THE RESOURCE CENTER
Educate yourself and improve your skills with our helpful articles, tips and tricks on web design, graphic design, copywriting, startups and many more subjects.
How Flocksy Works
When you submit a project request, you’ll be prompted to fill out information about the task. Before doing this, though, you should upload files to your brand bucket. Doing so helps ensure that the creatives have the information that they need to successfully complete your project. What is a brand...
Once you’ve established your creative brief and begun setting up your project request in Flocksy, you’ll see a section that asks you to invite team members. If you’ve already formed your creative team, these people will auto-populate this section. But what happens after you send those invites? Let’s take a...
Once you have a few creatives whose work you like and who have gotten to know your brand, you’ll have the option to invite them to work on your projects. You’ll find those team members when creating your project in the second step. Once the project reaches your current queue,...
Now that your creative project has been posted on Flocksy, you can sit back and await great results. But when the team member added to your project sends over a draft or proof, you might find yourself facing a difficult question: What do you do if you don’t like the...
To request your first creative project on Flocksy, you’ll need to fill out a project brief. Doing so ensures that the creatives who are added to your project will have the information and assets they need to deliver what you want. Here’s how to go through our project request process,...
Business
Before holding a virtual conference, one of the first things you must plan for is how to stay in touch with your team and collaborators. The tools are many, some better than others, some free and others not. The good news is that there are many options for you to...
With working from home, organizational issues and struggling with staying on a strict schedule 100 percent of the time may start to crop up. With the lack of office structure, remote employees tend to work longer nearly “all day” compared to in-office employees. Remote work can also result in feelings...
2021 has been a year for the books! If you’re looking for help with how to manage and set goals for your small business, now’s the time to get a hold of it. The key to setting goals for a small business is to keep it practical and easy at...
We live in a world of computer code, and things like access to our bank account and our identity are guarded by a few characters punched in on a keyboard. The least we can do to keep ourselves safe is to try to make those keys as secure as possible....
We are living in a technologically mediated world in which we are led to believe there is a "marketplace of ideas" where anyone's views can be heard. But the economic realities of the marketplace mean that all too often only the loudest and most privileged voices are amplified and heard…...
Are you feeling like your business needs a shot in the arm? Perhaps what you really need is for more people to take notice of your company. Standing out is hard when there’s so much chatter to fight through. Let us show you how to make people to take a...
Whether it's a digital product, an e-commerce shop, or informational hub space, there are many opportunities for entrepreneurs to employ industry winning technology in building the business of their dreams. If you're interested in starting your own small business or have been thinking about it but don't know where to...
The opportunity of remote work is one of the best things you can do for your company. Employees are the heart and soul of an organization. Studies have found that businesses that implement remote work policies see increased productivity, efficiency, and fulfillment from their employees, which in turn means your...
In today’s world, with so many distractions and 24-hour information overload, you will need a clear vision to manage your time better. In this article we shed some light on a few techniques to help get you there. Information overload & the disinformation that comes with itPomodoro & Pareto: First...
For recruiters who are always on the lookout for great talent and quality candidates to fill their open positions, a polished and professional resume is very much sought after. It’s one thing to do the hard work on your resume, but it’s another thing to do it in a thoughtful...
Whether you have just been promoted or are looking to improve your skills, this guide will help you become the best office manager you can be. The role of an office manager has changed greatly over the last few decades. The COVID-19 pandemic has completely redefined the role. While many...
Business burnout is not an excuse. It’s a legitimate condition that the World Health Organization has classified as an “occupational phenomenon.” If you’re feeling completely exhausted and unmotivated to the point of tears, you may be suffering from business burnout What Is Business BurnoutHow to Treat Business BurnoutHow to Prevent...
2020 became the year of Work from Home in wake of the COVID-19 global pandemic. And though things appear to be moving in the right direction thanks to the COVID-19 vaccine, it’s likely that WFH or some variation of it is here to stay. Whether your kids are also learning...
The world is becoming more Eco-conscious by the day. Climate scientists have reported chaos in the coming years if the entire planet, both individuals and large and small businesses, don’t start to conserve their resources and help curb the rise and devastation of global warming. The good news is that...
Businesses of all sizes are doing everything in their power to create efficient and highly organized work environments for their employees. An efficient work environment increases productivity and keeps employees focused on the job at hand, rather than allowing distractions to creep up and create problems within the business environment....
The business landscape is always competitive, and your company should be doing everything in its power attract customers. One of the most deceptively simple ways to do this is to offer your customers exemplary service. This is more than showing up on time for appointments and double checking the quality...
Working is stressful. The constant onslaught of emails, the meetings, the deadlines that just keep coming; these are all contributing to a growing number of workers feeling exhausted, stressed, and sick of it. Studies have shown that exercise is a great way to manage stress. Try taking a short walk...
In business, middle managers spend about 35% of their time in meetings and upper management, including business owners, will spend even more, as much as 50%. With half your life spent in meetings, you need them to actually mean something and be productive. Being prepared is the foundation of a...
Failure is a normal part of life, but making missteps on the job is still an uncomfortable situation. It can feel frustrating, humiliating, and even scary to realize you’re made a mistake at work. Remember that everyone makes mistakes from time to time, including your management team, director, board, and...
When you were a kid, you probably dreamed about having a specific job when you were growing up. Maybe you’re in that job right now and you’re as happy as you can be. Or, maybe you’re got that job but it didn’t live up to your childhood dreams. What you...
In the business sphere, there are few people more important than the project manager. This job requires the holding together of many points of view and making sure that both the project team and project overseers, or upper brass, are content with the job being done. Many project managers are...
Running a team of employees is never an easy task. There are many variables to consider as well as personalities and expectations to contend with. However, there are many techniques and principles skilled leaders keep in mind when leading the way in their company and driving their team toward accomplishing...
When you think about making a living, what image comes to mind? Is it some bored office worker who’s just counting down the minutes until they can take a coffee break or go home for the day? The internet has helped us all become more connected, leading us to find...
Owning a business means you need to keep your business knowledge sharp. There are so many new thoughts and ideas about how to run a business. To stay competitive, you need to always be improving and growing your business knowledge. Growing your business knowledge can start on your terms by...
As a business owner, part of your job is to keep your employees safe. They dedicate 40 hours a week, sometimes more, to your company and you should repay them their time with your care about their workplace safety. Workplace safety includes safety in an employee’s environment, equipment, in the...
Chances are you have a Facebook page that you visit at least occasionally. Facebook is now so integrated in our lives, it’s how we stay connected to our friends and family; it’s how we get our news and share our opinions. What if you could get your income through Facebook?...
