Gaining visibility for your business or brand is essential to its success nowadays, and getting that exposure is all about putting yourself out there where your customers are.
Enter TikTok for Business.
As you probably know, TikTok is a unique and increasingly popular social media video platform. In addition to the typical free user account, they provide businesses with a platform to engage their customers, show off their products or services, and craft an interactive experience.
TikTok for Business is the app’s centralized marketing platform geared toward companies, brands, and entrepreneurs that want to expand their reach via TikTok. It’s an impressive tool for businesses that want to engage with their customers and improve their visibility using video content.
Marketers can also create these videos on their iOS or Android devices while maintaining a professional look on the platform, which can make promotion quicker and easier when it comes to generating content.
Here’s more information about why you should give TikTok for Business a try and how you can use it to boost your sales.
Why Use TikTok For Business
TikTok first launched in 2016 and since then, its popularity among social media platforms worldwide has only grown. Users can upload and share videos to connect and promote any number of concepts, services, or products. Businesses there can access a large online network of over a billion users, with the majority being from younger generations. If your business is looking to reach the busiest, quickest-growing portion of the global social network, then TikTok is a must.
TikTok offers a unique way for brands and companies to reach new customers via video creation. Because of the large user base and interactive features, you can quickly increase your brand visibility, access a new group of customers, and increase your loyal fan base. Businesses can also use TikTok to encourage users to engage with their content and thereby improved their customer relationships.
Who Uses TikTok?
TikTok is particularly popular with Gen Z, those children who grew up with technology as a constant and were born between 1996 and 2010. Research indicated that 79% of TikTok’s users are Gen Z, with nearly 10% coming from the emerging Generation Alpha. Gen Z also represents an important consumer segment, and marketers should certainly include them as a target demographic in their promotional efforts. Additionally, in the US, user age groups that make up the TikTok audience show the following data according to Comscore.
- 20 to 29 – 29.5%,
- 30 to 39 – 16.4%
- 40 to 49 – 13.9%
- 50+ – 7.1%.
This suggests that the TikTok user base is aging up, so it will likely continue to be popular as Gen Z ages and with an increasing amount of older users within the Millennial Generation as well.
Furthermore, users don’t just scroll for entertainment. They use TikTok to shop, search, and find products. In many ways, TikTok is becoming more and more of a search engine for products, services, and information, which means that businesses will want to take advantage of the app to connect with potential customers. From quickly-growing demographics to the adaptability of its content, TikTok can be a great place for businesses of any size to reach their customers.
What’s Unique About Tiktok?
TikTok’s key benefit is that it’s social, entertaining, and focuses on short-form video content instead of the longer videos you can find on other platforms. Businesses can provide quick, easy-to-digest videos full of useful information and connect with their customers and potential leads. They can do it through visually appealing videos that don’t have to be long too. You can also leverage the intimacy and influencer base within the app to create new bonds with viewers by offering a built-in layer of trust when those people recommend your brand.
From makeup and gaming to education and medical content to books and movies and more, TikTok has come a long way from just funny meme videos, dance challenges, and lip-sync takes. At this stage, its popularity is sure to only increase, and businesses will need to start prioritizing TikTok as part of their marketing strategy or risk missing out on a crucial segment of their customer demographic.
Making Money with TikTok for Business
As TikTok continues to make a huge impact in the social network world, it doesn’t come as a shock that businesses and individuals want to know if they can use the app to make money. After all, where there are viewers there are potential customers, right?
For entrepreneurs and businesses, TikTok can seem exciting yet daunting. Below, we’ll talk about how you can take advantage of TikTok to accomplish a few goals.
Promote Your Products
A business account on TikTok allows you to promote your products or services on the platform. You can create videos that demonstrate or talk about your products, show the benefits of your service, or tell a story about how your work has helped someone. You can also have reviewers come on and talk about your products or host lives with you.
When you’re working to create a loyal fanbase and building connections with potential customers, having influencers and the like post about your products/services and promoting a hashtag with your brand name can help you to gain traction. Whether you’re a brand, influencer, small business, or entrepreneur, creative video content can help you increase sales via the platform.
Partner With Influencers
TikTok’s Creator Marketplace is another helpful tool within the tool. It’s a great resource for brands looking to connect with influencers that represent and interact with their target audience. This marketplace allows brands to connect with influencers who have an established following on the platform. These accounts can help your brand reach a larger audience base by providing them with sponsored content. That in turn can help you grow your own following.
