8 Sure Ways To Strengthen Your Business’s Marketing Communications.

Communication distinguishes a good marketing campaign from a bad one. You may have all the correct information, but how you present it matters. Marketing communications aim to educate and persuade customers to make a purchase.

However, its efficiency is determined by various factors. If the message, language, and media do not suit the target market. The marketing communication approach will flop. Here are some tips to improve your marketing communications.

Develop A Good Marketing Plan

A sound marketing plan is comparable to a road map, indicating a starting point and the steps necessary to reach the end goal. Launching a marketing campaign without first developing a clear marketing strategy is a surefire way to fail. A marketing plan should include,

  • Extensive marketing research.
  • The intended audience.
  • Advertising platforms.
  • A thorough dive into the competition’s marketing communication strategies.

All of these things have an impact on your communication style. For example, for youth, it may be OK to use slang, but for the older generation, it is not.

Seek Guidance From An Expert.

In all honesty, hiring someone to assist you with marketing is not always an easy decision, especially for small businesses. This could be due to financial constraints or the belief that you are the only one who understands what your company is all about, which is understandable. Juggling things on your own, on the other hand, may throw you off your game.

Suppose you employ a professional and share your vision with them. In that case, you will spend more time managing the business and coming up with new ideas while they are out looking for solutions to your marketing communication problems.

Take A Marketing Or Communication Course.

Starting a business does not demand a business degree, but having one is highly beneficial. It’s the same with marketing. You might know how to conduct market research and other basics of the field, but do you know how to effectively convey a message or put together a compelling Facebook post or an email?

You could accomplish so much more and faster if you took a few lessons. Marketing comprises more than just having an idea who to market to, it also entails understanding consumer psychology, such as grasping which phrases are likely to prompt a client to purchase and which are not.

Demonstrate Some Personality

Nowadays, the majority of businesses mimic what their competitors are doing. Even though it is beneficial to draw inspiration from your opponent, it is also important to identify methods to set yourself apart from the competition. Being different can be a positive thing.

The easiest way to accomplish this is to inject some personality into your marketing communications. It could be the tone of your advertisements or the content you post, how your business interacts with customers and potential customers, whether on social media or in person. It Makes clients feel like they have a personal connection to your company.

Build Trust For Your Brand

Suppose Clients are to believe that you are the top hairstylist or baker in town. You have to prove it to them. Don’t mislead your customers by giving them inaccurate information. Offer free samples, post real client testimonials, and encourage your consumers to evaluate and review your business. People need to believe in what you’re selling. Increased sales are the result of a good brand.

Modify Your Marketing Tactics

Have you struggled to get likes and comments on your social media posts, despite posting regularly? or are visitors not flocking to your website? It could be disheartening to see the marketing communication approach you had so much faith in, with which you had invested resources and time, provide such disappointing results.

However, do not give up yet. Attempt alternative ways or make minor adjustments here and there. You could also experiment with paid Google Ads, Facebook Ads, a podcast, free testing fair, or even paying influencers to promote your products or services rather than simply posting content on social media pages.

Regular Results Monitoring

Every marketing communication strategy must include an assessment. Did it promote awareness, inform customers about a new product, or a sale? A competent assessment system is required to determine the effectiveness of marketing communications tactics and if they should be used in a future campaign. What parameters can you use to evaluate the effectiveness of a marketing strategy?

With most marketing conducted online, it’s pretty simple because Google and social media platforms provide insights. You can see the number of people who viewed or commented on your ad, how much traffic your website received as a result of the ad, and how many people signed up for newsletters, and so forth.

Share Helpful Information

You can’t just throw anything out there. Always view your marketing communications from the perspective of the customer. If you don’t understand what customers want to hear about your business, review your social media postings to see which ones had the most engagement and go with that. You could also share content that sparks discussions or captivates customers’ interest, encouraging them to be honest about what they expect from you.

Ultimately, when devising a marketing communication strategy, know your target audience well. Then, based on the findings, customize your communication model to the customer profile.

