So you have a website. You have good content. How do you make all that stand out?
Clear the clutter? Yep, that’s right. Get rid of all the things pulling your audience away from what you want them to see, and get them focusing on the important stuff (i.e, what you have to offer them).
All the white space:
You need a lot of white space. You want your content to stand out. This means a white background, and plenty of neutral colors (no bright red or pink font, please).
Get rid of the junk:
Have a messy header? Too much in the sidebar? Lots of ad between pages? Hit the delete button. You don’t want all that taking up space, and your audience sure as hell doesn’t want to have to wade through all that just to find your content.
Make them see what YOU want them to see:
If your writing in your strong point make it clear, concise, and to the point. If you have nice images make sure that they are large, and all the same size. Selling a product? Be sure to make the listing easy to view, be clear about what you are selling, and make sure that you have a good description of the product.
Make your site easy to navigate:
Nobody likes to wander around in the dark. You want people to easily be able to find things on your site. Whether it’s an “about us” page, or your terms and conditions be sure that you have them easily accessible.
Don’t get stuck in a rut:
Been doing things one way for a while? Maybe it’s time for a face lift. Sometimes new is better, and every so often take a step back to review, look over things, and (even better) ask for some objective insight into what others think about your site.
Make sure things WORK:
Nobody likes a slow website, and nothing makes folks leave faster than a slow site. Make sure that you don’t have glitches, links that don’t work, and a wonky interface.
Using these six easy steps above your website will stand out bright and clear!
Thanks for taking the time to read. Questions are always welcome.