In the final session of our Creativity Meets eCommerce Strategy: webinar series, Finch & Flocksy explored the transformative power of data in driving eCommerce growth.
In this session focused on how businesses can leverage insights to make informed decisions, optimize strategies, and foster continuous improvement, speakers included David Gray, Finch head of product; Justin Jefferson, Keen Head of Strategy and Insights; and Sam Ryan, Flocksy CEO.
The experience wrapped up on a high note, firmly positioning Finch and Flocksy as trailblazing thought leaders in the ever-evolving world of eCommerce.
Moderator Mike Mardis led the group through an insightful discussion of how each executive’s company uses data to get customers and keep them coming back.
Ryan said Flocksy measures its success with a broad scope of metrics, including how the platform is doing in terms of bringing people to the website, convincing them to attend a demo, signing up, whether they stay or leave, and how it does in trying to win back customers.
“It’s all about building a relationship with that client, and it starts with the creative,” he said. “A piece of creative might be really high-performing, but you’ve got to be able to back it up.”
Gray and Jefferson discussed the complex calculations eCommerce businesses have to juggle, including manufacturing costs and marketing mix modeling, or MMM.
“The goal is to understand the performance of your marketing relative to all the other business dynamics at play,” Jefferson said. “When you’re building a marketing mix model, not only do you want your sales data, your revenue data, but we’re also looking at your marketing activities. Your spend, your cost, your clicks – and then we’re looking at the external factors.”
Those are factors like seasonality, competition, distribution, and catalog size. By only analyzing marketing data, businesses limit the insight and understanding they can achieve, he said.
MMM used to be less accessible because of its complexity, Gray said, but AI’s ability to analyze large amounts of data quickly makes it much more attainable for businesses and brands.
Did you miss a session or want to revisit? Check out the recordings here. (They’ll be available any time you need them!)
Key Takeaways:
Key Metrics: Attendees learned how to identify and track the most important metrics that influence eCommerce success. Understanding these key performance indicators (KPIs) helps businesses stay focused on what matters most.
Data-Driven Decisions: The session provided techniques for using data to inform strategic decisions, enabling companies to respond more effectively to customer needs and market trends. Data-driven decisions lead to better targeting, improved customer experiences, and enhanced growth opportunities.
Continuous Improvement: We discussed the importance of making small, consistent improvements based on data insights. These incremental changes can accumulate over time, resulting in significant growth and long-term success.
With data as a foundation, businesses can create a more adaptive and effective approach to their eCommerce strategies.
Series Recap:
Our webinar series has been a great success at sharing our insights throughout the eCommerce sphere!
Throughout this webinar series, Finch & Flocksy have shared key strategies to help businesses create unforgettable and profitable customer experiences:
Session 1: The Collaborative Journey emphasized the power of cross-functional teamwork in creating a seamless customer journey.
Session 2: Creating Lasting Impressions explored how compelling visuals and engaging content can enhance customer interactions and foster loyalty.
Session 3: Foundations of Success highlighted essential tactics for optimizing paid media, improving search visibility, and increasing conversion rates.
Session 4: Growth Strategies focused on blending paid, organic, and loyalty marketing efforts to create a well-rounded growth formula.
In this final session, we tie it all together by focusing on the importance of data in guiding ongoing growth efforts. Thank you for joining us on this journey!
Did you attend the webinars? Let us know what you thought! Visit the Finch LinkedIn page to share your thoughts.
In the penultimate session of our Creativity Meets eCommerce Strategy: How To Keep and Win High-Value Customers webinar series, Finch & Flocksy explored a winning formula for eCommerce growth by blending paid, organic, and loyalty efforts.
Four big-league eCommerce leaders lent their expertise to this webinar.
DJ Sprague, Shopper Approved CMO, is a keynote speaker, author, & podcaster who expertly implements online reputation management, marketing strategies, and behavioral science principles.
Nikita Vakhrushev, ASPEKT CEO, has a unique perspective on how to get the most out of a brand’s retention channels after nearly a decade in digital marketing.
