logo – The Flocksy Blog

What Makes Branding Important

Your brand is one of the essential parts of your business. It represents what you stand for and what your business is as a whole. It goes much further than a simple logo or design and tells the story of who you are to your customers. Your brand is how your customers perceive you. This means that you want to make sure your brand is exactly how you want it to be because this is how your business will be seen.

Five things that make branding so crucial for your business:

1. Stand out from the competition: In today’s world, we’re faced with hundreds of other businesses as our competition. We strive daily to have our company be the one that customers choose, and we need to stand out. Branding helps with this. Your brand helps your business to stand apart from others and shows what makes you different.

2. Creates trust: You want your customers to trust you. Nobody will work with a company that they don’t trust, and that’s understandable. Branding helps to create and establish trust with customers. A brand shows that you’re genuine and have good intentions.

3. Branding helps motivate the staff: A brand will help clarify to your team what your business’s goals are and what you stand for. Employees love to work for something that they believe in, and a brand helps establish precisely that; what they stand for and what your business believes in.

4. Emotionally connects you with your customers: This is very similar to what we said about trust. Customers become emotionally invested with a company, and having a brand helps them to connect on a new level. They feel as if they’re dealing with real people when they deal with a brand and they feel good when they buy from them. This is one of the first signs of a good brand.

Overall, branding is incredibly essential for any business. We strongly recommend investing in a great graphic design business so that your business will be as visually appealing as possible. Having a brand, and an appealing one at that, is one of the most crucial parts of your business.

Why You Need More Then One Logo

It doesn’t matter what type of business you are running, you should always have an official logo or two. A distinctive logo typically gives the business a form of professionalism and gives the potential customers or an ideal audience something to remember.

Now, what is a logo? A logo is ordinarily a small image with key text. Usually, this text is the name of your business or your official motto. This text is typically accompanied by a memorable image. Something eye-catching. So do you have your primary logo? Good, now go make a second one.

Why would you need a second logo? There are a few reasons why producing two or more logos is an excellent thing. First, you would easily be able to switch which logo you use depending on what you need it for. Also, having more than one logo with varied sizes can help tremendously when you need to comply with certain requirements. As a typical example, if you need your primary logo to fit into a smaller format. You can make additional logos for anything you need, like orientation, size, text, and image.

You will still use your primary logo for almost everything. But, you should consider acquiring a team to help you create more than just the one. Despite what you may believe, having an unlimited graphic design team does not mean you are going to be devoting more money for each logo they create. During that time they work for you, they can make however many logos you may need.

Now, you may not know where to even start when it comes to making a secondary logo. First, think about what you have in the first logo. What is the primary aspect that stands out the most? Is it the text, or maybe the image? Whatever it is, make your second logo different. If your primary has mostly text, then make your secondary an image. One that is sure to stay in the customer’s mind.

It would also be a clever idea to have a sub mark. This is traditionally a small image of something that represents your business. As an example, if your business is about gardening, then make your sub mark an image of a plant or a shovel.

The real importance of incorporating multiple logos in with your business is so customers can easily recognize your brand. If you have multiple little images about you you are sure to stand out more to any audience.

Top 5 Graphic Design Companies

When it comes to finding the perfect design for your business, whether you want a logo designed, a book cover mock-up, or maybe just a graphic, you can’t just go with any design company. You want to pick one that is right for you and your business, and where better to get a recommendation than from a list of some of the current top design companies?

We have below a list of the top five best graphic design company. So if you are looking for a good design company to bring you a design that stands out, is creative, original, and one-of-a-kind, this post is for you!

Top Five Best Graphic Design Companies:

Flocksy: Flocksy is a graphic design business that offers unlimited graphic design, website development, and copywriting for one set price a month. They can create anything from a logo to a tee-shirt design, and they work with either big or small businesses. They strive to bring the same advantages to small companies in the design world that big companies have, and not only have they succeeded, but they are now also giving the big companies what they need too. If you are a business looking for a design team, then Flocksy is definitely the way to go, because they offer so much at an affordable price.

Design Pickle: Design pickle is a great graphic design company if you are looking for high-quality designs for one set price a month. Design pickle is the place for businesses of every size because they offer great designs, with a great team, and a great price!

Penji: Penji is another great design service because they offer unlimited graphic design for one set price a month as well. They have an amazing graphic design business, and an amazing team as well. If you are looking for a graphic design business that not only creates amazing designs but also has a great team that you will love than Penji is the way to go!

99designs: With their crowdsourcing style, 99designs gathers designers from all over the world and gives them access to whatever type of contest you decide to hold. With a simple step-by-step process, you can see hundreds of designs options to choose from.

Hatchwise: Leading in their field, Hatchwise offers a contest form design services. For a set fee, that you decide, you get thousands of designers participating in your contest and get to select a winner design from the submissions. Not sure what you are looking for? Since they can handle a wide range of graphics requests, there’s no need to fear. You can simply choose the “Other” category, and begin a contest, editing the brief as you get s better idea of what you need.

We all know that when it comes to getting a design made, whether a logo or something else, not just any will work. You want original work that has a style of its own, just like any good art.

The five graphic design companies that I talked about above will give just that; a perfect design that is a reflection of you, your company, and your mission.

When is it time to update my logo?

How will I know when I need a new logo for my business?” Now, that might be the question you’re asking yourself right now and if so, then I might just have the answer for you.

I’m going to give you three tips on how to know if you need to update your business’s logo.