We’ve all had less-than-stellar customer service experiences. What separates these bad experiences from the ones that leave you feeling seen, heard, and valued? Much of it comes down to some basic things that a customer service representative can do to help their customer resolve an issue and leave feeling satisfied....
All resources on leadership repeatedly insist that having empathy in the workplace, or as an entrepreneur just starting out, is essential for displaying one of the most competent skills of leadership. Why is this so? Empathy enables you to know if the people you’re trying to reach are actually reached....
Working in customer service can be a trial-by-fire. Today’s consumers expect top notch service from every brand they encounter. Whether you’re building your client base as a business owner or work a customer-facing role in any industry, customer service is one of your most vital tasks. You can improve almost...
In today’s digital and professional landscape, the companies with the most customers are not just those who are able to attract the most in a short period of time. Rather, the companies who prosper are those who are able to retain their customers and offer them great service with every...
Failure isn’t the end and success isn’t the most important thing. With failure, you will learn what you truly value and that can make you a better person.Though professional failures are painful, they can teach us valuable lessons that will help us as we start our next venture.Failure even helps...
Once you get a grasp of your customer’s mindset, the rest is gravy. The key is to gather your team, focus on the deepest strategies that maintain your target audience, and don’t ever let them go. Getting ahead of what your customer is thinking requires a commitment and dedication like...
The modern world is chock full of distractions and that’s not going to change anytime soon. The most productive people are not those who learn to simply ignore these distractions (as that’s nearly impossible) but those who know certain methods and strategies to maintain their focus. There are a number...
Every morning you wake up with a plan and a purpose, you can thank your previous night’s evening regimen for creating the intention. Your nighttime routine makes all the difference in how you approach the following day with reckless abandon. It’s your overall self-care, well being, and your attention to...
The new year is a time of new beginnings. It’s a chance to close the door on the past and step into the future. The first month of a new year inspires us to start fresh. January is the month of resolutions and changes. Here are 5 ways to take...
Are you feeling the doldrums setting in as the days are shorter and the weather is chillier? Well, fear no more, as these 7 winter tips can be used to help keep you feeling efficient, motivated, and wonderfully productive. Life doesn’t always give you the opportunity to hibernate, and it’s...
Graphic Design
With competition more fierce than ever before in every industry and a need to stand out amongst the thousands of businesses offering the same services as yours, it’s more important than ever to make an impression. No longer are traditional design methods working to grab people’s attention and leave your...
If you're good with layouts and graphic manipulation why do you need to know how to adjust photos? Isn't it the photographer's job to get the picture done correctly? Why bother learning to do somebody else's work for them? The answer, of course, is that it's your design and you...
The design industry is ever evolving. New trends and social behaviors are always cropping up in this creative sector, and sometimes it may feel as if you don’t know where to begin as an aspiring designer. There are a few tips to consider when thinking about jump starting into a...
The design process should be a collaborative moment between both the client and the designer, spearheaded by the client’s knowledge of the product and consumer base, and the designer’s knack for creativity and bringing the client’s needs to life. One of the main things that can get in between this...
Professionals today are vying against an avalanche of competition of others who are creatively, and business minded. The presentation of any artist has to be top notch, and this starts with the presentation of their portfolio. Many young creatives today don’t understand just how important a great portfolio can be...
Working in today’s market is exciting. There are opportunities all around you, especially as a freelancer. As the business world moves progressively into a digital world, freelancers are having more chances for work and with that comes a crowded space of people vying for the same job. Having a specialty...
Illustrations are powerful tools in web design. Throughout this discussion learn what conventions are best when using them.These conventions when used effectively can make your brand stand out among your competitors.Look over the examples included in this discussion and see how other companies effectively use illustrations. If you are a...
How do successful creatives stay inspired, what separates them from others? The difference lies in the way they think, as your mind determines your success or failure. Creatives must cultivate a winning mindset in order to get over the many hurdles that present themselves in the business world. Continue reading...
A professional graphic designer will be knowledgeable about the how and why behind logo design.DIYing your business logo may be tricky because you may have difficulty being objective, you may not have the right software or experience necessary.Outsourcing the design of your logo may be a better use of your...
Artists, including graphic designers and web designers, can sometimes fit into the stereotype of being so involved in their creative process that they don’t pay attention to the clock or the calendar. It’s true that time flies when you’re working hard and engrossed in your project. It’s also true that...
All of us are feeling a little isolated, even those who thrive on being alone. Creative people are often a combination of introvert and extrovert. They express emotions and thoughts in their art but are still conversational and draw zest from others. For an artist, painting, sculpting, or designing is...
Getting enough sleep is one of those novelties that seems to surpass even the most stalwart business executives and people who thrive on artistry. Not everybody is immune to insomnia, no matter how hard they try to convince themselves otherwise. Thus, it’s no surprise that a good night’s sleep is...
Branding is also applicable at an individual level and can help separate one designer from the rest.Understanding how you want you and your designs to be perceived as can help you define your niche.Continuous learning and creating will be able to enrich your experiences as a designer, and integrating these...
Establishing a fair rate can feel daunting to most creative freelancers, but it is also an essential part of the profession.Despite misconceptions, creative work shouldn’t cost pennies, nor do you have to go through uncomfortable negotiations to secure a fair fee.It is equally important for freelancers to understand their own...
Logos must express a business’s key messages and the experience that consumers should expect. This attracts new customers and builds trust in the brand.The best logos are simple, relevant, balanced, and memorable.Logos should be easily scaled up or down, with complementary design elements rather than tacked-on text or cluttered details....
Whether you’re just beginning your career or you’re a seasoned graphic designer, it’s a wise idea to invest some time and energy into marketing your services. Take a moment and ask yourself these three questions: Do I have a presence in the right online spaces?Do I feel like my web...
A company logo represents the entire business and holds the potential to make or break its chances of success.While it’s important to think outside of the box, there are certain guidelines to creating a winning logo design every time.All successful logos are unique in their own way, but they share...
Color can be as powerful of an element in your branding as the shape of the logo itself.People respond to color on an emotional level, but there’s an exact science to pleasing color combinations.As important as it is to be familiar with your industry color trends, you should also never...
When sending finalized logo files to a client, it is paramount that everything is formatted correctly. This could be the difference between keeping and losing a client. What follows is the checklist you should consult before sending out your final product. In short, you need to: Convert your text layers...
Designers should make a habit of collecting, organizing, and making lists of their own ideas, strengths, and points of improvement, as well as their favorite designs. These can be used as viable sources for inspiration and reference during creative blocks.Designers should immerse themselves in the world around them-- the art,...
