I know I have talked a lot about how social media is so great for your business and that I have talked quite a bit about how great SEO is. SEO is what I want to talk about in this post because I really want you to know everything there is to know about SEO, the good, the bad, all of it.
First off, I would say that the good outweighs the bad by a good amount and there are just so many reasons to use SEO to bring your website up in the top search results by using keywords, social media, and so many other ways.
I always like to hear the good before the bad, so let’s talk about some reasons why you need SEO for your business and then we can move on to talking about why it might not be so good. This way you can know everything and then know if you think SEO is right for your business or if you don’t really need it!
It seems to be that 50% of the time when people look up something on Google they will click on one of the top five results. So SEO can help you to get your website or blog up in the five top search results.
SEO is an investment in the future of your business and even if you don’t see results right away later on in the game you will, and that is what really counts, right?
Now for a little bit of the bad of SEO:
One reason that you might now want to use SEO is that the competition is too strong if you are a small business and can’t afford to put tons of money into making SEO work. If you are not able to put your all into making SEO work then it will probably end badly for you and in you spending a lot of money with no results.
Being in the top results is not always best, there IS a negative and positive. Yes, people click on the top results, but sometimes they simply read reviews and then make a decision. Basically always keeping the quality over quantity in mind with SEO.
The use of SEO for your business is good but should be used wisely and taken slow. If you see good results (more traffic, increased sales) keep at it. If there is a decline slow things up.