Chirag Lathiya, CEO of Feedspace.io, leads engineering & marketing initiatives with user-centric design.
George Ryan, Flocksy CMO, excels in crafting compelling marketing strategies that resonate with audiences and drive business growth.
This session focused on creating a holistic marketing approach that drives sustainable success in an increasingly competitive landscape.
“In an ever-evolving market, the ability to integrate different marketing strategies such as paid advertising, organic growth, and customer loyalty can make a difference in achieving sustainable success,” said moderator Sarah Fitzgerald.
Everybody goes to Google to find the solutions to their problems, Sprague said.
“Ultimately what is going to drive customers to your website is organic search or paid search results,” Sprague said. “And we know statistically it’s going to be those top five search results. We know, also, that the top five organic search results get more than the top paid results.”
Social proof is a powerful tool to help your brand gain authenticity, in addition to SEO and paid search efforts, he said.
Reputation management is really important, and a huge part of that is ensuring people love the product that you provide, so your reviews are great, Ryan said.
He is a fan of using SEO for organic search results as well. He suggested finding the terms and keywords people use to find your business and work those into your web pages and other assets.
“It is a long-term play,” he said. “I encourage anyone who hasn’t done that to get started on it, because it can take a while to ramp up.”
Key Takeaways:
Seamless Integration: Attendees learned how to integrate paid media, organic content, and loyalty programs into a cohesive strategy that amplifies reach and builds lasting customer relationships. We discussed best practices for balancing these efforts to create a powerful and sustainable growth engine.
New Trends & Opportunities: We also uncovered emerging trends and opportunities within the evolving eCommerce landscape, equipping businesses with the tools to stay ahead of the curve and capitalize on new growth avenues.
Customer Relationship Nurturing: A major focus was on actionable strategies for nurturing customer relationships, driving repeat business, and maximizing the lifetime value of each customer.
With a well-rounded approach, businesses can achieve consistent growth while building stronger connections with their customer base.
Series Recap:
Throughout this webinar series, Finch & Flocksy have covered essential strategies for eCommerce success:
Session 1: The Collaborative Journey highlighted the importance of teamwork in creating a seamless customer journey.
Session 2: Creating Lasting Impressions focused on how compelling visuals and engaging content can enhance every customer interaction.
Session 3: Foundations of Success provided actionable insights into optimizing paid media, search visibility, and conversion rates to create a winning buying experience.
About Finch and Flocksy:
Finch specializes in crafting killer marketing strategies that remove friction from the customer journey, using the right people, the right process, and the right technology.
Since 2016, Flocksy has been the most affordable unlimited marketing materials platform, helping brands create high-quality, on-brand content that captivates audiences and drives real results.
Together, we empower businesses and agencies to achieve growth by blending expertise, creativity, and seamless collaboration.
In the third session of our Creativity Meets eCommerce Strategy: How To Keep and Win High-Value Customers webinar series, Lee Roquet, Finch CEO, told a powerful anecdote about the tale of two brands.
He was looking at Instagram and saw an ad for shirts. He liked the sharp shirt in the picture, so he clicked on the ad. The link in the ad didn’t take him to the pictured shirt, and a search of the mobile site left him frustrated. He clicked away.
Another brand advertising shirts on Instagram provided a different buying experience. Upon clicking the link, Roquet was able to easily find items he liked, in his size. He bought two shirts in four minutes, and when the shirts arrived at his home, they were packed with care and a thank you note was included.
“It’s the simple things,” he concluded. “Make sure the buying experience you’re providing is the one you want.”
During the third webinar, Finch & Flocksy took a deep dive into the foundational elements that create a winning eCommerce buying experience. They shared what has become a repeating theme throughout this series: every touchpoint of the customer journey is crucial, and businesses must take time to analyze each aspect carefully for the best results.
From optimizing paid media to enhancing search visibility and increasing conversion rates, this session was packed with actionable insights to help businesses from Erin VerDorn, Fireside Head of Strategy, Brooke Baker, Flocksy Project Manager, and Roquet. This session was again moderated by Mike Mardis, Finch Marketing Consultant.
