20 Famous Corporate Logos And What You Can Learn From Them

Ever wondered what makes a perfect logo? Recognizability is obviously important: your logo is a crucial tool for developing your brand. But what makes a logo recognizable? It’s usually a blend of design simplicity, compelling visuals, and iconography that aligns with your brand values.

The best way to understand the art of logo design, and to find the perfect visual identity for your own business, is to review the world’s best corporate logos. These are the designs that have endured in the public imagination, which means they’re ideal study material for developing your own memorable logo.

Nike

Nike’s famous “swoosh” expertly communicates the brand’s core values: dynamism, accomplishment, and simplicity. Designer Carolyn Davidson was inspired by the company’s namesake Nike, the Greek goddess of victory. The eye pleasing design makes excellent use of the golden ratio (1.618:1).

The swoosh’s curve corresponds to a Fibonacci spiral, a shape that grows by a factor of 1.168 with each quarter turn. A final upward stroke evokes feelings of movement and motivation, yet aligns perfectly with the initial point of the curve.

This highly recognizable logo has been hailed as one of the world’s best, and it’s indeed an achievement in stellar design!

Amazon

Amazon’s famous logo combines its name with the “smile,” which doubles as an arrow pointing from the “a” o the “z.” The message is clear: Amazon has everything from A to Z. The arrow also connotes speed and innovation, both of which are crucial to the Amazon brand promise. And of course, the “smile” reflects the satisfaction and entertainment that Amazon customers can enjoy.

Disney

According to legend, the iconic Disney font seen in its wordmark is based on Walt Disney’s handwriting. It also has a whimsical and dynamic vibe ideal for the world’s leading animation company. Disney’s logo is recognizable both in the full wordmark and the abbreviated “D” lettermark.

The “D” comprises a distinctive swirl with a wandlike vertical stroke, an homage to the seminal short film “The Sorcerer’s Apprentice” in the Disney classic Fantasia. Many versions of the logo also contain Cinderella’s castle from Disneyland to reflect the brand’s dominance in theme parks and immersive entertainment.

Unilever

Plenty of companies earn brand recognition with lettermarks, but Unilever’s logo takes it a step further. Look closely at their “U” and you’ll see leaves, fruits, trees, starbursts, bees, hearts, and more … all symbols of their commitment to nutrition, natural wellness, and beauty. This collage of icons gives Unilever’s logo a whimsical vibe, yet the overall image is a simple, professional feel.

Evernote

Based on the idea that “an elephant never forgets,” note taking app Evernote promises to help you remember everything. The visually pleasing and adorable logo features a simple green elephant head.

But look closer and you’ll see that the elephant’s ear is folded as you would fold a page in the book. This subtle yet clever design choice signifies the wisdom of the elephant and the purpose of the Evernote app.

Dropbox

Dropbox’s logo depicts an open box. While this may seem like an obvious image, the logo is actually quite clever. If you look closely, you see that the “box” is composed of five identical diamonds. Four of them are arranged in a square, with a diamond shaped negative space in the middle.

The fifth diamond makes the shape of the box and is dropped exactly below the open space. The resulting illusion is of an open box, but the logo’s symmetrical design and strategic spacing also perfectly illustrate this digital syncing service.

Starbucks

Inspired by the legends of Seattle’s seaside culture, Starbucks made a bold choice with its logo. Rather than going the obvious route with imagery of coffee beans and cups, they created the mythical and enticing siren.

The image not only taps into Seattle’s history as a port of call but also evokes ideas of magic, temptation, and wonder, all of which reflect the brand’s commitment to premium coffee and innovative recipes.

Chanel

Two interlocking C’s, each a mirror image of the other, is the perfect way to symbolize coordination and balance. This makes it an ideal logo for the leading fashion brand Chanel. It’s technically a letter mark for “CC,” the initials of founder Coco Chanel. However, it’s also a simple and elegant logo that affirms the company’s sophistication as well as its historic roots.

Volkswagen

While automobile logos all tend to look alike after a while, it’s easy to recognize Volkswagen’s. After recovering from a dark period in which Hitler’s Germany required them to use the swastika, Volkswagen rebranded to focus on its initials.

However, their “VW” lettermark subverts convention with a vertical orientation. The “V” is positioned above the “W,” with the middle point of the latter directly supporting the bottom point of the former. The “W”‘s upward strokes run parallel to the “V’s,” providing a dynamic yet synchronous design that illustrates the brand’s progressive and streamlined engineering.

PlayStation

Electronics logos are more than a recognizable shape to print on the devices. They symbolize the subculture that emerges around the experience of using those electronics. (Just look at Apple’s famous logo, also on this list!) One of the best known logos in the gaming world is that of PlayStation.

Composed of an interlocking “P” and “S,” this unique design has the illusion of being 3D. The curve of the “P” flows seamlessly into the top of the “S”, evoking the circuitry that makes the gaming console work. It also has a playful vibe, which aligns perfectly with PlayStation’s subculture.

