12 Great Beer Logos To Inspire You

Logos tell their own story. In fact, they are often the first opportunity a company has to market to a customer. A great logo is essential for consumer products because it is what faces customers on the shelves.

The logos collected here attempt to share the stories of these beer companies. With some big and small brands, every beer logo has a story to tell.

Guinness

The Guinness logo has seen a great deal of evolution since its conception in 1759. However, the logo first appeared with the harp in roughly 1862.

This imagery dates back to King Brian Boru, the first ruler to unite all of Ireland. As the story goes, he had a golden harp, so its appearance here represents the unity of Ireland.

Yuengling

As it says right on its logo, Yuengling is America’s oldest brewery, established in 1829 by David G. Yuengling.

The logo, therefore, has a significant symbol for American freedom on the logo: an eagle. In the Yuengling logo, the eagle appears over a barrel (presumably of beer).

This logo, along with its classic script font, is elegant and classy and feels like a call back to America’s roots. 

Hofbräu

Over 500 years ago, the Reinheitsgebot or “The Purity Law” was decreed by Duke Wilhelm IV and Duke Ludwig X. The Reinheitsgebot stated that only barley, hops, and water be used to brew beer.

The unfortunate part was that they didn’t realize yeast was important as well, so it was added later. Bavarian beers tend to follow the Reinheitsgebot, even today.

In 1589, Duke Wilhelm V founded the Hofbrauhaus to bring quality beer to Bavaria. In the logo, the crown atop the HB represents regality, beer purity, and the crown (foam) atop a beer.

Trappist Westvleteren 12

Trappist Westvleteren 12 is one of the most exclusive beers in the world. Sold only to private customers, Trappist Westvleteren 12 dates back to 1839 when the Saint-Sixtus Abbey began brewing beer.

The bottle cap is the only place on the bottle where the logo appears. The writing itself is older-looking, appearing as though it hasn’t changed since 1839 with the first beers.

They are the quintessential no-frills brewery, so the logo follows suit. For a beer so beloved, the discrepancy between the minimalist design and the popularity of the beer is striking.

Asahi

Bret Syfert, also known as Hyde’s Lovelies, designed the logo for Asahi. He studied and graduated from the University of Arts in London and created the design for the text from nothing, relying on no other font types to create this text.

Kirin Ichiban

The Kirin is a mythological East Asian creature, and it is said to bring good luck. So the Kirin appears on the logo of Kirin Ichiban as a way to bring good luck to the drinker.

It’s like cheers from the drink itself! It also makes the label appealing to those who recognize the Kirin. 

Budweiser

For many Americans, the word “beer” is synonymous with Budweiser, and the logo perpetuates this. The bright red backdrop, with crisp writing and logo, stands out and screams recognition.

The script font in front of the bowtie outline also aims for sophistication. Their slogan is “The King of Beers,” and while the logo had a crown on it for some time, it no longer bears that imagery. 

Newcastle

Inside the oval (or sometimes circle) logo is a blue star. This blue star became part of the logo in 1928, only a year after this beer was born. Each of the points on the star represents one of the five original founding breweries of Newcastle. 

Carlyle Brewing Co.

Carlyle Brewing Co. is a small, beloved brewpub in Rockford, Illinois. Its primary logo is that of a regal-looking chalice. With the slogan “blessed is he who drinks beer,” this chalice alludes to the Holy Grail. 

Goose Island

Goose Island has a very simple, elegant logo. One of the best parts of this logo is that it pays homage to the original logo while also gaining a recent refresh.

The designers also intended to create a logo with a bold, timeless font that would transfer well to merchandise and work in many different ways.

Pig Minds

Pig Minds is the very first vegan brewery in the United States. They attack this niche market with a quirky twist that is a little different but with on-point messaging.

Their logo contains a bold typeface that is clean while also being a little messy, as though caught in the bramble of hops that hang from the sides of the logo.

Heineken

Heineken is often synonymous with the color green. In fact, this modern color is known as “Heineken Green” and is meant to reflect the color of their bottles.

This green color also exudes trust and the natural world. The bright red star represents the tradition of brewing.

12 Great TV Logos To Inspire You

Great television is one of the blessings of the television age. With so many great shows, marketing teams need to develop great logos that fans can remember and recognize. These 12 great television logos are memorable, effective, and creative.

