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Graphic Design

AI Graphic Design- What Is It? What Are the Pros? What Are The Cons?

AI Graphic Design- What Is It? What Are the Pros? What Are The Cons?

Across a variety of industries, technology continues to grow in every way, particularly in artificial intelligence. Machines and humans are coming together in so many ways, and now that AI is coming into the world of graphic design and art. This “AI art” is a rising trend that’s affecting graphic…
Character Design Basics

Character Design Basics

When you’re looking for a character for your story, brand, animated videos, comics, etc., the first step in the process is designing that character. Bringing your idea to life is about coming up with a unique illustration that captures the character and showcases how you saw them in your mind.…
What is Avatar Design?

What is Avatar Design?

When you’re creating a professional profile, a social media persona, or enhancing your branding with a recognizable face, you’re in the market for an avatar. In fact, having an avatar designed for your brand is becoming increasingly popular. You can also design avatars for the users on your site. If…
Mascot Design 101

Mascot Design 101

Mascot design can take a company’s presence and connection with its target market to a whole new level. Through the use of a personalized mascot, you can create a warm welcome, psych up a crowd, and attach a friendly face to an otherwise neutral product. Mascots can be funny characters…
Custom Line Art Basics

Custom Line Art Basics

Brand promotion and recognition continue to be a significant part of a company’s success and will likely continue to be one for the foreseeable future. A great way to make your site, advertising, and packaging stand out is to utilize the latest design trends to your advantage. One of the…
The Ultimate Guide to Running a Successful Logo Design Project

The Ultimate Guide to Running a Successful Logo Design Project

Designing a logo is an interesting task and can be accomplished in many ways. However, no matter how you go about doing it, getting a logo for your new business or revamping one that’s not performing is extremely important.  Logos are a brand’s first impression, and you have to make…
The Ultimate Guide to Running a Successful Illustration Project

The Ultimate Guide to Running a Successful Illustration Project

In today’s world of online and print marketing, images are impactful, engaging, and necessary. Custom illustration design is an incredible way to blend art and branding to boost your visibility across various platforms, especially on your website and via social media. When you’re working to enhance the visual appearance of…
14 Clever Tech Logos That You Can Use As Inspiration For Your Start-Up

14 Clever Tech Logos That You Can Use As Inspiration For Your Start-Up

Without a doubt, a great logo will help skyrocket a company’s customer base and financial success. A brand’s very identity is tied to its logo until the end of time. Logos are used to convey what your brand is all about. The best tech logos do a combination of the…
Some Great Logo Examples To Help You Get Inspired

Some Great Logo Examples To Help You Get Inspired

Logos are a critical aspect of any brand; they’re what represents a brand and makes it recognizable to customers. When you think about all the top brands(Apple, Google, Target, Microsoft) a lot of times what will instantly come to mind is their iconic logos. Logos speak for their brand and…
12 Interesting And Iconic Logo Redesigns

12 Interesting And Iconic Logo Redesigns

One of the best things about being in graphic design, is that we get to see all kinds of companies start getting rid of their old logos and, in place, giving their logos a new and fresh look. We watch as businesses large or small either update their logo and…
8 Mascot Designs That Have Left An Impression

8 Mascot Designs That Have Left An Impression

With competition more fierce than ever before in every industry and a need to stand out amongst the thousands of businesses offering the same services as yours, it’s more important than ever to make an impression. No longer are traditional design methods working to grab people’s attention and leave your…
5 Creative Photo Editing Tips For Graphic Designers To Improve Their Skills

5 Creative Photo Editing Tips For Graphic Designers To Improve Their Skills

If you’re good with layouts and graphic manipulation why do you need to know how to adjust photos? Isn’t it the photographer’s job to get the picture done correctly? Why bother learning to do somebody else’s work for them? The answer, of course, is that it’s your design and you…
5 Tips That Every Digital Creative Needs To Know In 2021

5 Tips That Every Digital Creative Needs To Know In 2021

The design industry is ever evolving. New trends and social behaviors are always cropping up in this creative sector, and sometimes it may feel as if you don’t know where to begin as an aspiring designer. There are a few tips to consider when thinking about jump starting into a…
The Ultimate Guide To Giving And Receiving Design Feedback

The Ultimate Guide To Giving And Receiving Design Feedback

The design process should be a collaborative moment between both the client and the designer, spearheaded by the client’s knowledge of the product and consumer base, and the designer’s knack for creativity and bringing the client’s needs to life.  One of the main things that can get in between this…
Tips And Tricks For Fixing And Improving Your Portfolio

Tips And Tricks For Fixing And Improving Your Portfolio

Professionals today are vying against an avalanche of competition of others who are creatively, and business minded. The presentation of any artist has to be top notch, and this starts with the presentation of their portfolio. Many young creatives today don’t understand just how important a great portfolio can be…
How To Stand Above The Freelancing Crowd And Win New Clients While Doing It

How To Stand Above The Freelancing Crowd And Win New Clients While Doing It

Working in today’s market is exciting. There are opportunities all around you, especially as a freelancer. As the business world moves progressively into a digital world, freelancers are having more chances for work and with that comes a crowded space of people vying for the same job. Having a specialty…
How To Design The Best Characters For Websites

How To Design The Best Characters For Websites

Illustrations are powerful tools in web design. Throughout this discussion learn what conventions are best when using them.These conventions when used effectively can make your brand stand out among your competitors.Look over the examples included in this discussion and see how other companies effectively use illustrations. If you are a…
What Makes Successful Creatives Different From The Rest?

