6 Tips On How To Effectively Respond To Customer Complaints

Simply put, the backbone of a company is its customers. The lifespan of your business depends on how you value and communicate with your audience, so you can’t afford to turn off a customer with poor interpersonal skills. To prevent this from happening, it’s important to stay on top of responding to customer complaints, as well as understanding what it is that may be causing them annoyance.

Customer complaints can be stressful, time-consuming and simply irritating, but how you respond to these issues will help your business’ reputation greatly.

Below are 6 tips on how to effectively respond to customer complaints.

1. Don’t Get Too Crazy With Over-Automation

Adopting automation technology may be tempting because it frees up time, but it is not always the best answer for customer interaction. Each customer prefers different modes of communication such as phone numbers, live chats and emails so that they can reach out to you. When it comes to a customer having an issue, there are many who prefer the experience of talking to a live person instead of an automated robot that may not be equipped to handle varying degrees of issues.

2. Take Your Time With Each Customer

Get rid of the idea of having a “script” when customers call. Moreso, don’t assume that you know what your customers want when they call, and thus try to rush to give them a solution to get them off the phone. This type of service can irritate your customer and cause them to feel as if you aren’t listening to them. To avoid losing or aggravating your consumer, invest in “Effective Listening skills” courses for your customer service team, or have weekly meetings about how to improve their skills in this area. The goal is to make sure that your team is taking the time to listen to the customer, understand their specific problem, and offer a solution.

3. Have A Reliable Web Service Provider

If your website is constantly crashing or glitching, especially during a time where your business is offering an exclusive sale for a certain amount of hours, it can be a point of contention for your customers.

Although no online system is perfect, to be on the safe side, look for a reputable web service provider that offers fast page loading time and a reliable, round-the-clock uptime.

4. Never Leave Your Customers Hanging

With the assistance of technology, Everyone wants to have things as quickly as possible. For a business, having a fast turnaround time is a must in order to stay successful. Having a speedy response draws new customers to your business, leading to you gaining long-term customers. Whether it’s on Instagram or your website, respond promptly to your customers’ questions and feedback.

5. Value Your Customer Service Team

Your customer representatives are the first line of communication that your customers receive. They are the face of your business and the ones who interact with your consumers the most.

As the business owner, it is your job to make sure that your customer service team not only has top notch skills, but also are rewarded for their efforts and treated well within the company. Find ways to motivate them to go the extra mile to satisfy your customers. Have weekly team building exercises, have rewards in place when goals are met, pay them well and check in on their mental health. By taking care of your employees, you will also attract top talent to your organization if you build a reputation treating your employees well. Happy employees lead to happy customers.

6. Incorporate Changes From Customer Feedback

Let’s say that multiple customers have called in with a complaint about not receiving a shipping confirmation from your site and your customer service team has said that they will look into fixing these issues in the future. Well, now it’s time to follow through with your word. After all, if you complained about a mishap and were promised a change that doesn’t actually happen, wouldn’t you be a bit peeved? In this case, it would be wise to get with your IT team to make sure of any bugs with your online systems and if they are, get them fixed at once.

It is on you and your team is on you to listen carefully, draw connections between complaints, and determine which course of action is needed to correct the issue.

6 Simple Ways To Increase Your Customer Base

After you’ve successfully launched your business, you may now be wondering how to increase your customer base.

The backbone of a company is its customers and thus, a company’s livelihood is based on how they value their audience.

To expand your customer base, it is important to stay in consistent contact with potential and existing customers. The more you get your business seen and keep your content fresh, the more interest your business will maintain, thus leading to an increase of sales.

Below are 6 simple ways to increase your customer base.

1. Offer Free Monthly Newsletters

When you offer a free newsletter, you are informing your potential customers that you are committed to keeping communication regarding your business open, as well as showing that you appreciate their support. Look into doing monthly, free newsletters that get sent directly to your customer’s inbox to provide them with a free update on your business and anything new that you have coming up.

2. Try Direct Mail Marketing 

There is still much visibility and benefits that “traditional” marketing will bring for your business. Bring your company to your customer’s physical mailbox by investing in a direct mail campaign. You can include an advertisement in a popular local publication, send out postcards advertising exclusive events, or mail coupons to new customers.