The best logos communicate the ideas behind a television show and seamlessly integrate them into the television show itself. Great logos also depict the themes, symbols, and concepts throughout a television show itself.

Unique for their own reasons, some of these logos are simple and others are complicated, but they are all memorable and take the logo game to the next level.

The Office

The logo for the funny, quirky workplace comedy The Office is relatively simple. In all lowercase letters, regardless of the their appropriate capitalization, this logo appears as though it has been typed on a typewriter. This, of course, is an appropriate look for a show that takes place in an office space.

The other benefit of this logo is that it is easily transferable. The letters can be any color marketing teams need because the lettering and logo are so simple. This, too, makes sense for a show with a sweet, simple idea.

Lizzie McGuire

Lizzie McGuire is a coming-of-age show that follows the titular heroine, Lizzie McGuire, as she navigates her middle school years. Alongside her adventures, as a cartoon reflection, viewers meet the cartoon version of Lizzie.

In the Lizzie McGuire logo, this cartoon version appears alongside a fun and funky font with the show’s name. Between the bright colors and the youthful font, this logo screams childlike fun and joy, two qualities the show represents.

Parks and Recreation

Like The Office logo, the Parks and Recreation logo is nothing too fancy. Instead, it simply reflects the show’s main action, which surrounds a park department in a small town.

The main character, Leslie Knope, is committed to making her small town the best place it can be and is absolutely in love with public service. Most people consider such a passion dull and exhausting, but Leslie is the complete opposite. Therefore, the logo for this show acts in opposition to the type of character Leslie is.

The juxtaposition between the excitable, passionate Leslie and the rather dull logo for the television show is what makes this logo so interesting.

Game of Thrones

The Game of Thrones television show is rich with imagery and invokes intense feelings for viewers. The logo is quite similar. The text for the logo appears to be quite regal, and with the towering T, pieces of it even feel intimidating.

Like the iron throne, a prominent symbol in the show and its marketing, these letters also feel sturdy and heavy, perhaps even ancient.

The Brady Bunch

The Brady Bunch is the story of two people who bring their respective children together to form a large family. Together, they become “The Brady Bunch.” The whole family is featured in the opening sequence, which was so popular that it is widely considered the logo for the television show.

In the center of these squares, viewers see a funky bit of writing that gives the show’s title. This font is absolute perfection for the time period portrayed in the show.

Rugrats

There’s almost nothing more iconically 90’s kid than a love for the Rugrats logo. Simple in its idea, the logo reflects the playful and imaginative stories of the show’s main characters.

Primarily purple font, the splotches of yellow, red, and green throughout represent the silliness (and often messy nature) of childhood play.

Friends

Written in all uppercase letters, the Friends logo is iconic because it is memorable and unique. Like the Rugrats logo, it features blue, red, and yellow dots, but these dots do not represent childlike play for this show.

Instead, they represent the vibrancy of the slow itself. Known for its colorful sets and exciting characters, this imperfectly perfect logo expresses the joys and frustrations of becoming an adult in the city.

Orange Is the New Black

Orange Is the New Black follows a straight-laced character who finds herself in jail for a crime she committed many years before. The sentence throws her into a life she thought she had left and interrupts her new life, and the logo represents this intersection of her new life and what life was like before.

The bright orange word that spells out “Black” represents Piper, as someone who stands out from the crowd. The black bars on either side of the logo represent the literal bars of the jail in which the characters are kept. The letters are all unfinished to show the growth that all humans go through, whether they are in jail or on the outside.

Full House

Like Rugrats, the sitcom Full House Is an absolute mainstay of the 90s. The logo for this one is quite simple, appearing in all uppercase lettering, but written in a handwriting font to appear more wholesome. This font style is so synonymous with the show and its characters that the spinoff, Fuller House, used the same font for its logo.

Breaking Bad

This gritty, intense, exciting, and disturbing show follows a chemistry teacher who becomes a methamphetamine dealer to help pay for his cancer treatment.

This logo highlights the importance Chemistry plays in the show by highlighting the elements of bromine and barium (respectively, Br and Ba) in the television show’s title. It’s memorable for the chemical element and how it is featured in the title.

Mad Men

The iconic logo for Man Men is the silhouette of a man’s back as he smokes a cigarette. It is a callback to the era of advertising that glorified smoking and Joe Camel. Besides that, the logo feels very tight and orderly, which is the very image the main character, Don Draper, aims to project to the world.