Bi-Weekly Resource Round-up Vol 9

Hi Everyone,

We’re excited to announce that we have updated the portal with a cleaner and simpler look! It is now easier than ever to create projects, manage your projects and create brand buckets. Let us know what you think!

Sam Ryan
… and the rest of Team Flocksy!

Featured Team Member of the month:


Let us introduce you to Whitney, who is a Project Manager here at Flocksy

Hello Everyone!
My name is Whitney, and I’m a Project Manager here at Flocksy.
I reside in the western suburbs of Chicago with my 2 year old son, Luca, and our dog, Joplyn. Outside of work, we enjoy being outdoors, listening to music, having impromptu dance parties…

To learn more about Whitney go here
 
 

How to Improve Your Email Open Rate

by Flocksy writer David Galstyan  
One question many marketers ask themselves is “how can I get my emails opened?” While there are plenty tricks out there, we recommend a thoughtful approach that focuses on communicating with those subscribed and giving them something valuable or tangible from the beginning so it pays off at the end.    continue

How To Set Small Business Goals

by Flocksy writer Rachel Estes
  If you’re looking for help with how to manage and set goals for your small business, now’s the time to get a hold of it. The key to setting goals for a small business is to keep it practical and easy at first… continue  

Five Steps For Achieving Diversity And Inclusion In The Workforce

by Flocksy writer David Galstyan
  To get a sharper picture on society it’s important to increase diversity among our professional circles by thinking outside the box about who fits into our social groups.    continue

How To Have Secure Passwords

by Flocksy writer Sarah Sartin
  How secure are your passwords? Maybe you think they are good enough, or you don’t see any reason someone would try to hack little ole you. Yet, in this modern society everything has basically turned over to digital. You need to protect yourself, so here’s how   continue 

Seven Ways To Build Trust Through Social Media

It’s not surprising that with so many choices today, customers put a premium on loyalty and trustworthiness. The average Internet user sees six to ten thousand ads daily. In that same time frame they visit social media an average of one hundred forty five minutes.

It’s safe to say that if consumers spend nearly a fourth of their day on an activity, it behooves businesses to make contact with them there. Social media has become one of the most important places for businesses to connect with consumers.

It’s vital that those businesses approach customers honestly. It’s important to build a healthy relationship that’s entertaining, transparent and responsible.

There are seven sure ways businesses can build trust on social media. These methods aren’t silver bullets that work in a day, but they’re good habits that help guarantee success.

1. Provide Quality Content

Having a good product is always a good place to start. In terms of information, your product is your content. Whether the intention is to entertain or inform, the content needs to be of a quality that shows visitors your business is serious.

That means text must be well written, well placed and properly sourced. Images and sound must be clear and pertinent, with all rights cleared. The content should be useful to visitors. It should engage them in a way that makes them expect and want more.

Having good content makes a business appear to be an authority on a given subject. If done properly it can make that business appear to be a leader, a resource that outdoes its competitors.

2. Encourage Interactions

Don’t make communication a one way street. Use the interactive capabilities of social media to engage, inform and instruct consumers. Respond to questions quickly and encourage debate. Have a strategy in place to take advantage of your interactions. Lead generating ads and email campaigns are ways to develop a relationship.

Ask users for their opinions, and let their responses become a source of valuable content for you. Stay engaged by posting visitor reviews and client testimonials. When your customers see they have an actual place in your world, they’re more likely to trust you. A sense of community builds quickly when you’re involved in a dialogue that includes multiple interactions with your patrons.

3. Maintain Transparency

Let your customers know what you’re doing. Be upfront with them about what drives you. Tell them where you get your supplies and information. People don’t expect your intimate details, but they don’t want you to keep important secrets from them.

If you’re having troubles that are making your business suffer, let people know about it. They can’t stick with you through the hard times if they don’t know you’re having them. On the other hand it’s a good idea to be vocal about your successes. If your company worked hard and got another round of funding, let people know.

Spread the word when a windfall comes to you; let customers know when your business performs unusually well. People like a winner and enjoy being part of something that works. It’s not that you’re looking for a pat on the back; it’s just good to let customers know where you stand in relation to the rest of the field.