Key Takeaways:
Conversion Rate Improvement: The speakers shared practical tips to increase conversion rates, from refining user experiences to creating compelling calls to action. Every touchpoint in the buying journey was analyzed, with a focus on reducing friction and encouraging customers to complete their purchases.
In the second session of our Creativity Meets eCommerce Strategy webinar series, Finch & Flocksy focused on the art of making every customer interaction count. Industry experts Alex Kennedy, Finch VP of Services, Adrian Brady-Cesana, CxChronicles founder, Charles Ryan, Flocksy COO, and David Pedrozo, Flocksy video and motion graphic artist team lead, explored how compelling visuals and engaging content can turn ordinary touchpoints into memorable experiences that drive loyalty and long-term growth
Our second webinar engaged the audience with practical advice and tips from industry experts. Touchpoints of the customer journey, or moments when prospective customers interact with a brand in any way, were the main topics of the webinar. Some examples of customer journey touchpoints might include a conversation with a customer service representative, reading reviews on a third-party website, or hearing about a brand from a friend or family member.
Kennedy said that optimizing every touchpoint for their business’s specific customer base allows Finch to create a customer journey that resonates at every step.
Brady-Cesana agreed, adding that not giving enough attention to every area and designating who in your organization owns that touchpoint can lead to confusion and trouble.
Ryan said brands that subscribe to Flocksy’s services often come to the business for help with making their marketing materials more cohesive. Flocksy’s artists, designers and writers help them tie their disparate brand elements together, he said.
“It’s definitely a struggle a lot of businesses face,” Ryan said.
Brady-Cesana said his company helps businesses by crafting maps of their entire customer journey, from consideration to loyalty. It’s a step that initially induces skepticism but ends up pointing out areas where more attention is needed.
Two things that help companies optimize their customer journeys are getting everyone involved and making sure everyone feels ownership of the process.
Involving others outside of the executive team is crucial, Kennedy said, because just the top-level view isn’t enough to give your company insight into the entire journey.
The webinar’s speakers named creativity, customization and personalization as some of the most important elements to optimization of the customer journey.
Creativity isn’t about always making avant garde art, Pedrozo said, but figuring out how to make the best possible project for the client. The way we share information with our audience is powerful and can lead to them becoming allies and advocates, he said.
Webinar moderator Sarah Fitzgerald told a story of a hotel stay where employees took care to know her name and her preferences, leaving her feeling cared for and like royalty.
Large companies often struggle with providing that level of personalization, Brady-Cesana said. Empowering employees to have access to customers’ names and preferences will help them feel like they have a relationship and a partnership with the brand, he added.
Constant collaboration and communication are necessary for keeping creative and operational efforts aligned, Ryan said.
Three things to sort out for the greatest success include:
Who each employee should go to for what
When to contact someone and when to handle it yourself
Encourage people to be proactive and address client concerns before they become an issue.
“At the end of the day it’s just people dealing with people,” Ryan said. “You need to talk to people, collaborate, and touch base with one another.”
Key Takeaways:
Crafting Compelling Visuals & Content: Effective customer interactions begin with captivating visuals and engaging content. We discussed how these elements work together to grab attention, foster connection, and keep customers coming back for more.
Fostering Loyalty Through Key Touchpoints: Every interaction, whether big or small, contributes to the customer’s perception of your brand. We highlighted the importance of prioritizing what matters most at each touchpoint to build lasting loyalty.
Aligning Creativity with Performance: The session also provided practical tips for ensuring that your creative efforts are not just visually appealing, but also aligned with performance goals. By maximizing the impact of your content, you can drive both engagement and results.
This session was designed for eCommerce professionals, marketing leaders, and business owners eager to enhance customer interactions and create experiences that stick.
