Freelancing: A Better Way To Work And Why

Think about the last desk job you ever had. Maybe you’re sitting at a desk right now, pushing paper from one place to another, watching the hours drag by and wishing for an escape. Desk jobs don’t have to be a requirement to advance your career or the way you live your life. The answer to your boring desk job is freelancing.

The life of a freelancer is one of flexibility and opportunity. Freelancers have the benefit of a deep pool of job opportunities, all of which help advance their career. Along with being a great opportunity to have the life you always dreamed of, it’s an incredibly lucrative industry.

To top it off, with every project you take on, your knowledge of the world grows. As a freelancer, you get a free education about a wide range of topics, all from the comfort of your own home.

There are tons of benefits to choosing the freelancer life and there are many ways to begin your freelancer journey. Here are a few reasons to consider making the leap into freelancing.

Work From Anywhere

Imagine waking up near a tropical, sandy beach with the ocean air gently moving and the smell of paradise surrounding you. This could be your office. Or if you’d prefer, you can go right from your cozy bed to your home office.

You can work absolutely anywhere with an internet connection when you freelance. The world is your office and this allows you so much freedom to explore it or to stay comfortably close to home. Either way, it’s a convenient and pleasant way to work.

Advance Your Career

One of the biggest perks to freelancing is that every effort you put forth is rewarded. Gone are the days where you put forth every ounce of yourself only to have those efforts overlooked or go unacknowledged. With freelancing, you choose the work you do and the clients you work with, allowing you to advance your career as fast as you’d like. Along the way, you’ll earn more and have more potential for income as you advance.

More Opportunity And Better Job Security

Being your own boss is one of the most commonly appreciated parts of freelancing. With that comes the chance to take on bigger and better projects. There is no shortage of companies looking for freelancers so putting forth even a minimal effort can open up a world of opportunity.

And you don’t have to worry about getting fired when your supervisor is yourself. One reason freelancers are so bulletproof is because they are generally multitasking, taking on multiple projects and contracts at a time. Doing so will keep you bringing in money, even when the economy turns.

More Freedom And Control

As a freelancer, you make the rules for yourself. There’s no more office politics to deal with or people to answer to other than yourself and your clients. You control how much work you take on and you control how dynamic your work life is.

If you wanted to, you can focus on a niche area and become a master. Conversely, you can take on many projects from a variety of areas and gain a broad base of knowledge. You control how exciting every day is.

Flexibility

Ever part of freelancing is flexibility: your hours, your dress code, your office, your projects, your workload. Along with that flexibility, you can create your ideal work day easily. You choose the projects you work on and that determines how much money you bring in.

You decide what works best for you as far as your work hours. You get the freedom to dress how you’d like and to have a life outside your job. It’s an entire world of flexibility waiting to be tailored by you for you.

Learning Opportunities

A lesser-appreciated aspect of freelancing is the chance to learn. With every project, you learn a little more. Because you will likely take projects from many different types of businesses and industries, you’ll start to gain an insight into a huge variety of areas.

This will of course make you a more interesting cocktail party guest, but it will also improve you as a person. Where else can you get such a broad education and get paid for it?

The Takeaway

Freelancing isn’t for everyone, but it might be for you. If you can be disciplined with your time, you can have the workplace and work life of your dreams. With a ton of flexibility and freedom, you will earn more and be happier.

Choosing the Right Font: Sans Serif vs. Serif

Whether you’re developing the brand identity for a new company or you’re re-working an existing company’s brand, you have plenty of important decisions to make. Not only do you have to decide on the colors, logos, graphics, and messaging, but you also have to make a decision about one of the most important components of the brand guide, a choice that will be seen all over your website and emails: your font.

Choosing a font requires a lot of thought and attention to detail. Before you choose your specific font, take a step back and look at the big picture. There are two main categories of fonts: serif and sans serif. How do you know which one will be the right fit for the brand?

What Is A Serif?

First, you need to know what exactly a serif is. Simply put, a serif is a small, decorative curved stroke. It is added on to the end of a letter stem, either at the top, on the sides, or at the the foot of the letter

So, serif fonts have serifs, which are extra decorative lines. The word “sans” is French for “without.” A sans serif font is without, or does not have, these small extra decorative lines. (See image below, left is serif, right is san serif)

Choosing a font that has serifs will impact how customers perceive your brand.

When To Use A Serif Font

Serifs were first used in typefaces in the 1700s. Because they’ve been in use for hundreds of years, they are, first and foremost, considered traditional. Serif fonts are very useful for when a company wants to be perceived as trustworthy, reliable, and established.

Businesses that typically choose to use serif fonts in their branding include newspapers, like The New York Times, law firms, banks, and other long-established institutions who want to cultivate a sense of trust.

The most commonly-used serif font is Times New Roman. Many organizations (like the Modern Language Association, the Chicago Manual of Style, and the American Psychological Association) prefer submitted works to be formatted using Times New Roman.

Teachers and professors want to prepare their students for the high standards of these organizations, and therefore require their students to turn in papers formatted in these fonts from a young age.

Because they want to also hold themselves up to these high standards, and because they want to be perceived as trustworthy, schools and universities often use serif fonts in their branding.