4. Display A Consistent Brand

Trust is built by consistency. You can’t be cold one day and hot the next. If you’ve shown you support a product, methodology or service, you can’t simply make it unavailable unexpectedly. If people come to you and see you have a certain way of doing things, you mustn’t suddenly adopt a whole new approach.

Even if you upgrade or relaunch your business, customers should still be able to identify your brand. Likewise, don’t say one thing but then do another. Your actions have consequences, and so do your words.

A business builds its brand over time, and the power of time is consistency. Once you become known for a way of doing business, people know they can trust you to deliver.

5. Be Original

Trust your own thoughts and your own ideas. No matter what sources or materials you use, the way you do business will be unique. Even a franchise duplicating a process used by thousands of venues will speak in the voice of its owners. Let the personality of your business shine through.

Social media is made for exhibiting a certain persona. The more your business takes direct ownership of its branding and presentation the more visitors will believe what they see is the real you.

6. Show Social Responsibility

Let people know you care about the world you inhabit. This can be anything from championing social causes to advocating changes in your industry. Consumers say time and again they prefer dealing with a business that shares their core values.

More than seventy eight percent of the public wants businesses to be involved in social issues. Another eighty seven percent make purchasing choices based upon shared beliefs with a company.

7. Work Openly With Colleagues

Get like minded businesses to partner with you and speak on your behalf. Praise from a third party carries more weight than tooting your own horn. Do joint ventures with other businesses, especially if it provides a benefit to your customers.

These liaisons paint your business as a thought leader and influencer. More importantly, the combined Internet linkage of the participating businesses carries your brand further than it can travel alone.

6 Simple Ways To Increase Your Customer Base

After you’ve successfully launched your business, you may now be wondering how to increase your customer base.

The backbone of a company is its customers and thus, a company’s livelihood is based on how they value their audience.

To expand your customer base, it is important to stay in consistent contact with potential and existing customers. The more you get your business seen and keep your content fresh, the more interest your business will maintain, thus leading to an increase of sales.

Below are 6 simple ways to increase your customer base.

1. Offer Free Monthly Newsletters

When you offer a free newsletter, you are informing your potential customers that you are committed to keeping communication regarding your business open, as well as showing that you appreciate their support. Look into doing monthly, free newsletters that get sent directly to your customer’s inbox to provide them with a free update on your business and anything new that you have coming up.

2. Try Direct Mail Marketing 

There is still much visibility and benefits that “traditional” marketing will bring for your business. Bring your company to your customer’s physical mailbox by investing in a direct mail campaign. You can include an advertisement in a popular local publication, send out postcards advertising exclusive events, or mail coupons to new customers.

3. Maintain The Highest Level Of Customer Service

Great customer service skills reflect positively on your business. Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and is even more likely to keep coming back to buy more of your product. Great customer service leads to increased sales.

4. Keep Your Website Content Fresh

Your website is the online “storefront” for your business and should be easy to navigate, mobile-friendly and updated with fresh content daily. Informative and eye-catching content is one of the main elements that pull in new visitors and potential customers. Keep your customers coming back to your site by publishing a blog that writes about the latest updates with your business and hot topics within your industry. 

5. Use Social Media For Promotion 

Perhaps the easiest way to grow your business and customer base is to create your own social media channels. From Facebook to Instagram and Twitter, there is no better way to connect with customers and promote your brand for free than on these social networks. Create hashtags that will give you “free” marketing by allowing your customers to promote our brand for you. 

6. Speak At An Industry Event 

If you have some experience in the field of your business, you can get involved in the community by speaking at a local event that’s within your knowledge of expertise. By sharing your experience and getting involved in your industry at a local level, you’ll have the opportunity to grow your connections within  your community, as well as your reputation as a legitimate leader in your industry.

5 Steps To Help Grow Your Social Media Community

No one visits the store that’s hidden on a back street without a sign by the door. Most people like to do their shopping in just a few places, whether that’s at the mall or online. If you’re operating a business in 2021 and you don’t have a social media presence, that’s almost like choosing to open your store in the middle of nowhere.

