important a great portfolio can be...
Working in today’s market is exciting. There are opportunities all around you, especially as a freelancer. As the business world moves progressively into a digital world, freelancers are having more chances for work and with that comes a crowded space of people vying for the same job. Having a specialty...
Illustrations are powerful tools in web design. Throughout this discussion learn what conventions are best when using them.These conventions when used effectively can make your brand stand out among your competitors.Look over the examples included in this discussion and see how other companies effectively use illustrations. If you are a...
How do successful creatives stay inspired, what separates them from others? The difference lies in the way they think, as your mind determines your success or failure. Creatives must cultivate a winning mindset in order to get over the many hurdles that present themselves in the business world. Continue reading...
A professional graphic designer will be knowledgeable about the how and why behind logo design.DIYing your business logo may be tricky because you may have difficulty being objective, you may not have the right software or experience necessary.Outsourcing the design of your logo may be a better use of your...
Artists, including graphic designers and web designers, can sometimes fit into the stereotype of being so involved in their creative process that they don’t pay attention to the clock or the calendar. It’s true that time flies when you’re working hard and engrossed in your project. It’s also true that...
All of us are feeling a little isolated, even those who thrive on being alone. Creative people are often a combination of introvert and extrovert. They express emotions and thoughts in their art but are still conversational and draw zest from others. For an artist, painting, sculpting, or designing is...
Getting enough sleep is one of those novelties that seems to surpass even the most stalwart business executives and people who thrive on artistry. Not everybody is immune to insomnia, no matter how hard they try to convince themselves otherwise. Thus, it’s no surprise that a good night’s sleep is...
Being a good designer usually means being up-to-date with the latest trends and aesthetic know-how. It takes some practice to get there, but once you do, however, you will notice that a majority will be studying and incorporating similar styles and ideas to their designs. This brings you to your...
Establishing a fair rate can feel daunting to most creative freelancers, but it is also an essential part of the profession.Despite misconceptions, creative work shouldn’t cost pennies, nor do you have to go through uncomfortable negotiations to secure a fair fee.It is equally important for freelancers to understand their own...
Logos must express a business’s key messages and the experience that consumers should expect. This attracts new customers and builds trust in the brand.The best logos are simple, relevant, balanced, and memorable.Logos should be easily scaled up or down, with complementary design elements rather than tacked-on text or cluttered details....
Whether you’re just beginning your career or you’re a seasoned graphic designer, it’s a wise idea to invest some time and energy into marketing your services. Take a moment and ask yourself these three questions: Do I have a presence in the right online spaces? Do I feel like my...
A company logo represents the entire business and holds the potential to make or break its chances of success.While it’s important to think outside of the box, there are certain guidelines to creating a winning logo design every time.All successful logos are unique in their own way, but they share...
Color can be as powerful of an element in your branding as the shape of the logo itself.People respond to color on an emotional level, but there’s an exact science to pleasing color combinations.As important as it is to be familiar with your industry color trends, you should also never...
When sending finalized logo files to a client, it is paramount that everything is formatted correctly. This could be the difference between keeping and losing a client. What follows is the checklist you should consult before sending out your final product. In short, you need to: Convert your text layers...
Designers should make a habit of collecting, organizing, and making lists of their own ideas, strengths, and points of improvement, as well as their favorite designs. These can be used as viable sources for inspiration and reference during creative blocks.Designers should immerse themselves in the world around them-- the art,...
Packaging design must accommodate branding, required information, and the visual assets that most appeal to the target audience.To stand apart from the crowd, be innovative with visual elements, how the packaging closes or folds out, and the overall look and feel of the design.Even with a creative approach, it’s important...
Design thinking is a process with a methodology.Fostering great design thinking is a delicate balance of the elements of a design-focused culture.Design thinking can grow a company’s bottom line. Great graphic design is never an accident. But how, exactly, does a company get great results consistently? If it were as...
Logos have a few new aspects this year.Some major trends are the same.Expression and storytelling are taking a center stage for many brands. Those in design who love big headlines avidly watch the newsreels every year hoping for something groundbreaking. For the last few years, they haven’t gotten it. The...
There are three categories of logos: text-only, image-driven, and combination logos.The type of logo you choose will depend on your business type.You don’t have to stick to one logo. A logo variant is called a lockup. It is just fine to have different lockups of your logo. The logo is...
Creative jobs and their scope of influence has widened over the years, helping professionals explore a diverse range of career opportunities. Organizations tend to hire graphic designers to craft appealing designs for packaging and advertising purposes whereas illustrators are highly sought-after by novelists, marketing agencies, and advertising firms. The demand...
Throwback palettes embrace a vintage aesthetic in 2020. Dark Mode has inspired a new wave of color trends. Classic hues remain the height of sophistication in design. There’s a reason that Oz is portrayed as a land of brilliant color in the film The Wizard of Oz. Color is able...
● A minimalist design is still a strong design. ● A minimalist website encourages engagement. ● Minimalism encompasses usability and the form of the website, not just the extras. Minimalism is an important design trend. Things are growing on the World Wide Web. It’s gotten to be too much for...
