Bi-weekly Resource Roundup Volume 5

Hi everyone,

Thanks for your ongoing support! We’re updating our pricing this month, removing the team plan and making it easier to choose an individual service.
You are also going to see a redesigned dashboard for easier navigation, and simpler briefs. We hope you enjoy these updates!

Sam Ryan
… and the rest of Team Flocksy!

Featured team member design of the month:

Here is a custom mascot illustration by our creative Sunardi, for a client. We think it’s pretty cool! All custom illustrations on Flocksy are drawn completely from scratch by one of our extremely talented illustrators. Start an illustration project today and see results in just hours!

Keys To Successful Start-Up Marketing

by Flocksy writer Matt Gladstone
The key to a successful business, including a start-up business, is mastering the art and process of great marketing. If you’ve just started a business or plan to in the future, follow these tips and techniques to perfect your marketing and get a leg up on the competition.   continue

5 Tips For Working From Home When Your Kids Are There Too.

  by Flocksy writer Scarlette Olivier
Whether your kids are also learning from home or you have little tots who are too young from school, it can be extremely challenging to work from home with your kiddos constantly asking you for snacks, telling you they’re bored, or fighting with their siblings… continue    

Tips And Techniques When Using Live Social Media For Your Business  

by Flocksy writer Matt Gladstone
  There’s an art to using live streaming platforms, however, and they work most effectively for companies who know the ins and outs of the process. Here’s a short guide to using live social media streams to enhance you brand attract new customers.  continue

5 Instagram Tips Which Will Help Boost Your Sales

by Flocksy writer Matt Gladstone
Instagram is unique and engaging because it’s primarily a visual platform, allowing you to post pictures about the products and services you sell. Instagram is relatively simple to use but there are some tips and techniques which will help you take your social media game to the next level.  continue 

How to Be A Resilient Business Owner During Economic Crisis

It’s no secret that 2020 was a difficult year for many business owners. Even if your business wasn’t locked down, many of your customers were likely strapped for cash and distracted by the state of the world. Also, it can be hard to keep your focus when the world is in crisis!

As a business owner, you have a lot of responsibilities and stresses. Resilience is a key part of business success. So, how can you cultivate the right attitudes and skills to deal with economic uncertainty? Read on to find out.

Embrace Creativity

Creativity stems from innovation which leads to problem-solving. When you make creativity a core part of your business, you open the door to new ideas that are crucial to resilience.

If you stay in your current processes, it’s much harder to adapt to change. How can you develop new avenues for growth if you’re set on certain ways of thinking? Creativity can help you “think outside the box” and find ways to deal with uncertainty.

So, be willing to sit down and brainstorm solutions. Or, open the door to ideas from your team. Fresh perspectives are always helpful when facing a crisis.

Prioritize Your Needs

When economic crisis strikes, it’s tempting to start hedging your bets…or getting rid of anything you’re unsure of. Many businesses make the mistake of laying off workers instead of trimming their bloated ad budget. Others start pumping money into “growth hacks” hoping to turn the tide.

In times of economic uncertainty, focus on the solid parts of your business. Then, identify the aspects that truly need attention. If the market is down, cutting your staff may not be the solution. Now, you’ve crippled your ability to reach out to potential customers.

Knowing how to prioritize your needs is essential to good business management. What do you really need to achieve, and how does your current income support that? You might find that you could cut down on your paid ads and focus on word of mouth …. or vice versa!

Embrace Technological Change

Like it or not, the world is becoming increasingly virtual. Even as things open back up post COVID, many consumers are now accustomed to digital interactions. Your business must involve with the times. That may mean offering online ordering, an eCommerce store, chat based support, and so on.

Technology can also help your team collaborate more efficiently. Do you have remote workers? Are some team members still working from home? Avoid the temptation to force everyone back to “the way things were.” Improved flexibility and communication can boost your profits and make your employees happier. Take some time to consider how tech has helped your business.

Turn A Doomsday Mindset Into One For Growth

The pandemic certainly seemed apocalyptic at times, and many business owners reacted accordingly. Some let pessimism take over their outlook. But resilient business owners either (a) adjusted their businesses to current market conditions or (b) pivoted to a new industry that would better survive the pandemic.

How? Resilience is more than putting up with poor circumstances: it’s finding new opportunities when things change. Innovative business owners made their services virtual, opened up eCommerce stores, or decentralized their operations to save money. You can learn from them: rather than dwelling on the negative, look for ways to grow your business. You might be surprised by what you discover.