To attract more new customers and keep your current customers engaged, you need to make sure people can find you and that you have a strong social media community. There are plenty of platforms out there, but it’s important that you start with the apps where your target market customers are spending their time. Once you’ve found out where your customers are, follow these five steps to grow your community.

Be Easy To Find

First, you need to make it easy to find you. It’s important that you’re consistent across all platforms, since you might need to run both a Facebook and a Twitter page, for example. Use the same page name wherever you can and make it obvious in the images you use as well that it’s the same company.

Include icons that link to all your social media pages on your website. Make those icons very easy to find. This goes both ways; you also need to make sure that it’s easy to find your website on your social media pages.

You should also make it easy for customers to find your physical business location as well (if you have one). Post your hours clearly, as well as your phone number and email address. You should be both easy to find and easily reachable.

Post With Purpose

Posting with purpose is the most important step in growing your social media community engagement. If your content isn’t adding value to the lives of your visitors and customers, then there’s a huge issue. Spamming customers with ads all the time or frequently asking them to take surveys is a sure way to lose your followers.

Research what your customers are interested in and develop a content calendar that takes their needs into account. Create posts that provide valuable information and that promote your business. You can include a helpful fun fact as the caption on an ad for a sale you’re running, for example. The important thing is to balance promotion with valuable information. Keep your followers informed and entertained if possible, and don’t over-promote.

Like And Reply

Once you have comments on your posts, it’s time to start liking and replying. You’ll want to delete comments from bots, if you get any, because they make it more difficult for your customers to communicate with you and each other.

Make sure you like each comment you receive and reply to it. If you receive a negative comment, you should diplomatically offer to resolve the issue. Always be polite and remember that anyone can screenshot anything that’s public.

By liking and replying to the comments your customers post, you’re showing that you care. This strengthens the relationship between you and your individual customers, which affects the whole community.

Sweeten The Deal

Once you have a dedicated following, you’ll notice that there are certain people who interact with your posts more than anyone else. On Facebook, these are the “Top Fans” of pages. You should definitely nurture these relationships.

Offer these customers coupons and explain to your whole social media community that you appreciate how they have consistently spent time interacting with your business. It’s a great way to thank your supporters while also incentivizing other followers to interact more often, especially if you directly state that more coupons are coming out in the future!

It’s also a smart idea to consider partnering up with influencers who can promote your business to your target customers. By sponsoring a post on an influencer’s page, you might get a lot more views, clicks, and purchases than you expect!

Be Personal

After planning out your posts with purpose, being personal is the next most important step in growing your social media community. By revealing details about yourself and your values, you will give your followers the opportunity to feel more connected to you.

Strengthening your relationship with your community is key. You want to have a good

relationship with the people who support your business. You want to learn from them and you want them to learn from you. There’s a reason why you started your business. Share what you’re passionate about and you’ll see how it helps you build your community.

Stay Consistent And Authentic

When you follow the steps of being easily findable, posting with purpose, liking and replying, sweetening the deal, and being personal, you’ll see how your social media community grows. Cultivating a social media community is a lot of work. You need to consistently follow a strategy while staying authentic It’s not easy, but it’s worth it. Social media can take your business to the next level.

Digital Presence and What It Can Do For Your Business

The storefront is one of the most important eyecatchers of any brick and mortar business, as this is what makes or breaks the first impression of any passerby. What follows, of course, are interactions and transactions that strengthen the business’ branding and relations with their clients and partners.

It is not a surprise that the Information Age has revolutionized this landscape of catching eyes and improving relations. After all, the digital landscape has already made itself part of the environment the majority of us need to tread through both our personal and professional lives. This speedy growth of the internet realm makes it increasingly important to have what is called a “Digital Presence”.

A digital presence, simply put, is quite like having a digital storefront. It is concerned with how you “show” your business online. Of course, it roots far deeper than that. And, of course, not all digital presence can be considered good or beneficial. The following are a few good examples of good online presence that any business should attempt to achieve.