Packaging design must accommodate branding, required information, and the visual assets that most appeal to the target audience.To stand apart from the crowd, be innovative with visual elements, how the packaging closes or folds out, and the overall look and feel of the design.Even with a creative approach, it’s important...
Design thinking is a process with a methodology.Fostering great design thinking is a delicate balance of the elements of a design-focused culture.Design thinking can grow a company’s bottom line. Great graphic design is never an accident. But how, exactly, does a company get great results consistently? If it were as...
Logos have a few new aspects this year.Some major trends are the same.Expression and storytelling are taking a center stage for many brands. Those in design who love big headlines avidly watch the newsreels every year hoping for something groundbreaking. For the last few years, they haven’t gotten it. The...
There are three categories of logos: text-only, image-driven, and combination logos.The type of logo you choose will depend on your business type.You don’t have to stick to one logo. A logo variant is called a lockup. It is just fine to have different lockups of your logo. The logo is...
Creative jobs and their scope of influence has widened over the years, helping professionals explore a diverse range of career opportunities. Organizations tend to hire graphic designers to craft appealing designs for packaging and advertising purposes whereas illustrators are highly sought-after by novelists, marketing agencies, and advertising firms. The demand...
Throwback palettes embrace a vintage aesthetic in 2020. Dark Mode has inspired a new wave of color trends. Classic hues remain the height of sophistication in design. There’s a reason that Oz is portrayed as a land of brilliant color in the film The Wizard of Oz. Color is able...
● A minimalist design is still a strong design. ● A minimalist website encourages engagement. ● Minimalism encompasses usability and the form of the website, not just the extras. Minimalism is an important design trend. Things are growing on the World Wide Web. It’s gotten to be too much for...
The importance of an online presence A glimpse at the best online logos An online presence is important these days. Many brands are finding that they have to adapt their logos to look amazing online. They are simplifying things to make them look good on mobile. But some brands have...
With all the time you put into your ministry, you don’t want your church to be overlooked. Instead of being passed over, you can make your church stand out with some simple design ideas. The right design will pull the attention of the person searching for their place of peace....
A good infographic can be a powerful marketing and educational tool. Designed the right way, it can not only offer valuable information on a subject, but it can also educate a viewer on a business and how it works. What is not commonly known is that there can be different...
The fascination with logos. What is about them? Maybe it’s the fact that they say a lot about a brand without even needing text. Perhaps it’s the fact that they can be so unique and stand out from the sea of other designs. No matter what it is, we know...
A logo maker or logo generator is a cheap, effective option for getting your branding off the ground in a jiffy. While a logo from a logo maker could never replace the endless hours and expertise of a design agency, it will work for the short run! A Quick Turnaround...
Higher education can take a page from business when it comes to marketing. The principles are the same, and nearly every school wants more students in at least one discipline. If your school is already full, you can still use marketing strategies to target types of students you are looking...
If you’re a new business, you need a logo. And if you’re rebranding, a new logo is a great way to freshen up your look. But how do you find a designer who really gets you? It’s easier said than done. Even the best designers may not produce a logo...
So, you’re considering a rebranding. Perhaps your old brand seems a little tired or outdated, or you’re moving into new markets and outgrew your old brand. Either way, a rebranding is not to be taken lightly. Here’s how to navigate the rebranding process in a way that boosts your company....
So you’ve just spend a good portion of your work day putting together the prefect design for a print project. The size and proportions look great, the colors are vibrant and seem to pop right off the page. You just can’t wait to show off your accomplishment to your boss...
Startups
As rapidly growing competition invades the startup business sector, new and innovative brands are continuing to launch every day in the hopes of an easy path for success. Full-fledged marketing requires a significant investment, both above the line and below the line, and since startups oftentimes have a limited budget,...
One of the biggest struggles that businesses face today is finding the perfect balance between quality and cost. Outsourcing is emerging as an effective tool to help companies cut costs while still keeping the quality that today's consumers have come to expect. 70% of companies turn to outsourcing to save...
You only have to turn on QVC or Shark Tank to see how many people want to start their own business and have good ideas. Indeed, small business is the backbone of the USA. Here are some steps you can use to make your own dream of owning a small...
Small businesses have had a bit of a renaissance thanks to the power of the internet and helpfulness of digital marketing. If you’re starting a small business or plan to in the coming months, there are some key foundational tenants you should always keep in mind. Starting any business is...
Start-up companies are seemingly everywhere now, thanks to the proliferation of the internet and the ingenuity of entrepreneurs across the country, especially those who have been stuck inside for the last several months. Although there are many wonderful intentions by most who start up a new business, these attempts are...
As a small business owner, you have to wear a lot of hats. You’re not just an owner, you’re also supposed to be a marketing specialist, customer service representative, financial expert, and a supervisor to any employees you have. To be able to excel in all these roles, there are...
Working from home is as common now as commuting and punching a clock. For many it arrived unexpectedly. For some it's a godsend, while others find it a burden or nuisance. Whichever part of the spectrum you fall under there are advantages to starting your own business from home. Home...
Entrepreneurship is booming across the country right now. A combination of the proliferation of the internet and ravages of Covid-19 have led many Americans to foster the desire to start a small business of their own. The time is right for a variety of new products and services to hit...
With 2020 over, many new entrepreneurs are looking to enter the market and launch their start-ups, with the hope that this year will be less challenging than the previous one. What many of these entrepreneurs must first consider, however, is that there are several tools every hopeful small business owner...
The proliferation of the internet has connected people as more than buyers and sellers. All over the web communities have sprung up. These communities are made up of like-minded people who all share a passion for a particular hobby or other interest. Small businesses have been increasingly keen on taking...
There are many different parts to creating a business. You have to identify your product or service, then start building your brand. Building your brand is a crucial part of starting a business. All brands need a catchy and recognizable business name. Picking the right name can be challenging, but...
Small businesses today are doing everything they can to keep up with global corporations in terms of marketing and visibility. Luckily, the internet has provided an even playing field for many components of a well-run marketing strategy. One of the most popular platforms on the web today is the video...
Good business names are descriptive, expressive, and simple to understand and spell.Before choosing a name, do your homework to make sure it’s available and not too similar to your competitors.The best names are concise, memorable, and aligned with your target audience’s expectations for price, service, and experience. Your business name...
Don’t be afraid to seek outside council from consultants and other business professionals in your field.Try not to overload yourself with too much work, train your employees well and learn how to delegate.Keep your business out of the red by paying special attention to your finances. If you don’t have...