Survivor

As the only reality show on this list, the Survivor logo is truly iconic because it changes with every season to reflect the new contestants and location. One thing that does remain the same, however, is the Survivor name in the middle of the logo.

Always designed with an eye to graphic design, these logos always feature a font that is imperfect and a little jagged, meant to represent the type of places contestants compete.

The best logos communicate the ideas behind a television show and seamlessly integrate them into the television show itself. Great logos also depict the themes, symbols, and concepts throughout a television show itself.

Unique for their own reasons, some of these logos are simple and others are complicated, but they are all memorable and take the logo game to the next level.

12 Great Airline Company Logos To Inspire You

If you’re having a creative blockage, the best course of action usually is to be inspired by the work of those around you. There are plenty of sources of inspiration to turn to, but one of the most under looked are airlines.

Airline logos are usually sleek and minimalist, incorporating the feel of the country and tradition that the airline is associated with. Here’s a list of twelve great airline logos to help you in times of creative crisis.

American Airlines

One of the largest and most venerable airlines in the United States, American Airlines has seen their logo go through a few different changes over the years.

The new logo keeps with the minimalism of the current artistic period, but their most famous and creative is their 1967 rendition.

This is an angular, bold, and flashy design that promises swiftness and safety to customers. It also makes great use of American colors and a smattering of negative space.

Lufthansa

Actually the world’s oldest airline, Lufthansa has also seen a change of the guard frequently in regards to its logo. This choice is its 1963 version, a sleek and minimalist logo that’s ahead of the curb when it comes to design trends.

The bird depicted is actually a crane, which would later be colored yellow in order for the brand to stand out from competitors.

KLM

This Dutch airline is the oldest to retain its original name, and infrequently changes its logo. It’s easy to see why, as this crown design is bold and denotes royalty and good travels.

The simple but evocative design crown is meant to symbolize the name “Royal Dutch Airlines” that the company represents. This logo is one of the most famous in the world, recognized by many countries in the western hemisphere.

EgyptAir

This logo is of Horus, the Egyptian god of the sun and sky. Horus was often depicted as having a falcon’s head, which the logo also depicts.

It’s clever in that only a few lines and some curves can evoke a specific ancient god immediately. The bold, dark blue is also descriptive and rarely used in other airline logos, which usually opt for a lighter, “airier” blue.

Observe the curiosity and imagination Horus displays on this stunning logo.

Sri Lankan Airlines

Many airlines use symbols of their country to display the mood and experience their passengers will feel when flying, and Sri Lankan Airlines does this better than most.

They depict a colorful, shimmering peacock, pointed straight up at the sky in flight. You feel the wings about to unfurl as the bird takes flight, hurtling toward its destination.

The font and colors are colorful and wavy as well, adding a sense of fun and adventure.

Hawaiian Airlines

One of the most pleasant and comforting images on the list, Hawaiian airlines uses a friendly face to ease passengers. The face is of a typical but beautiful island girl, Pualani.

The setting sun and flowery headwear perfectly describe, in visual terms, the beauty and fun customers will have when they reach their destination.

This logo was designed by Lindon Leader in 2001 and is one of a precious handful of airline logos to depict a persona, rather than an animal or wing.

AeroMexico

Here’s another of that precious handful. AeroMexico features a stoic and reserved Aztec eagle warrior. He wears a traditional headwear of eagle to symbolize the sun.

This logo works on so many levels because it pays homage to the past of its country while evoking the spirit of its ancestors and rich traditions. The blue also helps the planes and company stand out from a crowd.

Iran Air

Iran National Airline was registered as a national company and changed its name to Iran Air. Shortly after, in 1961, a competition was held to select a new logo for the country.

The result is this beautiful depiction of a griffin. While the color and size of the logo is typical for airlines, what is atypical is the intricacy of the design.

Unlike many logos which are just a few lines, this is a full drawing, a careful depiction of a griffin in modest detail.

Azul Brazilian Airlines

This is a fantastic logo because it represents the togetherness and unity of the region. There are two parts to the logo; the word “Azul” on the left was tweaked by TRIP Linhas Aereas when they acquired the company, changing the color of the “U”.

The logo on the right is a pastiche of many different regions, all working together to form the beautiful country of Brazil. The colors are fierce and bright and their unity speaks volumes about the message and mindset of the company.

