Gaining visibility for your business or brand is essential to its success nowadays, and getting that exposure is all about putting yourself out there where your customers are.  Enter TikTok for Business.  As you probably know, TikTok is a unique and increasingly popular social media video platform. In addition to…

When it comes to building a massive following a strong Instagram presence is a must. Entrepreneurs, small businesses, brands, and influencers can all benefit from the exposure the platform offers. Instagram is the unofficial epicenter of the influencer realm. This is no accident, there are several factors that make Instagram…

When you’re wondering why creating an appealing thumbnail for your video is so important, the first thing you should remember is that a thumbnail is often your audience’s first impression of your video. Yes, autoplay does make it so that some people never see the thumbnail, but subscribers, scrollers, and…

When you’re looking to reach a new audience through the power of video, it’s important to release the best content you can. You want it to look professional, have supporting elements throughout, and call viewers to action. A big part of that comes down to how text and videos interact.…

Do you create videos for your company? Whether you’re creating YouTube videos for your business, releasing video ads or explainers, or creating educational content, adding background music behind the main dialogue takes your video from boring to watchable. Choosing the right music is so important, but why? Video is one…

Think of the last movie, television show, or YouTube video you watched. You likely felt as if you were watching one long continuous flow of action. In many of these cases, it could be easy to believe that the entire video, show, or film was filmed by one incredibly skilled…

Customer reviews and testimonials are an essential part of growing your business or brand. Back in the days before the internet, friends, family, and colleagues might share their experiences with a product or a service over a cup of coffee or in the breakroom at work. As more and more…

There is a common misconception out there that purports that it is easy to be a YouTuber. Anyone who creates and posts regular content on YouTube or any other video-sharing channel will be the first to tell you this couldn’t be farther from the truth.  There is a significant amount…

Artificial intelligence and machine learning software continue to grow, and now it appears that one of its latest iterations is in the field of video editing. AI tools have changed the dynamics of video making and editing so that we can make precise changes and alterations in less time. AI…

Video for brands is increasingly becoming an essential creative asset when marketing and promoting your business. Having a video presence online can significantly improve a brand’s exposure and interaction, whether it’s coming from social media, YouTube, ads, or content on your website. It’s such a powerful tool that leaving it…

Photo by Ron Lach on Pexels Editing videos can be a timely process. Yet, video editing is so necessary for marketing your business and reaching your audience. You may be considering how to hire a youtube editor for your business. Outsourcing is the number one way to easily produce ten…

In today’s world, social media videos are being more widely used than ever. More than 85% of online advertisers are using social media videos in their marketing campaigns. That’s making the space more crowded, meaning it takes more for you to stand out than it did before. Adding subtitles will…

Online content is booming, and the vast majority of this content is visual. Companies are looking for videos and other short form advertisements to integrate into their marketing campaigns now more than ever. If you want to get into the advertising field, or want to make videos for any other…

Technology has progressed leaps and bounds in the last twenty years. Advancements in software and hardware has made the use of digital technology easier to use and people all over the world are taking advantage. Freelance video editors are popping up at an increased rate and the path to becoming…

Everyone is talking about the importance of video branding. Video is being hailed as the new frontier of digital marketing. It’s the number one form of content on most social media platforms. People are saying that without video, your marketing strategy simply won’t be enough to reach your target audience.…

There are lots of different types of videos that can be used in marketing your business, from culture videos and video testimonials to product or educational videos and educational.Your audience may need different video content depending on where in the buying process they are.The most important thing about video marketing…

Your company may think it’s doing all it can to garner views through social media marketing, but it could be missing a major component of the digital marketing experience. Video marketing is more poplar than ever and utilized by a plethora of companies to expand their reach and attract new…

Video content is quickly becoming the #1 consumed form of online content. It’s also a great way to build a community around your brand, so you’re likely eager to stand out from the crowd. After all, you’ve invested a lot of time and money in your video. It deserves to…

Marketing videos are excellent tools to provide viewers some form of information; whether that information be a tutorial or to provide special updates. Marketing videos are also beneficial at promoting campaigns by finding areas of mutual understanding and relatability between the viewers and business behind the campaign. The most effective…

How-to instructions and video content are both immensely popular. Combining them powers up your digital marketing strategy.How-to videos should focus on providing value rather than pitching products or services.The best how-to videos are concise, visually interesting, relatable, and easy to follow. They use a conversational, entertaining style rather than relying…

