What Are Motion Graphics, And Are They Different From Animation?

Distinguishing motion graphics from animation can be a challenge. Some clients are unsure which one is suitable for their business needs because they think of these terms interchangeably.

So, to try to clear things up, with this post, we’ll compare and explain motion graphics and animations.

To put it simply, motion graphics are actually a form of animation, but not what people generally think of when talking about animation they are familiar with. To most people animation is Sunday morning cartoons, Disney movies, or Pixar films.

Motion Graphics are not quite the same as those types of examples, so the best thing to start with, is to consider animation as a genre and motion graphics as a subgenre.

What Is Animation?

Animation is a broad concept that covers a variety of things. By definition, animation is a technique that creates the illusion of movement by sequentially playing images that appear to flow smoothly like a video. There are five distinct animation styles.

  1. Traditional Animation.

During the analogue era, animations were created frame by frame on paper. Each drawing was transferred chronologically to celluloid to be photographed and converted to film.

  1. Stop Motion.

Also referred to as stop frame animation, this is a technique for capturing animation frame by frame. However, unlike traditional animation, it is created by photographing physical objects/characters rather than drawing them and repositioning them as you photograph each frame.

  1. 2D Animations

2D animations are characters and objects with only two dimensions: height and breadth. Take, for example, Tom and Jerry. They can be drawn the old school way, as in No. 1 above or they can be created on a digital platform. So there is overlap with our first example, depending on the medium you are using.

  1. 3d Animations

3D animations are simulations of the real world. These are animations that are digitally created much like clay is sculpted to give objects and characters three dimensional properties.

They may be turned, moved, and rotated to provide a 360 degree perspective using complex algorithms and digital wireframes and are given texture, color and lighting all within the program used to create them.

  1. Motion Graphics

A motion graphic is a style of animation in which graphics elements such as text, graphic illustrations, video, and pictures are moved around to help explain, or share ideas or teach something.

The term “motion graphics” is self explanatory. Graphics that can change position. The process of giving static images such as shapes, text, and symbols energy through movement and sound is known as motion graphics animation.

Basically, when you animate existing graphics, they become motion graphics.

Making a logo or words spin (animating) is an example of motion graphics.

Another excellent example of motion graphics is converting one shape into another. A straight line that loops into a circle.

To add fun to graph presentations, you can move the graphs or animate pie chart to potion itself on the screen, making it easier for the audience to follow up and grasp the data, regardless of how complex it is.

Broadly speaking, motion graphics is when a designer takes existing components such as photographs, video clips, logos, illustrations, and text and combines them into a video that educates or informs the viewer.

What Distinction Is There Between Motion Graphics And Other Animation?

  1. Time.

Despite the fact that computers have become far more intelligent and software has evolved significantly, a 30 second motion graphic video takes considerably less time to create than a 30 second 2d or 3d animation video.

Motion graphic videos are typically composed of preexisting images and shapes; all that is required is the movement of the images, shapes and the addition of text and sound.

On the other hand, 2d and 3d animated characters and objects are designed entirely from scratch and are highly intricate.

Character development, rigging, rendering, and adding texture, lighting and color take quite a long time and a large amount of effort.

  1. Content.

If you’re still on the fence about whether to use motion graphics or animations in your project, keep content in mind. What are your objectives or the type of information you wish to convey?

  1. Are You Seeking To Educate Or Are You Hoping To Tell A Story?

Motion graphics are dramatic, engaging, and educational. That is why they excel at outlining facts. They help maintain an accurate and informative message while being entirely professional and are ideal for promotional purposes.

Consider the following scenario: you’re watching a promo for a new app, and the only thing on the screen is an image. Sounds dull, doesn’t it. What if the advertisement depicted the app in action?

The screen may be swiping, or the icons can be popping to reveal all of the app’s fantastic capabilities. You’d be proactively interacting with the application, even if it’s only via the screen.

See an example here:

Additionally, there are times where motion graphics are appropriate.

• Educational videos/materials on a variety of subjects.

• Presentations, particularly those that contain statistics.