Finch specializes in crafting killer marketing strategies that remove friction from the customer journey, using the right people, the right process, and the right technology. Since 2016, Flocksy has been the most affordable unlimited marketing materials platform, helping brands create high-quality, on-brand content that captivates audiences and drives real results. Together, we empower businesses and agencies to achieve growth by blending expertise, creativity, and seamless collaboration.
The first session of the Finch and Flocksy Webinar series, Creativity Meets eCommerce Strategy, is complete! With over 90 registrants, we had attendees from across multiple industries and more than ten countries!
Expert panelists teamed up on August 22nd to tackle one of the most critical aspects of eCommerce growth: collaboration. Speakers like Flocksy CMO, George Ryan and Fireside Founder, Drew Himel discussed how a well-coordinated team effort can create a seamless, positive customer experience from start to finish.
“Understanding the emotional triggers at each touchpoint can significantly impact consumer behavior,” George said. “We focus on identifying these triggers and tailoring our messaging and design to connect with the customer on a deeper level, driving more meaningful engagement.”
Mike Mardis, a marketing consultant with Finch, moderated the webinar. Discussing various stops on the customer journey, he emphasized the importance of ensuring equal effort in every area.
“Any one of these touchpoints could be the one that’s kicking people out,” Mardis said. “All of these are very important. In order to make them work, you have to get input from all over your organization.”
Scott Brandley, founder and CEO of Shopper Approved, shared his insights into crafting your company’s customer journey. He said customer retention and loyalty can be the most cost-effective steps, especially compared to acquiring new customers.
Reviews and social proof, when properly levied by businesses, can be powerful tools to inspire this loyalty. He recommended ensuring that reviews and testimonials are consistent across a business’s web presence.
“Show your social proof on the website,” he said. “They say, ‘I saw it on their review pages, and I’m seeing it again on the website. I’m in the right place.’”
Himel said his company uses several apps to reward its loyal customers with incentives and bonuses, which leads to customers ultimately spending more money with them.
“It’s so expensive to get customers, so taking care of them is a ‘two birds, one stone’ type of thing.
Himel recommended eCommerce businesses’ first steps should be to lay a solid foundation across all aspects of their customer journey and in all departments, including sales. The next step, he said, was to find a couple of critical areas to focus on and look for improvements in those areas.
Sarah Fitzgerald, head of marketing at Flocksy, said customers no longer want a strictly transactional experience with brands. They prefer to know they’re spending their money with real people who care about them.
In response, she has crafted Flocksy’s social media to feature more personalized content, including how-to videos from creatives, free resources, and best practices for Flocksy clients, from Flocksy clients.
“We’re fostering more of a relationship among those we call our Flock,” she said. “It’s a community of creatives who want to grow together and learn from each other.”
Key Takeaways:
Collaboration is Key: When marketing, sales, and customer service work together, the customer journey can be dramatically enhanced. By aligning goals and communication, teams can ensure that every touchpoint with the customer adds value.
Optimizing Critical Touchpoints: Identifying and smoothing out friction points in the customer journey is essential for boosting satisfaction and reducing churn. A healthy journey is proactive, addressing potential issues before they become barriers.
Actionable Strategies: Attendees walked away with practical tips on improving customer acquisition and retention through better teamwork. From streamlining processes to focusing on retargeting, these strategies are designed to make every step of the journey count.
Ready to turn your customer journey into a winning strategy? Stay tuned for more insights in our upcoming webinars! To register for the next webinar on August 29, click here: https://flocksy.com/webinar/?blog1.
About Finch and Flocksy:
Finch specializes in crafting killer marketing strategies that remove friction from the customer journey, using the right people, processes, and technology. Since 2016, Flocksy has been the most affordable unlimited marketing materials platform, helping brands create high-quality, on-brand content that captivates audiences and drives real results. Together, we empower businesses and agencies to achieve growth by blending expertise, creativity, and seamless collaboration.
Content marketing is quickly proving to be one of the most effective ways to market your services and grow your business. In fact, studies show that customers are a whopping 131% more likely to purchase from a brand after reading their content.