Lead With Compassion

Leadership is not simply a matter of making decisions and telling others what to do. You must be able to inspire others to action and stay calm in times of crisis. Your team can perceive how you regard yourself and your business. So, how are you acting?

In addition to leading your business with a cool head, you also need to show your team support. They may be concerned about their finances, fearful of losing their job, or generally stressed about the state of the world. It’s important to make them feel empowered. When they do, they perform better, which can help your business survive the crisis.

Wrapping Up

Resilience is ultimately adaptability. You must be able to change with the tide, especially during economic uncertainty. Running a business requires you to make the best decisions for your growth, and that’s not always a matter of maintaining the status quo! Don’t be afraid to embrace change, inspire innovation, and cultivate a flexible environment for your business. And remember, your team is crucial to your growth, so be sure to give them the freedom to solve problems for you. With these best practices in mind, you can be a resilient business owner, better equipped to keep your business thriving during difficult times.

5 Terrific Benefits To Running Your Own Small Business

Starting your own small business can be tricky and oftentimes even a little frightening. Getting out of the comfort of the usual corporate scene and commanding your own destiny is enough to give anyone pause. But the ambitious few who push through the fear and doubt soon realize that there is so much more to gain when you dare to take the first step.

It is true that many small businesses fail, but just as many succeed. The “why” varies as widely as the laundry list of potential pratfalls that made a particular business a success or doom it to disaster, but that doesn’t stop budding entrepreneurs from getting out there and taking a shot at making it in such a volatile economy. In fact, for many, it spurns them on. But why do something with such a stark likelihood of prosperity?

Why Entrepreneurs Take The Plunge

Maybe it’s destiny. Maybe it’s the desire to be the boss. Maybe it’s greed. But if you had to ask, many of them would likely boil it down to one word, and that is “love.” Love of family inspires them to work from home. Love of their passion that drives them to turn their art or skill into a profitable enterprise. Love of the idea of not answering to a nameless, faceless entity who signs their paycheck.

It is love, passion, desire, and grit that get the entrepreneur out of bed, make them want to get to work early, and keep their eye on the prize at all times. It is the love of the path they have taken that makes them work longer hours than they have ever before in their previous employment to ensure the trains keep running on time. And that love sustains them and gives them the push to reach new heights in their field.

That is who franchise opportunities are born, how they need to go on sites like to hire more staff is decided, and how someone working out of a garage can have a fortune 500 company in less than a decade. If you see a need, then fill it, there will always be work to do. The best entrepreneurs that succeed with the greatest frequency know there is always a need to fill.

5 Reasons A Small Business Is Worth Your Effort

Beyond the typical motivations, there are a few other ways you can profit from having your own business. And these apply if you intend to always stay small or if you wish to expand and create your empire. Just remember to pace yourself. Small business growth and cultivation is a marathon, not a sprint.

1. Credit Availability

Just like the equity in your home is available as long as it is gaining worth, your business is a resource for credit when needed. And these days, it is easy to get a credit line as long as your business model is viable for the long term. This is less true for niche markets, but these specialty shops are still a plausible risk as long as they have shown a quality history of positive returns.

But beware. Credit can be a slippery slope. Credit is against the profitability of your business, so when your business dives financially due to unforeseen market circumstances, creditors will still come for their pound of proverbial flesh. Don’t get overextended.

2. Tech That Works

Nowadays, we have the technology for everything. From your Point-of-Sale system to your marketing needs to your taxes, everything can be done and run by a single person on little more than a laptop. It is easier than ever to track transactions, issue billing, and even monitor employee efficiency, and you can do it all from home if necessary.

Tech has its downsides, though. If you haven’t taken the precautions to back up your data or properly secure your online systems, you are vulnerable to outside breaches. It is sadly easy to be targeted by cyber predators. Cover your technological bases and keep them updated.

3. Compete To Improve

More and more new online business opens every day. Sites like Shopify have made something as intricate as drop shipping so easy that the market is now saturated with stores selling everything from toys to pet products, all from the comfort of home, and never having to touch a single piece of inventory. But is this saturation a bad thing?

Many entrepreneurs would say “yes,” but the ambitious ones would disagree with that notion. Competition invigorates the soul, gets creative juices flowing, and makes a real fighter want to go a few more rounds. Having a few competitors raises the bar from mediocrity and complacency to excellence. It inspires you to strive to be the best.