In the modern age of overflowing content and creatives working around the clock to make a name for themselves, many aspire to be a video editor who directors look forward to working with and would partner with if given the chance. Get creative without stepping on the director’s vision or…

Due to the overwhelming amount of content on the web and on streaming services, content creators are more valued now than ever before. One of the most specialized roles in the process of creating content is that of video editor. Video editors usually work in relative isolation, focusing on their…

Video editing is a unique and complex skill.The fundamentals lie with the editsOrganization, knowing what your client wants, and mastering skills are all crucial elements It takes immense patience and savvy to turn raw footage into a coherent structure, and even the most skilled editors have trouble adding the correct…

Use the skill sets that video editors already haveEducate others on personalized knowledgeDesign and create unique final work product The COVID-19 global pandemic has taught many people that sole reliance on one source of income is not sustainable for any household of any size. This holds for works in all…

Whether or not you’ve actually used live streaming to promote your business before, there are plenty of reasons why you should start using it as a way to increase your revenue. Videos, and live videos in specific, are taking over as the most engaging types of content, making them something…

YouTube is a fantastic platform that allows everyone to have a voice. But how can you make sure your voice stands out from the crowd? Follow these three important steps to make sure you’re using YouTube to your best advantage: Research your nicheDevelop a video timeline strategyKnow when and where…

Vlogs are an important type of content for the modern marketer.There are two main styles of vlog.The content is more important than the type of camera you use. Vlogging offers an amazing type of content that can be about virtually anything. Design, decor, technology, business…you name it, and someone can…

Videos are quickly becoming the number-one form of content that people consume online. That means that businesses and brands need to incorporate video into their marketing strategy. However, most people like to see other people in videos, which is why video podcasts, vlogs, and testimonial videos do so well. So,…

Video editing is the art of blending different sets of footage together in a seamless, natural way. When in doubt, edit different shots together in a way that reflects how people naturally perceive the world.Work in opposition: static shots with moving shots, zoom ins with zoom outs. Video content is…

You probably own equipment that will do the trick, but it’s important to have good lighting and audio.Always test before shooting.There are plenty of affordable upgrade options on the market. Video content is dominating the Internet and quickly becoming essential to anyone who wants to run a business or side…

Make technology work for you by using good software and a computer that can keep up with work demands.Staying organized will save you time and help streamline your workflow.Learn to speak the video editing language so you can effectively communicate with other editors.Use keyboard shortcuts to shave time off your…

Use editing software to create new videos. You can organize, cut, and add features to your videos. Put your finished video on the Internet. New content is created every day, and video editing is an invaluable skill to learn in order to produce a video. Good editing can contrast the…

Video editing brings us some of the most powerful moments in history up close. Without editing, our raw shots wouldn’t have much feeling to them. We rely on editing to make sure that our speakers appear human, our animals seem wild, and our oceans look full of fish. Combined with…

With the rise of video-based marketing and increased affordability of video equipment, video editing is becoming an essential skill. At first glance, it seems daunting, but apps such as iMovie have made simple movie editing relatively easy to do. If you want to be a professional video editor, though, you…

Although it may appear easy from the surface, there are many tricks and techniques to navigate through to achieve a successful video. While the preferred techniques depend on the type of video story and the tone, there are basic tricks every video editor should know. Before you determine that you…

Anything news station reporters can do, you can do, too! Well, at least that’s the case when it comes to live video. Thanks to progressing technology, anyone with access to a smartphone or a laptop with built in microphone and web camera capabilities can be a content creator. The key…

Editing is the heart and soul of a video production process. One may have excellent content and photography-recording done for the video, but without proper editing even the best of the videos will fail to entice the audience. A video is complete only upon editing. It gives the Midas touch…

Films can be written, seen, and heard. Photographers and videographers may shoot video, but they don’t create the final cut. They don’t tell the entire story intended for a film. That’s the job of the video editor, a job that you may hold one day. The video editor takes footage…

There are an endless number of reasons you might be looking into shooting and editing your own video. Whether you’re looking to document a family vacation, market a product in an engaging, new way or simply want to try your hand at filmmaking, you’ll likely need to go through the…

Videos are now being used more than ever in marketing. During the last few years, we have seen a rise in videos being used for both promotional and educational purposes. Many design businesses are advertising video editing as one of their services, and you may be wondering exactly what that…

Often when you’re recording a video the most important mission is getting the shot. Regardless of the situation – a commercial, a scene in a short film, or an unboxing for your followers, a lot of filming comes down to the perfect moment, and in that moment, editing is the…