A Well Maintained Website With Good Traffic

First thing’s first: a business needs a good visual representation of their business, and nothing embodies this branding more than a website. A website can become anything you want it to be, and it is usually this freedom that can prove daunting when creating your first business website.

The function of your website may vary, from promoting to a wider audience, to securing transactions. Regardless of purpose, however, your website should be able to tell your potential clients and partners who you are, what your business is about, and what products or services you offer. Give them a form to contact you with, so that any inquiries, suggestions, and feedback may be entertained.

If you have a range of services, throw in some pictures and descriptions, if you can. A blog that gives a sneak peek on your business’ concerns would be a good touch to relate to your would-be consumers, as well. Such details and content expressed coherently not only reaches out to your customers and sets their expectations, but these details also set you apart from other businesses.

Having a coherent look and feel on your website is another good way to keep your audience’s attention, and giving them a good user experience (no site errors, smooth navigation from one page to another, visible and intuitive buttons and functions) would be the cherry on top.

A good-looking website will not be enough, of course. What makes a website good is the amount of traffic it manages to attract and retain, and, ultimately, to convert into interested and willing clients. For this, your business will need…

Advertising That Converts

Digital ads are rampant in the online world. They exist to promote products and brands to people scrolling through search engine results and social media sites. Although some ads may be quite common, they don’t always catch people’s eye or attention. A good tip for online ads would be to use noticeable colors, ones that set you apart.

For text ads, use catchy and relevant taglines. Such ads not only increase visibility (and clickability), but also increase brand recognition and contribute to your business’ identity as a whole. You wouldn’t want your business to be seen as one that is “out of touch” with its target market, would you?

Interactive Social Media Communities

Marketing used to be a one-way endeavor. Although word-of-mouth promotion exists, the difference between today and before boils down to the possibility for businesses to openly and publicly interact with its customers. This builds a strong sense of community around what businesses can offer. Utilizing the “social” in social media will not only help you widen your reach, it will also help you get to know your consumers more, on a more conversational level, too.

Visible Business Listing

Finally, a visible business listing will allow for a more professional viewership of your company’s values and offerings. Posting about your company on business listing platforms will help you push your SEO rankings further up, and make your business more visible to those who search for what you offer.

Working on your digital presence is definitely not going to be an overnight job. As with anything of great value, it will take a refined vision, hard work, and a few ounces of patience to get your business to the sweet spot of the internet.

How To Craft An Effective Newsletter In 6 Easy Steps

One of the easiest and most effective marketing tools you can use is an email newsletter. It allows you to build your brand, engage with your customers and even close sales. As you send email newsletters on a regular basis, you’ll also be able to build a relationship with your customer base and demonstrate an industry knowledge, creating more trust and leading to higher sales volumes.

Here are a few of the areas that you should focus on when crafting your email newsletter.

Plan It Out

To start off, you need to plan out your email newsletter. It seems easy to just write it up and send it out, but that won’t get you the result you’re looking for. First, know what kind of newsletter you want to send.

Whatever the focus of your email newsletter will be, keep it consistent. If you’re sending out a newsletter focused on business tactics and tips, you shouldn’t include a recipe for your grandmother’s cornbread.

You also have to give your customers a reason to sign up for your newsletter. You can incentivize them by offering a discount or coupon. Once you do that, be sure to set expectations from the get go, as for how often you’ll be sending newsletters and what content the readers can expect.

You should also figure out the look of your email newsletter. Pick a color scheme, one that follows the same look as your official website. You should stick to this color scheme going forward. You should also pick out a newsletter template that you’ll stick to. This will make your newsletters predictable for your readers.

Start Strong

With everything planned out and ready to go, you can finally write your newsletter. Nothing will kill your open rate like not starting strong. The first thing most of your readership will see is the subject line. These are statistics from leading data about newsletters:

  • 35% of the recipients will open an email newsletter based solely on the subject line.
  • 69% of people report emails as spam based on subject lines. That means your email subject line has the power to make or break you.
  • 82% of marketers say a personalized subject line leads to more opens
  • 75% of experts agree that a personalized subject line drives higher click-through rates.