• Developing new goods, for example, mobile applications.

Characters in animation have a story. Animation is ideal for brand awareness since it establishes a connection and engages the audience emotionally. You want to cultivate a bond with the customer, not just grab their attention.

  1. Cost.

Inevitably, an animation will cost far more than motion graphics due to the additional time and work required.

Considering video content is 50 times more likely to generate organic search traffic than plain text, it has become an integral aspect of most firms’ marketing strategies.

However, whether you utilize motion graphics or animation should ultimately depend on your end goal and budget.

Bi-Weekly Resource Roundup Vol 13

Featured Flocksy Team Member Design Of The Month:

Here is a custom label mockup created for a client by Flocksy team member Airice.

All custom illustrations/brand designs/marketing materials on Flocksy are created completely from scratch by one of our extremely talented graphic design creatives.

Start a graphic design project today and see results in just hours!  

6 Writing Tips To Help You Write Fast And Professionally

  by Flocksy writer Rachel E.
  You’ve come to the right place to read tips on how to master writing fast, while still keeping your work coherent and professional. There are a few great ways to implement efficient writing habits that will have you meeting your deadlines within a timely manner.  continue

Tips For Crafting Your Resume So It Gets Noticed

by Flocksy writer David G.
  For recruiters who are always on the lookout for great talent and quality candidates to fill their open positions, a polished and professional resume is very much sought after. It’s one thing to do the hard work on your resume, but it’s another thing to do it in a thoughtful manner. So with that in mind, here are a few great ways to get your resume noticed.    continue    

10 Easy Ways To Boost Your Rankings Using SEO Tactics

by Flocksy writer Kasey V.
  As much as 93 percent of internet experiences begin with a search. Think about how often you turn to your favorite search engine, whether it’s to find a hot new restaurant or to get the answer to your burning question. Right now, people are searching for answers to their questions. Are you ranking high enough for them to find you?  continue

Utilizing Google Trends To Enhance Marketing Content

by Flocksy writer Matt G.
  Google has a tool which helps you create better and more favorable content more easily, called Google Trends. This tool is great for keeping your content fresh and up to the minute. It also contains many features to check on competition and enhance your existing your content. Here are five ways you can use Google Trends in your favor.   continue

Bi-weekly Resource Round-up Vol. 10

Hi Everyone,

I hope everyone had a great summer and got some vacation time in! We’ve been busy over here at Flocksy.

Here is some of what we have been working on:

Simplified starting and completing a project and made it even faster to get work done! :rocket:

Added the Illustration Team to our Team Plan! (used to only be in the Access Plan) Expanded what our copywriting team offers :thumbsup: And more… 

So go check it out and let me know your thoughts! I’d love to hear them.

Sam Ryan
… and the rest of Team Flocksy!

Featured Team Member Design Of The Month:

Here is a poster design mockup created for a client by Flocksy team member Airice.

All custom illustrations/brand designs/marketing materials on Flocksy are created completely from scratch by one of our extremely talented graphic design creatives.

Start a graphic design project today and see results in just hours!
 

5 Tips That Every Digital Creative Needs To Know In 2021

by Flocksy writer Rachel Estes
The design industry is ever evolving. New trends and social behaviors are always cropping up in this creative sector, and sometimes it may feel as if you don’t know where to begin as an aspiring designer. There are a few tips to consider when thinking about jump starting into a career as a digital creative:     continue

5 Creative Photo Editing Tips For Graphic Designers To Improve Their Skills

by Flocksy writer William Hudson
  To have complete control in the design world a graphic artist must know how to alter and augment pictures at will. There are five forms of photographic manipulation a graphic designer should be fully comfortable performing. We list and discuss them below  continue    

How To Lead Successful Virtual Meetings: 5 Guidelines

by Flocksy writer David Galstyan
  This article will outline the best practices for running an effective virtual meeting. You might not need every single one of them, but you can use this as a general guide to run meetings that everyone enjoys.   continue

The Benefits Of Outsourcing Your Social Media Projects

by Flocksy writer Matt Gladstone
If you should decide to outsource and let the experts take care of your social media marketing needs, here are the top seven benefits you’ll receive with this decision.   continue 

How Can You Know If Graphic Design Is The Career For You?