Pepsi

With a dynamic design, bright colors, and simple shapes, Pepsi’s logo connotes happiness, community, and effervescence. This is the perfect visual complement to the soda brand’s “Pop Fizz Ahh” slogan.

The round logo comprises a large red semicircle, a swooping white shape, and a blue wave. Together, they evoke both the physical experience of opening a can of Pepsi and the patriotic, dynamic vibe of the brand.

FedEx

Did you know that FedEx’s logo has a hidden arrow? Once you see it, you can’t unsee it! At first glance, it appears to be a standard wordmark with the company name. However, the negative space between the E and the X creates an arrow that symbolizes the company’s commitment to fast shipping and forward thinking. Plus, the unique combination of adjacent secondary colors (purple and orange) adds a dynamic yet balanced feel.

Caterpillar

Abbreviated to “Cat,” Caterpillar’s wordmark is the epitome of double valence in logos. The black, tall lettering expresses power and dominance, while the yellow triangle suggests either a mound or a highway. Either way, this logo signifies construction, progress, and authority.

The striking contrast of black and yellow is unique to logos: it perfectly expresses the energetic potential of construction while evoking the strong, sturdy foundation of the company.

Apple

The Apple logo is so recognizable that it doesn’t even need to appear alongside the company name. Inspired by the classic story of Sir Isaac Newton theorizing the law of gravity when an apple fell, the logo evokes feelings of insight and progress.

Early versions of the now famous design included a rainbow pattern to symbolize inspiration and discovery. Today, the logo is minimalistic, but with its gentle curves and the distinctive “bite,” it’s the perfect icon for this seminal electronics company.

Netflix

Netflix’s wordmark is quite simple. But look closely and you’ll see the streaming giant’s brand values captured in the design. With tall, dominant letters and moderate kerning, the typeface hints at Netflix’s role in the streaming revolution, as well as its seamless experience.

The words are also curved slightly downward from a center point, giving the wordmark the illusion of expanding. The platform’s animated logo enforces this idea.

McDonald’s

A letter mark that also reflects the iconic “golden arches” used in early restaurant design, McDonald’s logo is now a globally recognized symbol of happiness. The vibrant yellow, simple strokes, and whimsical vibe capture the brand’s core values: satisfaction and playtime. It’s also a nicely open and symmetrical design that makes it very appealing to young people, especially!

NBC

A rainbow peacock doesn’t exactly seem like a suitable logo for a broadcasting company, but NBC’s enduring and highly recognizable logo has proven that assumption wrong. As a leading provider of color TV programming, NBC wanted to feature vivid colors in its logo.

Today, each of the colors represents one of NBC’s core departments. The peacock is looking toward the right to signify forward thinking, while the teardrop shaped “feathers” evoke imagery of flower petals and lens shutters. The messaging is simple: NBC promotes growth through innovative visual media.

Shell

Shell began as a seashell export company that eventually moved into oil extraction and refined. Its famous “pecten” logo illustrates both its history and its current role as a global supplier of fossil fuels. Composed of a simple scallop image with bold red and yellow colors, Shell’s logos definitely stand out on the roadside.

The thick outer trace gives the design a fresh energy, while the subtle tapered strokes evoke elegance. Interestingly, the shell’s bottom is square, with only a small caret to suggest a real world scallop. This subtle design choice connotes reliability and durability while hinting at the company’s drilling expertise.

Home Depot

With a bright orange hue, angled layout, and a dramatic typeface, Home Depot’s logo is the cornerstone of their visual presence. The font is cleverly modeled after stencils, with just enough space in between to suggest there’s still work to be done.

Meanwhile, the sharp 45 degree angle of the words evokes feelings of hard work and determination. Notice also that the “H” and “E” in “HOME” and the “D” and “T” in “DEPOT” extend just beyond the orange square. This is a perfect illustration of “thinking outside the box” if we ever saw one.

Mountain Dew

Abbreviated to “Mtn Dew,” this famous logo has become a cultural icon of a beloved beverage. This distinctive and zany design features the product name in complementary colors (green and red). Yet despite looking like a Christmas logo, the Mountain Dew logo evokes feelings of energy, athleticism, and youth culture.

The words are arranged at 45 degree angles, with the “M” and “W” distorted to stretch slightly beyond the core shape. Tight kerning and leading give the logo an urgent and dynamic feel.

Wrapping Up

What did you learn from these logos? Which do you think are the most enticing and effective?

8 Of The Best Graphic Design Tips for Your Small Business

The World of Graphic Design is on the rise in our digital age. It is a source of product marketing, and it also makes businesses stand out amongst competitors.

If you’re just starting out with a small business, your attention and commitment to your brand design is crucial.

If you’re looking for ways to help bring your company the attention it deserves by way of graphic design, then we’ve got you covered. Read on below to see our 8 graphic design tips for small businesses.

Online Design Templates Are Your Friend

As soon as you commit to making designs for your business, make sure that you get familiar with the various design tools that you’ll need to be successful.