Serif fonts are an excellent choice for companies and organizations who want to inspire confidence and trust. If you want a brand to be perceived this way, choose a serif font as part of the brand identity.

When To Use A Sans Serif Font

Sans serif fonts do not feature the small, decorative strokes at the end of their letters and are characterized by their absence. Sans serif fonts have become extremely popular in the last 30 years. When a company wants to be perceived as modern and accessible, they choose a serif font.

One important reason for this choice is that sans serif fonts are more readable than sans serif fonts. The way they render on a screen makes them easier to read.

Companies who want to be perceived as forward-thinking and “with it” often choose sans serif fonts for their brand identities. Google, Hulu, Netflix, and many more tech companies feature sans serif fonts across their platforms; in fact, sans serif fonts are the default for the tech industry. Adidas, Uber, and Airbnb are other companies that choose to use serif fonts.

Very popular sans serif fonts include Arial, Helvetica, Open Sans, and Proxima Nova.

If you want to establish a brand as modern, approachable, and friendly, choose a sans serif font.

To Sum It All Up

Ultimately, serif fonts send a message that the company or organization is trustworthy and well-established in their field, while serif fonts sent a message of modern approachability.

It’s up to the marketing team to determine what font best reflects the brand’s values and will make the intended impression. To do this, test out several fonts and decide which one best matches the brand’s vision.

At the end of the day, there are no hard and fast rules for what font choice will be best. Try out a serif, sans serif, or a combination of these two font styles, and survey plenty of people about how each font represents the brand before you come to a final decision.

Top 7 Best Color Palettes for Graphic Design This Summer

  • Pairing blues with pinks gives palettes a dynamic, fresh vibe.
  • Always balance your vivid colors with light pastels and soothing greys.
  • Choose a darker base color to add depth and mystery.

Summer is a time of joy, relaxation, and adventure. If those attributes suit your company’s personality, you can use summery colors to visually refine your brand. The right color combination evokes customers’ feelings of bliss and excitement. Add a fresh, engaging look and feel to your brand with these color palettes.

Ocean Tide

If you want your brand to evoke feelings of wonder, depth, and beauty, draw your inspiration from the shifting colors as the ocean nears the shore.

Seashore

Few things are more delightful than walking alongside the sea and seeing what’s drifted ashore. From shells to driftwood to seaside critters, there’s always something interesting to see

Summer Breeze

Looking for a yummy, refreshing palette, or a combination that evokes boardwalk excursions, ice cream shops, and summer shopping. ?

Sailboat

Bring a dose of tropical sophistication to your brand with a darker palette that mirrors the colors of a day at sea.

Poolside

Inspire your customers with the fun, vivid shades of a swimming pool and a vibrant summer garden.

Summer Blues

It’s okay to stay in the shade and relax, and add a splash of bright color amidst some muted shades, to make the color variance balance out in a calming pleasing way.

Wrapping Up

These palettes may sing of summer, but they’ll give your brand a beautiful, fresh vibe all year-round. If your company wants to tap into the delight and relaxation of this wonderful season, try out one of these palettes. Your brand will benefit from a lush, fun look and feel.

How To Get The Perfect Logo

  • Your logo design is integral to differentiating your businesses from competitors and defining your brand.
  • When thinking of ideas for your logo, use your brand’s identity (such as beliefs, mission, and values) to inform your design.
  • Seeking out professional designers can help you design the logo that truly represents your brand while helping you stand out.

Think of the top brands in the world. Is there a single one that you can remember that doesn’t have a logo? Exactly. Logos are one of the most important aspects of a brand. They are so important that many logos don’t contain a single word. With one look, millions of people can identify a ​Nike ​shoe by that infamous swoop.

Your logo plays a part in how people see (or don’t see) your brand. Like other aspects of branding, having a logo helps inspire trust and promote recognition of your business. So, how can your business create a recognizable logo to define your brand? Read on to learn how to design the perfect logo for your business. 4 Tips Towards Creating Your Logo Focus On Your Brand, Audience, and Competition Your logo should reflect the values of your brand. Ask yourself the following:

  • What are your values?
  • How would my audience describe my brand?
  • What are a list of adjectives that describe my business?

The knowledge of what your brand represents informs the colors and typography of your logo. Is your brand more authoritative and serious in tone with a mature audience? Neutral tones may best convey your brand whereas bold colors and nontraditional typography may work well with brands that emphasize fun and creativity (such as the bubble letters of the Lego toy brand). To gauge the feeling of your audience towards your proposed designs, consider sending out surveys with the different designs. Use their input to help narrow down the choices.

Lastly, aim for uniqueness. Your logo should be unique enough to readily differentiate your business from competitors at a glance.

Take a look at what your competitors are doing to get ideas about what direction you should go in. Are your competitors still using more traditional or formal logo designs? Think about going for a modern design to set your brand apart.

Simplicity Is Best

When designing your logo, it is not time to try to deviate from good graphic design sense. This means that you should avoid adding flashy elements or too many details.
Instead, keep design ideas simple with a few (or even just one!) colors that best represent your brand.