Gulf Air

Unlike many airlines, the Gulf Air eagle brings feelings of luxury and exclusivity because of the fantastically rich colors and detail.

This Bahraini airline holds a place of elegance and dignity in the airline industry, a place which they’ve immaculately captured with their golden eagle.

In addition to the color, and much like Iran Air, the logo is splendidly detailed and shows swift and sudden movement. It also represents the values of traditional Arabs and functions as a bridge between the old and modern. Just perfect.

Qatar Airways

This is another nationally owned airline. Although many mistake the animal presented as an elk, it’s actually an oryx, which is the national animal of Qatar.

The oryx blends into the background and is ensconced in maroon, a symbol of national pride and resolve. The Arabic letters cleverly spell out “Al Qataria” which is the English name of the airline.

The entire logo is incredibly dignified and presents an image of grace and magnitude.

Qantas

Qantas is the largest airline in Australia and it unfurled its first logo in 1994. Of course, as the largest airline in the country, it’s only natural that Qantas’ logo is a minimalistic kangaroo, hopping through a field of red and white.

This is an especially sleek and modern logo, one which conveys speed and efficiently, qualities often looked for in an airline of Qantas’ size and reputation. This logo is great because of its simplicity and streamlined nature.

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How To Write An Effective Business Blog

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10 Famous Motorcycle Logos That Make a Statement

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  Motorcycles come in many different shapes and sizes, from the chopper, to café style racing bikes, to the one we all know, the Harley Davidson. The identifier that sets these apart has to be unique, and as you will see from our list, there are almost zero similarities between the brands.    continue

12 Great Movie Studio Logos To Inspire You

If you’re into designing or creating, whether professionally or just as a hobby, you know what it’s like to hit a creative snag. There are some times where you just can’t think and the ideas won’t flow. One way to alleviate this creative block is to look at the creative projects from others.

There are thousands of examples you can turn to, but some not thought of often are movie studio logos. These logos are incredibly creative and convey information with just a few simple artistic building blocks. The next time you’re stuck, take a look through these creative examples.

MGM

Starting off with one of the most iconic logos and studios, the MGM lion has been around for nearly one hundred years. The logo was made by filming a real lion in-studio and cutting out a hole from the rest of the logo to put the lion into.

MGM was one of the largest players when movies started to gain popularity, and they’ll forever have one of the most famous and iconic logos.

Janus Films

Pivoting to a lesser-known studio, Janus Films owns the rights to thousands of foreign and arthouse films throughout the 40s, 50s, and 60s. Their logo is simple but effective, a two-sided head known as “the Janus head” imposed on a stark black background.

This is a great logo because it fits many of the films it precedes, which are stark and minimalist tales from old school directors.

Pathe

Pathe is actually one of the oldest film studios in the world. Their logo has been designed and redesigned many times to keep up with the changing world and the newest version of the logo is a colorful and marionette-inspired interpretation.

The French company has overseen the production of films nearly since the inception of cinema itself.

Mill Creek

Mill Creek is actually a studio known for producing incredibly low-quality films, but they have one of the more creative and colorful logos in the film world.

Unlike other studios who have the money and time to make their logos epic an expansive, the Mill Creek logo is an understated and simple image of natural fortitude and old-time vibes.

The logo fits in with the low-budget and simple fare they provide viewers.

Pixar

One of the most beloved logos in the film world, the Pixar lamp has delighted viewers for more than two decades.

This logo is clever and creative when viewed static, but it really comes to life when given movement, as the lamp hops up and down on the “I” in Pixar, only to crush and turn to the camera like a self-aware puppy.

The beauty of the logo is bringing an inanimate object to life, a feat Pixar is known for in their films

Dreamworks

Rivaling the creative simplicity and wonder of the Pixar logo is Dreamworks. Their iconic “fishing moon boy” sits and relaxes on a crescent moon, fishing in the lake below.

This image conveys feelings of relaxation and, appropriately, a dreamlike quality that anything is possible. The color palate also fits in nicely, a subdued blue and white in preparation for the colorful films to come.

Paramount

Another iconic logo from film’s pre-golden days, the Paramount logo has survived, virtually unchanged, for one hundred years.

The iconic mountain peak and the stars around it symbolize the star-studded and grand fair audiences can see when they see a Paramount film.

This is applicable because Paramount was, in the 20s and 30s, home to foreign stars and directors, like Eric von Stroheim and Ernst Lubitsch.