But why should you hire a copywriter? What stops you from writing and publishing your own content? Nothing. However, there are some very good reasons why you should consider hiring a professional to provide you with unlimited copywriting rather than doing it on your own.
Quality Content
Not surprisingly, poorly written blog posts, peppered with typos and grammar mistakes is not going to do your business any favors. The key to effective content marketing is publishing informative, engaging blog posts, not the opposite.
So, although most people can string two sentences together, not all of us can create the engaging, professional content needed to set our businesses apart from the competition. Copywriters can. So don’t short yourself. Instead, hire a copywriter and see for yourself what unlimited copywriting can do for your business.
Time Management
Maybe you could find the time to write and publish exceptional content on your blog. But just because you’re able to do something doesn’t mean it’s the best use of your time. Want more time to pour into other aspects of your business? Consider hiring a professional to provide you with unlimited copywriting and free up your time.
Objectivity
Regardless of whether or not you are a decent writer, as a business owner, you have another problem. You see, great content marketing isn’t telling your audience what you need them to know; it is giving them content they want to read.
Because while you might know that your products and services are standing between your audience and a better life, they don’t. And chances are they are tired of being preached at.
What your audience wants, and what your business needs, is a reason to trust you above the competition. For this to happen your content needs to be educational and engaging, not just a thinly veiled advertisement in the form of a blog post.
A copywriter can help you with content that will engage with the right audience, build their trust, and increase your sales.
Branding
A good copywriter will get to know your brand. They will understand your motivation, your business goals, and your approach, and then channel all of that information into copy that will wow your audience.
You want to hire a copywriter that can offer unlimited copywriting and that is willing to get to know your brand as well as you do. The key difference between you and your copywriter will be that they can put your brand and purpose into words better than you can.
Hire a copywriter. There is no reason to be a one-man (or one-woman) show. Not when there are so many ways for your business to access unlimited copywriting.
Video content is the current hot topic in the digital marketing world. You may be wondering how you can access this opportunity. Your videos may not be as aesthetically pleasing or as professional as your competitors’ videos, and you need to stay ahead of the game. You’re not sure what step to take next, but you know that step involves elevating your videos’ quality.
Video editing may be the solution for your marketing needs. Here are reasons why you need unlimited video editing in your toolkit:
Looks More Cohesive
If your footage and audio are not aligned properly without video editing, your marketing campaign will not look as though you’ve invested effort into it. This can give the wrong impression to potentially warm leads and even current customers. Additionally, video editing will allow you to cut out any unnecessary content to ensure that it is concise and captures the viewers’ attention.
Builds Your Brand Reputation
Quality video editing should speak volumes of your business. It shows that you care about how your customers perceive your business and builds credibility. A poorly edited or unedited video will give off the impression that you are just seeking to sell a product or service quickly with no regard for the customer experience. Edited videos are clearly added value to the customers, making them more likely to interact and share.
Supports Better Marketing Outcomes
If you are trying to find quality leads and are specifically targeting viewers who have watched a significant portion of your video, you will find greater success in video editing. Edited videos are not only highly engaging for consumers, but they eliminate any unnecessary distractions in the footage or audio quality that may otherwise cause a user to abandon the video (and sales funnel) early. Higher quality videos may even convince a user to take action immediately without the need for lead nurturing.
Video editing has the capability of transforming your target audience’s experiences from the moment they first learn about your business to the moment when they make the executive decision to support you financially. By investing in higher quality videos through editing, you can ensure a greater return on investment for your marketing campaigns.
However, it is important to take advantage of unlimited video editing; you do not want to be restricted in the power capability of your campaigns. Unlimited video editing will allow you to put your best foot forward.
If you’ve read anything about copywriting, whether it was on why you should hire a copywriter or what copywriting is, then it probably goes without saying that you need a copywriting team for your business. And that is true. But more than just a team, you need an excellent team that can help your business with every bit of content your website or blog might need. You’ll even need one for social posts, brochures, etc.
That’s a lot for one team to handle. How do you find the right people to work on your content, and how can you be sure you’re getting the most bang for your buck?