There is no disputing that graphic design is one of the top jobs to look out for in the coming years. Demand is increasing every day, not to mention that graphic designers earn a decent wage of between 18 and 30 dollars per hour, depending on the experience.

An average of $45,000 a year, all you need is a computer, and you can work from anywhere in the world in your pajamas if you want to? It sounds like pure bliss but let’s back up a little.

Choosing a career path is a major and life changing decision. You either end up loving your job, or you dread having to work every day. If you end up with the latter, you have two options: change careers and start over, or swallow the bitter pill and continue to be miserable anyway; both are terrible options, in my opinion.

However, all of this can be avoided if you take the time to explore your options and figure out which career is the best fit for you. But how can you know if graphic design is the right option? We have some ideas to help you figure that out.

To start, ask yourself the following seven questions before deciding whether graphic design is right for you.

Do You Mind Sitting For The Entire Day?

Graphic design is not an active job. Unless you need to go for a short walk to get some inspiration or stretch, you’ll be spending the greater part of your day in front of your computer with hardly any movements and little to no interactions with other people. It could be a bonus for some, but are you okay with it? 

How Do You Deal With Criticism?

As a graphic designer, People will analyze, judge, and comment on your work. But not all will be positive. What no one tells you is that no matter how brilliant you are or how many years of experience you got stuck up under your belt, you will not be the perfect fit for every graphic design task, and not every customer will be satisfied with your work. You must grasp that, it is ultimately about the clients, not you.

You and your clients must share the same vision, which may take two or three attempts. This means that if you want to pursue graphic design, you must have plenty of patience and be willing to learn from every instance of criticism. If criticism isn’t your forte, graphic design isn’t for you.

Do You Have An Artistic Bone In Your Body?

Let’s face it. Not everyone is a creative person. It’s a bummer, but it’s the truth. Unfortunately, most young people are led to believe that all you need for a thriving graphic design career is a computer and a few software programs like Photoshop. Not at all.

Graphic design is basically a form of art. It would work be best if you had a natural eye for design and the ability to discern what looks visually pleasing simply by looking at it. A naturally talented graphic designer can easily break out of a creative jam by drawing inspiration from the most insignificant sources.

Are You Prepared To Learn For The Rest Of Your Life?

Is the thought of a never-ending learning loop appealing to you? If not, it’s time to consider a new career. It is of little significance if you have a degree in graphic design or have worked in the profession for a few years. Every day, every project is an opportunity to learn something new.

You’ll be expected to keep your knowledge and skills up to date to keep them time-proof in an ever-changing industry. Otherwise, new design software and trends will develop in the next several years, rendering your skill obsolete.

Can You Keep Strict Deadlines?

Whether you work full-time or freelance, the world of graphic design is intense and fast-paced, and designers are expected to keep pace; otherwise, you’ll lose the majority of your clientele to your competition. If you’re serious about getting into graphic design, ensure you have excellent time management skills because you’ll be required to meet stringent deadlines, which will allow you to keep more clients and earn more money.

Can You Handle Tedious Work?

You won’t have the luxury of picking and choosing whatever projects you want to work on at the start of your career. Nevertheless, you’ll need as many jobs as possible at this point to build your portfolio and polish your skills. While some projects will be thrilling, others will be boring and repetitive.

Regardless, you’ll need to approach them with the same level of competence and professionalism as you would with your favorite projects. So, if such a situation comes, will you find the zeal and motivation? If you can respond yes to that question, graphic design could be a good fit for you.

Are You A Team Player?

Being a team player is an important skill if you want to thrive in any field, and graphic design is no exception. While you may be allowed to work alone on a minor project, larger projects require teamwork to achieve the best results. Expect ideas, opinions, and insightful comments, all of which you must accept graciously.

Wrapping Up

How many of the questions did you answer affirmatively? If you failed in one or two, don’t give up just yet; take some time to do some soul searching and contemplation. You might find that you’re cut out for graphic design, After all.