The mountain peak and stars were a call to audiences that anything was possible on a global scale.

Universal

While Universal hasn’t always been the dominant power it is right now, their famous globe logo has also remained virtually unchanged since its inception.

Their logo is literal; they offer universal entertainment, starting with their roots as purveyors of audience-pleasing monster movies like Frankenstein, Dracula, and The Mummy in the 20s and 30s.

Since their birth, Universal has strived for crowd-pleasing hits. Their logo has also been made epic over the years, showcasing the Earth in HD glory nowadays.

Tristar/Colombia

Joined at the hip, Tristar and Colombia have similar logos. Tristar features a Pegasus coming in through the clouds and Colombia features a womanly symbol of freedom and creativity.

Both logos feel epic and grand, stationed among the clouds and appearing from nowhere, a siren call to enjoy the proceeding film. The relaxed oranges and sky blues put viewers into a state of relaxation and anticipation.

Castle Rock

Founded by Rob Reiner, Castle Rock has made many projects of extraordinary depth and emotional intelligence, including hit sitcom Seinfeld.

The logo is an image of childhood wonder, a lighthouse guiding in the tendencies of creativity and artistic expression.

The logo boasts a stark black background and incredibly warm violets and reds, giving viewers a final image of peace after the films end.

Scott Free

A logo which boasts the incredible and meticulous creativity of its founder, Ridley Scott free is a wonderful logo which elicits stop motion animation and painterly strokes.

The logo itself is a falcon in flight, but the in-theater animation sees a man transform into this bird as he runs out of a cage, evoking the Platonian thought of the man in the cave.

It’s a logo only Ridley Scott could conceive and execute with such grace.

Bad Robot

The final logo on this list comes compliments of J.J. Abrams, director of Star Trek and The Force Awakens. This logo is enigmatic and points to something greater, much like Abrams’ films.

The robot in the logo is seemingly mischievous and rambunctious, though we don’t know how or why. His movements are off-putting as well, as he moves from side to side and confronts the viewer during the animation.

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Top 10 Powerful Tips For Awesome Business Flyers

Who says print is dead? Business flyers still have a place in marketing strategies. In fact, direct mail has an open rate of 57 percent. That’s much higher than email!

Print advertisements also offer creative ways to build brand awareness and drive conversions.

Business owners can get some great mileage out of a well conceived flyer campaign, and designers can flex some new artistic muscles compared to email design!

So, what makes a print mailer or handbill most effective? If you want to truly captivate your audience, follow these 10 tips for designing a powerful business flyer.

#1 Minimize Your Copy

Everything you need to know, without a bunch of text fluff. (Image source)

The key to effective flyer design is to make it SKIMMABLE. Yes, people are more likely to peruse a print mailer than an email, but you still don’t want giant blocks of text. Focus on punchy, enticing headlines and simple sentences.

#2 Break It Up

This flyer uses a splash panel, circle graphics, and a footer section to break out and highlight key content. (Image source)

Concise, readable copy is just one part of making a flyer skimmable and enticing. Try breaking up your flyer into distinct segments. This helps draw the eye and create a flow.

Remember, people tend to read in an L pattern, i.e. across the top and down the left side. By dividing your design into sections, you help them repeat that pattern and absorb more of the information.

Your segments can be parallel, a grid of boxes, a row of circles, anything that breaks the flow and helps organize your flyer.

#3 Skip The Bells And Whistles

This flyer has a dramatic watercolor background, so the designer wisely made everything else minimal. (Image source)

Gradients, drop shadows, and clip art, oh my! With so many graphic elements and effects out there, it’s tempting to go a little overboard.

Limit the use of complex designs and cheesy effects. Current trends favor gradients, neon colors, and masking, but you’ll want to stick to one key effect.

For example, don’t use gradients in both your lettering and the background. If using a glow effect, apply it only to the primary image or text.

In short, your design should be accessible and simple, rather than an 80s throwback party!

#4 Use Relatable Images

Speaking of clip art, be sure to use it wisely. Goofy illustrations and generic icons can detract from your message. They just scream, “We threw this flyer together in 5 minutes.”

Modern business flyers benefit from a more human aesthetic. When possible, incorporate original photography or illustration.

If you must use stock images, choose ones that look more natural rather than the slick commercial portraits. Hand drawn pictures are very “in” right now and can offer a creative, inspiring aesthetic.