As a small business owner, your money may be tight, and you may not have the funds right away to invest in a professional designer. The good news for you is that the internet has a wealth of knowledge and design tools for you to use, so you can hold off on hiring a designer and make designs yourself, at least initially.

There are logo maker tools, email signature tools, and merch design tools online. Some are even free to use! With all these tools, you can create professional graphic designs for your business in just a matter of minutes. 

Know Your Story

Before you start the design process, be clear about what this design means to you and your business goals. 

Firstly, does this design speak to your brand’s purpose and what your company offers? You shouldn’t create a design based off something cool that you saw on Instagram or a design that has no barring to your specific product offering. The graphic elements need to be personal to you, just like your product is.

If you’re clear on what your design’s objective is, then you can move toward creating the best design for the brand.

Identify Your Target Customer Base

Once you’ve found out how your brand design correlates to your business, it’s important to discover how it relates to your customers, as well.

Just like with marketing, your target audience will play a big part in how you proceed with your graphic design strategy. For example, are you providing a service for financial assistance or education? Are you posting vlogs about dog behavior? Perhaps you create daily food blogs? No matter your purpose, you want to have a clear view on who your audience is and from there, you can let your design speak to them.

Get That Logo Down

Your logo should be both unique and easily recognizable to your audience. They are, after all, the biggest identifiers for brands. 

Although it’s great to research other companies to get an idea of how brands invest in their logos, your own should be something new and not plagiarized from bigger companies. 

Get started with creating a logo by using online  logo maker tools.

Choose Your Brand Colors

In graphic design, colors play a role in customers recognizing who you are amongst other companies. It also can be a deciding factor in consumers purchasing from you.

Brand colors have the power to influence and play on the emotions and perceptions of your audience toward your brand. So, use colors that signify your company. Neutral and warm tones like sandy brown, greys and whites often represent comfort and go with brands highlighting relaxation and home design. Colors like green can work for brands that promote financial help, health, or outdoor activities.

Remember, too many colors can be overwhelming and turn people away from your design and thus your product.

Don’t Go Crazy With The Design

You ever heard of the acronym K.I.S.S (Keep It Simple Stupid)? Well, that couldn’t apply more in graphic design. Simplicity in your graphic designs is key.

Now, simple does not boring or bland. A number of businesses think that too much white space in a design means that it needs to be covered up. Keeping it simple means creating something that is easy to read and interpret. This translates to limiting extra shapes, photos, and unnecessary wording.

Your Fonts Should Be Consistent

Similar to brand colors, fonts also play a crucial role in graphic design. The font and font size can make or break your ability to gain interest from customers. Make sure the fonts you use are easy to read and reflect your brand and audience personality.


More importantly, use the same font in all your graphic designs. Not only will it look better, but it will be much less distracting than having multiple fonts on one design. The rule of thumb is to stick to a maxim of two fonts for your design. 

Research Other Companies

While you need to make sure that you aren’t copying other companies’ designs, consider doing some research to see what other, successful brands are doing with their graphic designs.

Take inspiration from how the put together meaningful creations to engage their audiences. Look at their colors, fonts, designs and services. Learn what works and what doesn’t work with graphic design from your peers and cultivate something unique for your business.

10 of the Best Restaurant Logos To Inspire You And Some Great Tips For Designing Yours.

Customers return to the restaurant scene after a whole year off due to the pandemic in record numbers. As the business in restaurants increases across the country, it could be time to also revisit your logo.

A restaurant logo is responsible for the first impression you give your customers. Does yours invoke the right emotions? Does it represent your brand in the right way?

All of these are crucial questions you need to ask yourself when designing a restaurant logo. As the dining experience returns to normal, you wouldn’t want to miss out on customers because of an outdated or lackluster logo. Below are some general tips when designing yours and ten killer examples.

Tips For Designing Your Restaurant Logo.

Do not feel intimidated by the design process for your logo. All the choices you have can feel overwhelming at first. You should try to find enjoyment in the process. Picking the image to represent your business should be exciting! The design process is also not finite.

You can always go back to square one if you don’t like where you end up.

However, tip number one is mapping out a plan. You need to include several things. First, who are your clients? What do they like or appreciate? These are the people you want to attract to your restaurant. They are your target audience. By identifying them and becoming an expert in their interests, you can create a logo that appeals to them.

Secondly, identifying your target audience will help you know how you want to present yourself. Are you a classy joint? A family establishment? Or a relaxed hipster vibe? Choosing your logo should appeal to your target audience and represent who you are as a restaurant.

The easiest way to articulate the feeling you want to give is to envision what emotions you want to feel when you walk into your restaurant.

Thirdly, keep in mind how your targeted audience physically sees your restaurant. If your business is a more fast-food type, you’ll want an easily recognizable logo from the street while your customers walk or drive by.

Once you have a plan for your new logo set in place, you then should get designing. You can hire a designer or take it upon yourself. Neither one is right nor wrong. You should pick the one that fits your circumstances the best.

Take the path that feels like it is going to generate the most professional and representative logo.

Learn From Some Of The Best Out There.

