5 Tips For Creating A Good Blog

Starting a blog for your business can be hard, not only trying to come up with good content and making your website a page that people actually want to read and return to, but also the fact that you are adding an extra job on top of your busy workload, since your blog is probably not at the top of your list of stuff to do for your business, am I right?

However, a blog can be a very good thing for your business. So your blog should be a top priority for your business. Some questions that might be running through your head right now are “How do I find the time?”, or, How do I create engaging content?”, and probably lots more.

Well, today I’m giving you a short list of some very basic stuff to keep in mind when starting a business blog, creating content, and engaging readers.

5 Things To Keep In Mind When Starting A Business Blog:

One: This first one is pretty simple and easy to follow because it should already be something that you follow when blogging. That is to come up with a number of blog posts you want to post a week and then try to have days that you post on. For example, say you want to post two posts a week and you want to post them on a Monday and a Friday. Then pick those days and make sure to post every Monday and every Friday. It will help let your readers know that there will be a blog post on those days when they come to check out your blog. Consistency is key!

Two: Have a variety of content on your blog. Don’t get stuck on one subject and nothing else. People like to see a selection of content so that they can read about different subjects without having to leave your blog. Remember, don’t be overwhelming though. You don’t want your blog scattered and random. Choose no more than about six topics to write on.

Three: If you run out of ideas for blog posts then it’s okay. Do not worry, because all you have to do is write about something that is happening in the business. There is so much that you can write about when it comes to a post about your business, and it’s always a good back-up topic.

Four: Not posting is not an option. If you can’t find the time to write a post than hire someone to do it for you. It doesn’t matter who it is, as long as they write well, and understand your business and blog topics. Posting less than once a week is not an option.

Five: Last, yet not least, remember to keep your content simple. When we start blogging, we can tend to get a little carried away and write a 1,000+ word blog post on a subject that might be boring. Believe me when I say that a short 350-word blog post on a simple, easy to read topic can go just as far, if not further. All to say that when starting, a 350-500 word blog post is probably going to be the way to go. No one is interested in a long-winded article. Short, sweet and consistent is the key to good blogging.

Blogs are great for businesses, and every company should have one! Don’t worry if you’re not sure exactly how to create one or what to write, because I have you covered with these super easy tips to keep in mind when starting a blog for your business. Follow them, and I’m sure that your blog will turn out amazing!

Instagram Stories

Instagram, Facebook, Pinterest, and so many more social media platforms can help your business out a lot. I could talk about every one of them telling you how much they can help out your business and why you need them, but for this post, I’m going to talk about how Instagram stories can help your business out.

Here are five reasons why you need Instagram stories for your business:

1. The live video is one of the best parts of Instagram stories because there are just so many ways to use it. You can do a Q. and A. or tell a story, you can do anything, even just getting on and doing a Day in the Life at the Office.

2. You can use the poll sticker in the stories to ask your followers what they would like to see more of or what they don’t like about something. Everyone loves to join in on a good vote!

3. Use the superzoom to share a funny moment at the office, like when someone falls asleep on the job or you catch someone doing a funny dance. It adds a little fun to any day and your followers will love seeing a little bit of “real” life.

4. Instagram added music to their stories now, so you can add music to any photo, video, or anything you want! It’s fun to use and you have 20+ songs to choose from. Music videos are some of the best videos out there.

5. As I have said before, people like to do business with people they know. Using Instagram stories is a great way to allow people to get to know you, and you get to build a relationship with them.

These five things can help make your Instagram be the best business account out there. If you don’t have an Instagram account then you should really give it a shot and see the difference that the Instagram stories can make in your business!

Paid Search And Social For Advertising

When it comes to your website you want to use the best way of advertising that you can. But what is exactly the best way to advertise your business? If you are one of the many people that ask that question then I think this post is for you!

There are so many options for advertising your business that it can be hard to choose just one, am I right? Well, I know that I have talked about ways to advertise with SEO, social media and a few other ways. So, let’s have a talk about a couple of different ones.

Okay so let’s start with paid search! Paid search is a great way to get your business out there.

Paid search is helpful because you can watch and see how much business you actually bring in from ads. So that way if it’s not working then you can try and find out what you have to change to get better results. Pretty nice, right?

Take a minute and think about how great that would be for your business! And to make it even better you can use SEO, social media, and any other way of advertising with this if you want! In my opinion, the more ways that you are advertising the better. All that it does is get your business known faster and your website or blog will have a better chance of showing up more in top search results.

Now another great way to advertise is with paid social.  I know I have talked a lot about how great the free advertisement is and all when using social media platforms, but hey, let’s face it, sometimes you just have to put the money in it if you want the best for your company. And if you are going to pay to advertise your business then paid social is going to be one of the best investments you will make.

Over five million people use Instagram a year, now that means if you put an ad on Instagram over five million people see that ad. Granted not everyone is going to want to go check out your site, however, even if just 15% of that check it out that’s still a lot of potential customers right there!

Paid search and paid social are yet two more great ways to get your business out there and we totally recommend that you use them both for your business as you look for more ways to advertise. I could say a lot more on both these subjects, but I will have to wait for another post to talk more about how paid search and social work and how they can work together.