If you have an idea for a fantastic innovation or a new invention, and you’re ready to bring it to life, then it’s time to embrace your calling as an entrepreneur. Whether you’re in the initial stages of your entrepreneurial journey, or you’ve been working for yourself for years, you...
Thinking of a business idea is the easy part, but careful planning ultimately determines whether your business will sink or float.Make sure you’re passionate about what you’re planning to invest in. Being stuck doing something you don’t really want to do can drain the motivation out of you so choose...
Improving client relationships is crucial for long-term business successSaying thank you, speaking positively about your competition, and having an upbeat attitude goes a long wayDon't forget to get to know your clients, get their feedback, and focus communications on their needs When you're running a business, few things are as...
Keeping a clean, tidy, and comfortable spot to work is paramount if you want to do your best work.A reliable internet connection is very important when it comes to working from home.Surround yourself with nature to help calm stress and anxiety. Working from home used to be optional, but the...
Around 90% of startups fail. You need more than just a great idea. In this article, you will learn 8 essential tips to guide your startup to success. To get your startup off the ground, you need: A well thought out product that fulfills a specific needA solid business modelA...
The start up phase of creating a business is exciting. It’s full of potential and possibilities. But what happens if there’s a sudden dip in the economy? What happens if there’s an unprecedented global pandemic? There are sure to be surprises along the way for any start up and the...
If you run a small business and operate a website, there’s a good chance you’ve used WordPress to create that site. WordPress is one of the most popular and simplest tools for website creation, but this popularity and simplicity can also make it a common target for online hackers. If...
The Covid-19 pandemic has brought seismic shifts to how the world does business. By now, many are familiar with the trends the pandemic has brought about, such as using remote sites for documents and contacting colleagues through mobile means. One of the most important components of this new normal by...
The growing business-minded use of the internet has spawned innumerable start ups and small businesses around the globe. While many of these businesses are run by highly experienced, talented professionals, they often fail to find a following or attract the customers needed to sustain business. In this article, you’ll learn...
Rebranding can breathe new life into your business, help you make a fresh start, or enable you to have a breakthrough if you have been stuck in the rut for a while. But what do you need to consider when facing the project of rebranding your business? Read on to...
It’s no secret that starting a business is intimidating. Branching out and taking a leap of faith to embark on a new journey with an unclear path isn’t for everyone. But, if you’re reading this, then it means that you’re ready to start taking the steps to solidify your future...
Your brand is essentially your company’s personality, and that plays a big role in the type of relationships you have with your customers or clients. Are you the fun and friendly brand that customers can relate to, or are you a tough-love authority figure who whips clients into shape? Are...
Whether you’re promoting a personal brand or a full company, a professional blog is a powerful way to drive potential customers to your site and establish your authority. Unfortunately, it does require some writing — and not the kind you did in school! Blogging has evolved beyond its early days...
Think Beyond the Logo Graphic design is one of the most important elements to any business’s long- term marketing strategy. More and more increasingly, customers rely on visual cues to make a split-second decision about a business and the value of its communications. Don’t let your hard work and strategy...
They say nothing is as good as word-of-mouth advertising — but flyers run a close second. These versatile print media can establish a strong visual presence for your brand, anywhere from coffee shops to light poles to networking meetups. That said, a badly designed flyer can harm your brand’s reputation....
Web Development
Anyone who has spent any amount of time scrolling on the internet already knows the importance of a good website. Many customers decide within their first few minutes of browsing your website whether or not they’ll purchase from you and use your services. Websites can, ultimately, be the deciding factor...
Digging into the elements of successful landing pages and showing you how to create ones that pack a punch and convert well every single time is what defines high-performance websites. Let’s cover the basics on landing pages and how to ensure your website draws in the eyes, the business, and...
Effective websites clearly align with and express the business’s brand identity.Good web design limits itself to a few colors and typefaces that suit the brand.UX is crucial to the overall brand experience. Your website needs to pull a lot of weight. It must be optimized to attract and convert leads,...
Web hosting is like renting space on a server so your website runs smoothly and efficiently.There are a ton of options when it comes to web hosting plans. Picking the right one comes down to the size of your business, the amount you can spend, and the features you’re looking...
As a business leader, you know the importance of a strong online presence. Everything from your Instagram captions to your blog posts needs to reflect your company well and align with your brand identity. While social media is important, the most fundamental part of any company’s web presence is its...
Starting a small business of any type, and in any field, is always a difficult process, and it only gets more difficult if you don’t know how to develop a relationship and a great rapport with your clients. There are many complicated and complex steps to owning and operating a...
What Is A Landing Page? Before you can create a top-quality landing page that converts your leads into customers, you need to know exactly what a landing page is. Essentially, a landing page is the webpage that appears after an interested person clicks a link in a search engine result...
Customers today are more finicky than ever. They expect world class presentation at every stage of their relationship with your company. While this may sound difficult, maybe even impossible, there are some basic steps you can take to let your customers feel more appreciated and at ease. Your website should...
The explosion of content in the last few years has fueled the demand for developers. Companies need creatively skilled individuals who can help craft and develop their brand online to appeal to consumers. Developers are highly sought after, but those who can do their own designing and understand the creative...
The internet is a vast and widespread force, but many still don’t know even the basics of how a website works and how it’s “stored.” This guide will take you through what website hosting is and how it works, breaking down the different components of the process and giving you...
The competition among businesses online is cutthroat and strategic. One of the most powerful indicators of a company’s successes is the responsiveness and design of their website. Potential customers decide to stay or leave in an astounding .05 seconds, so only the most responsive and engaging websites are guaranteed to...
The most effective websites demonstrate the trustworthiness and authenticity of your business.Consistent design and copy promote a good user experience, greater trust, and more sales.For best results, focus on the value that you can offer to your audience rather than merely talking about your business. These days, your online reputation...
You’ve put so much work into developing the content that makes up a website, and now it’s time to put on the finishing touches. That includes choosing the typography that represents your client, the site, the products, or the service in the best light. There are many different factors to...
In this article we’ll cover: Why documentation is importantWhom documentation is forWhat to include in your documentationMethodology Why is documentation important? Documentation helps users understand how a code works—it’s like a layperson cheat sheet for what was going through the developer’s mind when she coded it and how to most...
Web designers spend their days behind the screen, building the many different parts that ultimately come together to create a stunning website. Hours and hours of concentration and communication – that all happens online – are required before the website is complete. The world of web design requires designers to...
A landing page should follow from the sales conversation that begins with an ad, social post, or other promotional item.Every landing page should have a clear message undiluted by fluffy or inconsistent language.Effective landing pages build a trusting relationship between the brand and the consumer. A landing page is a...