There’s no better inspiration for your logo than looking at some killer examples. Below are ten restaurant logos that used theirs to accentuate their customers and brand.

City Bird Tenders – Ohio and Illinois.

City Bird Tenders is a restaurant that serves high-quality chicken tenders, sandwiches, and other fast-food items. Their logo embodies their brand perfectly. The lettering is clear and tells new customers exactly what to expect. Additionally, the iconic chicken-shaped logo is easily recognizable while driving or walking.

Little Goat Diner – Chicago, Illinois

Little Goat Diner is a quirky brunch spot in Chicago. Located in the famous Fulton Market, the logo is doing everything it needs to for the restaurant. It gives customers a quirky and fun feeling with the cartoon smiling goat. Additionally, by encompassing the word “diner,” customers know what type of food to expect.

Big Kids – Chicago, Illinois

Big Kids is a restaurant that capitalizes on nostalgia, and its logo captures that feeling perfectly. It serves childhood-inspired meals and cocktails like artisan PB&Js and tang-flavored margaritas. The logo tells the customer exactly what to expect while the bright colors and lettering catch the eye. This logo demonstrates how to capture the feeling of your restaurant’s brand.

Oriole – Chicago, Illinois

Oriole is a fine dining restaurant that embodies the word classy. Their logo naturally invokes a high level of prestige. The simplistic but elegant lettering tells the customer, they can only expect high-quality at this establishment.

Columbia – Tampa Bay, Florida

Columbia is one of Tampa Bay’s oldest restaurants, and the font of their logo gives off a feeling of timelessness. Plus, using the original logo is crucial because of its longevity. As a staple in the area, they kept the familiar logo. Why rebrand something everyone already recognizes?

Jollibee -International

Jollibee is an international fast-food restaurant that serves fried chicken, spaghetti, burgers, and chicken sandwiches. The logo is an example of utilizing a cartoon character. The character is a play on their name. It’s a happy bee. Also, it captures the attention of their targeted audience: families.

Nation – Cincinnati, Ohio

Nation is a burger and bar joint in Cincinnati, Ohio, that pulls a little local history into the logo. You won’t know the full story about the hatchet in the logo until you dine there. However, the mystery of the logo draws customers in and becomes a cool callback once they learn the history. It also demonstrates how mystery can be a device to intrigue potential customers.

Starbucks – International

The logo we all recognize. Despite its universal branding, the logo is a great example of iconic symbolism. Simple and unique, the logo became something everyone knows. Your restaurant’s logo may never achieve the universal recognition, but you can still get inspired from the one-of-a-kind appeal of the Starbuck’s logo.

Seaspice – Miami, Florida.

Seaspice is a seaside restaurant serving high-quality seafood and ocean views. The restaurant’s logo tells this exact story. The elegant lettering tells you it is fancy, and the octopus gives away the establishment’s food specialty.

Chipotle – International

Chipotle is another international fast-food eatery that specializes in Mexican. The logo uses the iconic chipotle pepper in the center. The color scheme embodies the flavor profile of the restaurant’s food: heat, earthy flavors, and spicy flavors.

What Is A Logo?

We see logos everywhere; our clothing, cars, streets, and nearly everywhere else that we look. A logo is basically an image, text, or shape (or combination of all three) that shows the purpose of a brand. A logo is a brand’s trademark and shows what the brand does, its history, and its purpose. Good logos will define a brand and leave their mark on customers and will be easily recognizable to them.

What Does A Logo Do?

A logo serves many purposes and more than just the ones that we mentioned above. If you run a company then you’ll quickly learn that your logo does most of the heavy lifting when it comes to your business. In fact, your logo does just about everything when it comes to your company. Branding, impressions, and your company’s brand identity all have a great deal to do with your logo.

Your logo helps you stand out from the competition, helps build loyalty with customers, and leaves a lasting first impression on your audience. Your logo is a signature part of your company. Think about some of the greatest brands; Apple, Google, or Nike. When you think of them, you probably instantly of their logos. That’s how you know a company has a good logo.

What Makes A Good Logo?

Good logos don’t come easily, they require talent and money. To be able to have a truly amazing logo for your brand, you’ll want to keep a few elements in mind that all great logos have. The first thing to remember is that all great logos are simple. It’s easy to want to over complicate your logo and think that more is better, but this isn’t the case with logos.

The less that you include in your logo the more appealing it can be. You want to keep in mind that your logo won’t always appear in the color version that you see it in initially. It’ll have to appear in black and white, in different sizes and on different material. The simpler your logo is the more versatile it’ll be and the easier it’ll be to use on products and packaging.

The second aspect to keep in mind for your logo is that you want your logo to be eye appealing. Your audience has to like your brand and that starts with liking how it looks. Since your logo is basically the visual representation of your brand, you want to make sure that it’s only represented the best it can be. Use colors and typography that will catch your audience’s eyes and make it stand out.