4. Contact With The Customer

The worst cliché in any capitalist economy is the notion of “the customer is always right.” Why is this wrong? Because it is designed to move the meat, but it doesn’t address the real problem. The issue at hand has nothing to do with the customer, but with the way a transactional situation is handled in the intricacies of the deal. The nitty-gritty of the experience.

By interacting with your customers from the other side of the equation, you can see the perspective as the businessperson, and get involved in those details the average customer doesn’t know or even care about. It provides greater enlightenment into the mind of those who are often taken for granted due to that dated axiom. It flips the mental script.

5. Pat On The Back

When is the last time you felt truly amazing about doing something? When have you felt absolutely satisfied with a project or task? One last wonderful notion when running your own business is the ability to see the whole event from start to finish and know it all succeeded because of you. You did this. Maybe you had help, but they were driven by your love and passion.

Inspiring others, changing someone’s life, enhancing your own, are all great ways to see and feel that you have done work that is worthy of your efforts. You can stand back with a smile knowing that this is yours, a ship at your command, and you are at the helm. It is up to you to keep it on course, but those you have brought into your adventure will help you because they believe as you do that your small business is here to stay.

Bi-Weekly Resource Roundup Volume 4

Hi everyone,

We’re continuing to update and add helpful and exciting changes to Flocksy so you should be seeing those happening during the next few months, and we have really appreciated all the feedback and suggestions we have had from both clients and team members alike, as we seek to make everyone’s experiences the best it can be.

Sam Ryan
… and the rest of Team Flocksy!

Featured team member design of the month:

Here is some marketing material created for a client by Flocksy team member Amanda. We think its pretty cool! All custom illustrations/brand designs/marketing materials on Flocksy are created completely from scratch by one of our extremely talented graphic design creatives. Start a graphic design project today and see results in just hours!

5 Reasons To Establish A Blog For Your Small Business

by Flocksy writer Matt Gladstone

Blogs are more in use now than ever before, and it’s never too late to start one. Here’s a brief guide to why you should start a blog today, this very moment.   continue

Live Your Purpose: Five Reasons To Become An Entrepreneur

by Flocksy writer Mary Lee Ptacek

In the world today, you don’t have to stay in a career that makes you unhappy or that isn’t as fulfilling as you hoped. In the gig economy, there are many opportunities for people to build their own business.  continue

How To Move Past A Failure At Work

by Flocksy writer Allison Denny

Remember that everyone makes mistakes from time to time, including your management team, director, board, and other decision-makers. Explore the following steps to minimize, address, and move past professional mistakes.  continue

Managing Vs. Leading

by Flocksy writer Matt Gladstone

If you’re wondering what the difference between effective management and effective leadership are, read this quick and informative guide.  continue 

How Much Is Too Much Work?

We love our smart phones. They provide a constant connection to the Internet and to each other. However, they also give us the ability to be constantly connected to work. Many people are finding it more and more difficult to separate their work from their personal lives, which leads to several different problems.

Whether you work remotely full-time or you’re expected to check emails every night, you probably struggle with your work-life balance. We’ve come up with five tips for dealing with the demands of working in our modern world of constant connection.

Measure Your Workload

If you’re worried you might be working too much, you probably already feel stressed and overwhelmed. There are other signs that you are working too much, too.

One of those telltale signs is forgetting tasks. If you have too much on your plate, something’s going to slide off. Then you’ll be left cleaning up the mess that the forgotten task has created, which just causes more work for you.

Take an unbiased look at your workload. How much work have you agreed to do? How much of it is extra or not related to your job description? How much of it do you think goes beyond the scope of what you can handle?

Measure your workload. Estimate how much time it will take to complete the tasks that you’re currently expected to do. Find out if there are enough hours in the work week for you to complete them all.

When you measure your workload, you help discover just what is taking up the biggest chunks of your time. Having a clear picture of your workload will help you better understand the problems you’re experiencing.

Evaluate Your Health

Too much work can absolutely affect your physical and mental health. When you’re stressed because you don’t have enough time or the ability to complete what you need to do, then you’re more likely to make poor choices.

For many people, the first thing to go out the window is healthy eating. Overworked employees don’t have the time or energy to stick to a diet or prepare healthy meals. We eat from the vending machine or grab takeout at the end of an 11-hour day. Sometimes we resort to overconsuming alcohol or using substances to take the edge off after a stressful day or week.