Examples of a well-known company that artly uses simplicity and minimalism in their brand is IBM​. With simple, striking blue and white stripes, the logo stands out and is instantly recognizable.

While simplicity is best, don’t forget to strike a balance between creativity, branding, and abstraction. Your logo should show more than it tells.

Take ​Twitter ​for example! Their logo is simply a blue bird. However, the sound of the bird (or “tweet”) perfectly describes the main draw of the social media platform.

Think About Where Your Logo Will Show Up

Your logo should be recognizable and easily visible on all of your branded material. A logo that looks great on your website but poor on a poster, business card or water bottle isn’t going to gain the traction you are looking for.

Logos should be versatile enough to show up in different media and even in black and white.

Hire A Designer

With their knowledge of graphic design, typography, and color psychology, a designer can work with you from the planning phase to the final design to create the perfect logo for your brand.

At Flocksy, we have a dynamic team of creatives that has the skill to make your logo come to life. Put one of the most critical elements of your brand into the hands of one of our designers!

Why You Need Custom Illustrations For Your Business

We have discussed unlimited graphic design, web development, copywriting, and much more. So I think it’s time to talk about custom illustrations! Illustrations are something that everyone should use, whether for a t-shirt design or a mascot. If you get the right designer, then you can get amazing illustrations.

Anyway, let’s talk about why illustrations can make your business better and overall are great.

Three Reasons Why You Need Illustrations For Your Business:

One: ​To start with, illustrations are perfect because they are 100% unique and one of a kind. That means that your mascot is your mascot. Your t-shirt design is your business’s t-shirt design that is original and amazing.

Two:​ If you are a business that creates coloring books or books in general, then illustrations are the way to go for you and your business. Illustrations make it so your business can create pages that are something you came up with, and told someone to bring it to life for you. And 99% of the time, it will come out exactly like you thought or better.

Three:​ When it’s comes to things like icons, you need custom icons because they will make your website shine and stand out like no other. That’s right, custom icons are something every business needs and something your business needs.

Overall, custom illustrations are fantastic for your business and are something every business should have. However, one thing to remember is that if you are going to use custom illustrations, then get them from a place that offers unlimited custom illustrations, and it will be a much better deal.

When you work with a business that offers unlimited custom illustrations, you can get as many versions as you want and run as many projects as you wish. Custom illustrations are what your business needs, so get out there and find a place to get them!

What To Look For In a Graphic Design Company

“How do I know if I’m going with the right graphic design company?”

That is a question that every business person asks themselves at least once in their life. If that is what YOU are asking yourself, then you are going want to read this post.

Here are a few things to look for when you are wondering what graphic  design company you want to go with: 

Turnaround time: It is always wise to look around and read reviews before choosing any graphic design company. It’s true that most places give you a free 7-day trial or 7-day money back guarantee, however, it is still good to look around first. When you are looking at the reviews, look for a good turn around time. Some could have a week turn around or a 3-day turnaround or maybe even a 24-hour turnaround.

Quality:  The quality of the design is very important. That just goes without saying. If the quality is no good then the design is pretty much no good. So make sure to look at what people are saying about the quality in the reviews.

Can they do more?: Yes if you are looking for someone to do a design for you then you’re probably not thinking about them doing anything else. But what if you could get unlimited graphic design and other features for one set price? Wouldn’t that be great? For example, here at Flocksy, we offer unlimited graphic design, web development, and copywriting for one set price a month. So it’s always good to look around for that before deciding on one.

These are three of the things to look for when trying to find a graphic design company. Taking the time to look around and check out all your options before trying one can really pay off in the end. I would strongly advise you to do so because it can never hurt.

Benefits Of Crowdsourcing

You’re in the market for a new logo. Or maybe you just want to update your old one, either way, there are so many options out there sometimes it’s hard to know what is the direction you should move in to obtain said new logo. The choices can seem endless and sometimes very overwhelming.

If you have already decided to go to a local designer and have your logo created than this post is not for you. However, if you are browsing around online and still undecided, then you’ve come to the right place!

I’m going to give you five reasons that crowdsourcing is the way to go:

1. You have the opportunity to work with hundreds, and sometimes thousands of graphic artists. Instead of working with just one artist, you get to see the work of many.

2. An affordable price. When you work with one designer they name the price, you agree upon it and then you go from there. Often since they are putting in so much time and effort the price that you’ll agree upon is rather high (it can range anywhere from $150 to $1000). When you work with a logo design site the price is much lower.

3. You can speed up the process. When you work with logo designers such as Design Pickle, Hatchwise, and 99 Designs you are able to select how soon you want the design. This can range from 10 days to 48 hours. If you are in need of a quality logo basically overnight you can have it.

4.  You have the input from artists worldwide. If you work with one designer you are only getting their personal experience and their take on logo design. But if you work with many designers then you get lots of different designs and you can decide what type you like best. Designs vary worldwide, so wouldn’t you want to see logos that reflect that?

5. Eliminate management. Let someone else do all the work. You simply let the designers know what you are looking for, leave some feedback on the designs, select one, and receive your final files. That’s it! So easy and simple. Crowdsourcing takes away all the complications.