3. Maintain The Highest Level Of Customer Service

Great customer service skills reflect positively on your business. Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and is even more likely to keep coming back to buy more of your product. Great customer service leads to increased sales.

4. Keep Your Website Content Fresh

Your website is the online “storefront” for your business and should be easy to navigate, mobile-friendly and updated with fresh content daily. Informative and eye-catching content is one of the main elements that pull in new visitors and potential customers. Keep your customers coming back to your site by publishing a blog that writes about the latest updates with your business and hot topics within your industry. 

5. Use Social Media For Promotion 

Perhaps the easiest way to grow your business and customer base is to create your own social media channels. From Facebook to Instagram and Twitter, there is no better way to connect with customers and promote your brand for free than on these social networks. Create hashtags that will give you “free” marketing by allowing your customers to promote our brand for you. 

6. Speak At An Industry Event 

If you have some experience in the field of your business, you can get involved in the community by speaking at a local event that’s within your knowledge of expertise. By sharing your experience and getting involved in your industry at a local level, you’ll have the opportunity to grow your connections within  your community, as well as your reputation as a legitimate leader in your industry.

6 Tips For Digital Nomads Who Want To Travel The World

Well first, what is a digital nomad?

A digital nomad is a person who works online while traveling the world. 

While Most people probably think that digital nomads are individuals who work on their laptop while sipping a martini on a beach resort, that’s not exactly the complete truth. 

The simple concept of a digital nomad revolves around creating the perfect work-life balance. 

The nomadic lifestyle can add more adventure, fun and excitement than the average person can probably find at a traditional office job. Digital nomads have the freedom to explore new countries, experience new cultures, and meet various people around the world.  The “work part” of the nomadic lifestyle involves working remotely, or online, to make enough income that will allow the ability to continue experiencing the excitement of exploration and adventure in the countries you choose to visit.

Many people are looking around, searching for the perfect answer on how to travel the world as a digital nomad and how to do it well. If you have the right tools and the right frame of mind, you can make traveling and working coexist with each other in the way that you’ve always dreamed.

Scroll down and check out this blog post about 6 tips on how to travel the world as a digital nomad hopping from one place to another.

1. Begin With Short Vacations.

Start with  a trial run. If you can, take a one or two week vacation from your job. During this vacation, you should be travelling to a new place. Unlike a standard vacation where you relax, though, this vacation will require you to do some work. Get started on writing for your new freelance project, or try creating a new product for your small business. 

Keep in mind that when practicing with a shorter vacation, the focus should be on being productive rather than vacationing. The test runs are meant to help you understand if you’ll have the motivation to work as a digital nomad. A digital nomad is a part-time traveller and part-time worker.

2. Have Your Finances And Documents In Order.

Perhaps the biggest tip before you become a digital nomad is to make sure that you already have money saved and that you already have an active income, atleast . Active Income is where you trade time for money such as freelance writing. 

.If you are traveling aboard, you never know which money issues you can run into. Whether that is credit card issues or differing laws about taxes for running a business in each country that you visit. In this case, you will want to already have insurance for your business, and yourself, if you are working abroad, or at least be well versed in whatever documentation that you  need in order to pay any potential legal fees.

Make sure you also have limited debt and a steady income  before you start working on your own and traveling. It will make your new life as a digital nomad easier.  

4. Live Out Of A Suitcase For A While.

Since they are always on the go, most digital nomads practice a life of minimalism. It can be expensive to bring every single possession that you own around the world. Practice living out of a suitcase while at home. Put all of your everyday essentials that you need in the suitcase and, for at least a couple weeks, only use the things in the suitcase. Can you do it? Did you cheat and add something else? Did you miss anything? Many digital nomads feel exhausted living out of a suitcase. Over time, they begin to miss certain products that they had before they left. Or, you may feel too “constricted” with this minimal lifestyle. Make sure you re-evaluate this choice to see if you can handle it. 

5. Join Local Groups.

Digital nomads can often be lonely. To build a sense of community, sign up for digital nomad Facebook groups, meetups and coworking spaces. You can also join digital nomad groups in your area to learn more about the nomadic lifestyle from digital nomads in your community.

