The first Netflix logo was an unassuming swirl of film reel around the words “Net,” right before the word “Flix”. The font was a fairly normal-looking font with serifs. It’s thin and pretty nice for the 1990s.
It makes a lot of sense considering that the company began in 1997.
The Netflix logo that is best remembered is the second one. It was originally done in the Graphique font. It’s a bold, tall typeface that screams pop culture. There have been a few iterations of the logo since then.
Great things can’t last forever, but the iconic second logo is one for the history books.
Rebranding
The third logo is a change in style that is quite dramatic. The red background and outline of the letters was removed to make way for a stark, sans-serif font in straight red.
The logo lends a nod to the era of video games and HD streaming. It’s got a dramatic arch formed by the bottom of the letters and reminds everyone how strong the brand has become.
Capitals Only
The brand is so well-known that Netflix now shoots its own movies with major stars. They are doing quite well in this new venture.
Due to its importance in the video sector, Netflix now has an alternative logo of the capital “N”. Following the graphic trend of flat design, it seems to be formed by a folded red tape (or ribbon, depending on how you view it). There is a bit of shading on the ribbon to show what part is folded over what, but it’s notably flat. It still holds a lot of drama and stands up well for the brand.