1. Relevant: You might need to get a different logo if people don’t know what you are selling or what service you are offering by looking at your logo. For example, if people walk in and ask you if you’re a salon when you sell electronics then that’s a tip that you MAY just want to try a new logo design. Make sure that your logo is relevant to your business.

2. Outdated: A good logo can stand the test of time, however, that doesn’t mean that sometimes in certain cases, like rebranding, for example, you may want a fresh logo to go with your new business facelift. Also, if your logo is 20 some years old it may just be time to update it a bit. It doesn’t have to necessarily be a new design, maybe just a refresh of the old one.

3. Eye-catching. You want to make sure that your logo is noticed and easy to remember. Some of the best logos are the simplest. Think MacDonald’s and Facebook and you’re on the right track. You also want people to see the logo for your business, and be drawn to it. You want your logo to inspire interest. If people are forgetting your logo, or worse, don’t even know what your logo stands for, it’s about time for a change.

If you’re wondering why you’ve been seeing a lack of clients or a drop in sales. If you find that you maybe need to give your company a quick facelift than maybe it’s time to consider having a new logo designed. Sometimes that’s just the kick you need to get things spruced up and attract some new clientele. Remember, just because it’s familiar doesn’t mean it’s best. That stays true for life, business, AND logos.

Five logo mistakes to not make

In the market for a new logo? Or maybe just looking to have your current one updated? Either way, there are some things to make sure that you get right or rather, mistakes you should avoid making with your new design and we’ve got you covered with a little list.

1. Stock images. This is a big one. Don’t ever use already existing designs in your new logo. When creating a logo make sure it’s 100% original and that it’s not like any other one!

2. More is less. Keep the design simple and clean. Try to stay away from too fancy of a design as well. You want people to be able to tell what the design is right away, without having to try to figure it out. People don’t like complicated designs.

3. Splash of color. Most people are pretty sensitive to colors. Try to stay away from annoying color choices. For example bright yellow or weird colors, no one wants to look at something that makes their eyes hurt. However, do make sure you have attractive colors. No one wants to look at an ugly design any more than they do a brightly colored one.

4. Font (and designs in general). Make sure that your font is easy to read. Don’t use lots of cursive in the wording. Fancy isn’t always the best choice. Sometimes it’s best to stick to the simple stuff. At the same time make sure that the font is cohesive, you don’t want to use three different fonts in the logo. Find one that’s simple, yet easy to read and does your business justice.

5. Make it your own. You want your logo to be unique. Don’t try to copy other logos, or go with a trend. A good logo is timeless, and by standing out helps potential clients to remember your logo, and therefore your company. Your new logo should be one-of-a-kind and stand out. And remember, this is the logo for your business, so make it worthwhile.

Keep all these in mind while you’re creating your logo and it’ll turn out great. And keep in mind, no one’s logo ever came out looking great on the first try. Experiment and keep trying until you find the right logo that suits your business. Trust us, it’ll be worth it. Be sure to let us know if you’ve got any questions!

Logo Designs

When it comes to a logo design you want to make sure that you get just the right one to promote your business. But what if you don’t know how to find the right one? Well, I’m here to tell you about the five different logo designs there are!

One: The Classic. Fine lines, streamlined, fits in with most designs. This is a safe, easy, and very common logo design. Most people gravitate toward this design if they are not sure exactly what look they are going for.

Two: The Bold design. This logo often uses an unusually approach, often includes unlikely design, font, and color. It is confident, and says “I know what I stand for and am proud”. This is for people that have a strong taste, options, and know what they want.

Three: The Cartoon. This is often seen in Daycares, Surfing companies, and Pet supply companies. This is for companies that are looking for a fun, laid back, and/or playful style. They don’t want to be taken seriously and want to put a smile on your face.

Four: The Elegant. Fine lines, delicate, and polished. This is a design that incorporates all of those. This is a refined, graceful, well defined and airy. It’s beautiful and most often seen for companies and businesses that sell or promote health, bath, and beauty, makeup and women related items and products.

Five: The Simple. This is a timeless logo. No fuss and feathers. Easily defined, simple and straightforward. There is nothing complicated or too involved with this design.

Now that you know about the different logo designs there are you should be able to find the one that’s just right for you and your business right away and have your designer start working on it today!

How to Find the Perfect Logo for you

So you’re looking for a logo. Maybe you already have one and it’s time for an upgrade, maybe you are starting a new company and need to have a stunning new logo to show off. Whatever the case, we all know that the hard part is how do you communicate to your designer what exactly you are looking for?

Here are five easy tips to make finding the perfect logo for you made easy.

One: Make a list of what you are looking for. What do you want your design to communicate? Boldness, confidence, and statement? Or soft, calming, and peaceful?

Two: Find your color scheme. If you have lots of bright primary colors on your website, you probably don’t want to have a logo with pastels in it.

Three: What do you NOT want to see in your design? It helps designers if you let them know exactly what you are not looking for. Do you hate the color yellow? Want a super professional vibe? Don’t want any peace signs? Make sure you are clear on the list of no-nos.

Four: How much do you want to spend? This is the unpleasant, but also a necessary part of any design process. You must figure out your budget first thing. This also falls into the category of where you are going to get your logo designed? Are you going to use a site like 99 Designs, or Hatchwise, or are you going the more traditional route with one freelance designer?

Five: Have FUN! A new logo is something to get excited about! It’s all about change, and change is a good thing. Have fun, enjoy the process, and don’t forget that this is all about you, and what you are looking for.

Thank you for taking the time to read! If you have any ideas or questions on the subject, we would be more then happy to hear about them in the comments below.