Consider a few subject line options and try testing them out. Over time, you’ll hone your skills and know what will work best for your readers.

Along with making your subject line engaging, you have to pay attention to the opening of your email to grab their attention. If they aren’t interested in what you have to say, they’ll click away.

Context Clues

The content of your newsletter is crucial to building a successful following rather than having a bunch of people unsubscribe. To set yourself up for success, you need to connect with the reader, showing them how your brand and your products can provide them something of value or improve their lives.

Keep your content and your design short and simple so the message of your newsletter is clear. This will also help you personalize your content.

Throughout your newsletter, stick to the goal and focus of your newsletter. If you are jumping between topics or trying to cover too much ground, you’ll lose your audience. Instead, focus on being relevant.

Whether it’s highlighting new products or teaching your readers how to do something, make sure you’re on topic and relevant, it’ll matter to the reader. You want to keep your newsletter about 90% educational and 10% promotional.

Another thing you can do to connect with your reader is to offer a behind-the-scenes look at your operation. Introduce them to your workers. Show them your packed stock room. Send them pictures of your notes. Whatever your behind-the-scenes view is, give them a peek. It’ll help them feel a part of your business.

Visuals

While the content of your newsletter is critical to keeping your readers reading, visuals can certainly help. Adding simple things like pictures, graphics,, and animations can give you new ways of condensing information in an easy-to-read format. You might also consider using a brand mascot that helps with brand recognition.

An important part to adding visuals is adding alternative text to them. Better known as alt text, this is a way to add a short description of your visuals in case your readership has their images turned off for emails or in case you have readers with visual impairments.

This will also keep you from having chunks of blank space in your newsletter, keeping it more visually appealing and easier to read.

Nail The Closing

Just like you need to start strong, you have to finish strong. Consider closing with an offer, discount, or coupon. This will help incentivize your readers to keep reading in the hopes of another savings.

You might also have the offer connected with your primary call to action. Making sure you only have a single call to action is important or you’ll split the deck on what people choose to do.

You need to include links to your brand’s social media pages. This further allows your readers to engage with your brand. It can also help you in offering social proof, or demonstrating that a large group of people your readers trust would recommend and use your brand. This can improve the chances of your readers making a purchase.

Final Touches

Once you’ve sent the newsletter, you have to track, test, and optimize each one. That’s how you will know what to use in the future. You also have to come up with a way to send your email newsletters consistently. If you aren’t sending them on a schedule, your readers will likely miss them in their inbox.

As you do these things, you’ll find your email newsletters becoming your favorite marketing tactic. Along with marketing, it’s a way to connect with and form a relationship with your customer base. This will help you as a brand to grow and thrive.

Five Of Our Favorite Ways To Celebrate Customers This Valentine’s Day

Romance is in the air and it’s time to celebrate Saint Valentine’s Day once again. During a pandemic, it can be difficult to know how to celebrate appropriately. But this year, businesses can mark the holiday with a paper or digital Valentine’s Day campaign that celebrates love, affection, and a promise of a future together. Put your own spin on these five ideas and make an impression on your customers this Valentine’s Day.

If You Ship A Product: Embrace The Personal

Some businesses (especially small businesses) already include personalized or handwritten notes as part of their product packaging. It’s a great way to show your customer you care about them as an individual customer, and that you appreciate their business.

In the weeks before Valentine’s Day, include a paper valentine in all orders shipped out to your customers. How personal the message will be depends on the size of your businesses (you might not have time to send a handwritten note with each order, and that’s okay!). Consider including a picture of a company pet with a sweet message, or send “Best Wishes For A Happy Valentine’s Day!” Don’t forget to include your customer’s first name.

If Your Business Is Online: Show Your Love Digitally

For businesses that don’t ship products directly to customers, there are plenty of other ways to share the Valentine’s Day spirit, but digitally. Launch a Valentine’s campaign by adapting your original marketing posts for the holiday. Use Valentine’s-oriented (hearts, flowers, chocolates) images in your social media posts, on your website, and in your marketing emails.