How To Network Like A Pro: An Essential Guide For The Budding Social Butterfly

Are you a creative type? Are you looking to grow your business and your personal network? If so, this blog post is for you. I’ll be sharing my insights on how to be more social and build connections that will help propel your career forward and give you the opportunities that come with it.

It’s not just about meeting new people and shaking their hand. Networking is building relationships with other professionals who can help you grow your business or career in a variety of ways—from introducing you to potential clients to hiring you for a project.

Know Your Niche

The first step when trying to find ways to network as a creative is establishing your niche, that is, what your unique talents and skills are and the audiences that are looking for your expertise. Make sure to take the time to brainstorm. The more specific and distinct your niche is, the better.

Your Professional Profile

Your niche should be reflected in your personal website, online portfolio, and LinkedIn profile. While you may not know exactly who’s looking at these places yet, you can narrow your search by looking for keywords related to your niche in the content on these spaces. What companies in your field are hiring? What opportunities are most desired? What are the differences between your skills and the skill set of others?

Vigilance

When developing your personal network, it’s pays to stay vigilant, especially if you’re a freelancer. It’s important to always be on the look out for new opportunities. There are many things you can do to expand your network and get the chance to meet new people. And while you can never make a connection happen by sheer luck, you can definitely turn luck in your favor by staying open to opportunities and showing up. Being in the right place at the right time can make all the difference in the world.

Ways To Connect

If you’re looking to connect with creative people in your area, here are a few tips on what to do.

Local Meetups

Take the time to visit a local meetup group or conference that caters to your skills and expertise. Meetups allow you to learn new skills in a social and relaxed environment, all while interacting with others in your field. You’ll make valuable connections with other creative people, potential business partners, and can learn skills that will aid your job search in the future.

Once you’ve visited one or more meetups, then start reaching out to people in the area. Reach out to individuals on LinkedIn, Facebook, and Twitter. Find out about opportunities that are relevant to your area of expertise.

LinkedIn Groups

LinkedIn is a great place to start. Look for groups that focus on your specific niche, then join a few. The more people in a group, the more opportunities you’ll have to meet people and make new connections. Be sure to stick to the group’s approved rules and avoid groups that spread fake news or present questionable connections.

Other Professional Networks

Networking groups are similar to meetups in the sense that they allow you to connect with other creative professionals in your area. Unlike the meetups, however, you’ll be interacting with people on a professional level and not just a social level. In addition, consider joining associations, guilds, and even non-for-profit groups in your area.

Blogging is another great way for creatives to make connections with other professionals in the field. Blogs provide a platform for creative individuals to connect with each other and share ideas, thoughts, opinions and more. The blog also provides readers who may be interested in your services an opportunity to learn more about you online, instead of meeting you at a networking event where you’ll be less likely to get quality time alone.

In sum

Some would say that the creative industries are a giant game of “who do you know”. It’s true — you have to make connections. The key word here being “make” as any good networking guru will tell you: it takes work and making a name for yourself can be difficult.

Stay open to the opportunities in your area and field of expertise, and remain willing to foster new connections by developing the skills you will need when they’re called for. The more specific you are about who you are and what you’re looking for, the more likely you’ll be able to find it.

Remember to know your worth. Most creatives start out working for free, for exposure. It’s important to realize that while this is an inevitable part of the journey, there comes a time when you’ll need to be paid for your hard work. You are no different than any other professional, know what deserves compensation and don’t settle with anything less.

5 Reasons Why You Should Try Freelancing

What can you get out of freelancing that you can’t have with a ‘regular’ job? Is it really a viable alternative to a nine to five, or should you only do it for extra pay? We’ve got five answers to those questions, and some of them may surprise you. There’s no doubt that in the current job market, you should give freelancing a serious look.

With the ebb and flow of pandemic strains and the uncertainty of a disrupted workforce the freelance world appeals more and more to a new breed of workers. Being free of a nine-to-five, or simply augmenting your hours with extra work, makes sense to talented people looking for options. Freelancing holds an appeal to people looking for flexibility and opportunity. Let’s look at five solid reasons why you should give freelancing a try.

