The Keys To Starting A Business Blog

When a person is in love with their industry and passionate about even the smallest details, this level of enthusiastic expertise can be of great interest to others. How can this concept be used advantageously, and how can readers find professionals willing to share their guidance? A business blog is the perfect solution. Enjoy the limitless benefits of creating a business blog.

Consider Your Customers

When starting a business blog, it is important to consider your customers. Gather data about your desired audience, such as who you want to attract, where they live, what knowledge you have to share, and more. By determining these things, it will become clear how to build and shape the blog. In addition to appealing to customers, ensure that the blog is engaging to your staff members and blogging team as well.

Your brand’s personality is largely defined by your target audience. Therefore, your customers’ likes and dislikes deserve careful attention when starting a business blog.

Domain Name, Platform, And Template

Once you have chosen a direction for your business blog, it is time to buy a domain name. Aim for one that is captivating, easy to remember, and not too similar to another brand. A domain name can simply be your first and last name.

There are many platforms available for business blogs. Some of the most common blogging platforms include: WordPress, Blogger, Tumblr, Medium, Blogspot, and LinkedIn. Each platform varies as far as price, customization allowance, ease of use, and more. The best blogging platform depends on your business needs.

Selecting a template is an important step of designing a business blog. It may be wise to hire a designer if the blog theme needs to correlate with an existing website. Business blogs should be pleasant to view, easy to navigate, and legible.

Table Of Contents

Come up with a list of desired topics that will be included in the blog. Your content might naturally have a similar theme. If blog topics tend to branch out into separate themes, creating a table of contents will be helpful to visitors. At the beginning stages of a business blog, experiment with various content types and topics to test what gains the most attention from your target audience. Explore similar blogs and forums across the web to discover what people are asking. Strive to answer these questions in blog posts to increase traffic and up your ranking on internet searches.

A great strategy to encourage customer interaction is to incorporate a CTA, or call to action, in every blog post. An engaged reader is likely to respond to a CTA, which gives you the opportunity to lead them to another blog post, sell your products or services, or otherwise direct them towards your business.

Find Your Team

A business blog requires consistent posts and management. If you are an exceptional writer and have the time to create content and manage the site yourself, this is a good, cost-effective option. However, in the hopes that your blog will grow beyond your capability to handle everything yourself, gathering a blogging team is crucial for building and maintaining a successful blog.

If your business has a marketing or social media team, consider delegating blog duties to them. Again, your business blog may even outgrow their responsibilities and resources. Although it costs more money, hiring a third party to manage the blog could be worth the investment.

Track Your Blog’s Success

Depending on the goals of your business blog, be sure to track its success. If the blog was created to direct people to your website, check how many new visitors your website receives. If the blog was created to sell more products, evaluate if sales are increasing. Research software can be connected to your blog in order to track analytical statistics. In turn, this data can be observed from a high level in order to examine the blog’s effectiveness. Keeping an eye on the blog’s success will prevent wasted time and money.

Outreach

Tying everything together, the final step of starting a business blog is to construct a distribution strategy. Your target audience, business goals, content topics, and other important factors all have a say in when and how to publish blog posts.

Make a plan for promoting your brand that goes beyond simply posting content on your blog. Integrate your website, email, social media accounts, and other forms of outreach into your business blog. This will increase awareness of your name and attract the unlimited number of potential customers on the web. Brainstorm how to develop new and existing customer relationships through the blog, by posting helpful content that pertains to your products or services.

How To Start A Small Business Blog In Five Simple Steps

A blog can be your company’s voice in the busy online marketplace. These online publications are easy to start, even for small business owners, and can help you reach new markets and customers. Learn how to strategically start a blog, target your ideal reader, and learn from measurable impacts.

1. Make A Plan And Determine Your Goals

In the earliest planning stages, a blog is no different than any other business project. Treat your new blog like you would any other decision. You wouldn’t try to launch a new marketing campaign on the same day you developed the idea, so likewise, don’t rush into publishing your first blog post. Give yourself time to plan before going live.

A clear plan and meaningful goals will help your blog be successful. Look to your business plan and consider what a blog can do for your overall targets. Do you want to increase sales or conversions this year? Showcase your services through your posts. Do you need to spread brand awareness? Focus on fun content readers will want to share with their social media networks. Are you trying to strengthen your relationship with your customers? Humanize your company with behind-the-scenes posts and employee spotlights. Decide what you’re trying to accomplish with your blog before moving forward.

2. Think Through The Logistics

Your blog doesn’t need to be complicated or fancy to be successful, but you will need to consider the practicalities before you publish. Decide who will write and maintain the blog, as well as how often you’ll post new articles.