You could also do a “Countdown To Valentine’s Day” and include a cute picture with a quote, or highlight one of your services for each day. Share photos of your office decorations and ask your customers how they’re celebrating this year.

Host A Valentine’s Charity Match

Spreading the love just got a lot better. Host a charity match where for every dollar spent (on specific products or during a specific time frame; it’s up to you!) you match the contribution and donate it to a charity of your choice.

Showing your customers you care about your community indicates that you are a business with values. If you care enough to donate, then you probably care enough to offer a great product or service, and a great customer service experience as well.

Donating to a charity for Valentine’s Day shows you love and care for more than just the bottom line. It’s a great way to showcase the mission behind your business.

Celebrate The Singles

For many who are single, Valentine’s Day can be an isolating holiday. You can develop your Valentine’s marketing campaign to include content that makes single people feel bad about not being in a romantic relationship.

Choose a day or two to highlight self-care for people who are single and people who are in relationships during the Valentine’s season. If there’s a way to tie in your product or service to self-care, that’s fantastic! Let your customers know how they can put their health and needs first with your business.

Share Your Appreciation

Valentine’s Day is all about showing love and appreciation. It’s a great opportunity for you to show how much you value your customers. You can send a simple message of thanks to your customers, letting them know how much you love being in your business and how they make that possible.

You can also show your appreciation by offering a valuable coupon. Or you can use a “Share the Love this Valentine’s Day” message to offer discounts to customers who refer a friend.

Whatever direction you go, make sure to let your customers know you appreciate them and that you want to thank them for helping make your business possible!

In Conclusion

By sending personalized paper messages, running a digital Valentine’s Day campaign, hosting a Valentine’s Day charity match, celebrating the singles, and showing your appreciation, you can reveal more of your personality to your customers. Giving your customers a reason to connect to you is a great way to grow your business!

Bi-weekly Resource Roundup Volume 1

Hello everyone!
The New Year has kicked off, bringing new challenges, experiences and successes to us all in some form or another.

Here at Flocksy, we are dedicated to helping your business knock it out of the park in the coming year, and continuing to make the creative projects on your to do list not just easy, but fun as well.

We are confident that exciting things are ahead, for both your business and ours, as we pave new roads together in 2021!  

Sincerely,

Sam Ryan 

CEO/Co-founder 

Featured team member design of the month:


This cool custom brand graphic was drawn from scratch by Flocksy team member Sunardi for a current client

How Small Businesses Can Use YouTube To Grow

by Flocksy writer Matt Gladstone

If you’re a small business trying to compete with larger corporations, YouTube is a great place to start. Here are some simple but effective tips to running a successful YouTube channel.

How To Pick A Business Name And Trademark It.

by Flocksy writer Alexander Lundrigan

All brands need a catchy and recognizable business name. Picking the right name can be challenging, but there are simple tips and tricks to help you..

Essential Marketing Plan Tips For Small Businesses

by Flocksy writer Matt Gladstone

Here are five tips for developing and executing an effective marketing plan for the first-time small business owner

7 Methods For Living Distraction Free

by Flocksy writer Matt Gladstone

Don’t succumb to the distractions of the modern world; use these tips and tricks to calm the storm in your mind and your life.

How Social Media Can Expand Your Message

Having a social media presence can be the most significant and influential boon to your marketing business and overall brand. If you’re trying to secure a massive amount of followers, the key is to know when to post, who’s in your network, and what platform you wish to shout to the world. Timing is everything with social media.

Forget about person to person, eye to eye, and face to face contact. The new connection is all about who’s online and when, which makes social media a necessity in everyone’s lives. The collective’s social media consciousness has amped up in the wake of society’s overwhelmed, introverted ways of doing business.

Oftentimes, users behind the screen feel more at ease in their relationships and conversations than in an up close and personal situation.

Why The Need For Influence?

The effect of social media on business marketing and overall communication efforts shows that the ability to evolve and be present in real life social situations, or a coming-of-age business progression isn’t all it’s cracked up to be. When you want to influence the public-at-large, in today’s world, the best measures are through an influential and engaging platform. Go viral, by all means. 