We’ve all been there before: visiting a website that makes us want to scream and throw our computer across the room. It could’ve been for any number of reasons. Maybe you finally found the right page, then it loaded slowly, and once it was finished loading you realized it wasn’t...
Web design is keeping its minimalistic trend, but with a bold new twist.At the same time, lush, immersive visuals and animations are becoming more popular.The human experience is at the center of the latest design renaissance. The web has always been a place where new horizons are crossed. We’ve come...
Designers create many beautiful products throughout the course of their careers. When you invest your time and creativity into a project, it’s so tempting to automatically include it in your portfolio. You’re proud of the design, whether it’s elegant and intricate or bold and dramatic, and you want to share...
Your website design can make or break your online presence, which is vital to a successful business. It is important to choose the most efficient design features to compete with numerous other websites trying to make a lasting impression on site visitors. By understanding the website design elements that are...
Building your personal brand is essential.Social media doesn’t provide the freedom or longevity your personal brand needs.A personal website is the best way to share your content and build your brand. Building your personal brand can be just as important as building a company brand. No matter what your business...
Google offers several tools to find out if you’ve been hacked.You are likely to receive notifications from service providers if you’ve been hacked.You will need to do a bit of research to find out what has happened and how to fix it. Not knowing will get to you. After all,...
Responsive web design is the practice of designing websites to look good on mobile devices.Best practices include one-column layouts and minimized navigation.As a rule of thumb, shrink images and enlarge text in responsive design. While big, beautiful websites look amazing on people’s HD monitors, most of your business’s target audience...
In the age of online business, it’s hard to know which web developer has your best interest at heart. When you’re preparing to hand over your precious passwords, it can pay to do the research beforehand. With a lackluster website one wrong step away, I recommend you keep the following...
The best emails place content first, design second.Lots of white space and short text ensure that your emails get read. Single-column, responsive email designs perform better than complex grid-based newsletters. Email marketing is one of the highest-ROI forms of marketing, but only if it’s done well. If you’ve ever unsubscribed from...
Many old websites are neither mobile-friendly nor accessible. A website audit is a crucial first step toward deciding the next actions. Modern design principles can help improve business results on your website. If you’ve been in business for quite a few years, you probably have a website that’s seen better...
● Development mistakes can come from inexperience. ● Lack of concern is another cause. ● Common mistakes can cost you in SEO. Developing your website or app isn’t easy. It’s a large and often long endeavor. But it should be a fairly seamless process once you sit down with a...
Web design trends come and go like everything else. But there’s one that stands out among the pack for it’s huge impact and convenience. That is the trend of pre-built websites. Pre-built websites offer: Options to lightly customize them Niche-specific interfaces Support The options increase every day for pre-built websites. These...
Do you love to code and love to use templates? But do you wish that you could have more control over the final look and function? Wix Code is a new developer tool with a JavaScript backend. It allows you to work with the existing templates without sticking to every...
So, you need a website. Whether it’s for your personal brand, creative portfolio, blog, or company, you want something that will excite your readers and convince them to read your work, hire you, or buy your products. With the widespread availability of website builders such as Wix and Weebly, you...
So you have a website. Whether it’s a personal blog that only your mom reads, or it’s a business site that brings in hundreds of thousands of dollars each year, you want to protect your content. While it would be great to say that technology has advanced to a point...
It’s no secret that coding is a highly valued skill, one that could help you advance or start a brand new career path. But even more so than any other acquired skill, coding is a laborious learning process that could be intimidating to anyone who is just starting out. You...
While most websites have multiple pages, sometimes there’s a strong need to pare it down. Whether you’re creating a landing page for your latest campaign, designing a portfolio site, or just want to keep it simple, a one-page website can be just as effective as a multi-page site — or...
“Less is more”. That adage especially applies to modern web design. In the past, cluttered sites were the norm as the web design was still in its experimental phase. Minimalist web design focuses on making use of typography, white space, and a focus on content to achieve a balance of...
In the old days of website design, everything was done with HTML. If you’ve been coding a long time, you probably remember those websites: clunky, laid out with tables, and tedious to code and update. The worst part was that each element needed to be styled on an individual basis....
It seems like everyone has an e-commerce site now, whether it’s someone’s side gig with dropshipping or a full-fledged online store. Either way, the same principles for success apply. Selling anything requires an understanding of your target audience and a compelling sales presentation. Your e-commerce site has to pull triple...
Copywriting
So you want to break into the world of copywriting? Then, read this guide to the 10 best resources for copywriters! These courses are taught by veteran copywriters and packed with templates and tools galore so you can write copy like a pro! Understand how to appeal to your audience...
A lot of us are often pressed for time. Between multiple projects, family and just...life, it can be difficult to sit down and write some stuff and write it well. You may find yourself fidgety, distracted and anxious with your lack of time to focus on completing your writing tasks....
You’ve spent time crafting the perfect piece of content. You’re happy with it and you send it off. Suddenly you see an error. Every content writer has had this experience. It can send your heart into your throat and make your stomach drop. There’s an easy way to avoid making...
Have you ever been on a fishing trip? If so, you know that it requires a lot of preparation. You need to make sure you have the right rods, bait, and gear, just to start. There’s another component of fishing that doesn’t get as much attention: the mental aspect. You...
So you’ve decided you want to be a writer. You’ve chosen a difficult career path, but one that can be extremely rewarding. There are so many different types of writers, including: marketers, journalists, fiction writers, nonfiction writers, and others. But right now, as you’re just beginning, you might not want...
Creativity happens best when the brain is calm, focused, and motivated.Stress and anxiety can harm creative flow, so be sure to take care of your mental and physical needs.The best way to stimulate creativity is to engage in reflective, rewarding activities. As a creative person, you’ve probably enjoyed the state...
Digital communications have transformed the world in many different ways. One of the most profound effects digital technologies have had is on the way people view work and the value of content. Online material is getting more valuable every day and there are many around the country who go into...
Businesses nowadays are looking for every competitive advantage to expand their reach and attract new customers to their offerings. There are many digital marketing methods which work to accomplish these goals, but one of the most popular and cost effective is the business blog. Business blogs are a simple and...
Content generation has certainly hit its stride over the last several years. The race to create great content has seen the creation of hundreds of thousands of articles every year, but the art of writing the headlines for these articles has seemingly been lost. There are many principles and foundations...
Despite what you may have heard, there is real money to be made for professional writers in today’s job market.Content holds a crucial role in the digital marketing process, which means a high demand for those with the skill, dedication, and love for writing.Here’s what you should know if you’re...