Needless to say, these unhealthy choices cause serious issues. Even unhealthy eating, which seems fairly harmless, can lead to major health problems down the line. These physical issues also affect mental health.

When mental health issues are ignored, serious problems occur. If you have too much work on your plate, you could suffer from much more than simple stress. More serious anxiety and depression are possibilities, and you could eventually suffer from burnout.

Ignoring how you feel about work can make everything worse. If you have too many tasks and not enough time, you could end up resenting your coworkers, your supervisors, and even yourself.

It’s important to regularly evaluate both your physical and mental health while you’re at work and at home.

Make A Plan

Measuring your workload and evaluating your health are the first two crucial steps you have to take before you make a plan. Yes, we know we’re asking you to add another item to your to-do list. However, taking the time to follow these steps will help reduce your workload and your stress in the long run.

Figure out when you’re going to accomplish your tasks each day and each week. Write down these items on your calendar. That means literally setting aside time to finish projects before their due dates.

Take the time to schedule healthy meals and exercise sessions. You also need to prioritize “me time,” when you’ll do what you love the most, whether that’s reading a book, watching a movie, or having a game night with friends.

Once you’ve made your schedule, ask yourself how realistic it is. Make any adjustments that you think are necessary.

Talk To Your Supervisors

You know you have too many tasks on your plate. You’ve measured your workload and found out just how much is expected of you. You’ve also evaluated your situation to determine what you can actually accomplish without damaging your health. You’ve made a solid plan.

Now it’s time to talk to your supervisors. Show them the data you’ve collected and the plan you’ve created. Prove to them that you’ve been doing more work than should be expected for someone in your position. Ask them if there’s anyone else who can handle the tasks that don’t fit your job description or shouldn’t be part of your role.

Be direct and do your homework before you begin the conversation. Showing your supervisors that you know exactly what you’re talking about will go a long way.

Stay Consistent

Most reasonable supervisors will assess what you’ve brought to them and agree to make some changes. However, you are still responsible for staying on top of your own workload. As time goes on, you need to consistently check in to make sure that you’re not falling in to the same trap as when you were overworked before.

Schedule a monthly meeting with yourself to measure your workload and evaluate your health. Take stock of the days where you feel stressed and overwhelmed. Your health and happiness are more important than any job, especially a job that is continually dragging you down. Keep checking in on your workload. Be your own best advocate so you can enjoy your life!

Top 5 Ways to Power Up Your Productivity and Work Smarter

Productivity advice is one of the top searched topics on the internet, and it’s no wonder. Everyone is always looking for the perfect way to get more done in less time. There are seemingly thousands of apps all promising to make this possible.

The truth is, everyone’s productivity needs are different, but you don’t need to focus on getting more done. You need to get the right things done. Here’s how to work smarter, not harder, and enjoy greater productivity every day!

1. Cut Down Your Task List

How many of your to-dos are actually necessary? How many could you cut with no harm done? Many people feel overwhelmed by their task list because they simply have unnecessary items on it. It’s hard to feel motivated when a task has no benefit to you. Subconsciously, you know this.

So take a good, hard look at your to-do list and do the following:

  • Cut anything that’s been sitting undone for weeks or months. It’s probably not important. If it is in fact important and still relevant, it’s likely an unpleasant task and you should just go ahead and get it over with.
  • Delegate tasks that someone else could do. Lean on your team! Could someone else do it better? Resist the urge to keep it on your plate just to feel accomplished.
  • Eliminate “would be nice” tasks that don’t support your goals. Perhaps you’ve been meaning to sign up for that Krav Maga class your friend recommended, and it’s been sitting in your todos for months. Learn to identify tasks that just don’t align with your life. Pro tip: If you haven’t made time for it, it’s probably not crucial to your endeavors.
  • Automate anything you can. Tedious tasks such as writing standard emails and updating CRMs suck up precious hours. Use an automation tool to do the heavy lifting for you.

2. Stop Multitasking

You may feel more productive when you’re catching up on your favorite podcast as you check your email while you make breakfast and wait for the laundry to be done. Phew, I was exhausted just writing that. Imagine how your body and mind respond when you do that.

Multitasking is not actually getting more done. If anything, you are splitting your attention and energy, causing everything to take longer. Your brain also can’t process these multiple stimuli effectively, so you end up losing focus. When working on projects, that’s the absolute worst thing for productivity!

Resist the urge to multitask. Break your day down into chunks of time, then allot each chunk to a specific task. You’ll get more done and feel less stressed.