Answers lie within each social media platform, network, capabilities, and the audience’s perceptions of each. During the onset of Facebook in 2007, it was simple and user-friendly, and boasted no measures of trying to outscore competitors. It simply became a venue where people from all over the world could connect, discover, and be friends.

How times have changed! Not only has Facebook grown to be a billion dollar business, but LinkedIn, Twitter, Instagram, and numerous other social mainstream connections are always on the cusp of something greater, more exciting, and definitely more influential in the industry’s platform.

If this evolution continues, the social media world of connecting and relating will surpass what ancestors never thought possible: Social media is the new handshake and sharing of a glass of wine.

The Effect Of Social Media In Marketing

Whether you’ve been living under a rock for the past decade or so, social media isn’t going anywhere anytime soon. Its ability to transform a conversation and subsequent emotional wellness is highly documented. However, social media has a dark side.

There’s been studies and research of users who swear by their onscreen connections and how social media fosters anxiety, depression, false narratives, and possibly liabilities unforseen in real time. Whatever you post on a daily basis gets scrutinized by your peers, by your family, and by your employers.

It’s no wonder that people get upset when they’ve been unfriended or disconnected, or unliked in certain circles, and this goes for all media platforms. Going forward in the world of social media will see a rise in the world’s population engagement. The growth rate is exponential and it’s only going to expand by leaps and bounds. 

Marketing and advertising everywhere and anywhere depends on a message ranking high on social media. It’s become a distraction and attraction of the healthiest kind in business, trends, and brands. There’s LinkedIn, which has notoriously been the platform for business owners, employers, and employees alike.

Connections made on LinkedIn typically follow a path of the latest trends in business, job placements, scenarios relating to what’s happening on Wall Street or within our economy, and users posting their own job celebrations and messages. It’s with these daily communications that LinkedIn remains at the top of the heap for connecting with the like-minded in business.

Twitter, on the other hand, is an entity all on its own. Recently, the major hub of quick messages and knee jerk responses has come under the spotlight due to their inability to censor what’s proper and what’s harmful to citizens around the world.

Twitter was designed to be something of a bold and brash way to deliver responses and comments. It’s out of control and potentially damaging to society as a whole. Doubtful it’s going anywhere downstream, as Twitter’s following gets more users every day relying on the hashtags to promote their message.

Instagram is owned by Facebook, and has surpassed primary users based on the ability to use images to tell a story. It’s easy, it’s exciting, and it gleams with gloss and shimmer. For those not on Instagram and continue to regularly post on Facebook, there’s a sense of missing out on attracting those connections who solely rely on Instagram and have abandoned Facebook for one reason or another.

The Etiquette Of Social Media

Before the explosiveness of social media and users depending on it to be at the forefront of their main connecting tool, each company involved spearheaded a type a sort of ‘launch’ outline that social media was to be used to find a job, search for old friends, show vacation photos, display celebrations of family life, and have healthy discussions on what’s trending in the mainstream.

Unfortunately, social media has gone through a metamorphosis that includes hate, criminal activity, divisiveness, silly antics that turn users off, dating and mating, and misquoted or misdated information. There’s been an avalanche of users posting unresearched, untrue, and unmitigated thoughts and comments. As much of a positive tool that social media helps society’s lives on the daily, it also has a dark side.

As a marketer, let’s hope that your momentum with social media is rooted in proper dialogue that includes knowledgeable banter, intelligent data and research, resounding ideas, humorous memes, and sites that are worthy to join.

The Finale

As everyday postings and hashtags, and the common word about an individual’s life, is publicized, social media continues to rank as the number one platform for inspiring and engaging an audience. Your status spreads like wildfire, your influence is revered in numerous social circles or groups, and because of modern technology in society, your livelihood is also up for public debate.

Don’t let that dissuade you. If anything, the world of social media is here to stay. The audience engagement is something our current lives cannot do without, and if there’s anything to gain from a social media platform, it’s the ability to see and be seen.

Here’s to success by keeping the conversation and connection thriving!