Blogs have proliferated in both personal spheres and the business world over the last few years. But what’s the difference between writing content in a blog and writing content in the form of copywriting? The short answer: a blogger shares personal insights and opinions while a copywriter tries to persuade...
Many people today are shunning traditional jobs to work from home or join a creative company. Copywriting has become one of the largest jobs in the country, as the internet has opened the floodgates for calls for content. Thousands of employees and sites are competing for clicks and views, and...
Wordy writing will lose your reader.Writing concisely will get your talent noticed.Break down your last piece using these writing tips. Think about the last article or blog post you read. Did it have unnecessary words? Overly formal language and word choices? Huge paragraphs and blocks of text? Was it a...
Writing about business and business topics can often be a dry, tedious experience – but it doesn’t have to be. There are many ways to make business books – both historical accounts and motivational booklets – read like some of the most engaging and thought-provoking pieces of literature out there...
There are many different ways and techniques to write quality copy. Though the minutia of the writing process can be tough to read and process, there are a number of steps crucial to create professional, well written copy for your readers and clients. This article will detail some typical steps...
No one wants to be bad at their job, and most of us actually want to be better than we currently are. When you work in a creative field like copywriting, you have to balance the art and the skill. There’s a lot of technical knowledge that goes into copywriting:...
There exists a fine line between writing that is personal and insightful, and that which crosses into self-indulgent territory.Many writers struggle to achieve a healthy balance between being open and over sharing.Luckily, there is a straight-forward approach to stripping your text of unnecessary information that distracts your reader. As writers,...
You might have been used to sitting down at a desk all day when you worked in an office or co-working space, for instance. Routine breaks, like walking across the building to go to the bathroom or chatting with a friend, were naturally built into your schedule. Now, in the...
Finding your voice through the written word can be a challenge, yet once found in the world of creating content, the rewards far outweigh the obstacles. Herein, we examine the essentials on how to capture your audience--and hopefully--keep them engaged throughout the world of copywriting. It’s not for the faint...
Many people are spending more time working from home, and it looks like it’s going to stay that way for the foreseeable future. Working from home can create challenges. If you live in a small space, how do you separate your work area from your relaxation area? If you have...
There are several ways to edit.There are several perspectives on editing.These creative editing methods will help you catch major and minor errors. Even the best of us make typos and grammatical errors at times. Whether you’re writing quickly and getting “corrections” from your text editor or just miss a beat...
Why good copywriting is so importantHow copywriting can make or break a businessHow to use copywriting in branding and advertising to the best advantage Humans have been processing information through words since the dawn of time and are likely to continue doing so forever. Words have the power of evoking...
To write efficiently, create a plan of action, including a desired angle, key points, and takeaway, before diving in.Never multitask while writing. Instead, get into a state of flow.Be willing to cut and edit your work, but wait until after your first draft is done. Whether you’re working under a...
Copywriting has been a major industry for as long as humans could write. So why do we have such trouble writing copy that hooks our readers? We personally have not been writing for centuries. If you’ve been working on copy for that long, you’re immortal and don’t need any of...
Use an apostrophe to show possession the right way.A little bit of Latin never hurt anyone: i.e. vs. e.g.You could have, but you never could of. Writing seems to flow out of some people while others need a little bit of tugging and pulling to get their thoughts out. When...
Language is a fascinating thing to think about. In today’s world, we have words for most of the concepts, thoughts, things, and events that we encounter in our day-to-day life. And if we don’t have a word, we can just make one up or adopt one from another language and...
Copywriting establishes a relationshipFocus on your specific target marketTry out different techniques with your target market Think of the last company website you visited. There were likely several pages that incorporated text, either to sell a product or explain the benefits of a service. Every company at some point needs...
To win your audience’s loyalty, focus on more than just grabbing their attention. Leverage storytelling techniques to make an emotional impact on your customers. Use a strong CTA to guide your reader to take action. Content marketing is commonly touted as a way to garner traffic to your website. After...
Copywriting is more relevant than ever. The landing page is one of the spaces that takes the most ruthless editing in the online space. People have limited time and millions of pages to browse. You’ve got to make things worth their while. When you start your copywriting project, consider these...
Trying to be persuasive on paper isn’t easy for the average writer delving into a new talent such as copywriting. The tough part is overcoming insecurities and lack of creative confidence. The overall goal is to craft content that zooms in and registers on the reader’s brainwave that says ‘yes,...
Copywriting is a challenging, interesting art form: You often have limited space in which to sell something big. You have to instantly hook the reader’s attention and tap into one of their deep-seated needs and desires. And you have to capture the brand’s core promise and voice at the same...
It’s a problem encountered throughout the internet. Copy that doesn’t engage, doesn’t excite, doesn’t encourage visitors to do more than click and leave. How many products and services are out there that are being underused because a website doesn’t adequately convey how amazing it is? Well your website doesn’t have...
Copywriting isn’t just writing copy — it’s leveraging the power of words to convince someone to make a purchase. That means you have to be persuasive, authoritative, detailed, and yet direct and to-the-point. Because copywriting has to strike this delicate balance, it takes practice to become an expert copywriter. You...
If you’re reading this article, that means the headline did its job: It convinced you to click. Writing headlines is an art form. Some of the most brilliant pieces of writing in the world go unread if the headline cannot sell the reader on the piece. One might say that...
Headlines. That is what first attracts a reader’s attention and draws them in. Not surprisingly, headlines can be a make or break on a piece of writing. While the content can be excellent if the headlines are not noticeable it may be passed by. Headlines have a few purposes. Not...
Copywriting is both broad in scope and narrow in focus. While it can take many forms — ads, brochures, taglines, social media posts — it has one consistent goal: to sell a product or service. That makes copywriting a unique, and sometimes frustrating, form of writing. It differs from writing...
Marketing
If you own a small or large business, you know the importance of effective and eye-catching marketing. But as your company grows, you may find yourself out of time and resources to post on social media frequently and with a clear and defined purpose. When you find yourself in this...
Sales and marketing are usually used interchangeably and, when told that you need to ramp up one or the other, it can be easy to confuse the two. However, these two are different and, although they have similarities, they mean different things. Although sales activities and marketing efforts look similar,...
Lots of businesses are using YouTube to market their brand. This free video platform is among the most popular in the world. However, before you make your own profile and begin to post videos, there are a few things you need to know. Follow these six guidelines to help your...
One question many marketers ask themselves is "how can I get my emails opened?" While there are plenty tricks out there, we recommend a thoughtful approach that focuses on communicating with those subscribed and giving them something valuable or tangible from the beginning so it pays off at the end....