The importance of an online presence A glimpse at the best online logos An online presence is important these days. Many brands are finding that they have to adapt their logos to look amazing online. They are simplifying things to make them look good on mobile. But some brands have...
With all the time you put into your ministry, you don’t want your church to be overlooked. Instead of being passed over, you can make your church stand out with some simple design ideas. The right design will pull the attention of the person searching for their place of peace....
A good infographic can be a powerful marketing and educational tool. Designed the right way, it can not only offer valuable information on a subject, but it can also educate a viewer on a business and how it works. What is not commonly known is that there can be different...
The fascination with logos. What is about them? Maybe it’s the fact that they say a lot about a brand without even needing text. Perhaps it’s the fact that they can be so unique and stand out from the sea of other designs. No matter what it is, we know...
A logo maker or logo generator is a cheap, effective option for getting your branding off the ground in a jiffy. While a logo from a logo maker could never replace the endless hours and expertise of a design agency, it will work for the short run! A Quick Turnaround...
Higher education can take a page from business when it comes to marketing. The principles are the same, and nearly every school wants more students in at least one discipline. If your school is already full, you can still use marketing strategies to target types of students you are looking...
If you’re a new business, you need a logo. And if you’re rebranding, a new logo is a great way to freshen up your look. But how do you find a designer who really gets you? It’s easier said than done. Even the best designers may not produce a logo...
So, you’re considering a rebranding. Perhaps your old brand seems a little tired or outdated, or you’re moving into new markets and outgrew your old brand. Either way, a rebranding is not to be taken lightly. Here’s how to navigate the rebranding process in a way that boosts your company....
So you’ve just spend a good portion of your work day putting together the prefect design for a print project. The size and proportions look great, the colors are vibrant and seem to pop right off the page. You just can’t wait to show off your accomplishment to your boss...
For many small businesses that are just starting out, it may seem counterintuitive to focus much attention on graphic design. However, in actuality, this is one of the best strategies and early moves for any company trying to expand their clientele and reach. That is because we live in an...
Startups
Marketing your startup, along with all its products and services, proves to be quite the challenge. Utilizing and managing multiple in-house strategies such as email subscription lists is definitely the first choice to take on the challenge, but leveling your online presence up a few notches can only be done...
As rapidly growing competition invades the startup business sector, new and innovative brands are continuing to launch every day in the hopes of an easy path for success. Full-fledged marketing requires a significant investment, both above the line and below the line, and since startups oftentimes have a limited budget,...
One of the biggest struggles that businesses face today is finding the perfect balance between quality and cost. Outsourcing is emerging as an effective tool to help companies cut costs while still keeping the quality that today's consumers have come to expect. 70% of companies turn to outsourcing to save...
You only have to turn on QVC or Shark Tank to see how many people want to start their own business and have good ideas. Indeed, small business is the backbone of the USA. Here are some steps you can use to make your own dream of owning a small...
Small businesses have had a bit of a renaissance thanks to the power of the internet and helpfulness of digital marketing. If you’re starting a small business or plan to in the coming months, there are some key foundational tenants you should always keep in mind. Starting any business is...
Start-up companies are seemingly everywhere now, thanks to the proliferation of the internet and the ingenuity of entrepreneurs across the country, especially those who have been stuck inside for the last several months. Although there are many wonderful intentions by most who start up a new business, these attempts are...
As a small business owner, you have to wear a lot of hats. You’re not just an owner, you’re also supposed to be a marketing specialist, customer service representative, financial expert, and a supervisor to any employees you have. To be able to excel in all these roles, there are...
Working from home is as common now as commuting and punching a clock. For many it arrived unexpectedly. For some it's a godsend, while others find it a burden or nuisance. Whichever part of the spectrum you fall under there are advantages to starting your own business from home. Home...
Entrepreneurship is booming across the country right now. A combination of the proliferation of the internet and ravages of Covid-19 have led many Americans to foster the desire to start a small business of their own. The time is right for a variety of new products and services to hit...
With 2020 over, many new entrepreneurs are looking to enter the market and launch their start-ups, with the hope that this year will be less challenging than the previous one. What many of these entrepreneurs must first consider, however, is that there are several tools every hopeful small business owner...
The proliferation of the internet has connected people as more than buyers and sellers. All over the web communities have sprung up. These communities are made up of like-minded people who all share a passion for a particular hobby or other interest. Small businesses have been increasingly keen on taking...
There are many different parts to creating a business. You have to identify your product or service, then start building your brand. Building your brand is a crucial part of starting a business. All brands need a catchy and recognizable business name. Picking the right name can be challenging, but...
Small businesses today are doing everything they can to keep up with global corporations in terms of marketing and visibility. Luckily, the internet has provided an even playing field for many components of a well-run marketing strategy. One of the most popular platforms on the web today is the video...
Good business names are descriptive, expressive, and simple to understand and spell.Before choosing a name, do your homework to make sure it’s available and not too similar to your competitors.The best names are concise, memorable, and aligned with your target audience’s expectations for price, service, and experience. Your business name...