What Makes Successful Creatives Different From The Rest?

How do successful creatives stay inspired, what separates them from others? The difference lies in the way they think, as your mind determines your success or failure. Creatives must cultivate a winning mindset in order to get over the many hurdles that present themselves in the business world. Continue reading…
Why You Should Not DIY Your Own Business Logo

Why You Should Not DIY Your Own Business Logo

A professional graphic designer will be knowledgeable about the how and why behind logo design.DIYing your business logo may be tricky because you may have difficulty being objective, you may not have the right software or experience necessary.Outsourcing the design of your logo may be a better use of your…
The Importance Of Meeting Deadlines As A Designer

The Importance Of Meeting Deadlines As A Designer

Artists, including graphic designers and web designers, can sometimes fit into the stereotype of being so involved in their creative process that they don’t pay attention to the clock or the calendar. It’s true that time flies when you’re working hard and engrossed in your project. It’s also true that…
Avoiding Creative Isolation

Avoiding Creative Isolation

All of us are feeling a little isolated, even those who thrive on being alone. Creative people are often a combination of introvert and extrovert. They express emotions and thoughts in their art but are still conversational and draw zest from others. For an artist, painting, sculpting, or designing is…
The Most Effective Road To A Good Night’s Sleep

The Most Effective Road To A Good Night’s Sleep

Getting enough sleep is one of those novelties that seems to surpass even the most stalwart business executives and people who thrive on artistry. Not everybody is immune to insomnia, no matter how hard they try to convince themselves otherwise. Thus, it’s no surprise that a good night’s sleep is…
How To Effectively Create Your Personal Brand As A Designer

How To Effectively Create Your Personal Brand As A Designer

Being a good designer usually means being up-to-date with the latest trends and aesthetic know-how. It takes some practice to get there, but once you do, however, you will notice that a majority will be studying and incorporating similar styles and ideas to their designs. This brings you to your…
How To Get Paid Fairly As A Freelancer

How To Get Paid Fairly As A Freelancer

Establishing a fair rate can feel daunting to most creative freelancers, but it is also an essential part of the profession.Despite misconceptions, creative work shouldn’t cost pennies, nor do you have to go through uncomfortable negotiations to secure a fair fee.It is equally important for freelancers to understand their own…
How to be a Successful Logo Designer. The Do’s and Don’t’s

How to be a Successful Logo Designer. The Do’s and Don’t’s

Logos must express a business’s key messages and the experience that consumers should expect. This attracts new customers and builds trust in the brand.The best logos are simple, relevant, balanced, and memorable.Logos should be easily scaled up or down, with complementary design elements rather than tacked-on text or cluttered details.…
How to Market Yourself As a Graphic Designer

How to Market Yourself As a Graphic Designer

Whether you’re just beginning your career or you’re a seasoned graphic designer, it’s a wise idea to invest some time and energy into marketing your services. Take a moment and ask yourself these three questions: Do I have a presence in the right online spaces? Do I feel like my…
How To Create A Winning Logo Design

How To Create A Winning Logo Design

A company logo represents the entire business and holds the potential to make or break its chances of success.While it’s important to think outside of the box, there are certain guidelines to creating a winning logo design every time.All successful logos are unique in their own way, but they share…
Logo Design And The Psychology Of Color

Logo Design And The Psychology Of Color

Color can be as powerful of an element in your branding as the shape of the logo itself.People respond to color on an emotional level, but there’s an exact science to pleasing color combinations.As important as it is to be familiar with your industry color trends, you should also never…
How to Prepare and Deliver Logo Files for Clients

How to Prepare and Deliver Logo Files for Clients

When sending finalized logo files to a client, it is paramount that everything is formatted correctly. This could be the difference between keeping and losing a client. What follows is the checklist you should consult before sending out your final product. In short, you need to: Convert your text layers…
10 Ways for Designers to Keep their Creative Juices Flowing

10 Ways for Designers to Keep their Creative Juices Flowing

Designers should make a habit of collecting, organizing, and making lists of their own ideas, strengths, and points of improvement, as well as their favorite designs. These can be used as viable sources for inspiration and reference during creative blocks.Designers should immerse themselves in the world around them– the art,…
A Quick Guide to Effective Packaging Design

A Quick Guide to Effective Packaging Design

Packaging design must accommodate branding, required information, and the visual assets that most appeal to the target audience.To stand apart from the crowd, be innovative with visual elements, how the packaging closes or folds out, and the overall look and feel of the design.Even with a creative approach, it’s important…
How To Develop Great Design Thinking