A charming illustration and a handwriting typeface perfectly capture the homegrown, community vibe of this event. (Image source)

#5 Stay On Brand

The flyer shares similar colors, as well as an earthy, dramatic vibe, with the website. (Image sources: flyer and website)

Always stick to the brand identity, if one exists. People should see the same colors and fonts on your flyer and your website.

If there’s no brand identity to work from, choose 1 to 3 fonts and 3 to 6 colors that will define the aesthetic. Remember, fonts are not the same as typefaces. They are variations of typefaces.

Try to use no more than 2 typefaces, and simply use the bold or “heavy” version for emphasis.

#6 Choose the Right Colors

Bright blue and lime green evoke feelings of calmness, citrusy cleaners, and fresh air. (Image source)

Even if you’re using brand colors, be aware of color psychology. Certain hues trigger specific emotions or moods. These effects also depend on the fonts you use.

For example, if you want to hype up your new product, high energy colors (red, orange, etc.) and “display” typefaces are usually better. By contrast, cool blues and greens plus sans serif fonts seem more relaxed and contemplative.

#7 Benefits, Not Features

Don’t you want to dive right in? (Image source)

We’re borrowing this tip from the world of copywriting as it applies to flyers, too. When developing a business flyer, you should emphasize what customers could enjoy. What’s most enticing for them?

For example, a flyer for a new burger restaurant could lead with the text “Restaurant Opening” and list all the details below.

Recipients likely won’t care about any of that. But what if the flyer had a big, bold headline of “Hot, Juicy Burgers,” plus a dramatic photo of a hamburger and subheads about “grass fed beef” and “homemade buns”? Isn’t your mouthwatering?

Both the copy and graphics should focus on benefits rather than features. Let that key selling point steal the show.

#8 Include A Call To Action

Enticing image, simple layout, call to action directly in the pattern. (Image source)

After you’ve gotten your potential customers all excited, it’s time to tell them how to get those big, juicy benefits. One of the top mistakes in designing a business flyer is forgetting the call to action (CTA).

What should people do after they read your flyer? Should they call your business? Pay you a visit? Log onto your website? Choose ONE primary CTA and make sure it’s crystal clear.

The more options you add, the more confusing it is. Remember, your goal is to catch their attention and inspire them to take action ASAP.

#9 Leave Room To Breathe

There’s a lot of information on this flyer, but the ample white space makes it easier to parse. (Image source)

White space is everyone’s friend. It separates key design elements and helps prevent the reader from getting overwhelmed. Be sure to leave a buffer around each part of the flyer.

If white space doesn’t fit your design, it can be “negative space,” i.e. any area where there is no text or distinctive image. This is especially helpful if you have a beautiful background. Why cover it up?

#10 Keep It Simple

Benefit front and center, enticing image, simple layout = a winning flyer. (Image source)

While print design offers a bit more flexibility than an email campaign, it also has more constraints. There is limited “real estate” and the flyer must really POP to catch the eye.

That means cohesive, simple layouts are more effective than crazy collages of images.

Choose the primary message of your design, whether textual or graphic. Let that stand out while the rest of the design complements it.

Bonus Tip: Proofread, Proofread, Proofread!

We’ve all done it. When you spend a lot of time on something, you get tunnel vision. This can make it hard to see errors, even if they’re glaringly obvious to anyone else.

You definitely don’t want to spend tons of money on printing without proofreading your flyer!

It’s usually a good idea to have a new set of eyes review the flyer. Look for both copy mistakes (typos, misspelled words, incorrect grammar, factual errors) and design issues (misaligned layers, muddled colors, font legibility).

Make Your T-Shirts Pop! 12 Design Tips To Boost Your Marketing

If you have not been using t-shirts to boost your brand, you may want to consider this: the demand for custom t-shirts is increasing daily with expected sales of $10 billion by 2025.

Now that marketers realize the power of this growing trend, more are using them to promote their brands.

What’s your message? Put it on a t-shirt and watch your message sore. While custom-designed t-shirts are the newest trend, as with anything in marketing, you still need to be strategic about it.

Boost your marketing with 12 design tips to make your t-shirts pop:

1. Appeal To Your Audience

Remember this is part of your marketing plan, so the first thing you want to consider is who would buy your t-shirt. Think about your current audience. Would a t-shirt appeal to all of them or just a segment of them? Would the shirt be for youth, adults, men, women? The list goes on. Once you know who you’re designing for, the design concept will be easier to grasp.

