Digging into the elements of successful landing pages and showing you how to create ones that pack a punch and convert well every single time is what defines high-performance websites. Let’s cover the basics on landing pages and how to ensure your website draws in the eyes, the business, and most importantly, the money from online consumers by discussing the following:
- Understanding what a landing page is
- Designing your landing page
- How to increase your landing page conversion rate
With these tools at hand, your overall effectiveness can take a major leap into major money and success.
Understanding What A Landing Page Is
Landing pages are so important, and designing a great landing page takes more than slapping on graphics, content, and a call-to-action (CTA) button. In fact, a landing page is any webpage where you send visitors, in order to initiate a conversation and close a deal. The most effective
landing pages are often standalone web pages with a single focus, which is, a call to action pointed at your target audience.
To make your landing page a lead magnet for you, you most certainly need to make the page a positive user experience to get a higher conversion on email marketing. Landing pages live separately from your website and are designed to only receive campaign traffic, which allows them to be focused on a single objective and makes analytics, reporting and testing a simpler task. Know that you can use a landing page for almost any purpose, as in, to capture email leads, sell a product, invite people to a conference or webinar, make an announcement or offer a discount, the choice is yours.
But, that purpose needs to be clear and linked to an appropriate call-to-action. You need a landing page to achieve a particular goal, whether that’s building your brand, growing your email list or making a profit. At its core, it facilitates some type of opt-in process.
Whether your landing page is promoting a positive first impression, taking advantage of trust elements, and increasing conversion rates, the main benefit is what you can gain for your online business by using specific landing pages for your marketing campaigns. While your blog may focus on highlighting popular posts or gathering email subscribers, or recommending affiliate products, a landing page has only one goal. The aim of your landing page, whether long or short copy, is to create a positive user experience that translates to consumers jumping into the opt-in process and enhances their experience.
Designing Your Landing Page
The anatomy of a perfect landing page that creates a call-to-action to the opt-in process is a significant step in your business’s bottom line. Even though useful content is king, a sensational design will generate interest and affect how your content is perceived. Basically, every element of your landing page matters.
You can innovate and get uber creative, but don’t leave out anything essential. There are several landing page templates that can keep you on track. The key landing page design elements are:
- Supporting subheadline
- Visual focus (such as a headshot, a video, or interactive playful elements)
- Customer or client testimonials
- Core benefits
There are several tools that you can use to design your landing page, but use one that allows for more customization. With the right tools, they will help you collaborate with your team and work more efficiently. Implement colors that increase interest, desire, and attention. Each of the above will close the sale and ensure your website ranks high on search engines, not to mention elicit a target audience that stays with you forever and trusts your process.
Increase Your Landing Page Conversion Rate
The adage “keep it simple” never meant more than when increasing your landing page conversion rate. There are simple ways to optimize your copy and call-to-action buttons to produce the most effective results. The key is to stay on topic on your landing page and don’t allow too much messiness and clutter take over.
Remember that most people’s attention span is short, so you have to capture their attention quickly and draw them in. A few pointers such as:
- Using a bold, catchy headline to explain the benefits people stand to gain.
- List around 3 to 5 core essentials of your product or service, using bullet points for emphasis.
- Add a simple visual on the left hand side of the landing page for effect.
- Ensure your call-to-action button blends in seamlessly with your background.
What’s the most alluring about your landing page and increasing the conversion rate is understanding the psychology behind positioning of words, graphics, and visuals, and giving that CTA an extra oomph at the end of the page.
The rules to landing pages are not necessarily set in stone. Experiment with design, creative content, user-friendly words, and a call-to-action that gives your audience something to think about and desire. Seeing which designs and CTA buttons will work for your target population means your team and collaborators get to research your market and the competition, and come up with a strategy that sells.
If you’re using landing pages to acquire leads and sell products, make absolutely certain you adhere to a plan and a format that not only dazzles your marketplace, but paves the way for continual success and a guaranteed larger income revenue.