Why A Logo Tagline Matters

A tagline is a phrase or saying that goes beneath your logo and that customers associate with your customers. Logos don’t typically need to be combined with taglines, but it can add a lot to a logo if a tagline is included. Think about Nike’s iconic ‘Just Do It’; you’ll meet very few people who don’t know the iconic tagline by memory. Many companies choose to add a tagline to their logo if they think that a logo by itself won’t communicate what their company does or doesn’t seem to be enough.

If you’re starting out with a logo without a tagline, and then, later on, think that a tagline would add to it, then you can always add it. It’s important that if you decide to include a tagline to your logo, you put time and effort into choosing one that will do your company justice. Your logo should represent your company just as much as your logo does and add purpose to your brand.

What Makes A Logo Stand Out?

Since there’s a sea of logos out in the business world, it can feel next to impossible to have your logo stand out from competitors. Standing out amongst your competitors will depend on your company and industry, but there are a few basic things that you can do to make your logo different.

The first tip is to make sure that your logo is easy to read. This is especially true for wordmark logos, but it’s something that you’ll want to keep in mind regardless of your logotype. If your audience has to look too long at the logo to decipher its meaning then it’s probably time to get a new logo.

The second tip which many businesses forget is to cater to your audience. You can have what you think is the best logo, but it’s useless if it’s not appealing to your audience. It’s important to know your audience and know what type of logo will grab their attention. Remember that your logo is for your audience and your audience only.

How Does Color Affect Your Logo?

Color plays a big part in any area of branding, but especially when it comes to your logo. Great logos will either work great in color or in black and white. When we think about color theory and examine what emotions colors make us feel, it can make a huge difference in what colors we choose for our logo. You’ll want to keep your branding consistent across all your marketing material, so your logo colors should be aligned with the rest of your branding. Think about your audience and how the colors that you choose for your logo will affect them. Remember that colors play an important role in your logo, so you want to put thought into what colors you choose.

The World’s Leading Entrepreneurs

  • A strong entrepreneurial spirit has helped many smart enterprising workers achieve successful careers.
  • The rags-to-riches story happens when entrepreneurs have a unique blend of skills and ambition.
  • Several of the world’s leading entrepreneurs have embraced charity as a core part of their philosophy.

It takes a special blend of skills, spirit, and sheer guts to become an entrepreneur. Some of the world’s wealthiest people started with little to their name. Their rags-to-riches stories are not only inspiring, but also provide guidance for aspiring entrepreneurs everywhere. Let’s take a look at their stories.

Andrew Carnegie

The epitome of “rags to riches,” Andrew Carnegie started as a child worker in brutal factories, and eventually started working for the Pennsylvania Railroad Company. He was no stranger to hard work, and his dedication paid off. He founded several businesses, including the incredibly successful Carnegie Steel Mill. Carnegie went from being a starving, soot-covered teen to a wealthy businessman. Yet he believed in giving back, and he donated so much of his wealth that multiple libraries, museums, and learning institutions bear his name.

Oprah Winfrey

Oprah Winfrey had a rough upbringing. From abuse to poverty, her childhood was a nightmare. Yet Oprah’s entrepreneurial spirit and gift for communication could not be suppressed. She got a gig at a local radio station, where she quickly impressed the producers. In time, she worked her way up to getting her own show. From there, she was unstoppable, using her powerful personal brand to launch a magazine, book club, radio channel, and a verifiable empire. She is the wealthiest African American of the 20th century.

Steve Jobs

Steve Jobs is certainly one of history’s best known entrepreneurs. He came from humble roots, including an internship at Hewlett-Packard. Known as the creative force behind Apple and Pixar, Jobs was a college dropout who had a knack for getting people on board with his projects. His people skills and innovative style paid off, and he successfully launched the Apple Computer Company. When he was ousted by Apple, he turned his attention to Pixar Animation Studios and made it one of the most successful entertainment companies in the world. Meanwhile, Apple clamored to get him back on board, and he shepherded the company into its role as one of the world’s top tech brands.

J.K. Rowling

Widely considered one of the wealthiest women the world, J.K. Rowling used to be a single mom who lived on welfare and wrote early drafts of her YA novel in coffee shops. Through brilliant storytelling and strategic self-promotion, Rowling not only landed a book deal but also built an entire world to support her stories. Harry Potter became the bestselling book series of all time, making Rowling the world’s first billionaire author. Now, the Harry Potter universe encompasses multiple movies, theme parks, merchandise, and much more. Rowling has had a heavy influence in each of the Harry Potter products, yet has remained humble enough to give away so much of her wealth that she lost her billionaire status.

Jeff Bezos

If only all of us could turn our garage business into a multibillion dollar enterprise. Jeff Bezos is officially the wealthiest person in the world, and it all started with the online bookstore that he ran out of his garage. Amazon quickly cornered the book market, edging out mainstay competitors such as Borders, and eventually sold a variety of other products. Bezos remained a driving influence at every stage of Amazon’s development, using his business-savvy skills to make Amazon into a global marketplace.