Allocate enough time and resources towards writing your blog. Every small business is different, so you have lots of choices for selecting writers. If you have a marketing or social media position, managing a blog is a natural fit for these roles. In leaner companies, a new blog allows staff to take on fresh challenges. Some small business owners prefer to be the voice of the company and do their own writing. Outsourcing is another option. You can also mix and match these strategies to use a variety of writers.

Whichever model you choose, make sure your writers have space in their schedules. Set aside a couple of hours for each post. Readers respond best to high-quality, engaging writing, which does take time to produce. After you’ve published a few articles, reexamine your workflow and see if you need to make any adjustments.

3. Determine Your Audience

Plan your blog subjects with a particular audience in mind. Think about who is likely to visit your website, what they’re curious about, and how you can add value to their day. 

If you’ve created marketing personas or ideal customer profiles, use these exercises to build your blog audience. A marketing persona is a fictionalized character who represents your average customer. Keep these personas in mind and your blog posts will quickly come together.

If you don’t have an ideal reader in mind, learn about your current audience. Look at existing data from web analytics, social media, email campaigns, customer surveys, and more. Use these insights to build a picture of who is already engaging with your business online. Think about this customer’s needs and plan your first series of blog posts about topics that meet their desires.

4. Start Writing

Once you’ve identified your goals, answered the practical question of who is doing what, and found your target readers, you’re ready to start writing. If your writing team is confident and experienced, this might be the easiest part of the process for you to manage. Simply give your goals to your writers and let them get to work.

For new bloggers and smaller shops, writing can be a different story entirely. It can be hard to start writing even when you have a robust plan. Blank pages are intimidating. Luckily, simple exercises can help you get your ideas on paper.

Many people find that speaking their thoughts feels more natural than writing them down. You can probably talk about your small business for hours, so turn on a voice recorder and start talking about your article’s subject. Once you’ve said everything important, you can listen to your recording later to write down what sounds the best. 

You can also try brainstorming exercises. Find a stack of sticky notes or index cards and jot down everything you know about your blog’s subject, writing one note per card. Once you’ve written down all your thoughts, look through your collection of notes. What main ideas jump out? Sort cards into piles of similar themes. Then, choose the three biggest piles and adapt those cards into your blog post. Use the leftover notes as a jump start on your next article.

5. Learn and Adapt

After you start posting to your blog, make sure to track its performance. Reflect on the goals you set and see whether the blog is making an impact. Are you finding changes in conversions, web traffic, email clicks, or any other metric? Your posts may be lead to increases in unexpected areas, so take a look at all of your analytics at regular intervals.

As with any project, you can try new strategies when you don’t see enough movement. If you’re not reaching your original goal but are seeing growth in other areas, lean into the success you do have. For example, if you find a growing social media reach, be sure to share all of your blog posts on your social platforms. If email subscriptions are going up, make sure your email campaigns are fresh and current. Engaging, authentic writing will grow your customer base over time. Stay confident and keep publishing.

5 Tips For Creating A Good Blog

Starting a blog for your business can be hard, not only trying to come up with good content and making your website a page that people actually want to read and return to, but also the fact that you are adding an extra job on top of your busy workload, since your blog is probably not at the top of your list of stuff to do for your business, am I right?

However, a blog can be a very good thing for your business. So your blog should be a top priority for your business. Some questions that might be running through your head right now are “How do I find the time?”, or, How do I create engaging content?”, and probably lots more.

Well, today I’m giving you a short list of some very basic stuff to keep in mind when starting a business blog, creating content, and engaging readers.

5 Things To Keep In Mind When Starting A Business Blog:

One: This first one is pretty simple and easy to follow because it should already be something that you follow when blogging. That is to come up with a number of blog posts you want to post a week and then try to have days that you post on. For example, say you want to post two posts a week and you want to post them on a Monday and a Friday. Then pick those days and make sure to post every Monday and every Friday. It will help let your readers know that there will be a blog post on those days when they come to check out your blog. Consistency is key!

Two: Have a variety of content on your blog. Don’t get stuck on one subject and nothing else. People like to see a selection of content so that they can read about different subjects without having to leave your blog. Remember, don’t be overwhelming though. You don’t want your blog scattered and random. Choose no more than about six topics to write on.

Three: If you run out of ideas for blog posts then it’s okay. Do not worry, because all you have to do is write about something that is happening in the business. There is so much that you can write about when it comes to a post about your business, and it’s always a good back-up topic.

