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PowerPoint Essentials – Why Presentation Design Is Important

Like infographics, videos, and graphically designed emails — PowerPoints are a great marketing tool to communicate your message quickly and effectively. Why? Humans process images 60,000 times faster than text. This means a PowerPoint presentation (also known as a presentation deck or slide deck) can hold your consumer’s attention longer and relay more information than an email or long-form article.


While some people may remember PowerPoints from school projects, they’ve become a staple in the business world for companies and brands internationally. PowerPoints, or slide decks, are easy to use, great for brainstorming, and useful when presenting new information and ideas.

What Is A Slide Deck Presentation?

Instead of saying PowerPoint presentation, the term slide deck is sometimes used to represent the collection of PowerPoint slides. The two terms, PowerPoint and slide deck, can be used interchangeably. The only differences in phrasing are between the word “presentation” and “PowerPoint” or “slide deck.” A presentation conveys ideas and concepts, while a PowerPoint and slide deck are the visual aid to the presentation.

Slide decks can help you remember important pieces of information, back up your facts with data, keep your audience’s attention, and set the pace for your presentation. Not only are PowerPoint slide decks incredibly useful, but they’re also versatile. Presentation decks can be used when pitching to investors, relaying company growth and statistics, explaining product management, and promoting your brand.

How PowerPoints Can Help Grow Your Business


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Did you know that over 35 million PowerPoint presentations are given each day? That makes PowerPoint the most popular presentation software around the world. You probably recognize how crucial slide decks are at this point, but ensuring your PowerPoints are well-designed is key to a great presentation. A well-designed presentation takes a lot of work, and great slide decks can take up to 3 months to finish.

Luckily, our graphic designers and copywriting experts at Flocksy can build a powerful slide deck for your next presentation in less than 72 hours. If you’re still unsure about using graphically designed slide decks as a marketing tool or to help pitch your company — here are 3 ways PowerPoints can help grow your business.

PowerPoints Increase Your Online Presence


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PowerPoint can help you organize your marketing campaigns, share content schedules, and create content! Not only does PowerPoint come with many helpful scheduling and content marketing templates — you can also create videos and other content for your brand beyond presentations.

Creating relevant and interesting content for your target audience is the best way to generate leads on social media. PowerPoint’s easy-to-use tools can help you create useful and engaging infographics, Facebook posts, and more! Anyone can edit images, layer elements, make drawings, insert shapes, customize charts, and even add animations on PowerPoint. No need to learn more complicated programs like Photoshop or Illustrator, PowerPoint makes social media marketing easy!

Slide Decks Help You Share Marketing Plans And Research


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PowerPoint slide decks are a powerful and engaging way to communicate and collaborate with your team. Utilizing PowerPoint to share large amounts of data and information can improve communication between you and your team by presenting it in a digestible and easy-to-understand format. The amount of information slide decks can convey makes meetings more efficient and shorter, which we are sure everyone on your team would appreciate 😉.

PowerPoint slides also allow you to show examples and data from your previous work instead of explaining past successes and struggles in detail. The ability to show real data alongside your presentation allows you to explain your goals and KPIs more effectively. Graphs and charts allow you to showcase your raw data or trends in a way that is easy for your clients to understand. You can easily include charts in your slide deck to show company growth, consumer satisfaction levels, and other important company data. Not only can you share these in-depth presentations with your marketing team, but also with other departments to keep them updated as well!

PowerPoints Improve Your B2B Marketing


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Sales presentations show potential clients why they should invest in your brand. PowerPoint slide decks let you add an audiovisual aspect to your presentation, making it more engaging. Building up your brand with visual storytelling is one way to make your presentation more compelling and give clients a peek into your brand’s history and unique advantages.

PowerPoint slides can show investors and consumers why they should invest in your company and help build up your brand image. One way to enhance your brand’s marketing would be to ensure the colors, graphics, and text you include in your presentation fits within your brand guide. Your PowerPoint can impress potential clients and promote the values and ideas you want to be associated with your company.

Why You Should Hire A Professional To Design Your Next PowerPoint

stock image of power point presentation

PowerPoint is a notoriously easy platform to use (we’ve all created a presentation or two while in high school or college) — but creating a great BUSINESS presentation is a whole different story. While the features are easy to navigate, and adding images and text is a breeze, professional graphic designers and copywriters like the ones at Flocksy can take your slide decks to the next level.

Professional designers can add animations, audio clips, and voiceovers, and format your images for social media while ensuring everything is on brand. While some presentations could take months to complete, hiring a professional means your presentation slide decks will be completed quickly and represent your company beautifully. Not having to worry about creating the slide deck means more time for your team to focus on collecting important information and the presentation itself.

Flocksy Can Create Outstanding Presentation Decks For Your Brand In Record Time

stock image of power point slides

Our design experts can provide all the graphics you need for a PowerPoint presentation, no matter how many slides. You simply provide the text, data, and your brand requirements — and we’ll design images and designs that fit your presentation’s goals.

Creating a PowerPoint project on Flocksy is as easy as 1, 2, 3! 

  1. Choose the affordable package that works for you 
  2. Start a new project and choose the “PowerPoint” subcategory under graphic design
  3. Upload your data, information, and brand bucket

That’s all there is to it! Our designers are ready to create pitch decks, marketing slides, and company presentations that will impress even your most scrupulous investors and clients- so what are you waiting for? Sign up here and let our professionals take it from there!


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