Three Tips On How To Use SEO

 

 

So I was thinking since we have talked about what SEO (Search Engine Optimization) is a few posts ago, that we could talk about ways to get results from SEO! This is the post for you if you are looking for ways to get your SEO ranking up there and want to learn a bit more of ways to use SEO for your business.

Here are few tips on how to improve your SEO rankings down below.

Keywords:  I’m going to talk about this one first because it’s an important one. Find on Google keywords that people search. Then take them and put them in your writing.  But remember that you don’t want to use them too much, so only put them in about four times for every post.

Other content than text: It’s good to have more than just text on your website or in your blog posts. So go ahead and add some videos and photos. This can help people to engage more and be more tempted to keep scrolling.

Social media: So let me start by saying that if you don’t have a social media account for your business then you need to go and make one right now. Anyway, social media is great for improving your SEO ranking when people share links to your website on it. 
 
SEO is great for your business and these are a few ways that you can use it. I hope that they were helpful to you in  learning a little bit of how to use SEO and make it work for your business

HubSpot’s New Flywheel Vision 

In Brian Halligan’s (CEO of HubSpot) recent talk at Inbound 2018, he talks about how today’s sales tactics are changing from the traditional, “ funnel” to more of a “flywheel” approach.

“How are these different?” you might ask. Well, let’s find out!

First, let’s talk about what the funnel is. For many years it has been the way that people promote sales and market to potential customers for their business.

Brian suggests that the Flywheel might be another and maybe even a more effective way to market. You might now be asking, ” What is the flywheel?” The flywheel is a wheel on an axis that’s incredibly energy-efficient. The amount of energy that it gives is based on how large it is and how fast it spins.

Brian points out in his talk that “We are in a day and age where we have gone from sales and marketing being the loudest voice in peoples heads to word of mouth being the strongest one”. He continues to state, “Whether we like it or not, trust in sales and marketing is at an all-time low”.

This now is where the flywheel comes in. If word of mouth is the loudest voice then let’s use that! We should make the flywheel effect by allowing our clients to have a voice. Let’s just sit back and let them sell our products for us. The happier and more satisfied our clients are, the more they talk and tell others about us.

He then shows an example of the Flywheel that he has made. Basically, the idea is Engage>Delight>Attract. When you Engage your customers and then sell them a product that Delights them, that then, in turn, attracts more customers!

This is a revolutionary idea and one that if successful will change the marketing world as we know it today. I guess we’ll to have to wait and find out since only time (and sales) can tell.

Search Engine Optimization

 

Did you know that Google has more than 3.5 billion searches made on it- per a day? That means that someone must be searching for something every second of every minute of every day. That’s a lot of searches.

But let’s get to talking about what we’re here to talk about, which is Search Engine Optimization (SEO), and how it can help your business.

SEO is a form a marketing that can help you to get your website or blog to be in one of the top results when people search for stuff that relates to your website and posts.

There are a few different ways that you can use this and one of those are to find keywords that people use when they look stuff up on Google and Yahoo, then use them often in what you’re writing.

We are beginning to see that as time goes on it’s looking a lot more like people are interested in a more organic way of marketing and not the normal “paid ads” that most businesses are using right now.

SEO is a great organic way for you to get your website or blog out there and known.

But we don’t really know, maybe in 2019 it will all change and this form of marketing won’t really progress any further then it already has, or it could only start to get used more and more as we go into 2019.

 

At least I can say for us, that we hope that it will only continue to grow, and people will start using SEO more and more for organic outreach and growth. I guess all we can do for now though is sit back and see what happens

If you don’t already use SEO as a  form of marketing, then you should start looking into it right away. Who knows, you may just see an increase in web traffic, and generate more leads sales while paying less in advertising.

 

What is Elementor?

Elementor is the new, up and coming, game-changing plugin for WordPress based websites. With its easy drag-and-drop and strong code, it gives you complete control over your site design. And what’s more important, it’s that easy. No bells and whistles, not complicated.

Elementor is the first free, front end plugin. You simply download, open and use. There’s no need for all the complicated code, researching, and/or hiring someone to design your site. With Elementor you can do it all yourself.

Many, many companies are successfully building and using their site with Elementor and seeing incredible results. Literally, everything is now available to you to design your site with a few easy clicks. Adjust widths, changes to a new theme, position content, realign headers, create new pages and then drop into place, it’s all right there. Including specific stylings to fonts, color, size, and images. It also includes with it all the widgets that you could possibly ever need that are all free and instantly available.

And as you make these changes you can see the live preview. No wondering, “how will this turn out?” and that stressful moment of hitting the “save” button on hours of code, only to find your site a disaster.

If you are looking to create and build your own site, Elementor is the way to go. With it, website design has never been easier!

What Is Rebranding?

  • I’ve been reading about how to grow, reach more potential clients (hopefully through social media, like we’ve been encouraging you), and reach your full business potential.

    Someone suggests REBRANDING. What exactly is that though?

    Well, rebranding is an excellent way to give your business a new start. A fresh slate, if you must. It is a marketing strategy in which a new name, symbol, design, logo, or some combination of all of those are used to change an already established brand.
    So basically you take your company and give it a massive face-lift. Like, a big, big one.

    By changing the name, design, etc, you are letting people know that lots of things are changing. People tend to not read information that much, but change your business’ name and I bet they’ll notice!

    This is a great way to do a complete turnaround, and many businesses have successfully done it. Harley-Davidson, Pabst Blue Ribbon, McDonald’s, and Target, to name a few. They all sound that they were companies that either were stuck in a rut, considered unhealthy, cheap, and/or had a bad reputation. With a whole lot of vision, some good marketing, and some rebranding they are now some worldwide known businesses.

    Introducing a new logo, product, or service is also a perfect time to consider switching things up. What better time to change what you’re all about, company vision, or name as when you have a new product?

    So if your company is struggling, consider rebranding, because it may just be for you.

How to clear your website’s clutter.

So you have a website. You have good content. How do you make all that stand out?

Clear the clutter? Yep, that’s right. Get rid of all the things pulling your audience away from what you want them to see, and get them focusing on the important stuff (i.e, what you have to offer them).

All the white space:

You need a lot of white space. You want your content to stand out. This means a white background, and plenty of neutral colors (no bright red or pink font, please).

Get rid of the junk: 

Have a messy header? Too much in the sidebar? Lots of ad between pages? Hit the delete button. You don’t want all that taking up space, and your audience sure as hell doesn’t want to have to wade through all that just to find your content.

Make them see what YOU want them to see:

If your writing in your strong point make it clear, concise, and to the point. If you have nice images make sure that they are large, and all the same size. Selling a product? Be sure to make the listing easy to view, be clear about what you are selling, and make sure that you have a good description of the product.

Make your site easy to navigate:

Nobody likes to wander around in the dark. You want people to easily be able to find things on your site. Whether it’s an “about us” page, or your terms and conditions be sure that you have them easily accessible.

Don’t get stuck in a rut:

Been doing things one way for a while? Maybe it’s time for a face lift. Sometimes new is better, and every so often take a step back to review, look over things, and (even better) ask for some objective insight into what others think about your site.

Make sure things WORK:

Nobody likes a slow website, and nothing makes folks leave  faster than a slow site. Make sure that you don’t have glitches, links that don’t work, and a wonky interface.

 

Using these six easy steps above your website will stand out bright and clear!

Thanks for taking the time to read. Questions are always welcome.