3. Create Routines

We are creatures of habit. We like consistency and predictability. This is why the world’s most effective productivity systems such as Get Things Done focus on habits.

After you’ve broken down your day into chunks as described in Tip #2, map out a workflow. Think about a logical flow for your schedule. For example, most people check their email first thing in the day. Block out a time for that, then focus on other tasks. After 2 hours of work, you might want to take a break, then check your messages again.

By creating a predictable flow, you can stop the “daily grind” that makes you feel stressed. You’ll stop worrying about squeezing in so many tasks because you know, without a doubt, that you’ve blocked out time to do it.

4. Focus On Self Care

Speaking of routines, don’t forget to leave time for self care in your schedule. It’s so tempting to skip meals or your daily workout because you’re eager to get things done. But these “recovery” moments are crucial to your overall productivity. They will keep you from feeling like you work, work, work with no time to yourself.

Try creating a morning, afternoon, and evening routine in which you do your self care. Include your essential health tasks (eating a meal, taking medications, showering) as well as some time to yourself. This can be when you catch up on the news or do a bit of pleasure reading.

Make a short list of items you will do at these times every single day, e.g. wake up, shower, eat breakfast, and do yoga in the morning, then read, wash your face, drink tea right before bed.

5. Take A Break

It may sound counterintuitive, but when you take regular breaks, you give yourself time to recharge and therefore get more done. Our brains simply aren’t designed to sustain mental focus for hours on end. So when you are trying to get your tasks done, an endless marathon of work is the worst thing you can do. You’ll burn out fast.

Incorporate breaks into your workflow. This doesn’t mean taking a long break to watch Netflix every couple of hours, but it does mean getting up to stretch, grabbing a (healthy) snack, and forcing yourself to step away from your work to recharge. If you’re a workaholic, this can be a challenge. But once you learn to

The Pomodoro Method is an excellent way to boost productivity. You focus on a task for 45 to 60 minutes, then take a short 5 minute break. Each focus session is called a Pomo. Every few Pomos, you take a longer 15 minute break. This keeps your energy levels up and helps you feel less overwhelmed.

Wrapping Up

The greatest productivity happens not when you’re piling on tasks, but when you’re leaving space for recovery. The work you do should be important and meaningful, not an endless parade of tedious, pointless tasks. So, the more you can do to cut down your task list and care for your health, the more you will get done in the long run. Try these tips and see for yourself!

Bi-weekly Resource Roundup Volume 3

Hi everyone,

We are working on a few new updates lately, and as always our goal is to make your experience better, faster, more efficient.

We are adding services, streamlining and making our dashboard easier to use, and communication with customer service more accessible.

We hope these changes will make your experience with us even better than before. 

Sam Ryan
… and the rest of Team Flocksy!

Featured team member design of the month:

Here is a custom logo illustration by our creative Sunardi, for a client. We think its pretty cool! All custom illustrations on Flocksy are drawn completely from scratch by one of our extremely talented illustrators. Start an illustration project today and see results in just hours!

5 Ways To Get Facebook To Work For You

by Flocksy writer Kasey Van Dyke
Chances are you have a Facebook page that you visit at least occasionally. Facebook is now so integrated in our lives, it’s how we stay connected to our friends and family; it’s how we get our news and share our opinions. What if you could get your income through Facebook?  continue

How Empathy Is A Necessity In Skilled Leadership

by Flocksy writer Gerry Ellen Avery
Let’s take a shared look at how being empathetic towards your coworkers, your employees, and your clientele can have a remarkable effect on your business operations… continue    

How To Keep Employees Protected With Workplace Safety

by Flocksy writer Kasey Van Dyke
 As a business owner, part of your job is to keep your employees safe. They dedicate 40 hours a week, sometimes more, to your company and you should repay them their time with your care about their workplace safety. … continue

Key Steps To Take Before Starting A Business

by Flocksy writer Matt Gladstone
Owning and operating a small business is a difficult task and requires foundational and thorough planning. Here’s a short guide to the steps and considerations you should take if you want to start a new businesses now or in the near future… continue 

How To Show Your Employees You Care

Have you ever started the day with a to-do list a mile long and a schedule full of meetings? Do you feel like you always have a lot to do, but there’s never enough time to get it all done?

As the leader of your company, your attention is constantly being pulled in many different directions. You’re going to overlook some things, but you don’t want to drop the ball on what’s most important.

