How will I know when I need a new logo for my business?” Now, that might be the question you’re asking yourself right now and if so, then I might just have the answer for you.
I’m going to give you three tips on how to know if you need to update your business’s logo.
1. Relevant: You might need to get a different logo if people don’t know what you are selling or what service you are offering by looking at your logo. For example, if people walk in and ask you if you’re a salon when you sell electronics then that’s a tip that you MAY just want to try a new logo design. Make sure that your logo is relevant to your business.
2. Outdated: A good logo can stand the test of time, however, that doesn’t mean that sometimes in certain cases, like rebranding, for example, you may want a fresh logo to go with your new business facelift. Also, if your logo is 20 some years old it may just be time to update it a bit. It doesn’t have to necessarily be a new design, maybe just a refresh of the old one.
3. Eye-catching. You want to make sure that your logo is noticed and easy to remember. Some of the best logos are the simplest. Think MacDonald’s and Facebook and you’re on the right track. You also want people to see the logo for your business, and be drawn to it. You want your logo to inspire interest. If people are forgetting your logo, or worse, don’t even know what your logo stands for, it’s about time for a change.
If you’re wondering why you’ve been seeing a lack of clients or a drop in sales. If you find that you maybe need to give your company a quick facelift than maybe it’s time to consider having a new logo designed. Sometimes that’s just the kick you need to get things spruced up and attract some new clientele. Remember, just because it’s familiar doesn’t mean it’s best. That stays true for life, business, AND logos.
In the market for a new logo? Or maybe just looking to have your current one updated? Either way, there are some things to make sure that you get right or rather, mistakes you should avoid making with your new design and we’ve got you covered with a little list.
1. Stock images. This is a big one. Don’t ever use already existing designs in your new logo. When creating a logo make sure it’s 100% original and that it’s not like any other one!
2. More is less. Keep the design simple and clean. Try to stay away from too fancy of a design as well. You want people to be able to tell what the design is right away, without having to try to figure it out. People don’t like complicated designs.
3. Splash of color. Most people are pretty sensitive to colors. Try to stay away from annoying color choices. For example bright yellow or weird colors, no one wants to look at something that makes their eyes hurt. However, do make sure you have attractive colors. No one wants to look at an ugly design any more than they do a brightly colored one.
4. Font (and designs in general). Make sure that your font is easy to read. Don’t use lots of cursive in the wording. Fancy isn’t always the best choice. Sometimes it’s best to stick to the simple stuff. At the same time make sure that the font is cohesive, you don’t want to use three different fonts in the logo. Find one that’s simple, yet easy to read and does your business justice.
5. Make it your own. You want your logo to be unique. Don’t try to copy other logos, or go with a trend. A good logo is timeless, and by standing out helps potential clients to remember your logo, and therefore your company. Your new logo should be one-of-a-kind and stand out. And remember, this is the logo for your business, so make it worthwhile.
Keep all these in mind while you’re creating your logo and it’ll turn out great. And keep in mind, no one’s logo ever came out looking great on the first try. Experiment and keep trying until you find the right logo that suits your business. Trust us, it’ll be worth it. Be sure to let us know if you’ve got any questions!
One thing we all have a problem with when writing for our blog is we run out of things to talk about. You probably mostly have this problem if you have a business blog. I mean think about it. If you have a personal blog then there is always something to talk about, whether it be a new house that you just bought, a painting you’ve been creating, or baby’s first birthday.
But when you have a business blog it’s not so easy as all that, is it? The answer is no. Not. At. All.
Here are a few easy ideas for you to use when all else fails!
What’s new: Write an update about your business, or a problem that was fixed. Tell everyone about the new addition you made to the business and how it’s working out.
Write something about the business: Tell people about how the business came about, what your mission is, or what the next step is that you plan to take to bring things to the next level. You’ve got to write about the most recent things that are happening, but you can’t forget to tell them a little history too, every once in a while.
Do a story on the owners: A post about the owner is a never fail! Write about what they love and what are their interests are. Talk about why they started the business. Make it a “get to know more about the founders” post. People will love it!
These are always good subjects to use because every now and then it’s nice to change stuff up. That way people want to come back to read more. If you just write the same type of posts day after day interest is quickly lost. Try to do a post like this at least once or twice a month.
Sometimes writing a blog post can be difficult. Finding the right words to transfer your thoughts to a post isn’t always the easiest and you might find yourself sitting looking at a screen for far too long without any results. And I’m pretty sure that none of us really has the time to waste on blank pages, and empty screens.
Here are four tips to make writing a blog post quick and easy!
Have an idea: If you have an idea already in your head, and know that basic format and approach you are going to take BEFORE you sit down at the computer it’ll probably be much easier to start writing. It’s a common issue (like stage fright) to have your brain freeze when you sit down to write if you don’t already have at least an idea of what you want to write about before sitting down.
Keep it simple: Keep it simple and to the point. People like to see what they came to see and than leave. Nobody wants to sit reading something for forever-no matter how good the writing and content is. Use 300 to 500 words per a post, and no more or else it gets too long.
Bullet point: Pull out all the bullet points. It makes certain sections stand out, among your writing, highlights (without using the highlights). However, make sure when using bullet points you keep your paragraphs short. About five to six sentences. Say what you want without boring your readers.
Know what you want: When writing if you know what message you want to get across first, then getting it down in writing will be ten times easier. Think about what you want your post to be about. The newest iPhone, how to cook a steak, the latest news, a book review, etc, have an idea and then get busy typing!
By using these tips you’ll be able to write fast and have awesome blog posts that people can read in five minutes or less.