Benefits of Hiring a Copywriting Team

If you have read anything about copywriting, whether it was on why you should hire a copywriter, or what copywriting is, then I’m fairly sure it was saying you need a copywriting team for your business. And that is true. You need a copywriting team, and you need an excellent copywriting team to help your business with all of its copy for your website or blog.

In this post, I’d like to talk about four examples of good marketing material writing, and I’m sure if you’re still on the fence they will convince you that you really do need a copywriting team for your business.

Four examples of good marketing material:

One: Emails and newsletters can be hard for some businesses to write because, well they are hard to get just right. Do you make them fun and have plenty of call to action? Or maybe you prefer to have them more business-like and allow them to speak for themselves? Well, copywriting teams can make it so you don’t have to worry about any of that because they can not only write it for you, but communicate what you are trying to say and the audience you want to reach.

Two: It can be hard to find the correct way to write a blog post, such as how to format it or what tone you should use when writing. Maybe even if you know that, you don’t have the time to put together the blog post, what with all the research and editing at the end. This is where a copywriting team becomes your very best friend (I’m talking BFF here, not just friend) because they can take your links and what you want to be written and can assemble a well-written and engaging post. Then all you have to do is add some images and hit publish.

Three: Ads are something that every business use if they advertise, which I’m pretty sure is something that every company does. However, how do you write the perfect ad? An advertisement that will make people want to stop, read your ad, and then follow through with the call-to-action. An excellent copywriting team can help you do just that with your ads! They have the experience, and they understand the work it takes to get those link clicks and how to convert text into a sale.

Four: Out of all the things we have talked about above, this one is the most important, because this is where everything begins: Web pages. If you don’t have good copy on your site, then it doesn’t count anywhere else. That is why you need someone who can not just write good copy, but fantastic copy and a good copywriting team can do just that for you! They can build you content for your site that will communicate your message, talk about a product or service, and above all, engage your customers.

A copywriting team are the people who can make your words come to life, they know just how to write the best copy that will help make your site or blog looks amazing while at the same time making it eye-catching for people who come to visit your website or read your blog. Whether you have a big business or a small one, you should find a good copywriting team that can help you with anything you need to write, and make it engaging and informative.

Why You Need Copywriting

One thing that we haven’t got around to talking about on here is copywriting. I thought that this post might be a good time to talk about the benefits that good writing can have, and why your company needs to be hiring copywriters.

There is a multitude of reasons why your business needs copywriting, and copywriting might just be the missing piece to your website or blog that will allow it to go from great to fantastic.

In this post I’m going to give you 3 reasons why your business should have a copywriter, and what you gain from it. When I’m done I’m sure that I’ll have you convinced that what you need is for your website to be successful is the services of an experienced and talented writer.

Three reasons why you need copywriting:

One: Imagine how much nicer your website could look. I know your website already looks amazing. However, having a copywriter write copy for your blog or website, could really make it look fantastic. Not only are you having someone give an outside approach to your content, but they are also experts. They know how to craft content that draws readers in and engages them. You supply the content and they create something that is not only well-written but is interesting as well.

Two: Time is always the thing people are running out of, especially if you own a business. So, copywriting can make it so you, as a business owner, have much more time to do other and just as important things and still get amazing copy for your website and blogs. All in all, time is money, and hiring a good copywriter can save you time and money.

Three: Copywriting doesn’t just fall under creative content, but also companies such as Flocksy offer such things as editing copy and rewriting, that way if all you have is the rough draft of your own work, the writers can edit and proofread it for you.

Copywriting is useful for many things and if you haven’t given it a try, then you should, because not only is it good for your business, it’s also useful. Here at Flocksy we offer copywriting and so do many other places such as Freelance. Copywriting is just the thing to make your website stand out in not only design-wise but also in writing. Copywriting can help you really tell people about your business, and communicate your goals and mission. It’s a tool that allows you to engage your audience in a way that you might not otherwise be able to.

