Flocksy Case Study
How Flocksy Helped
Dale Roberts Turn His New
Podcast Into a Lucrative
YouTube Channel
Dale L. Roberts has shared self-publishing insights on YouTube since 2014. He is a successful content creator and international #1 best-selling author, having written books on books on self-publishing, fitness, and healthy eating. Discover how he built his self-publishing empire with a dedicated creative team from Flocksy.
About
Dale L. Roberts
With expertly written books on topics ranging from “The Best Juicing Recipes” to “Secrets of the Permafree Books,” Dale is a master of all trades. While he is passionate about writing and content creation, he is just as passionate about spending his creative energy on tasks he enjoys, which does not include video editing. That’s where Flocksy’s Creative services come in! With Flocksy’s help, Dale has monetized his podcasting YouTube channel and increased his engagement. And now that he doesn’t have to worry about graphic design or video editing, he can focus on doing what he loves, writing and publishing books! (You can find his most recent book, “The Amazon Self Publisher” here.)
454
Successful projects
4.96
Average project rating
Graphic Design
Most utilized project category
Dale L. Roberts
Founder of Self Publishing
with Dale Roberts
I’ve never considered myself [an agency] because I’ve always had that stigma of looking at myself as an agency. Now, I’m not afraid to say,
“Here’s my price.” “
The
story
Dale Robert’s specialties include book publishing, video production, public speaking, networking and now, podcasting!
He’s appeared on numerous YouTube channels and podcast interviews but felt driven to seek out an even broader audience to share the value of self-publishing books. Because of his deep desire to share his love of writing and publishing, he started his podcast: “The Self-Publishing with Dale Podcast.” While branching out, Dale realized he needed help managing his two YouTube channels and growing content demands. Luckily, he had previously used Flocksy when he was affiliated with another YouTube channel a few years before and knew they were the obvious choice to help him expand his reach.
Self Publishing with Dale Roberts's Flocksy Team
Self Publishing with Dale Roberts's Flocksy Team
He’s appeared on numerous YouTube channels and podcast interviews but felt driven to seek out an even broader audience to share the value of self-publishing books. Because of his deep desire to share his love of writing and publishing, he started his podcast: “The Self-Publishing with Dale Podcast.” While branching out, Dale realized he needed help managing his two YouTube channels and growing content demands. Luckily, he had previously used Flocksy when he was affiliated with another YouTube channel a few years before and knew they were the obvious choice to help him expand his reach.
The challenge:
“I can’t do video editing anymore”
Self Publishing with Dale Roberts's Flocksy team
When his first YouTube channel started gaining a following, Dale realized he was spending too much of his time editing videos. So, he took to Google to find a video editing service — “The funny thing is, I discovered you guys originally when I was looking for a video editor. There was a service I was considering, but your ad popped up. Normally I’m kind of a rebel… but I was like, ‘Let’s hear them out.’ I clicked on [the ad] and saw that [Flocksy] was absurdly affordable. And I saw that Flocksy did YouTube thumbnails, video editing, blog writing, and even manuscript editing. I was like, ‘yeah, we’re going with Flocksy!”
The solution:
“[Joining Flocksy] was about getting some of my time back, also some of my sanity.”
“I wasn’t even a week and a half into [the trial] when I was just like, ‘upgrade me!’ I was like; I’m really, really happy with this. And honestly, let me go ahead and share this with you on the record. The original channel that I was with, we parted ways last year. And part of that deal of parting ways was me acquiring our Flocksy account. He got to keep all the other assets for that business, but I said, ‘I want Flocksy to come with me.’ I can’t live without Flocksy at this point. There’s never going to be an instance where I’m going to get rid of it.”
Not only does Dale love the YouTube thumbnails and book covers our creative team create for him, but he also loves the “time freedom” he’s received to complete preferred activities — “Flocksy affords me more time to do things that I enjoy doing. I could probably be drafting another video. I could be writing another post. I could be writing another book, putting together a Kickstarter campaign, and not having to worry about the graphics. So what [Flocksy] does is it affords me more time freedom.”
When Dale parted ways with the first YouTube channel he founded, he ensured he was given “custody” of their Flocksy account when he left. Why? Because he couldn’t imagine life without his team of Creatives at Flocksy — especially his favorite Creative, John: “John gets me. We’ve been working with each other for like two years now, and I can give him the shortest briefs, but it will come back like he read my mind.”
Self Publishing with Dale Roberts's Flocksy team
Not only does Dale love the YouTube thumbnails and book covers our creative team create for him, but he also loves the “time freedom” he’s received to complete preferred activities — “Flocksy affords me more time to do things that I enjoy doing. I could probably be drafting another video. I could be writing another post. I could be writing another book, putting together a Kickstarter campaign, and not having to worry about the graphics. So what [Flocksy] does is it affords me more time freedom.”
The results:
“I was at 808 followers, now we’re at 7200!”
“I started using Flocksy on February 19th of 2021. And here we are on August 2nd of 2023. In 2021, my main channel had about 45,932 subscribers. You skip forward to now – it’s somewhere north of 87,000 subscribers. So it’s nearly doubled in that time. And I’d like to blame you guys to a certain extent… but [my podcast channel in 2021] wasn’t monetized and had 808 subscribers. I was at 808 followers, and now I have 7,200. I’ve used Flocksy’s thumbnails for a while, since 2021, so we can directly blame [Flocksy] for this growth. I also went from getting $0 per month in ad revenue to now getting about $500 per month on that same YouTube channel.”
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Self Publishing with Dale Roberts’s Flocksy team
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Self Publishing with Dale Roberts’s Flocksy team
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