1. Flexibility

Having choices is ultimately what freedom is all about. If you’re firmly in the freelance world you have some control over your work hours, work place and work attire. Deciding when you want to wake up, when you eat and when you sleep is a luxury most workers never have. By definition, if you work for someone else and punch a clock, most of those decisions are taken from you. Few businesses can let their workers dictate pace, let alone the duration or intensity of the workday. Likewise the work place often decides when a worker eats. Since most work places are self-contained, and lunch times are relatively short, the employer also indirectly decides what foods the employee eats. A worker who wants or needs some control over their diet can certainly bring their food with them. Increasingly there are more strictures on bringing and storing food in the workplace, however. Employers don’t want the responsibility of allowing foreign organic matter onto the premises. They often provide lunchrooms and cafeterias, which means they control the menu as well as the feeding time.

2. Make More Money

Freelancing is all about adding money to your pocket. If you haven’t quit your traditional job, freelancing means a huge bump of income for you. Some people move up several tax brackets simply on the basis of freelance income. With creative deductions they often keep a great deal of their money for themselves.

When you freelance you’re able to charge what you think you’re worth. If the market agrees and employers meet your price, you often make substantially more than you do working traditionally. The better rate of pay delivers greater dividends if you freelance full time. Without overtime limits and basic employment salary caps, the more you work the more you can earn. Each job pays as well as the last. There’s no employer worrying about personnel budgets. The freelancer simply collects their pay and pockets what they earn.

3. Feed Your Creative Impulses

  • Get Creative! – One of the best reasons for freelancing is to scratch your creative itch. Working in traditional jobs leaves little room for developing your skills. With freelancing you get to do the work you love. You’re free to choose projects you admire and enjoy. The only limitations are the number of jobs you find and the level of skill you possess. It’s not always easy, and sometimes you work very hard to find the right projects. The pay off is extraordinary, however, if you can find a steady flow of work.
  • Gain New Skills And Meet New People – Becoming a freelancer is like living in an alternate universe. Things might look the same, but your experiences feel very different. You’ll gain new skills because you have the freedom to explore. Maybe you always wanted to see if a certain software package performs a task better than another. Perhaps you always wanted to visit a special destination and see what it’s like to work there. You can try these new things when your decisions are you own. Just as importantly, you’ll meet new people. A traditional job may have colleagues who work in your field, but with freelancing you might work beside people you’ve always wanted to meet.
  • Experience New Challenges – In freelancing you can push your limits. Let’s face it; life is more exciting when you explore new horizons. Most traditional jobs give you the same work to do day in and day out. With freelancing you can try things you never tried before. Jobs that push the envelope or that make you part of cutting edge developments are there for the taking, if you have the talent and are willing to take the risks.

4. Freelancing Is Part Of The New Normal

Another reason to jump into the freelance world is it’s becoming more and more the way jobs are done. Contract employees are more prevalent than permanent workers in some industries. Businesses make a habit of hiring the people they need for a set of tasks, then letting them go when there’s no longer any work for them. If you’re already in the habit of juggling schedules and setting your own pace you can pick up more jobs in this newly structured market.

5. Freelancing Can Lead To Business Opportunities

Some entrepreneurs use freelancing as a springboard to start a new business. The contacts and networking they develop while freelancing become a structure for a brand new company. Entrepreneurship brings greater prosperity along with greater risks and responsibility. The freelance world often prepares you for that pressure, however. Making your own decisions and living with the consequences is how freelancers thrive. Starting a business may just be the next logical step.

How Alone Time Can Increase Your Creativity

The image of the solitary artist, painting alone in her studio or typing away by herself at a writing desk, is a familiar one. But how important is alone time, really? It turns out that alone time is actually critical to creative success. Studies have shown that spending time alone leads to many benefits, including better memory, focus, creativity, and mood.

Better Memory

Research has proven that, when you spend time alone, your memory works better than when you spend time with others. When you’re alone, your brain doesn’t have to focus on others’ needs and actions; it only focuses on remembering what you’re trying to recall. Studies show that you will most likely remember facts you’ve learned, associations you’ve made, and ideas you’ve come up with better when you’re alone.