Tips and Tricks For Bringing In Business

Your business is going good, you are generating a lot of new leads, sales are up, and overall you are happy with how it’s working out. But sometimes we have to face the fact that business isn’t going to be booming forever. Every business hits a plateau, and you may even have weeks, months, and maybe even years when your business goes downhill.

Here are some ways to bring more business in if you start to find things lagging, or foresee that in the future they might start to.

One: The most important thing to remember when thinking of ways to bring more business in, is to make sure you are interacting with your current customers and potential customers. If you aren’t already doing this then start doing it right now.

Two: If you don’t have social media accounts for your business, then you need to get some, that just goes without saying. Instagram, Facebook, Twitter, get them all and starting posting, liking, and commenting. Social media is going to be your best friend in the advertising department (here’s my post on the benefits of social media if you would like to read it )

Three: Advertise well. It’s important that you are advertising in more ways than one. Use Google ads, Facebook ads, and social media to advertise. Anything that you can use to advertise your business, do it, whether it is big or small. You are never going to bring in business if you don’t advertise on a daily basis.

Four: Almost no one can pass up a good deal! So do a 10% off sale or a 30% flash sale and talk about it everywhere. This can help you bring in some more business and possibly make it so people will come back to you when they want to buy that same product or service again, instead of going to someone else.

These are good things to keep in mind whether you need more business or want to bring in more. All four of these things are something that every business should be doing even if they don’t feel that their business is slow or diminishing.

A Few Good Ways To Build Backlinks

Almost any blog post you read on ways to advertise your business, there is a good chance that it’s going to talk about backlinks. Yes, of course, it is, because backlinks are a great way for people to find your website or blog. But they are kind of pointless if you don’t know how to create a backlink, so I’m going to give you three good ways to build backlinks for you to start off with.

1. Interviews are a great way to build backlinks when you do a podcast or guest post then you will get a backlink to your website as the business you did the podcast or post with them. It’s a good way to get your business known. So get out there and start finding some awesome podcast and blogs to see if they want to interview you.

2. They are many ways that you can create backlinks and a good one is infographics. When it comes to link building this is one of the best because everyone loves infographics. And why wouldn’t they? They are simple, easy, and fun to read. This is going to be one of the best and easiest ways to create a backlink!

 

3. Good content is key to getting a link back to your site, if you don’t have good content then you are never going to get a backlink.  So make sure to have better than just good content on your blog or website.  This is VERY important to remember when writing.

Backlinks are needed when trying to use SEO and it’s good to know how to build them. I hope that now you know a little bit about how to create a backlink and that they are important to create when trying to advertise your business.

Paid Search And Social For Advertising

When it comes to your website you want to use the best way of advertising that you can. But what is exactly the best way to advertise your business? If you are one of the many people that ask that question then I think this post is for you!

There are so many options for advertising your business that it can be hard to choose just one, am I right? Well, I know that I have talked about ways to advertise with SEO, social media and a few other ways. So, let’s have a talk about a couple of different ones.

Okay so let’s start with paid search! Paid search is a great way to get your business out there.

Paid search is helpful because you can watch and see how much business you actually bring in from ads. So that way if it’s not working then you can try and find out what you have to change to get better results. Pretty nice, right?

Take a minute and think about how great that would be for your business! And to make it even better you can use SEO, social media, and any other way of advertising with this if you want! In my opinion, the more ways that you are advertising the better. All that it does is get your business known faster and your website or blog will have a better chance of showing up more in top search results.

Now another great way to advertise is with paid social.  I know I have talked a lot about how great the free advertisement is and all when using social media platforms, but hey, let’s face it, sometimes you just have to put the money in it if you want the best for your company. And if you are going to pay to advertise your business then paid social is going to be one of the best investments you will make.

Over five million people use Instagram a year, now that means if you put an ad on Instagram over five million people see that ad. Granted not everyone is going to want to go check out your site, however, even if just 15% of that check it out that’s still a lot of potential customers right there!

Paid search and paid social are yet two more great ways to get your business out there and we totally recommend that you use them both for your business as you look for more ways to advertise. I could say a lot more on both these subjects, but I will have to wait for another post to talk more about how paid search and social work and how they can work together.