Many business owners find it difficult to distinguish between branding and marketing. While both are similar and have the same overarching goal of helping the company to grow, there are many ways the two are differentiated. In marketing, the focus is on driving sales. A company will develop a marketing...
Social media is an invaluable platform for companies all over the world because it allows them to engage and interact with their customers in a way previously unthought of. There are certain best practices to follow when using social media, however, as engagement and interaction don’t just happen; your brand...
Instagram is a great place for businesses to post content and make their audience aware of new products and services. It’s also a great place to interact and engage with their audience but starting engagement and improving it are two different things entirely. There are several ways to increase and...
In the digital age, a relationship with the media is crucial to getting your business out in the public eye. The process of building this relationship is the core of media relations. Not only does this build a valuable connection with people who can improve your reputation in the community,...
Your Facebook timeline is the foundation of your content on this platform. Think of your Timeline as a full record of your company’s digital history on Facebook. When a user visits your page, they can scroll back through previous posts, learning about your brand and seeing if you’re a good...
As much as 93 percent of internet experiences begin with a search. Think about how often you turn to your favorite search engine, whether it’s to find a hot new restaurant or to get the answer to your burning question. Right now, people are searching for answers to their questions....
In today’s world, we spend a ton of time emailing. It’s one of the most common forms of communication, with an estimated 246 billion emails sent every single day. It’s also a surprisingly effective marketing tool, especially when a company uses their email marketing to authentically and professionally communicate with...
There’s no bigger or more unforced error a company can make than driving away its customers through poor customer satisfaction practices. In a time when other businesses are doing all they can to retain customers and attract new ones every day, your business should be doing all it can to...
Content marketing has caught fire in recent years as a way to turn heads and attract the maximum number of eyes on your business and the products and services you sell. Content marketing is not always, easy, however, and takes years of experience and expertise to learn and master. Google...
Companies are flocking to social media like never before because it allows them to interact and engage directly with their customer base. Social media is a powerful tool that can increase sales and create connection and intimacy between brands and their customers but using social media platforms is not as...
In today’s busy markets and saturated social media landscapes, you must stand out from the field to be noticed. Whether you’re showcasing the large-scale distinctions between brands or highlighting yourself among your peers at work, you'll find success when you stand out to decision–makers. You can authentically promote yourself and...
As the world’s most popular social network, Facebook is an excellent place to engage with your business’s target audience. Nearly 2.8 billion people are on the platform, which offers many ways to post and interact with multiple types of content. If you’ve spent any time on the platform, you’ve seen...
You have a fantastic business idea and now it’s time that the world knows it. You need customers, which means customers need to be able to easily find you. Many people who are searching for a specific product or service will turn to their favorite search engine to find answers,...
Companies are frequently starting to take greater advantage of social media, and one of the best platforms used to boost sales and engage with clients is Instagram. Instagram is unique and engaging because it’s primarily a visual platform, allowing you to post pictures about the products and services you sell....
Companies are finally starting to realize the power and impact social media can make for their brand, but there’s still one component of most social media sites they’re not using as effectively as they could. Live steams on various social media platforms such as Facebook Live are incredibly popular with...
Blogs have quickly become one of the most important marketing tools for many businesses small and large. They’re incredibly easy to publish and maintain while allowing you to become closer to many within your customer base and present a wonderful opportunity to show off your knowledge of your industry. Blogs...
As a small business, you face certain challenges the big guys don’t, especially when it comes to marketing. While you may not have the multi-million dollar marketing budget that a giant corporation does, you still have some tricks at your disposal that can benefit your small business tremendously. Before you...
Digital technologies have improved rapidly over the last several years. Social media has quickly become instrumental in helping many businesses, both large and small, get the word out about their products and services, as well as engage and attract customers through online means. One of the most fascinating developments, however,...
Making sure the link to your Facebook group is absolutely everywhere it can be, you will get it in front of far more people than you would otherwise.Using as many media formats and social media platforms as you can will expand your audience to those who may not have known...
Want to know what everybody’s talking about? Hop on Twitter. The little light-blue bird is everywhere. Twitter is on the news all the time, and there’s a reason for that. This social media platform has found a massive audience and has given a megaphone to some of the most powerful...
In the wake of the pandemic, there are thousands of entrepreneurs who want to start a small business in what must be a better year, 2021. If you’re one of these future small business owners, it’s important to not dive into the process too quickly. For example, if you have...
Compared to SEO and social media, email marketing seems old school. But email is still a powerful tool if used the right way. In the overcrowded digital world, users closely guard their email. No one wants more junk mail. To capture a potential customer’s email, you really have to work...
If you’re planning to start a small business, there are some essential things you’ll need on day one. The first is a business plan: what are you selling and who are you selling to? This is the easy step and, for many, the most fun. But it’s not the only...
Even before the COVID-19 pandemic, many people spent their days sitting and staring at a computer screen for work. Now, since the beginning of the pandemic, the number of people looking at a screen all day has increased. As a result, the number of people suffering from eye strain and...
Blogs have been around for decades now, and they lasted for a very good reason. They’re the best place to share long form information with your audience. Your customers and clients want to know your opinion on different topics, what’s going on with your business, and what helpful information you...
Businesses have a lot on their plate these days. There are expense reports, keeping track of overhead and making sure your employees feel validated and are working efficiently and effectively throughout the day. There are so many variables and complex tasks associated with running a business, that owners can sometimes...
The number one question businesses are asking today is, “how can we improve our Google search rankings for our website?” The answer is making improvements to SEO, or search engine optimization. SEO is a term which refers to the ability of a website to consistently rank high in Google’s search...
Marketing is critically important in the age of the internet. It’s even more crucial for owners of small business and startups, as marketing efforts could lead to substantially more customers and profits over the course of your growing years. Marketing is one of the best methods today for maximizing profits...
Customers are your biggest asset and can be a hugely effective marketing asset, as well.By pivoting your marketing strategy to include your customers, you can create a cost-effective, sustainable marketing plan.Try using free items, rewards for returning customers, and social media as a way to get your customers to sing...
Digital marketers today are doing everything they can to improve the reach and content of their business. Recent studies have shown that content marketing is more than three times more likely to generate leads than paid search advertising, and that eighty-one percent of B2B companies have a blog to improve...
The business landscape has evolved rapidly in the last several years, and small businesses who want to keep up with this rapid pace must embrace the power of digital marketing. There are many different avenues to choose from when trying your hand at digital marketing, but one of the most...
Twitter has changed the rules of the marketing playbook. There’s no doubt about it: the social media platform has become a marketing force for all types of businesses, from large corporations to small businesses. So, just how (and why) can you use Twitter to help your business grow? In this...