Create a TikTok Shop
TikTok can also act like an online store. You can create product collections that can be quickly browsed by viewers, and you can even set it up so that viewers can make purchases directly from your videos. The TikTok Shop can be a strong tool when you want to increase sales and take advantage of the app’s ongoing success.
Create TikTok Ads
With TikTok Ads Manager, you can post in-feed ads, hashtag challenges, brand takeovers, and additional ad types. In-feed ads show up in users’ feeds and look like a native video, while the brand takeover ad takes up the entire screen of the user’s TikTok feed. It’s frequently the first thing users see when they open the app, and users have to choose to skip it.
A hashtag challenge is a creative game-like promotion where users submit videos with your branded hashtag. This paid feature is great when you want to gain more followers quickly to expand your reach. TikTok Ads Manager offers in-depth insights into your sponsored content and ad performance, which means you can toy around with it until you find what works best for your brand.
Build Brand Awareness
Building awareness is the first and most simple thing that TikTok does for your brand. Organic connections made by viewing your videos increase the number of people who are aware of your product or service. You can expand your customer base by building relationships with other brands and influencers, but more importantly with your customers. With a business account, you’ll also be able to include direct links to your landing pages and sites.
By encouraging viewers to tap on the video for more information, you can direct them to your website. You can even offer discounts and promotional items through shoutouts, competitions, and other initiatives. The right content on TikTok can increase your customer base and conversion rate because you’ll have a loyal fan base looking for your latest updates.
Create High-Quality Videos
While TikTok is often viewed as a casual, easy-to-digest video platform, a business account is more about focusing on high-quality videos and remaining consistent across your profile. With your color palette, font, and editing style you’ll want to use a set standard and apply basic video creation and editing techniques, including correct composition, lighting, and good angles, to generate high-quality, polished videos. Well-made videos will draw more attention and show your brand cares about what it puts out.
To create high-quality videos for your TikTok account, you’ll notice that it does require a bit of editing work. The good news is that if you have videos you’re using for other platforms, you can get a version made for TikTok as well.
But how do you get the best videos for your business on TikTok? Let’s cover your options.
How To Create TikTok Videos for Your Business
Not everyone has a professional video editor on their staff who can help you put together compelling videos with motion graphics, appealing transitions, and formats for several platforms, particularly TikTok.
Hiring in-house is can be expensive for smaller entrepreneurs and brands that don’t have large-scale budgets yet. What’s more, finding the right person can take a lot of time, and doing it yourself can take even longer. If you’re in search of a freelancer, results can vary and you’ll need to be sure that whoever you work for is available for future videos or can provide every resource and tool they used so that you can work with someone else without losing video consistency. Quality often comes with a price as well, and you don’t want to look like you don’t care about your videos.
Additionally, if you’ll need more editing services for your videos, such as trimming, creating longer-form content, or adding background music, a professional will likely have the right programs and necessary skills so that your videos look good and get done on time. Doing all those jobs yourself can eat up a lot of valuable time, so working with a professional is basically necessary.
When you need high-quality video editing, including creating TikTok videos and ads as well as general video editing, graphic design, copywriting, and more, an all-in-one creative services subscription offers the help you need to put out engaging videos with a consistent brand image for a flat monthly rate.
The most beneficial of these types of comprehensive services is a no-contract, monthly subscription with Flocksy.
Getting TikTok for Business Videos From Flocksy
With Flocksy video creation and editing services, you can get the compelling videos you need for TikTok quickly and easily. Right from the intuitive dashboard, you can initiate a video editing project and see results in roughly 48 hours.
So, how do you kick off your TikTok video project?
Just visit the project request page by clicking on the “Create new project” button on the main Flocksy dashboard. You’ll choose “video project,” and from there, you’ll want to click on the option for “adapt video for different formats” or look for a general editing request if you’d like to have several edits made.
There are also several additional categories to pick from when you have more editing needs, such as adding openings, transitions, and creating subtitles. In the large text box on the brief page, you’ll want to describe everything you need in the video, what the purpose is, and where you’ll be posting it, in this case, TikTok.
You can even include reference links to video styles that you like and want to emulate.
You may also want to include information about where else this content will be going and any other versions of it that you have already made. That way they’ll be sure to create something unique for TikTok. It’s also possible your video editor can offer even more helpful suggestions to ensure your content captures your audience’s attention and does the job that you have set for it.
Soon, you’ll have a professional TikTok video that’s been edited and put together by someone with the skills and know-how to help you achieve the highest quality and most effective video content for improving your brand awareness and sales.