For the creative process, this has enormous benefits. You can better remember your past creative projects and the steps you took to get to your final product. Alone, you’ll also better remember the mistakes you made, which will help you know how to avoid them. Alone time empowers creatives to fully utilize their past experiences when completing a new project.

Better Focus

Similar to improving memory, increasing focus is another benefit of spending time alone. Again, you don’t have the distractions of others’ actions and needs diverting your attention from the project at hand. When you spend time alone, you can zone in on exactly what needs the most of your focus, time, and energy.

If you’re researching a copywriting project, for example, it’s much easier to focus when you are the only person finding articles, reading them, and taking notes on their content for your project.

When there is another person sharing your space or assisting you with the task, you might be sidetracked by their ideas. When you have a creative task at hand, focusing in on your own resources and ideas saves you confusion and time.

Better Creativity

Collaborating with others can often lead to great ideas, but not always. Studies show that when we brainstorm with others, we don’t put all our ideas on the table because we are afraid of judgement and limited by the group’s thought process.

Creative tasks require idea generation that leads to results. If you aren’t coming up with ideas, or if you aren’t following through on the ideas that you’ve thought of because of the group, then you’re reducing your creativity.

Let your ideas flow unchecked. Come up with a list of ideas for your next creative project on your own. You’ll be surprised by what you’re capable of when you work independently.

Better Mood (Long Term)

The research about the effect of spending time alone on your emotions appears to be contradictory, but actually makes sense when you consider the big picture. Here it is: in the short-term, alone time has a negative effect on our emotions, but in the long-term, alone time puts us in a better mood.

When you’re in a better mood, you’re more likely to trust yourself and your creative process. Better moods lead to better relationships and more satisfaction with your work. While it may feel lonely in the short-term, in the long-term, spending alone time will actually make you happier.

One Disadvantage of Alone Time

However, there has to be a balance. While research across the board shows that alone time is needed for creatives to thrive, it also shows that spending too much time alone can lead to negative emotions.

Make sure you are regularly connecting with others outside of your creative hours. Keep in touch with family, friends, and others in your field. Don’t spend too much time completely alone.

When you balance alone time with meaningful connection time, it is ultimately is more helpful than harmful for creatives.

The Benefits of Alone Time

Studies have shown that alone time leads to better memory, focus, creativity, and mood. Having the mental space to work out your problems and generate new creative ideas is key to leading a fulfilling life.

Nowadays, though, it’s easy to get caught up in constant online communication. Whether you’re connecting with friends, family, or coworkers through email, text, chat, or social media, it’s easy for our alone time to become internet connection time. And that’s not really alone time at all.

Here’s how you can make your alone time a truly solitary space.

A Beginner’s Guide to Alone Time

  1. Set limits.

Tell everyone that you won’t be available at a certain time because you need to focus on deep creative work. Put your phone in a different room. Turn off your WiFi (unless you absolutely need it). Isolate yourself as much as possible from the internet.

  1. Stick to a time.

Research has shown that our brains function best in 90-minute blocks. Find an hour and a half to put your phone in another room, block all distracting sites, and sit down and truly focus on your creative work.

  1. Create a solitary space.

If you can, set aside a corner of a room and designate it the place where you’ll spend your alone time. Make it as distraction free as possible. Keep it clutter-free and stocked with all the tools you need for your creative projects.

In Conclusion

Alone time is critical for creativity. Protect your alone time from intrusions (whether they be people, pets, or the internet) and rely on just your brain for your creative tasks. While it might feel lonely in the short-term, in the long-term, alone time will lead you to fantastic ideas.

Famous Graphic Designers That Shaped Our World

  • The world’s most influential designers played with typography and images in an unprecedented way.
  •  Great graphic design acknowledges the history and culture of the institution that it’s done for.
  • These designers offered thought leadership and trendsetting aesthetics throughout their work.