Wrapping Up

These are just a few of the world’s leading entrepreneurs, but all the people on this list started from scratch. Many were impoverished and had to work hard to overcome life’s hurdles. With a combination of business acumen, great ideas, and people skills, they established successful empires that have changed the world for the better.

How Design Influences Our Lives

  • Design encompasses everything from media we consume to the devices on which we consume it.
  • Good design taps into our behavioral tendencies and reflects our needs.
  • Design can evoke strong emotions and enable communication across different groups of people.

From the clothes you are wearing to the device you’re using to browse the Internet to this very website, design is everywhere. Sometimes, it’s overt, such as when we look at posters and logos, but usually, it’s so integrated into our lives that we don’t give it a second thought. But what would our world be like without these designs, especially during the past century? How much of our perception is guided by the designs that surround us?

Design reflects and shapes our behavior.

Ever paid close attention to how our smartphones and tablets are designed? How do you tend to type on them — with your index finger or your thumb? This simple behavior is affected by the design of the product, and how we tend to type influences future designs. In time, we become so used to this modality that we instinctively apply it to new technologies.

Design also guides our basic navigation and movement. Consider how crowds move in an open space versus down a hallway. Different architectural features and civic engineering affect our perceptions as we move through public and private spaces. For example, a poorly designed public space can cause distress and even accidents, while a well-designed one leads to better crowd control.

Design guides our emotions.

Research has shown that colors and shapes evoke specific emotions. Imagine a spa with soothing pastel hues and gentle curves, compared to a gym with powerful shades of red and blue and strong angles. Think about logos such as Nike’s, which communicates speed and grace, versus Coca-Cola’s whimsical typeface and vibrant red.

These are all deliberate design choices that evoke certain moods. These emotional effects help us feel more connected to a brand or product. While we might advise each other not to judge a book by its cover, most of us do — which is why graphic designers devote so much time to creating a compelling cover image. Emotional, thought-provoking design grabs our attention and takes us on an emotional journey.

Design allows us to communicate.

The letters you are currently reading are all products of design. Not only is the typeface an example of design, but the symbols themselves are designs that we have used for millennia. We’re surrounded by communicative symbols, such as the hashtag sign (aka the pound sign), the equal sign, and the “@“ sign. Design represents a shared understanding that enables us to communicate effectively. How we design and perceive our worlds also impacts our communication.

A designer created the garments you wear, then you design an outfit that expresses your personality. The design of apps, websites, and magazines are all created to give readers a user-friendly experience, but the core purpose is communication: to sell a product, to share a story, to connect us to others.

Wrapping Up

Design encompasses almost every aspect of our lives. Without it, we’d rely upon spoken language, disorganized movement, and mundane experiences. Good designers are able to cross boundaries, communicate vast amounts of information, and provoke emotion. They give us the means to stay connected and productive in a chaotic world.

Hidden Meanings Behind Famous Logos

  • Many company logos include subtle references to their origins and history.
  • Clever logos use hidden symbolism and emotional colors to define the brand.
  • Some logos have kept the same symbolism throughout many iterations.

Ever wondered how your favorite companies got their logos? Clever logo designers spend days or even months on the design. The best logos stick out in people’s memories, yet communicate the personality of the company and what it offers its customers. Sometimes, there are hidden symbols that express a brand’s history and values. Let’s take a look at eight memorable logos with secret messages.

Toblerone

We all associate Switzerland with its glorious mountains, so it makes sense that Toberlone’s logo features a mountain. This famous treat is made in Switzerland. Moreover, Toberlone is made in Bern, whose coat of arms features a bear. If you look closely at the mountain in the Toblerone logo, you can see the outline of a bear.

Cisco

This telecom company features a simple wordmark with nine vertical lines of varying lengths above it. At first glance, the lines seem to represent radio waves, energy levels, or some other symbol of the technology that the company offers. However, the founders say that the lines mirror the structure of the Golden Gate Bridge of San Francisco, where they registered the company.

FedEx

The FedEx logo features a bold font with contrasting colors to indicate its standout service. However, there’s hidden symbolism in the type: the FedEx font is run together so that an arrow appears between the “E” and the “X.” This symbolizes the speed and efficiency of FedEx’s service.

Pinterest

This social media platform allows users to “pin” images as though they’re building a digital bulletin board or pinboard. The unique shape of the “P” in the logo is modeled after a pushpin, in keeping with the pinboard metaphor.

Amazon

The curved arrow beneath the wordmark extends from the A to the Z, indicating the large range of products Amazon sells. It also resembles a smile to express the happiness that its customers experience.

Baskin Robbins

Ice cream is fun, and Baskin Robbin’s colorful logo celebrates that. However, there’s also a bit of company history in the logo. The ice cream shop was originally called 31 Flavors, and if you look closely at the “BR” in the logo, you can see that the pink portion of the letters makes up the numerals “31.”

LG Electronics

LG’s logo features a shiny red button with a winking face. If you look closely, you can see that the shape of the face is actually a “G,” and the nose is an “L.” The overall composition of the logo resembles a power button, symbolizing the types of products that LG makes.