In this post, I’d like to talk about what a copywriting team is, what you should expect from a great team, including four examples of good marketing material writing, and how to manage a successful team. I’m sure if you’re still on the fence, they’ll convince you that you need a great team for your business.
What is a Copywriting Team?
A copywriting team is a group of individuals who can all work together and with you to create content for your website, blog, social media, ads, banners, and more. They possess the skills and experience to create SEO content that not only attracts readers but also converts, engages, and keeps people browsing your site.
Importance of Copywriting in Digital Marketing
You know that copywriting is important, but why is it crucial for marketing, and why can’t you just do it yourself? Here’s why you should strongly consider one for your content.
Increase Your SEO
Long-form, original, and high-quality content is a standard among top-ranking websites. When you work with a good team of copywriters, they’ll meet SEO requirements and look at ranking trends to ensure your page reaches the top of the listings.
Help Visitors Recognize Your Brand
Professional-looking website design isn’t complete without the content to fill it up. When you look at a page that barely has any copy, it almost looks like spam, and it certainly doesn’t look like the company put much time and effort into it.
You want your site to teach visitors about your brand, give them a sense of your personality, and connect with you personally. Whether your visitors are shopping, looking for helpful information, or looking to establish trust with your brand, high-quality content is how you help them.
Make & Save Money
Evergreen content is a huge aid to your long-term marketing strategy. Potential customer traffic will still be directed to the page long after you’ve posted it, especially if you keep it up to date. What’s more, if that content is truly high-quality, it’ll compel action like sales. Quality content is great for your ROI and pays for itself, often double and triple.
So, what makes good marketing content? Let’s take a peek.
Four Examples of Good Marketing Material:
One: Newsletters and emails are a foundation of marketing for any business, but they can be a challenge to write. Do you make them fun and have plenty of calls to action? Or do you prefer to have them more business-like and allow them to speak for themselves? Well, copywriters can take the load off your shoulders because they can write it for you and communicate your message to your target audience.
Two: Writing a blog post can be even more difficult. You need to consider so many different aspects, such as how to format it or what tone to use. They’re time-consuming, and it’s more than likely that you don’t have the time to put together a blog post with all the necessary research and editing. That’s where a content team becomes your marketing BFF because they can take your links and what you want to say and create a well-written and engaging post. Then all you have to do is add some images and hit publish.
Three: Every business uses ads, but how do you write the perfect campaign? An advertisement should make people want to stop and read it, then follow through with the call-to-action. An excellent content team can help you do that! They have the experience and knowledge necessary to get those link clicks and convert text into a sale.
Four: Of all the things we talked about above, this is perhaps the most important because it’s where everything begins- web pages. Your marketing efforts won’t pay off if you have good copy everywhere but on your site. That’s why you need someone who can not only write good but fantastic copy, and a good copywriting team can do just that. They can build content for your site that communicates your message, educates customers about a product or service, and engage your visitors.
Outsourcing to a Copywriting Service
Copywriting, as you can likely now see, is a full-time, ongoing process that your business will need indefinitely. Hiring a professional copywriting service can help you create quality content without going through the long, stressful hiring process. Your copywriting team can handle your copywriting workflow without disrupting your business flow.
The copywriters at Flocksy have a great track record for delivering quality content that you can rely on to deliver your message and promote action. Your dedicated project manager oversees each project, and you’ll be able to chat directly with the writer assigned to your project if you have any questions or concerns.
Moreover, the brand buckets mean you can attach a style and brand guide once, and our writers will have access to it with every project. Our writers are professional, vetted, and have experience with SEO content marketing, emails, blogs, ads, and everything in between. They’ll send you the files once the project is finished, and if you want to change anything, you’ll have unlimited revisions to get it just right.
A quality, comprehensive copywriting service is the most effective way to boost your content output while you continue handling all the other important parts of running a business.
But what about hiring a freelance copywriter? There are several pros and cons to each. Let’s discuss those now.
Is Hiring a Freelance Copywriter Worth It?