Four: Not posting is not an option. If you can’t find the time to write a post than hire someone to do it for you. It doesn’t matter who it is, as long as they write well, and understand your business and blog topics. Posting less than once a week is not an option.

Five: Last, yet not least, remember to keep your content simple. When we start blogging, we can tend to get a little carried away and write a 1,000+ word blog post on a subject that might be boring. Believe me when I say that a short 350-word blog post on a simple, easy to read topic can go just as far, if not further. All to say that when starting, a 350-500 word blog post is probably going to be the way to go. No one is interested in a long-winded article. Short, sweet and consistent is the key to good blogging.

Blogs are great for businesses, and every company should have one! Don’t worry if you’re not sure exactly how to create one or what to write, because I have you covered with these super easy tips to keep in mind when starting a blog for your business. Follow them, and I’m sure that your blog will turn out amazing!

3 Tips On How To Give Your Blog A Fresh Look

If you own a business, then there is a good chance that you are going to want to create a blog for it. And when comes to a blog for your business you’re going to want to make sure that it is a good one that people want to visit. Maybe you want to do that but don’t know how, if so then read the tips down below to find three good ways that you can make your blog one that people keep coming back to.

Here are a few ways that you can improve your blog (if you already have one) and make it one that generates interested readers and traffic:

One:  Hook your Instagram account up to your blog. You can either have it on the sidebar or you can use it as a banner across the top of your blog. It will show your 3-8 most recent posts from your account and people can click on the photos and it will take them to that post of yours. It makes your blog look better and it helps promote your Instagram account at the same time!

Two: Change up the background of your blog every once in a while. It will give your blog a new look and make it different without having to really do anything different.

Three: Make sure that you have a photo and an about section on your blog. It will help make your blog feel more personal and not just some person writing content that no one ever sees. It will also make your blog stand out and you as the writing will stand out as well!

When you have a business blog you want to make sure that it is a good one, because if you want a blog that people are going to want to read and keep coming back to, then it has to be a good one. Keep these super fast and easy tips in mind when you are thinking of ways to increase your blog traffic and give your blog a fresh look!

Blog post ideas

One thing we all have a problem with when writing for our blog is we run out of things to talk about. You probably mostly have this problem if you have a business blog. I mean think about it. If you have a personal blog then there is always something to talk about, whether it be a new house that you just bought, a painting you’ve been creating, or baby’s first birthday.

But when you have a business blog it’s not so easy as all that, is it? The answer is no. Not. At. All.

Here are a few easy ideas for you to use when all else fails!

What’s new: Write an update about your business, or a problem that was fixed. Tell everyone about the new addition you made to the business and how it’s working out.

Write something about the business: Tell people about how the business came about, what your mission is, or what the next step is that you plan to take to bring things to the next level. You’ve got to write about the most recent things that are happening, but you can’t forget to tell them a little history too, every once in a while.

Do a story on the owners: A post about the owner is a never fail! Write about what they love and what are their interests are. Talk about why they started the business. Make it a “get to know more about the founders” post. People will love it!

These are always good subjects to use because every now and then it’s nice to change stuff up. That way people want to come back to read more. If you just write the same type of posts day after day interest is quickly lost. Try to do a post like this at least once or twice a month.

Four tips to make writing your blog easier

 

Sometimes writing a blog post can be difficult. Finding the right words to transfer your thoughts to a post isn’t always the easiest and you might find yourself sitting looking at a screen for far too long without any results. And I’m pretty sure that none of us really has the time to waste on blank pages, and empty screens.

Here are four tips to make writing a blog post quick and easy!

Have an idea: If you have an idea already in your head, and know that basic format and approach you are going to take BEFORE you sit down at the computer it’ll probably be much easier to start writing. It’s a common issue (like stage fright) to have your brain freeze when you sit down to write if you don’t already have at least an idea of what you want to write about before sitting down.

Keep it simple: Keep it simple and to the point. People like to see what they came to see and than leave. Nobody wants to sit reading something for forever-no matter how good the writing and content is. Use 300 to 500 words per a post, and no more or else it gets too long.

Bullet point: Pull out all the bullet points. It makes certain sections stand out, among your writing, highlights (without using the highlights). However, make sure when using bullet points you keep your paragraphs short. About five to six sentences. Say what you want without boring your readers.

Know what you want: When writing if you know what message you want to get across first, then getting it down in writing will be ten times easier. Think about what you want your post to be about. The newest iPhone, how to cook a steak, the latest  news, a book review, etc, have an idea and then get busy typing!

By using these tips you’ll be able to write fast and have awesome blog posts that people can read in five minutes or less.