Goodwill

Goodwill rebranded a few years ago, and its new logo expresses the career development opportunities that the organization provides. The logo includes half of a smiling face that resembles a “g.” The face logo also appears in the “Goodwill” wordmark.

Wrapping Up

Logos have a big impact on our lives. When we look at them, we immediately recall our experience with a company and the values they represent. Logos that don’t align with a brand’s personality just aren’t as effective! That’s why this “hidden” symbolism is so important: it’s not actually hidden. It’s communicating to us that we should support the brand. And once you see the secret message, it’s hard to un-see it!

How Graphic Design Has Helped During COVID – 19

  • During the COVID 19 crisis, graphic designers have stepped up to help create attractive, uncomplicated designs to clearly communicate messages that provide critical information and guidance.
  • Graphic designers have helped government, community, and business organizations with design expertise and by offering free access to gathered resources.
  • The graphic designs created impacted millions of people globally, creating emotional reactions and influencing behavior to help stop the spread of COVID 19.

The need for concise, easy to grasp information and guidance have come to the forefront during the COVID 19 crisis period. Millions of individuals have looked to all types of media for virus-related facts and stay at home orders and to validate their emotions including fear and isolation.

What better source would there be for user-friendly information than a graphic design? Professional graphic designers took on the call to create thousands of online and in-print infographics, charts, graphs, images, and photos mixed with words and numbers that have helped us get through the crisis.

Stepping Up

Graphic designers have faced the same challenges as everyone else during this COVID 19 crisis. Some suffered from a reduction-in-force, while others lost contracted work.

When meeting these obstacles, members of the graphic design field went to work for the good of helping everyone cope. Some were hired to work for organizations that needed to get their messages in the public eye.

Others volunteered their expertise and assistance, whether locally for community groups and area businesses or on a larger scale for further-reaching organizations. What did this creative community do? They made designs for websites, social media, and email.

They designed leaflets, information sheets, and postcards for neighborhood groups. Graphic designers were asked to create various types of COVID 19-related visual communications in a way that only a specialist can: creatively, attractively, strikingly yet with a clear, simple message.

If you read news articles, you’ve seen the images with lined up matches, people standing six feet apart, individuals in masks, and frontline workers. You’ve seen infographics that communicate the status of COVID cases, hospitalizations, and mortality rates, consumable in a brief moment. You’ve seen signs and floor markers in stores. Graphic designers have had their hands and their considerable talents in these visual communications.

Pitching In

In many cases, graphic designers have simply volunteered their time and talents to help government and community organizations get their messages to the people. In addition, some major advertising agencies offered their designers’ services for reviewing and providing feedback on in-house creations. The input of the designers improved the delivery and impact of the messages.

Some graphic designers created repositories of information and resources surrounding COVID-19 virus information and created apps so that others could access it freely, all because they knew it was the right thing to do. Helping each other strengthened the COVID 19 information campaigns touched.

Creating Change

Professionally designed infographics, charts, graphs, images, and photos including the right amount, often a minimal amount, of written content sends a message quickly and expresses it. People react emotionally to visuals in a way that they can’t quickly react to text-heavy materials. Emotional reaction can influence behavior in the desired way. It’s hard to beat the impact that graphic design has had during the COVID 19 crisis. in a way that cuts through literacy, language, and cultural roadblocks.

Are graphic designers heroes? Maybe not. Are they essential workers? No. Behind the front lines of essential workers and first responder, many services have been needed and numerous graphic designers stepped up to fill a support role with professionalism and forethought.

Millions of people across the world have seen beautifully designed visual communications displaying COVID 19 information and guidance, understood the message and did their best to stop the spread of the virus. If you want to know what it means to flatten the curve or to properly socially distance, there’s no doubt you’ll be able to find a great graphic design that explains the concept perfectly.

Ways To Be A Successful Business Leader in Our Day and Age

  • True leaders are able to inspire others toward action rather than resorting to demands.
  • Leadership stems from a strong mindset and clear vision, not a job title or other artificial characteristics.
  • Being humble, authentic, and compassionate are the ingredients of a great business leader.

For as long as people have been around, leaders have emerged to guide others through projects and inspire them toward action. Countless books, plays, and films have explored the concept of leadership and what it entails. But how does one become a leader? Is it innate or learned? And during these troubled times, what does it mean to be a leader? “Leader” isn’t synonymous with any job title, and it’s not something that naturally happens as you move up in your career.

Being a true leader comes down to your mindset. As the saying goes, you don’t need a title to be a leader. You do, however, need the right attitude and philosophy.

Clarify your vision

Think of your leadership as a journey. Without a roadmap, how can you expect to show others the way? The first step to building your leadership role is to build a strong vision. These are tough times, economically and otherwise, but you shouldn’t confuse vision with prediction. Successful businesses survive because their leader’s vision carries them through — even if the landscape changes.

Humble yourself

People with authority may point and shout orders, but true leaders inspire action by demonstrating their willingness to get their hands dirty. If you’re tucked away in your office as other people do the hard work, that’s not very inspiring. A leader is someone who can share their wisdom because they’ve been there, rather than someone who doesn’t “walk the talk.”

