logo – The Flocksy Blog

When is it time to update my logo?

How will I know when I need a new logo for my business?” Now, that might be the question you’re asking yourself right now and if so, then I might just have the answer for you.

I’m going to give you three tips on how to know if you need to update your business’s logo.

1. Relevant: You might need to get a different logo if people don’t know what you are selling or what service you are offering by looking at your logo. For example, if people walk in and ask you if you’re a salon when you sell electronics then that’s a tip that you MAY just want to try a new logo design. Make sure that your logo is relevant to your business.

2. Outdated: A good logo can stand the test of time, however, that doesn’t mean that sometimes in certain cases, like rebranding, for example, you may want a fresh logo to go with your new business facelift. Also, if your logo is 20 some years old it may just be time to update it a bit. It doesn’t have to necessarily be a new design, maybe just a refresh of the old one.

3. Eye-catching. You want to make sure that your logo is noticed and easy to remember. Some of the best logos are the simplest. Think MacDonald’s and Facebook and you’re on the right track. You also want people to see the logo for your business, and be drawn to it. You want your logo to inspire interest. If people are forgetting your logo, or worse, don’t even know what your logo stands for, it’s about time for a change.

If you’re wondering why you’ve been seeing a lack of clients or a drop in sales. If you find that you maybe need to give your company a quick facelift than maybe it’s time to consider having a new logo designed. Sometimes that’s just the kick you need to get things spruced up and attract some new clientele. Remember, just because it’s familiar doesn’t mean it’s best. That stays true for life, business, AND logos.

Five logo mistakes to not make

In the market for a new logo? Or maybe just looking to have your current one updated? Either way, there are some things to make sure that you get right or rather, mistakes you should avoid making with your new design and we’ve got you covered with a little list.

1. Stock images. This is a big one. Don’t ever use already existing designs in your new logo. When creating a logo make sure it’s 100% original and that it’s not like any other one!

2. More is less. Keep the design simple and clean. Try to stay away from too fancy of a design as well. You want people to be able to tell what the design is right away, without having to try to figure it out. People don’t like complicated designs.

3. Splash of color. Most people are pretty sensitive to colors. Try to stay away from annoying color choices. For example bright yellow or weird colors, no one wants to look at something that makes their eyes hurt. However, do make sure you have attractive colors. No one wants to look at an ugly design any more than they do a brightly colored one.

4. Font (and designs in general). Make sure that your font is easy to read. Don’t use lots of cursive in the wording. Fancy isn’t always the best choice. Sometimes it’s best to stick to the simple stuff. At the same time make sure that the font is cohesive, you don’t want to use three different fonts in the logo. Find one that’s simple, yet easy to read and does your business justice.

5. Make it your own. You want your logo to be unique. Don’t try to copy other logos, or go with a trend. A good logo is timeless, and by standing out helps potential clients to remember your logo, and therefore your company. Your new logo should be one-of-a-kind and stand out. And remember, this is the logo for your business, so make it worthwhile.

Keep all these in mind while you’re creating your logo and it’ll turn out great. And keep in mind, no one’s logo ever came out looking great on the first try. Experiment and keep trying until you find the right logo that suits your business. Trust us, it’ll be worth it. Be sure to let us know if you’ve got any questions!

Logo Designs

When it comes to a logo design you want to make sure that you get just the right one to promote your business. But what if you don’t know how to find the right one? Well, I’m here to tell you about the five different logo designs there are!

One: The Classic. Fine lines, streamlined, fits in with most designs. This is a safe, easy, and very common logo design. Most people gravitate toward this design if they are not sure exactly what look they are going for.

Two: The Bold design. This logo often uses an unusually approach, often includes unlikely design, font, and color. It is confident, and says “I know what I stand for and am proud”. This is for people that have a strong taste, options, and know what they want.

Three: The Cartoon. This is often seen in Daycares, Surfing companies, and Pet supply companies. This is for companies that are looking for a fun, laid back, and/or playful style. They don’t want to be taken seriously and want to put a smile on your face.

Four: The Elegant. Fine lines, delicate, and polished. This is a design that incorporates all of those. This is a refined, graceful, well defined and airy. It’s beautiful and most often seen for companies and businesses that sell or promote health, bath, and beauty, makeup and women related items and products.

Five: The Simple. This is a timeless logo. No fuss and feathers. Easily defined, simple and straightforward. There is nothing complicated or too involved with this design.

Now that you know about the different logo designs there are you should be able to find the one that’s just right for you and your business right away and have your designer start working on it today!

How to Find the Perfect Logo for you

So you’re looking for a logo. Maybe you already have one and it’s time for an upgrade, maybe you are starting a new company and need to have a stunning new logo to show off. Whatever the case, we all know that the hard part is how do you communicate to your designer what exactly you are looking for?

Here are five easy tips to make finding the perfect logo for you made easy.

One: Make a list of what you are looking for. What do you want your design to communicate? Boldness, confidence, and statement? Or soft, calming, and peaceful?

Two: Find your color scheme. If you have lots of bright primary colors on your website, you probably don’t want to have a logo with pastels in it.

Three: What do you NOT want to see in your design? It helps designers if you let them know exactly what you are not looking for. Do you hate the color yellow? Want a super professional vibe? Don’t want any peace signs? Make sure you are clear on the list of no-nos.

Four: How much do you want to spend? This is the unpleasant, but also a necessary part of any design process. You must figure out your budget first thing. This also falls into the category of where you are going to get your logo designed? Are you going to use a site like 99 Designs, or Hatchwise, or are you going the more traditional route with one freelance designer?

Five: Have FUN! A new logo is something to get excited about! It’s all about change, and change is a good thing. Have fun, enjoy the process, and don’t forget that this is all about you, and what you are looking for.

Thank you for taking the time to read! If you have any ideas or questions on the subject, we would be more then happy to hear about them in the comments below.