2. Conceptualize Your Design

Photo by Toa Heftiba on Unsplash

This is a process you don’t want to rush. The design will be what sells the t-shirt. People love to wear t-shirts, but they wear them for a reason, to convey a message.

So first, make sure the message resonates with the market you’ve selected. Second, make sure the design is cool and trendy. That way, people will want to wear it to show it off.

Flocksy has some of the best designers. From illustrator to typography, you tell us what you want to create and we will see it through. That frees you up to work on other marketing aspects. Leave the design to us.

Focus On Five Specific Areas

This isn’t just a t-shirt, this is your brand promotion, so every little detail about the shirt is a big deal. Your specifics will focus on five things: borders, colors, fabric, fonts, scale and size.

Photo by Toa Heftiba on Unsplash

3. Border and Design

Will your t-shirt have borders or is the design free-flowing without the edges? Most modern-day designs no long have borders. But sometimes invisible borders do show up. So be cautious of this technical aspect when printing.

4. Color Scheme

What will the color(s) be? How many colors will it have? Better yet, how many ink colors are available for the imprint? Choosing the right shade for the shirt and the font, helps to bring the shirt to life.

5. Fabric

What type of fabric should the shirt be? The fabric has an impact on the ink. If the fabric is too thin, the ink may not lay well on the finished product. And what type of fabric would appeal to your audience?

If they’re athletes would they prefer a performance-wicking fabric? Where do they live? If it’s mostly a cooler climate, would they prefer a heavier fabric, fleece or a sweatshirt? Or should there be a gender-specific cut?

6. Font

Regardless of the design, if the fonts aren’t right, the message will not come across well. The perfect font(s) will make your shirt pop each time. Considering the message and the audience, what size should the font be?

Do you want a more traditional look or a modern one? For example, Serif fonts will give your design a more traditional and formal look while San-serif fonts will give a modern look to your design.

7. Scale and Size

Photo by Saffu on Unsplash

You may have the design and specific details worked out, but you’ll never know if the shirt is just right until you have the scale and size just right. Does the scale of the design work? Does it feel balanced?

Remember, the scale of the design can change based on the size of your shirt. So, you’ll want to make sure the design is scaled to fit perfectly for all sizes of your shirt.

While getting all the specific details worked out takes time, your Flocksy design team can help with all of it. Our designers will work with you from start to finish to ensure you have the perfect design for your promotional t-shirt.

8. Placement Is Everything

As you were conceptualizing that design, I’m sure you had a vision for its placement. The most common placements for graphic design on shirts are the front pocket (usually small print), the front center, the sleeve, back center, and top back center.

But will there be other branding or logos on the shirt? Because that will also play a part in the placement of the actual design. Don’t just assume you know where to place the design. Play around with this to ensure the optimal look for your shirt.

Consider Your Four Print Options

You now have everything you need to complete your vision for your promotional t-shirt. All you have to do now is get it printed. But wait, do you know your print options?

If you don’t you’ll want to take a minute to study this since printing options have come so far. Printing is a significant element in t-shirt design, so you’ll at least want to know your four options:

9. Direct to Garment (DTG) Printing

DTG Printing makes your shirt soft to the touch with no extra thick layers on the t-shirt.

10. Heat Press Printing

Heat press printing is good for printing in small quantities and is the most economical way to print. However, it’s not recommended for darker fabrics.

11. Screen Printing

Screen printing is good for printing premium t-shirt designs to give your shirt an impressive, unique look. However, if you have multiple color designs you may want to go with a different print method.

12. Dye Sublimation Printing

Dye sublimation printing is a good method to use if you have polyester cream fabrics. This method will make the shirt more durable, which may mean an up in cost, but it will look professional.

Your Flocksy design team will ensure your design file is in the correct format for printing your unique design. Hire your own creative team at Flocksy.

Bi-Weekly Resource Round-up Vol 17

Hi Everyone,

Not ready to queue your project up to be worked on?

We’ve just released drafts!

Drafts allow you to save your project at any stage when creating it and later come back to change details, invited team members and more.

Cheers!
Sam Ryan
… and the rest of Team Flocksy!

Featured Flocksy Team Member Design Of The Month:



Here is a custom Infographic mockup created for a client by Flocksy team member James.