If you don’t have foreknowledge of business management, it can be difficult to maneuver in the entrepreneurial world. The good thing is that there are people who have successfully figured out the management aspect of running a business. With that in mind, here are some incredibly helpful tips and advice...
If you have an idea for a fantastic innovation or a new invention, and you’re ready to bring it to life, then it’s time to embrace your calling as an entrepreneur. Whether you’re in the initial stages of your entrepreneurial journey, or you’ve been working for yourself for years, you...
Thinking of a business idea is the easy part, but careful planning ultimately determines whether your business will sink or float.Make sure you’re passionate about what you’re planning to invest in. Being stuck doing something you don’t really want to do can drain the motivation out of you so choose...
Improving client relationships is crucial for long-term business successSaying thank you, speaking positively about your competition, and having an upbeat attitude goes a long wayDon't forget to get to know your clients, get their feedback, and focus communications on their needs When you're running a business, few things are as...
Keeping a clean, tidy, and comfortable spot to work is paramount if you want to do your best work.A reliable internet connection is very important when it comes to working from home.Surround yourself with nature to help calm stress and anxiety. Working from home used to be optional, but the...
Around 90% of startups fail. You need more than just a great idea. In this article, you will learn 8 essential tips to guide your startup to success. To get your startup off the ground, you need: A well thought out product that fulfills a specific needA solid business modelA...
The start up phase of creating a business is exciting. It’s full of potential and possibilities. But what happens if there’s a sudden dip in the economy? What happens if there’s an unprecedented global pandemic? There are sure to be surprises along the way for any start up and the...
If you run a small business and operate a website, there’s a good chance you’ve used WordPress to create that site. WordPress is one of the most popular and simplest tools for website creation, but this popularity and simplicity can also make it a common target for online hackers. If...
The Covid-19 pandemic has brought seismic shifts to how the world does business. By now, many are familiar with the trends the pandemic has brought about, such as using remote sites for documents and contacting colleagues through mobile means. One of the most important components of this new normal by...
The growing business-minded use of the internet has spawned innumerable start ups and small businesses around the globe. While many of these businesses are run by highly experienced, talented professionals, they often fail to find a following or attract the customers needed to sustain business. In this article, you’ll learn...
Rebranding can breathe new life into your business, help you make a fresh start, or enable you to have a breakthrough if you have been stuck in the rut for a while. But what do you need to consider when facing the project of rebranding your business? Read on to...
It’s no secret that starting a business is intimidating. Branching out and taking a leap of faith to embark on a new journey with an unclear path isn’t for everyone. But, if you’re reading this, then it means that you’re ready to start taking the steps to solidify your future...
Your brand is essentially your company’s personality, and that plays a big role in the type of relationships you have with your customers or clients. Are you the fun and friendly brand that customers can relate to, or are you a tough-love authority figure who whips clients into shape? Are...
Whether you’re promoting a personal brand or a full company, a professional blog is a powerful way to drive potential customers to your site and establish your authority. Unfortunately, it does require some writing — and not the kind you did in school! Blogging has evolved beyond its early days...
Think Beyond the Logo Graphic design is one of the most important elements to any business’s long- term marketing strategy. More and more increasingly, customers rely on visual cues to make a split-second decision about a business and the value of its communications. Don’t let your hard work and strategy...
They say nothing is as good as word-of-mouth advertising — but flyers run a close second. These versatile print media can establish a strong visual presence for your brand, anywhere from coffee shops to light poles to networking meetups. That said, a badly designed flyer can harm your brand’s reputation....
Web Development
A website's success is determined by one critical factor. The term "user experience "which refers to the total experience of a visitor to a website. Do they feel compelled to continue using the website, or do they exit? How long do your visitors spend on your page? The responses to...
Anyone who has spent any amount of time scrolling on the internet already knows the importance of a good website. Many customers decide within their first few minutes of browsing your website whether or not they’ll purchase from you and use your services. Websites can, ultimately, be the deciding factor...
Digging into the elements of successful landing pages and showing you how to create ones that pack a punch and convert well every single time is what defines high-performance websites. Let’s cover the basics on landing pages and how to ensure your website draws in the eyes, the business, and...
Effective websites clearly align with and express the business’s brand identity.Good web design limits itself to a few colors and typefaces that suit the brand.UX is crucial to the overall brand experience. Your website needs to pull a lot of weight. It must be optimized to attract and convert leads,...
Web hosting is like renting space on a server so your website runs smoothly and efficiently.There are a ton of options when it comes to web hosting plans. Picking the right one comes down to the size of your business, the amount you can spend, and the features you’re looking...
As a business leader, you know the importance of a strong online presence. Everything from your Instagram captions to your blog posts needs to reflect your company well and align with your brand identity. While social media is important, the most fundamental part of any company’s web presence is its...
Starting a small business of any type, and in any field, is always a difficult process, and it only gets more difficult if you don’t know how to develop a relationship and a great rapport with your clients. There are many complicated and complex steps to owning and operating a...
What Is A Landing Page? Before you can create a top-quality landing page that converts your leads into customers, you need to know exactly what a landing page is. Essentially, a landing page is the webpage that appears after an interested person clicks a link in a search engine result...
