- Slick, liquid textures are defining a new standard for graphic design.
- At the same time, designers are embracing a vintage aesthetic
- Text-driven designs are dominant this year.
With each new year comes a new wave of design trends. However, 2020 is a special year. It’s the dawn of a new decade, and graphic designers are taking it to heart by emphasizing innovation and futurism in their designs. At the same time, many are seeking a return to our earthy roots. Here are the top five graphic design trends of 2020.
Now that we’re in the ‘20s again, designers are very into gold. They’re using ornate gold designs, glittery accents, and elegant gold type. These designs look classy and timeless, and they remind audiences of wealth and luxury, which is always a good thing. Silver and bronze are also popular design elements, appearing as inlays, borders, photographs, and typographic elements.
Who doesn’t love fonts? The right font can make or break a design. But in 2020, designers are elevating fonts to be front and center in their designs. More and more new fonts are being released every day, and typographic distortions, custom-designed letters, and text-forward designs are all very “in” right now.
There’s nothing quite like sweeping a layer of dust to reveal a shiny, fresh image — and that’s the feeling that masking achieves digitally. Designers are layering solid colors over vibrant images, with cut-out letters or shapes revealing the beauty beneath. Masking gives a sophisticated allure to any design.
As graphic design software has improved, so has its capacity to make hyper-real designs come to life. One 2020 trend is an indulgence in liquid dreams: designers are creating fluid, gooey designs to entice viewers. From drippy fonts to wavy masking to fluid textures, liquids are quite in vogue.
For years, slick surfaces and cool hues defined the modern era. Now, as many designers seek a return to a more organic style, they’re incorporating earthy textures and colors into their designs. Often, they’ll layer the textures to add depth to the design, or use them in unexpected ways to add visual interest. 2020 has seen a resurgence of vintage aesthetics and natural shades, all of which give designs an immersive, engaging look.
Graphic designers play a huge role in defining our cultural aesthetic. In 2020, we’re seeing the most diverse and engaging designs we’ve seen in decades. From slick liquid designs to earthy textures and tones to multi-layered designs to creative typography, 2020’s design trends embrace innovation and creativity like never before. Designers are working to change the world through their craft — and we’re all benefiting immensely from their contributions.