All custom illustrations/brand designs/marketing materials on Flocksy are created completely from scratch by one of our extremely talented graphic design creatives.

Start a graphic design project today and see results in just hours!  

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12 Famous Record Label Logos To Inspire You

The nominees for the 2022 class of the Rock and Roll Hall of Fame are out so now is a great time to explore the world of inspiration that comes from the music industry.

This industry has not only inspired its own members to create masterpieces. It’s also inspired authors, artists, and, yes, even graphic designers.

One place you can see this inspiration is in the logos of record companies. A logo is a very important piece of branding.

It needs to be instantly recognizable, small enough to not detract from cover art or other band materials, and tell something about the company at the same time.

It’s a difficult feat but these twelve record companies nailed it when it comes to creating a powerful logo.

DFA

This first logo shows that you don’t need something smooth and slick to make an impact.

DFA was a label right in the middle of the New York dance punk scene and that vibe is carried right on through the logo with its stick-and-poke tattoo design.

Death Row Records

All the eighties and nineties kids out there will remember the many dramas and controversies that surrounded Death Row records in the early to mid-nineties and beyond.

Suge Knight and his stable of artists were as known for their criminal records as they were for their music.

Their choice of font, color, and image of a man in an electric chair clearly communicates the aggressive and violent mentality surrounding the music and artists.

Zarcorp

Zarcorp was a label that catered to the obscure and alternative. They only produced vinyl records and focused on mostly obscure bands in the electronic and alternative scenes.

Their logo embraces the weirdness and obscurity of the label with its nod to optical illusions that buries the company’s “z” behind overlapping circles.

Blue Note

This seminal jazz record company’s logo (in use from 1939-69) is so iconic that it has come to define the whole genre of jazz music. As simple as it is powerful, the logo calls to mind not only musical notes, but scores as well.

The logo’s simplicity would go on to inspire other record label logos, such as Sub Pop (see #9 on this list).

Def Jam Recordings

Def Jam was one of the first record labels to focus on producing and promoting hip hop music in the early 1980s.

The beauty of their logo was that it calls attention to, not only the first letters of the label’s name, but also highlights the importance of DJs to the early hip hop groups and music.

While the label expanded its stable of artists to include those beyond hip hop, their logo remained an icon of the early 1980s hip hop scene.

Factory Records

It’s rare that a logo becomes as iconic as the brand itself but that’s the case for Manchester, UK-based record label Factory Records.

Rather than trying to create a generic label logo that could encompass many places and genres or trying to create a logo that captures the feeling of a specific genre of music, Factory Records chose to pay homage to their hometown of Manchester.

The stylized cityscape is based on the cityscape of Manchester itself.

Island Records

Sometimes, a logo manages to encapsulate not just the genre represented by their artists, but also the hometown of the label. Island Records is a great example of that kind of label.

The label was founded in Jamaica and rose to prominence with their first big artist, Bob Marley.

The simple palm tree captures the island feeling both, while also being unique enough in its monochromatic color scheme that you know it’s an Island Records logo you’re looking at.

Motown

Many long running labels go through a series of evolving logos throughout their history with each one capturing a moment in time in the history of the label.

Motown has had many logos over the years but none as iconic as the logo from the mid-1960s that became synonymous with the Motown sound.

This logo became such an iconic part of Motown history that the label has gone back to using it in this modern era.

Sub Pop

The stark, bold black and white logo for this Seattle-based record label is one of the reasons this label has become an icon in the music industry over the past three decades.

The bold nature of this logo, and the compact design, was intentional so that it could be used on the front and back of album covers.

Ghostly

You know a logo is a pinnacle of sleek graphic design when some use it to cover the Apple logo on their MacBooks. Ghostly International’s logo is just that kind of design.

Ghostly specializes in blissful electronic music and, in addition to being an impactful design in and of itself, also captures the dreamy, modern feel of the music they are known for.

Earache Records

Going beyond the name, the Earache Records logo lets you know that you’re in for some loud, hard music when you pick up one of their records.

The splatter paint background combined with the harsh-looking font very effectively conveys the label’s hard metal roots and current indie-metal focus.

Warp

Other than a color change, the Warp Records logo has remained constant since the label’s founding.

The logo was designed in 1989 by Ian Anderson of The Design Group and captures the international edginess that has become synonymous with Warp.