While you might miss a meeting or leave one item off your to-do list, you can’t miss the boat when it comes to your employees. Building relationships with the people who keep your business running is critically important.

It can be tough to show your employees you care, especially if they’re working remotely. These four strategies will help you keep your employees happy and ready to work.

Show You’re Available And Fair

Employees want to know that they can come to their boss if they have a problem. Whether it’s a tech problem, a coworker problem, or something else, it doesn’t matter. Employees need to know that they can count on their boss to be available to them. While they should ask their direct supervisor first, they should also know that you’re available.

You can share your calendar with your employees, or you can tell them exactly which hours are best to come and see you for help with problems. Make it clear that you don’t consider their concerns a waste of your time.

Fairness is an extremely important quality in a manager. Emphasize that you value everyone being treated with the support that they need. Ask your employees to come to you with any concerns about fairness.

If you want to show your employees that you care, limit required overtime and provide excellent benefits. Take care of the basics first, and fairly, and you’ll be on your way to establishing those important relationships.

Be Appreciative

There’s no doubt about it: without your employees, your business would not run. Your staff is crucial to your success, and you need to let them know.

Always reward employees for a job well done. While the reward will depend on you and the employee, a written thank you card is always a good idea. It’s a memento that they can keep in their desk to provide motivation on difficult days and to encourage them to keep working hard during slower times.

Verbally recognize one employee during a set time period. You could follow the traditional employee-of-the-month schedule, or you could choose to recognize one employee each quarter.

Whenever you recognize an employee, make sure you are specific. State what was most notable about their work. For example, you could say something like “Your follow-through with difficult customers has helped us keep large accounts.” That sort of compliment is much better than, “Your hard work keeps us afloat.”

You should also check in with employees who are experiencing a challenging time, either in their professional role or in their personal life. The fact that they continue to show up in the face of difficulties is important and should be recognized just as much as successes should be.

Schedule Social Events

The population continues to increase and there are more people on Earth than ever before. Because of technology, we can connect with each other more than ever before. However, online connections with strangers or acquaintances can’t take the place of real connections.

While some might view their work as “just a job,” it’s important to give all employees the opportunity to make connections at work outside of their roles. Social events help employees feel connected and motivated to work hard for their work community.

If your staff is working remotely, you can schedule a Zoom call that’s entirely social. Make sure to research games to play beforehand. Set a time limit and encourage employees to bring snacks and drinks.

If your staff is working in-person, then you should schedule a themed get-together during work hours. It’s a great idea to get a break from the office/the building and go out somewhere, if possible. Bring game ideas as a backup plan if natural socializing needs a nudge. This is also a great opportunity to recognize the employee of the month or quarter. Try to schedule these events on a regularly recurring basis.

Provide Perks That Elevate The Environment

The days of boring office environments are over. It’s time to think about how perks and amenities can motivate employees to have a positive attitude and to work hard.

Studies have proven that open offices, where no one can close the door to their office or has the privacy of a cubicle, create problems. Coworkers distract each other with conversation, and there’s too much noise for real, deep work.

That doesn’t mean that you can’t offer amenities, though. A snack bar is a great perk that shows employees you care. A coffee bar is another great amenity. Some of the giant tech companies have nap rooms, but that might not be the best solution for your business.

It’s also a great idea to give employees the opportunity to walk outside. A walking path allows employees to take a quick break, breathe some fresh air, and come back to their desk rejuvenated.

Take a good look at your office furniture, too. Is it comfortable and supportive, or outdated and flawed? If you can, look into upgrading the oldest furniture at leas.t

Wrapping It Up

To show your employees you care, make it evident that you are available, do your best to be fair, show your appreciation directly, schedule social events, and provide perks that elevate your office environment.

Embracing these four steps will show your employees that you want to help them succeed in their careers. Most importantly, your actions will show that you care about them as not just an employee, but as a person.

Here’s Why Creativity is the #1 Skill for Entrepreneurs

Countless business gurus and blogs have made their checklists of what it takes to be an entrepreneur: passion. Ingenuity. Good financial sense. While all these characteristics are important, entrepreneurship relies on one thing above all else. To successfully launch and manage your own business, you need to be creative and make creativity a core element of your endeavors. Here’s why.

Creativity Breeds Innovation

As the saying goes, there’s nothing new under the sun. Most industries are oversaturated as more and more people try to get in the game. Eventually, businesses face seemingly infinite competition, which drives down their value.