You’ll have a lot to consider when you’re looking to delegate your content work. As the business owner of a smaller company, the content creation may have fallen on you, and taking up that task is commendable. However, it’s typically best to have a professional writer do the writing. But who do you choose?
Should you reach out to a freelancer or contact a copywriting service? There can be pros and cons to either approach. With freelancers, you’ll find them on platforms like Upwork, LinkedIn, and more. There will be writers for every type of content piece, and you’ll be able to see if a person has experience with the content you need.
In general, here are the pros and cons of working directly with a freelancer:
Pros
More affordable. Because you’re just paying for one service and one job, it’ll typically be cheaper to pay a freelancer for a single project. You won’t be paying for an ongoing service that may or may not include other services in addition to copywriting. That said, an experienced copywriter can be more costly. They may even charge upwards of $75 per 1000 words.
Fast results. Assuming you find a writer quickly, they’ll typically be able to produce your content in 24-72 hours. They’ll receive instructions from you, your approximate or firm deadline, and get to work.
Flexible adaptation to your requirements. You’ll be able to teach the freelancer what you need, and if you establish a connection with them, you’ll essentially have your own copywriter without the in-house hiring.
Cons
It’s hard to find a good writer. There are thousands of writers to choose from on those freelance platforms, so you’re bound to find a good one quickly. Right? Well, that may not always be the case. To be a good writer for your company, they’ll need to: a) understand your field, b) adhere to deadlines, c) often excellent communication, and d) submit objectively well-written articles. They do exist, but you’ll certainly pay for top talent because they know how valuable they are, which can translate into higher costs and a lot of time spent looking for someone.
The quality of articles without an editor is unreliable. Editors and proofreading are a must. No matter how talented the writer is, they’re bound to miss something in their writing because the writer will have an inherent blind spot since they know what they’re trying to say. Adding an editor to the process can cost more. Still, it’s necessary if your freelancer doesn’t already work with one, particularly if you’ll be delivering several projects to them with tight deadlines.
A lot of effort. Looking for the right author and communicating your needs can be almost as time-consuming as looking for an in-house employee. The whole reason you’re looking for a freelancer is to save time, not spend even more of it focused on only one task.
Freelancers can overlook technical tasks. In some cases, technical requirements such as reference sheets or formatting can be forgotten by the freelancer. What’s more, if you have a specific program or tool you use for your content, and they don’t have it, you might spend a lot of time translating their documents into the format you need.
Is a Copywriting Service Better Than Freelancers?
Working with a copywriting service or company can provide other benefits that working with an individual copywriter or freelancer can’t.
A copywriting service team will typically consist of writers, experts, a quality assurance manager, and a project manager. Because of the included checks and balances, many prefer working with a service for the following reasons.
5 Factors That May Make You Want to Work With a Copywriting Service
There’s a delegated process. The copywriting service will choose professionals to hire and control the ones who get to work on projects with them. They’ll vet their creatives and typically choose only those that show dedication to their work. As you can guess, subsequent content creation is of high quality. That’s what we stand by at Flocksy.
Consistent quality. By the end of every project you submit with Flocksy, you’ll have excellent content that meets SEO requirements as well as any specific needs you assign. You get this because the writers that come to work for us every day always put quality first. That’s why we hired them.
Ease of communication. Writers and clients think about and speak about content differently. You might not be able to explain what you’re looking for using their copywriting terms. Thanks to the regular communication between you and the project manager and writer, you’ll enjoy a stress-free project process. You’ll be able to use Loom video messaging to describe your project if that’s easier for you, and you can always go back and forth with the writer through chat. Our Zapier integration also makes it easy to get updates on the apps you use most.
You won’t need to explain technical requirements. Thanks to our writers’ experience, you won’t have to explain your formatting needs more than once. They’ll understand SEO requirements, what social posts need, how to create compelling landing page copy, etc.