 6. Create A Set Schedule.

You may think that the nomadic lifestyle means that you get to wake up and do whatever you please with no schedule, but doing this can actually get a bit chaotic (even for nomads). Are you a morning person or a night owl? How do you want to balance your work and travels? 

Some digital nomads work for two weeks and then take two weeks off. Other digital nomads work daily for a couple hours each day. Some treat it like a 9 to 5 job, making sure to take evenings and weekends off.  You need to find the schedule that works best for you and your daily lifestyle. Remember, it is half travel and half work. The work never goes away. 

Tips for Boosting Creativity and Innovation Within Your Business Team

With being a business owner, there are a lot of hats that you may have to wear. The constant struggle of trying to thrive within entrepreneurship can be taxing. You don’t have to do this alone, though.

To have a successful company means that you need your entire team on-board for the ride. However, many employees, if not encouraged properly, end up afraid to truly tap into their creative side. This is where the test of your leadership abilities comes through.

As a leader, you must take steps to motivate people to think outside the box and find ways for you and your team to make an impact with your business.

Below are just a few tips that you can do to foster creativity and innovation within your business for your team, and yourself.

Believe In Your Business

The first step to creating innovation in your business is by believing in it, yourself. Whether you have a team of 1 person or 1,000 people, this is the most important step.

Set the tone for your company. Try new things, even if they fail, you’ll never know if you don’t try and make that leap.

Stand behind your values, creativity and your company’s product. When the person at the top truly believes in their organization’s deliverables and communicates their vision clearly, then it is easier for this mindset to travel down to the employees.

A hallmark of a great leader is the ability to be humble and seek varying perspectives outside of your own to solve and utilize helpful techniques, such as constructive brainstorming, to prompt more diverse ideas. Make sure you are holding meetings where employees can feel free to brainstorm ideas and have their input heard within the company.

Encourage Your Employees To Speak Up

When people know that they have a voice at their job, it makes them more comfortable to vocalize any concerns or changes that they’d like to see. Encourage your teams to develop a habit of being vocal about any new innovations that they’d like to see within the business. Now, asking your team to consistently tap into their creative juices may take time, commitment and most of all trust (from all of you). Consider doing trust building exercises with your team at least once a week. If you keep at it, the return on investment is sure to be incredibly long term.

Have patience and trust in your team to get there.

Enable Workers to Try New Things

This ties into the above point of encouraging your employees to have more of a say regarding new innovations in the company. As a leader, you must take steps to motivate people to think outside the box. For one, it’s hard for someone to think outside of the norm when they do the same things, see the same people and are stuck in the same environments every day all day.

For example, let your people spend time in various parts of the business and in numerous job roles so that they get a better overall idea of what their fellow coworkers do on a daily basis. Not to mention, this gives teams a glimpse into how the company works as a whole.

Also, combining multiple teams together for a few days gives varying influence, strengths and viewpoints toward a project. They may come up with even better innovative ideas when they have diverse, new perspectives to pull from.

You can take it a step further and bring in outside help whenever you think it will be beneficial. Hire motivational speakers and consultants who are experts in niche areas or even in creativity itself to aid in your team’s creativity process.

Provide Resources

The appropriate technology can mean the world when it comes to bringing innovative ideas to a business. Software tools like Adobe Acrobat, Illustrator and Photoshop can be helpful to your teams to create quality products to quip your customer’s interest and thus lead to sales.

Furthermore, web design programs, digital animation, and video editing software will add quirky marketing devices for your products and often guarantees more exposure. The more resources you provide, the more you set your company up for success.

Reward Innovation

Positive reinforcement toward your employees when they give you their creative ideas is a must. After all, what do they receive once they’ve worked hard to come up with a really great creative or marketing innovation for you and the company?

Reward people with gifts or special perks when developing and sharing cool ideas or innovative solutions. Keep in mind, rewards often come in the form of bonuses, money or even gift cards, but it doesn’t necessarily always have to be financial.

For example, stock up on helpful USBs, personalized water bottles, cool notebooks and specialty bottles of fine wine. You can even do monthly rewards for the person who comes up with the cleverest, most innovative ideas each month, such as an extra day off work, tickets to sporting or local events or free lunches for a week.

Setting up an awards system that acknowledges your employees work within the company sets a light, collaborative tone and reminds people to see how valued creative thinking is.