Video Editing
In today’s world, social media videos are being more widely used than ever. More than 85% of online advertisers are using social media videos in their marketing campaigns. That’s making the space more crowded, meaning it takes more for you to stand out than it did before. Adding subtitles will...
Online content is booming, and the vast majority of this content is visual. Companies are looking for videos and other short form advertisements to integrate into their marketing campaigns now more than ever. If you want to get into the advertising field, or want to make videos for any other...
Technology has progressed leaps and bounds in the last twenty years. Advancements in software and hardware has made the use of digital technology easier to use and people all over the world are taking advantage. Freelance video editors are popping up at an increased rate and the path to becoming...
Videos need to be short enough to sustain interest but long enough to suit the platform where they appear.Each video topic should be specific enough that you can provide value without taking up too much of the viewers’ time.Storytelling is the most effective way to get viewers engaged with your...
There are lots of different types of videos that can be used in marketing your business, from culture videos and video testimonials to product or educational videos and educational.Your audience may need different video content depending on where in the buying process they are.The most important thing about video marketing...
Your company may think it’s doing all it can to garner views through social media marketing, but it could be missing a major component of the digital marketing experience. Video marketing is more poplar than ever and utilized by a plethora of companies to expand their reach and attract new...
As with any sort of digital content, videos need strong titles, descriptions, and markup so that bots can analyze them and show them in search results. Video content needs to quickly address your target audience’s pain points and engage them with your solution.Every publishing platform has different needs, so make...
Marketing videos are excellent tools to provide viewers some form of information; whether that information be a tutorial or to provide special updates. Marketing videos are also beneficial at promoting campaigns by finding areas of mutual understanding and relatability between the viewers and business behind the campaign. The most effective...
How-to instructions and video content are both immensely popular. Combining them powers up your digital marketing strategy.How-to videos should focus on providing value rather than pitching products or services.The best how-to videos are concise, visually interesting, relatable, and easy to follow. They use a conversational, entertaining style rather than relying...
In the modern age of overflowing content and creatives working around the clock to make a name for themselves, many aspire to be a video editor who directors look forward to working with and would partner with if given the chance. Get creative without stepping on the director’s vision or...
Due to the overwhelming amount of content on the web and on streaming services, content creators are more valued now than ever before. One of the most specialized roles in the process of creating content is that of video editor. Video editors usually work in relative isolation, focusing on their...
Video editing is a unique and complex skill.The fundamentals lie with the editsOrganization, knowing what your client wants, and mastering skills are all crucial elements It takes immense patience and savvy to turn raw footage into a coherent structure, and even the most skilled editors have trouble adding the correct...
Use the skill sets that video editors already haveEducate others on personalized knowledgeDesign and create unique final work product The COVID-19 global pandemic has taught many people that sole reliance on one source of income is not sustainable for any household of any size. This holds for works in all...
Videos, and live videos in specific, are taking over as the most engaging types of content, making them something of a goldmine if used correctly.To capitalize on your live streaming, you need a certain amount of preparation and equipment to produce quality content.Any business can stand to increase their bottom...
YouTube is a fantastic platform that allows everyone to have a voice. But how can you make sure your voice stands out from the crowd? Follow these three important steps to make sure you’re using YouTube to your best advantage: Research your nicheDevelop a video timeline strategyKnow when and where...
Vlogs are an important type of content for the modern marketer.There are two main styles of vlog.The content is more important than the type of camera you use. Vlogging offers an amazing type of content that can be about virtually anything. Design, decor, technology, business...you name it, and someone can...
Confidence is key to great-looking videos, but practice makes perfect.Good lighting and sound, along with easy prompting, make the shooting process easier.To look and feel more confident, control your breath and don’t forget to smile! Videos are quickly becoming the number-one form of content that people consume online. That means...
Video editing is the art of blending different sets of footage together in a seamless, natural way. When in doubt, edit different shots together in a way that reflects how people naturally perceive the world.Work in opposition: static shots with moving shots, zoom ins with zoom outs. Video content is...
You probably own equipment that will do the trick, but it’s important to have good lighting and audio.Always test before shooting.There are plenty of affordable upgrade options on the market. Video content is dominating the Internet and quickly becoming essential to anyone who wants to run a business or side...
Make technology work for you by using good software and a computer that can keep up with work demands.Staying organized will save you time and help streamline your workflow.Learn to speak the video editing language so you can effectively communicate with other editors.Use keyboard shortcuts to shave time off your...
Use editing software to create new videos. You can organize, cut, and add features to your videos. Put your finished video on the Internet. New content is created every day, and video editing is an invaluable skill to learn in order to produce a video. Good editing can contrast the...
Video editing brings us some of the most powerful moments in history up close. Without editing, our raw shots wouldn’t have much feeling to them. We rely on editing to make sure that our speakers appear human, our animals seem wild, and our oceans look full of fish. Combined with...
With the rise of video-based marketing and increased affordability of video equipment, video editing is becoming an essential skill. At first glance, it seems daunting, but apps such as iMovie have made simple movie editing relatively easy to do. If you want to be a professional video editor, though, you...
Although it may appear easy from the surface, there are many tricks and techniques to navigate through to achieve a successful video. While the preferred techniques depend on the type of video story and the tone, there are basic tricks every video editor should know. Before you determine that you...
Anything news station reporters can do, you can do, too! Well, at least that’s the case when it comes to live video. Thanks to progressing technology, anyone with access to a smartphone or a laptop with built in microphone and web camera capabilities can be a content creator. The key...
Editing is the heart and soul of a video production process. One may have excellent content and photography-recording done for the video, but without proper editing even the best of the videos will fail to entice the audience. A video is complete only upon editing. It gives the Midas touch...
Films can be written, seen, and heard. Photographers and videographers may shoot video, but they don’t create the final cut. They don’t tell the entire story intended for a film. That’s the job of the video editor, a job that you may hold one day. The video editor takes footage...
There are an endless number of reasons you might be looking into shooting and editing your own video. Whether you’re looking to document a family vacation, market a product in an engaging, new way or simply want to try your hand at filmmaking, you’ll likely need to go through the...
Videos are now being used more than ever in marketing. During the last few years, we have seen a rise in videos being used for both promotional and educational purposes. Many design businesses are advertising video editing as one of their services, and you may be wondering exactly what that...
Often when you’re recording a video the most important mission is getting the shot. Regardless of the situation - a commercial, a scene in a short film, or an unboxing for your followers, a lot of filming comes down to the perfect moment, and in that moment, editing is the...