There are guarantees. Flocksy strives to develop long-term relationships with our clients and values our clients greatly. Should any disputed situations arise, we’ll always work hard to resolve them. Moreover, we only work with qualified professionals, and if quality ever becomes an issue, you know we’ll deal with it internally.
An additional note about edits: Freelancers may not offer revisions as readily as a content team. While it may be doable, it’s not always clear how many revisions you can request. With a copywriting service, revisions will often be considered part of the process. Here at Flocksy, you’ll get unlimited revisions to ensure your content is just how you want it.
Conclusion
A copywriting team can make your words come to life. They understand how to write the best copy for any situation that will help make your company or brand look amazing while making it eye-catching for website visitors. Whether you have a big company or run a startup, a good content team can help you by writing engaging and informative content.
When you’re looking for a copywriting team to help your business, look to Flocksy for great content from highly-qualified professional copywriters. You’ll get unlimited projects and revisions. Allow us to help you get your content just “write.”
This past week Jane Manchun Wong, a reverse engineer known for finding new features and changes hidden in the code of popular social apps, made a shocking, and for some, somewhat unsettling announcement. Instagram is considering hiding post likes from viewers.
While the site will navigate as normal, the only thing missing will be the likes visible underneath the post.
Wong posted screenshots and said, “We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets.”
And then, according to Instagram’s spokesperson, “Exploring ways to reduce pressure on Instagram is something we’re always thinking about,” and one of the main ways that stress is induced is by a feeling of competition that comments and likes raise when compared to other accounts.
Instagram has also hinted at possibly even making it more difficult for the account users to view and count their own likes, by showing them a list, that they would have to total up themselves.
What does this mean for the future?
For many, this presents a unique issue, the main one being that influencers and businesses rely on their engagement to allow potential sponsors and consumers to see how well they are doing, and they may now be at a loss. How will they prove their popularity to everyone? Since many accounts long ago began “buying” followers, the only way to actually know how large an account’s reach is through their engagement. Take that away and what do you have left?
When does this happen?
Instagram has said that as of this week they plan on testing this new method in Canada and see how it is received. I’m sure they are not half as eager to find out as the one billion users that use the app on a daily basis.
If you own a business than there is a good chance you’re advertising and an even better chance that you’re using social media as a way to promote your company and brand. However, sometimes it can be hard to build a good strong following for your business on social media, so how do you go about doing that? Well, there are quite a few ways that you can go about building your business’s social media following. Down below are four ways that you can apply, just to start with.
Four ways you can build your social media following:
1. Host a giveaway: Hosting a giveaway on one of your social media platforms can be a great way to build your social media following. Give away something exciting and that everyone would be interested in winning. That way it will generate lots of interest, and if following your account is one of the requirements you will gain a lot of new followers.
INTERACT:
2. Follow accounts back: When people start to follow you, you can follow them back. Sometimes people tend to like it if they feel like the interest is not one-sided. Every business has had times when people start to follow them for a giveaway or something and then a few days later unfollow them, am I right?
This way they will feel like you saw that they followed you, and then you followed them back. This can be a good way of helping you to create a relationship and help to decrease your follower loss.
3. Reply to people’s comments: No one likes to comment on a photo or video and not get a reply. If you’re not replying to comments, then people aren’t going to want to discuss and interact on your posts. So, in order to make sure that people are interacting with your posts you have to be replying and socializing as well. Not doing so could cause people to stop following you and stop interacting on them.
4. Post good content: Posting good, engaging content can really make the difference between someone following you or not. So make sure you’re posting photos and video that will make people want to follow you. Some things to avoid are controversial (let’s leave the politics at home), negative (no one likes to hear about the lousy weather), or questionable (let’s not air dirty laundry) content.
Building up your social media following is something that every business should be doing. Because gaining followers overnight is not an instant thing. It takes time and focus.
One last note. Yes, you can BUY followers; however, we highly recommend against it. Buying followers is not the same as gaining real-life people that are interested in your company, product, service or brand. They are not invested in you and are not going to increase your traffic or sales.
So, please, don’t even look into buying followers. Stick to the real thing.