Show compassion

The best leaders throughout history have been able to inspire others because they connect with them on a deep level. To do so, one needs to have empathy for those they are leading. And with empathy comes compassion. When your employee or team member makes a mistake, how you respond is the difference between a supervisor who judges them and a leader who empowers them to do better.

Be authentic and honest

You’re only human, and you make mistakes as well. It can feel scary to be vulnerable if you’re in a leadership position, but it’s important to own your missteps. By doing so, you show others that you’re not burdened by pride. You’ll also instill trust in those you lead. Honesty and authenticity go hand in hand, and your team is more likely to be open to change if they see that you yourself can change.

Share your mission

Any marketer will tell you that the “why,” the story, permeates all their efforts. Why should anyone care? What is the story that we’re telling? That’s true for leaders as well. Have you taken the time to communicate your mission to your team? Be open about what makes you tick. That’s the key to inspiring others to follow in your footsteps.

Show appreciation

One of the most common complaints in the modern workplace is about micromanagement. The last thing you want is for your team to feel like they can’t do anything right. That means that if you have any perfectionist tendencies, you need to let them go. Your team can sense that. The flip side of this attitude shift is to express your appreciation whenever possible. Show your team that you value them and their work. They’ll be much more likely to put in extra effort to put your vision into action.

Wrapping Up

Being a leader is much more than having authority or issuing orders. It’s a role that you assume on a team when others need guidance. True leaders clarify and express their vision to inspire others on a shared mission. There’s no need to overexplain or judge your team because they’re already empowered and motivated to work with you. Building yourself up as a leader comes down to your mindset, not your job title. With a great attitude and strong philosophy, you can be a true business leader.

Graphic Design: Its History and Where It’s At Now

  • Graphic design began its evolution with the dawn of printing, when typefaces were created to share mass-printed material.
  • Graphic designers use visual language cues to represent more than what words alone can say.
  • In the digital age, design is crucial to communication between brands and their audiences.

Since we specialize in graphic design, we found it fitting to feature a blog about our chosen field, its history, and where it is at now. Graphic design has always been intricately tied to the era in which it’s produced. Since the origin of the printing press, it’s played a key role in how we communicate. The art of graphic design is somewhat hard to define, as it entails everything from the design of memorable logos to lush, immersive book covers.

Indeed, it wasn’t until 1922 that book designer William Addison Dwiggins coined the term. What’s clear is that graphic designers are deeply connected to technological trends. Moreover, they typically design to express a brand rather than for their own creative expression. Graphic design, then, is a specific form of visual language. Let’s look at how this language has evolved over the centuries.

The Origins of Graphic Design

Graphic design essentially began with the creation of typefaces, which were used in printing presses to mass-produce written content. One of the earliest typefaces was Trajan, and it’s actually still used by today’s graphic designers. The printing industry also invented logos; printing companies used pictographic representations to label the documents they produced. In time, graphic design encompassed complex combinations of pictures and typography, as well as logos and word marks.

Notable Graphic Design Styles Throughout History

Art nouveau

Emerging after the Industrial Revolution, Art Nouveau features organic flourishes, elegant shapes, and ornate typography. Today, it has a bit of a vintage look but can still be seen in designs such as the General Electric logo.

Art Deco

The style we associate with the Roaring Twenties and the Prohibition Era is called Art Deco. It features geometric elements, high color contrast, bold typography, and gold flourishes. Designers use this distinctive style in throwback designers.

Modernism

During the 1950s, graphic designers made a deliberate departure from past styles. The modernist style features thick, smooth lines, bold colors, and open designs. It can still be seen in logos such as AirBnB and NASA.

The Use of Graphic Design in Marketing

Graphic design used to revolve around illustration and typography, dating back to the ads in corantos (newspapers of the early 17th century). As printing techniques improved, we began to see print marketing emerge in the form of chromolithographs, which were often used to reproduce advertisements. With advancements in printing technology, ads evolved into a complex communication style, especially in the text-heavy ads that appeared in periodicals of the 1940s and 50s.

In time, typographic elements began to give way to image-forward designs. Now, graphic design can communicate a brand’s long history, cultural assets, and core values with a single logo. We’ve always been a highly visual species, but graphic designers have helped us refine our visual communication style.

The Importance of Graphic Design

Graphic design is crucial to marketing efforts. Designers create the visual presence that helps brands connect with their audiences. Everything from emails to social media needs custom, branded design. Each piece must be carefully cued into its intended platform and audience. Now that marketing has expanded into the digital sphere, there is high demand for graphic designers, crossing all forms of media.

Wrapping Up

We’ve come a long way since the dawn of printing. Now, we thrive in the age of the image, where decades of visual communication and technological advances have led us to a shared visual language. The core principles of graphic design reflect years of tradition and culture. Good design taps into our psychology to cross boundaries and forge deep connections. That makes graphic designers essential architects of our shared experience.