How To Develop Great Design Thinking

Design thinking is a process with a methodology.Fostering great design thinking is a delicate balance of the elements of a design-focused culture.Design thinking can grow a company’s bottom line. Great graphic design is never an accident. But how, exactly, does a company get great results consistently? If it were as…
5 Popular Logo Design Types for 2020

5 Popular Logo Design Types for 2020

Logos have a few new aspects this year.Some major trends are the same.Expression and storytelling are taking a center stage for many brands. Those in design who love big headlines avidly watch the newsreels every year hoping for something groundbreaking. For the last few years, they haven’t gotten it. The…
Logo Categories for Businesses To Choose From

Logo Categories for Businesses To Choose From

The logo is the face of your brand. Whether you are an online brand, a brick-and-mortar, or a combination of the two, you will gain attention with your logo if it’s done right. A logo must reflect the design aesthetic and values of the business it represents. That’s a lot…
Graphic Design or Illustration: Which Best Suits Your Needs?

Graphic Design or Illustration: Which Best Suits Your Needs?

Creative jobs and their scope of influence has widened over the years, helping professionals explore a diverse range of career opportunities. Organizations tend to hire graphic designers to craft appealing designs for packaging and advertising purposes whereas illustrators are highly sought-after by novelists, marketing agencies, and advertising firms. The demand…
Top 6 Color Palettes of 2020

Top 6 Color Palettes of 2020

Throwback palettes embrace a vintage aesthetic in 2020. Dark Mode has inspired a new wave of color trends. Classic hues remain the height of sophistication in design. There’s a reason that Oz is portrayed as a land of brilliant color in the film The Wizard of Oz. Color is able…
How To Achieve a Minimalist Web Design

How To Achieve a Minimalist Web Design

●  A minimalist design is still a strong design. ●  A minimalist website encourages engagement. ●  Minimalism encompasses usability and the form of the website, not just the extras. Minimalism is an important design trend. Things are growing on the World Wide Web. It’s gotten to be too much for…
12 of the Best Online Logos

12 of the Best Online Logos

The importance of an online presence A glimpse at the best online logos An online presence is important these days. Many brands are finding that they have to adapt their logos to look amazing online. They are simplifying things to make them look good on mobile. But some brands have…
How Designs Can Help Your Ministry

How Designs Can Help Your Ministry

With all the time you put into your ministry, you don’t want your church to be overlooked. Instead of being passed over, you can make your church stand out with some simple design ideas.  The right design will pull the attention of the person searching for their place of peace.…
Four Eye-Catching Real Estate Infographic Design Styles

Four Eye-Catching Real Estate Infographic Design Styles

A good infographic can be a powerful marketing and educational tool. Designed the right way, it can not only offer valuable information on a subject, but it can also educate a viewer on a business and how it works. What is not commonly known is that there can be different…
Ten Fun Gaming Logos That Are Excellent Designs

Ten Fun Gaming Logos That Are Excellent Designs

The fascination with logos. What is about them? Maybe it’s the fact that they say a lot about a brand without even needing text. Perhaps it’s the fact that they can be so unique and stand out from the sea of other designs. No matter what it is, we know…
Best Logo Makers

Best Logo Makers

A logo maker or logo generator is a cheap, effective option for getting your branding off the ground in a jiffy. While a logo from a logo maker could never replace the endless hours and expertise of a design agency, it will work for the short run! A Quick Turnaround…
The Best Higher Education Marketing Strategies

The Best Higher Education Marketing Strategies

Higher education can take a page from business when it comes to marketing. The principles are the same, and nearly every school wants more students in at least one discipline. If your school is already full, you can still use marketing strategies to target types of students you are looking…
How to Hire the Perfect Logo Designer

How to Hire the Perfect Logo Designer

If you’re a new business, you need a logo. And if you’re rebranding, a new logo is a great way to freshen up your look. But how do you find a designer who really gets you? It’s easier said than done. Even the best designers may not produce a logo…
How to Successfully Rebrand Your Company

How to Successfully Rebrand Your Company

So, you’re considering a rebranding. Perhaps your old brand seems a little tired or outdated, or you’re moving into new markets and outgrew your old brand. Either way, a rebranding is not to be taken lightly. Here’s how to navigate the rebranding process in a way that boosts your company.…
Are These Mistakes Holding Back Your Design?

Are These Mistakes Holding Back Your Design?

So you’ve just spend a good portion of your work day putting together the prefect design for a print project. The size and proportions look great, the colors are vibrant and seem to pop right off the page. You just can’t wait to show off your accomplishment to your boss…
Should You Outsource Your Graphic Design Work?

Should You Outsource Your Graphic Design Work?

For many small businesses that are just starting out, it may seem counterintuitive to focus much attention on graphic design. However, in actuality, this is one of the best strategies and early moves for any company trying to expand their clientele and reach. That is because we live in an…