To stand out from the crowd, you need to innovate new solutions, and that requires creativity. This doesn’t necessarily mean inventing a new product. Rather, you need to find a way to enter the market in a unique way. Creativity is crucial to this process; it gives you ideas on how to position yourself as distinctive from your competitors.

Creativity Helps You Solve Problems

Ultimately, a business is only as successful as its ability to meet its customers’ needs. This goes beyond creating a desired product or solution; you need to provide a brand experience that supports your customers’ core interests and preferences. To tackle their problems, you often need to brainstorm solutions that don’t yet exist. This is where creativity comes in!

When you are creative, you can more easily imagine your target audience’s journey, which allows you to craft the ideal experience for them. You can empathize with their struggles and find a brand story that resonates with them. Simply putting a clever product out to market isn’t enough! Creativity gives you the tools to position yourself as the wise guide on your customers’ journey.

Creativity Promotes Courage

Starting a business is a risky endeavor. There is a lot of work involved, with only a narrow window for sustainable success. The best entrepreneurs can envision all possible scenarios and find the right path to achieve the results they want. They can imagine achieving their goals, which helps them obtain the courage they need to take risks.

This doesn’t mean entrepreneurs need to be foolish, though. Creative people are better able to think outside the box, which can help them take the right kind of risk. They can measure their ideas against their feasibility, then imagine the outcome they want. This is crucial to making the best decisions at the best time.

Creativity Leads To Collaboration

Creative people are often better able to work with others. That’s because creativity is actually a talent for connection. It allows you to think outside the box and find ways to cross barriers between various experiences. This makes you more empathetic and open minded, both of which are crucial to building strong teams and brands.

People skills are essential to business success! Creativity lends itself to collaboration by encouraging people to share and build on each other’s ideas. When you find the right mix of people, your business can grow.

Creativity Leads To An Empowered Mindset

The much touted entrepreneurial mindset is one that looks for revenue opportunity and financial success. What most people don’t tell you is that this mindset is actually creativity. When we can imagine our business’s growth and abundance, we can adopt the famous “money manifestation” attitude. Countless entrepreneurs have reported that this attitude helped them grow a thriving business.

There’s nothing mystical about the money manifestation mindset or entrepreneurial attitudes in general. It’s simply creativity, which allows us to envision our business goals and put them into action! When we know we can find the best ideas and solutions, we feel empowered to make our business a success.

Wrapping Up

If you’ve been reading this article and are worried your entrepreneurial dreams are doomed, don’t be! Contrary to popular belief, creativity is not something you either have or don’t have. While some people may have a greater affinity for creative thought, it can be cultivated in anyone.

If you wish to become more creative and unlock your potential as an entrepreneur, work on developing an innovative, positive mindset. Build connections with other people. Spend time brainstorming and imagining. These activities can help find the best solutions for your target customers’ problems and ultimately form a brand that makes a lasting impact!

Bi-weekly Resource Roundup Volume 2

Hello everyone!

We’ve been excited lately to welcome some new members to our team, and as always, we’re blown away by their talent! Passion and creativity are equally important at Flocksy.

We started by innovating the way that businesses can obtain creative services, but we’ve grown into a thriving community — something totally unique! We couldn’t have done it without our dedicated team of writers, designers, developers, video editors, voice over artists, and SEO experts!  


Sam Ryan 


Featured team member design of the month:

This cool custom brand social media graphic was created by Flocksy team member John for a current client

Some great new Resource Articles to enjoy!:

4 Basic Tools To Succeed As An Entrepreneur In 2021

by Flocksy writer Matt Gladstone
The world has changed vastly in just the last five years, so it’s important to know where you stand and where you’re going when starting a business. Here are the four most important and most basic things needed to start a business this year. continue

Let’s Tweet About It: Business Dos And Don’ts For Twitter

by Flocksy writer Mary Lee Ptacek
Leveraging the different social media outlets takes time, energy, and knowledge. Before you can develop a strategy, it’s essential to know the basics of how Twitter works… continue

5 Key Focuses To Grow Your Facebook Group Fast

by Flocksy writer Kasey Van Dyke

Whether you just started to find your tribe or you’re taking over an existing page, growing your Facebook group is likely top priority… continue

How To Choose A Blog Name That Helps Your Blog Succeed

by Flocksy writer Matt Gladstone  

Here are some tips for choosing a name that will stand the test of time and lead people to your new company.   continue