Flocksy

Flocksy Case Study

How Anita From

Stitchin’ Heaven Found
Nirvana with Flocksy

How Anita From 
Stitchin’ Heaven Found Nirvana with Flocksy

Anita Williams always dreamed of working at Stitchin’ Heaven. After teaching herself to sew, she got a job at the front counter. Now, 12 years later, she leads marketing. After bad experiences with another design company, she was unsure about creative subscription services, but her Flocksy creative team understood her vision and it’s been a match made in heaven ever since.

About

Stitchin' Heaven

Stitchin’ Heaven is a family-owned quilt shop and online destination for quilters and crafters from all backgrounds. Opened in 1996, Stitchin’ Heaven provides quilting and sewing materials, exclusive Quilt Kits, and even quilting travel experiences. The 17,500-square-foot facility in Quitman, Texas, is the largest provider of jobs in the town and offers over 10,000 different fabrics and one of the industry’s largest selections of quilting notions. With core values like creativity, innovation, vulnerability, and the drive to “wow” people — you can see why Stitchin’ Heaven has maintained loyal employees and customers. Even their beloved quilting program has members nationwide and grows each year.
158

Successful Projects

4.79

Average project rating

Graphic Design

Most utilized project category

Anita Stitchin' Heaven Owner

Anita Williams

Marketing Manager of Stitchin' Heaven

“It feels like we’ve been with y’all forever. We needed a lot of different things, so really our needs were diverse and when it popped up and it said that we do copywriting, we do graphic video editing, and different things and it really popped out to me because that’s what we needed. We needed the option to be able to do all those things it feels like we’ve been with y’all forever. I wish that was the case.”

Anita Stitchin' Heaven Owner
Created by Sergio - Graphic Designer on
Stitchin' Heaven's Flocksy Team
Anita Stitchin' Heaven Owner
Created by Sergio - Graphic Designer on Stitchin' Heaven's Flocksy Team

The

Story

“The first and most impressive thing to me was Flocksy’s ability to get things done”
Custom sign design
Created by Janelle - Graphic Designer on
Stichin' Heaven's Flocksy Team
Custom sign design
Created by Janelle - Graphic Designer on Stichin' Heaven's Flocksy Team

The Challenge:

“So Many Irons In The Fire”

Soon after Anita became marketing manager at Stitchin’ Heaven, she realized she needed help. Between writing all the press releases, editing videos for their YouTube channel, and creating subscriber emails – Anita felt she “had so many irons in the fire” at all times. She needed a teammate, but the biggest hiring complication (in her own words):

“It’s harder than you think to get someone to move to Quitman, Texas.”

As the pressure grew, Anita began searching for a reliable creative partner. She tried another design service that promised unlimited projects, but the results were inconsistent, off-brand, and lacked the professionalism she needed. When she asked for more flexibility, her requests went unanswered.

Instead of saving time, she found herself reworking poor-quality projects and wasting valuable hours.
Frustrated, Anita ended her subscription and went back to the drawing board.
Flocksy review

As the pressure grew, Anita began searching for a reliable creative partner. She tried another design service that promised unlimited projects, but the results were inconsistent, off-brand, and lacked the professionalism she needed. When she asked for more flexibility, her requests went unanswered.

Instead of saving time, she found herself reworking poor-quality projects and wasting valuable hours. Frustrated, Anita ended her subscription and went back to the drawing board.

After a quick Google search, Anita discovered Flocksy and was immediately drawn to our dedicated creative teams. Even with past disappointments in mind, she saw the value in unlimited requests across key services like Instagram Reels, YouTube videos, blog writing, and custom graphics, all included in one flexible plan, and decided to give Flocksy a chance.

After a quick Google search, Anita discovered Flocksy and was immediately drawn to our dedicated creative teams. Even with past disappointments in mind, she saw the value in unlimited requests across key services like Instagram Reels, YouTube videos, blog writing, and custom graphics, all included in one flexible plan, and decided to give Flocksy a chance.

The Solution:

“Going The Extra Mile”

Flocksy Graphic Designer Janelle
Janelle - Graphic Designer on
Stichin' Heaven's Flocksy Team
During Anita’s onboarding call with her dedicated Production Coordinator, she was relieved to learn she could ask for as many revisions as needed! While initially worried about quality after her bad experiences at the former design company, she forgot all about her concerns when paired with our talented Creative Janelle. According to Anita, she and Janelle “clicked from day one,” and to this day, Janelle always goes “the extra mile” on every project.

With a team of only four employees, Anita’s marketing department has to be as productive as possible, and Flocksy helps her do that. “We never have to worry about sitting around and getting stuff done,” Anita told me during our video call. She also said she was the most surprised by how fast the turnaround time was for projects and how the creative team could take on all the tasks in her queue each week. One thing that never surprises her though? How much she loves the work done by Janelle.
“I really, really love Janelle. I know I’ve already said that…but communication has been nothing but fabulous.”

During Anita’s onboarding call with her dedicated Production Coordinator, she was relieved to learn she could ask for as many revisions as needed! While initially worried about quality after her bad experiences at the former design company, she forgot all about her concerns when paired with our talented Creative Janelle. According to Anita, she and Janelle “clicked from day one,” and to this day, Janelle always goes “the extra mile” on every project.

With a team of only four employees, Anita’s marketing department has to be as productive as possible, and Flocksy helps her do that. “We never have to worry about sitting around and getting stuff done,” Anita told me during our video call. She also said she was the most surprised by how fast the turnaround time was for projects and how the creative team could take on all the tasks in her queue each week. One thing that never surprises her though? How much she loves the work done by Janelle.

“I really, really love Janelle. I know I’ve already said that…but communication has been nothing but fabulous.”

The Results:

Increased Productivity While Saving Money

While she described her process before Flocksy as “chaotic,” Anita told us that “the chaos is gone” ever since she joined our platform. Anita is excited about Stitchin’ Heaven’s new content — and her coworkers and customers are too! Everyone has noticed improvements on Stitchin’ Heaven’s website design and marketing materials, from teammates to clients, even Anita’s former art & design teacher has approached her about the professionalism of the designs. Most recently, customers told Anita they’d be buying again from the online store just to receive more logo stickers included with online purchases (another original creation from Janelle, of course)

Flocksy’s turnaround time has helped with the marketing team’s scheduling, social media campaigns, and timelines.

The best part? Not only are we helping to improve Stitchin’ Heaven’s overall productivity, but Flocksy's creative subscription is more affordable than hiring an in-house designer.

With over 88 projects completed in the short time they’ve been with us, we’re sure
Stitchin’ Heaven + Flocksy will continue to be a match made in heaven.

With over 88 projects completed in the short time they’ve been with us, we’re sure Stitchin’ Heaven + Flocksy will continue to be a match made in heaven.

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With Flocksy, you get more than just creative work, you get a team of professionals ready to deliver high-quality projects across 140+ services, tailored to your brand and goals.
Custom event announcement design
Created by Janelle - Graphic Designer on
Stichin' Heaven's Flocksy Team
Custom event announcement design
Created by Janelle - Graphic Designer on Stichin' Heaven's Flocksy Team

Our dedicated creative team help you scale faster with unlimited requests, priority management, and quick turnarounds that keep your projects moving. With flexible subscription plans designed to grow with your business, you’ll always have the creative support you need, when you need it.

Custom poster design
Created by Janelle - Graphic Designer on
Stichin' Heaven's Flocksy Team
Custom poster design
Created by Janelle - Graphic Designer on Stichin' Heaven's Flocksy Team

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