Humans are a highly visual species. We’re surrounded by logos, magazines, posters, and other forms of visual expression. These iconic images shape our perceptions and reflect our culture. And they’re all created by graphic designers. Some graphic designers have had a remarkably influential role in our lives — yet aren’t household names. In this article, we aim to change that. Here are the top five famous graphic designers who have shaped our world.

Paul Rand

Widely considered to be the father of modern graphic design, Paul Rand was a professor at Yale University and author of the seminal book Thoughts on Design. Highly philosophical in nature, Rand believed that design should strike a balance between functionality and beauty. Perhaps that explains why Rand was able to create such iconic logos as IBM’s, ABC’s, and UPS’s.

Milton Glaser

Known for his whimsical use of typography and a psychedelic aesthetic, Glaser truly captured the feelings and culture of the 1960s and ‘70s. He created the iconic “I Heart New York” logo that adorns bumper stickers and t-shirts around the world, as well as the logo for DC Comics. In 2009, he became the first graphic designer to receive the prestigious National Medal of the Arts.

Paula Scher

With a fresh look for New York mainstays such as the City Ballet, the Metropolitan Opera, and the Museum of Modern Art, Paula Scher has established herself as one of the world’s top female graphic designers. Scher focuses on the creative use of typography to communicate the history and breadth of her clients’ work. She also created the new Windows 8 logo to freshen up a tired look into something innovative and user-oriented.

Saul Bass

Saul Bass got his start in advertising but abruptly found himself in the world of Hollywood when he was asked to design the poster for the 1954 film Carmen Jones. That launched his career as a seminal film poster and credits designer. Ever seen Vertigo, Psycho, or The Shining? Bass designed the animated titles for those films. He also created striking posters for the films Anatomy of a Murder and Schindler’s List, to name a couple. Not to be outdone, Bass also created the distinctive logos for AT&T, Dixie, and United Way, among many others. His logos are so good that they tend to stay in use for several decades before a design is needed.

Ruth Ansel

Ruth Ansel shaped magazine design for the century, serving as the first female art director for famous publications such as Harper’s Bazaar, The New York Times Magazine, Vanity Fair, House & Garden, and Vogue. Her signature style blends strong typography with powerful photography, and she’s worked with the likes of pop art provocateur Andy Warhol and esteemed photographer Annie Leibovitz.

Wrapping Up

These designers did more than produce stunning designs. They tapped into the heartbeat of our culture and created something with a deeper meaning. We know these logos, movie posters, and magazine covers because they reflect our society’s core interests and deepest emotions. Their designers weren’t afraid to stand apart from the crowd and do something different. That’s what makes them among the century’s most influential designers.

Growing Your Business with Unlimited Graphic Design and Web Development

 

Many business owners don’t realize how important graphic design and web development are to their business — until it’s too late. Cue frantic branding efforts or landing pages hastily thrown up.

It’s understandable. There’s a lot to think about when launching a business, and sometimes it seems easy enough to buy a $5 logo on Fiverr or build a quick Wix page. But what happens when you need new content on the website? Or designs for a new marketing campaign? Or multiple versions of your logo? You need a plan for unlimited graphic design and web development.

Unlimited Graphic Design

As your business grows and you launch new products or services, you’ll need brochures, flyers, billboards, Facebook page banners, Instagram posts, and countless other design elements. Still, the work may not be constant enough to warrant a full-time designer.

Why hunt for a new contractor each time you need work done? Sign up for an unlimited graphic design service such as Flocksy and never worry about not having someone to whip up a social media graphic or print an ad for you ever again.

 

Unlimited Web Development

Your website needs will change as you grow. You may need to build new pages to showcase new products or services, or set up landing pages for your latest marketing campaign. Again, a full-time developer or web content editor may not be needed, but having a team of designers on hand should you need anything is invaluable to maintaining a professional, functioning web presence.

By signing up with unlimited design and development service, you can prevent frantic searches for freelancers or having to rope your employees into working outside their scope. A service like Flocksy offers unlimited graphic design and web development along with so much more. Keep a team on standby and enjoy a sense of security that your business needs will be met.