8 Apps To Make Your Life As An Entrepreneur Easier

Once you take the leap to be a small business owner, you will notice immediately that you spend a lot of time jumping from one responsibility to another. Entrepreneurs must wear many hats aside from being the CEO, such as accounting, marketing, and sales.

Luckily, there are various apps available for moguls to use to make business task simpler and more efficient.

Read on below to see our list of 8 apps that every entrepreneur should know.

1.Accompany(Cisco)

Accompany is an app that uses artificial intelligence to build large databases of people and relationships at companies. The app will send you notifications about the latest company news, work anniversaries and other information to keep you abreast about what’s going on with businesses that you’re interested in. 

To put it simply, Accompany is an app that has information all in one space about companies or potential contractors without you having to spend time researching online. 

2. DisputeBee

For small business owners, staying on top of the financial aspects of the business falls solely on your shoulders. It is important to try to stay in the “green” and avoid as many monetary missteps as possible.

DisputeBee is an app that helps owners with the process of identify negative marks on their credit reports and assist with having them removed. With DisputeBee’s help, you can increase your credit score and stay on top of your credit score so that it doesn’t impact your growing business.

3. Toggl

Are you easily distracted whenever you work? Or do you overwork yourself so much that you forget to eat or drink? It’s easy to lose track of time, or let time lose you, when you are your own boss.

Toggl is a productivity app that that allows you to track your daily work. Every day, the app sends reports to you about how you allocate your time. The app shows you where you can improve productivity and get things done on time so that your days are more structured.

4. Hunter

Hunter prides itself in ensuring that users will be able to find email addresses in seconds. This app is great for entrepreneurs who want to find and reach out to connections via email to talk about business ideas or prospects. If you know the person’s name or company that they work for, Hunter will try and find their email contact information.

5. LastPass

As an entrepreneur, you have a lot going on and remembering all your passwords may be easy to forget. With LastPass, you can easily access all your passwords on each connected device. This app eliminates the need to store passwords on multiple devices or platforms.

6. Asana

The Asana app is perfect for entrepreneurs with remote teams consisting of freelancers or contractors. 

Asana is a cloud-based project and task management tool that will help you manage and organize assignments, communicate, and collaborate with remote workers. It’s initiative, easy to use and best of all, free for small teams.

7. Canva

Canva is a great app for creating promotional posters, infographics, and web design content. It’s also perfect for creating logos, thumbnails, and post for social media content.

The best part of this app is that you don’t have to be a design professional to use it. Canva provides you with hundreds of ready-to-use templates that are all customizable. If you want more template choices and more design features, consider upgrading to the paid version. 

8. Pocket

Gone are the days of scrolling through various news outlet until you find something that’s interesting. The pocket app is a news app curated specifically for you! 

Save articles, videos and stories from any publication, page or app that has to do with your business interest Curate your own space filled with everything you can’t wait to learn.

8 Of The Best Graphic Design Tips for Your Small Business

The World of Graphic Design is on the rise in our digital age. It is a source of product marketing, and it also makes businesses stand out amongst competitors.

If you’re just starting out with a small business, your attention and commitment to your brand design is crucial.

If you’re looking for ways to help bring your company the attention it deserves by way of graphic design, then we’ve got you covered. Read on below to see our 8 graphic design tips for small businesses.

Online Design Templates Are Your Friend

As soon as you commit to making designs for your business, make sure that you get familiar with the various design tools that you’ll need to be successful.

As a small business owner, your money may be tight, and you may not have the funds right away to invest in a professional designer. The good news for you is that the internet has a wealth of knowledge and design tools for you to use, so you can hold off on hiring a designer and make designs yourself, at least initially.

There are logo maker tools, email signature tools, and merch design tools online. Some are even free to use! With all these tools, you can create professional graphic designs for your business in just a matter of minutes. 

Know Your Story

Before you start the design process, be clear about what this design means to you and your business goals. 

Firstly, does this design speak to your brand’s purpose and what your company offers? You shouldn’t create a design based off something cool that you saw on Instagram or a design that has no barring to your specific product offering. The graphic elements need to be personal to you, just like your product is.

If you’re clear on what your design’s objective is, then you can move toward creating the best design for the brand.

Identify Your Target Customer Base

Once you’ve found out how your brand design correlates to your business, it’s important to discover how it relates to your customers, as well.

Just like with marketing, your target audience will play a big part in how you proceed with your graphic design strategy. For example, are you providing a service for financial assistance or education? Are you posting vlogs about dog behavior? Perhaps you create daily food blogs? No matter your purpose, you want to have a clear view on who your audience is and from there, you can let your design speak to them.

Get That Logo Down

Your logo should be both unique and easily recognizable to your audience. They are, after all, the biggest identifiers for brands. 

Although it’s great to research other companies to get an idea of how brands invest in their logos, your own should be something new and not plagiarized from bigger companies. 

Get started with creating a logo by using online  logo maker tools.

Choose Your Brand Colors

In graphic design, colors play a role in customers recognizing who you are amongst other companies. It also can be a deciding factor in consumers purchasing from you.

Brand colors have the power to influence and play on the emotions and perceptions of your audience toward your brand. So, use colors that signify your company. Neutral and warm tones like sandy brown, greys and whites often represent comfort and go with brands highlighting relaxation and home design. Colors like green can work for brands that promote financial help, health, or outdoor activities.

Remember, too many colors can be overwhelming and turn people away from your design and thus your product.

Don’t Go Crazy With The Design

You ever heard of the acronym K.I.S.S (Keep It Simple Stupid)? Well, that couldn’t apply more in graphic design. Simplicity in your graphic designs is key.

Now, simple does not boring or bland. A number of businesses think that too much white space in a design means that it needs to be covered up. Keeping it simple means creating something that is easy to read and interpret. This translates to limiting extra shapes, photos, and unnecessary wording.

Your Fonts Should Be Consistent

Similar to brand colors, fonts also play a crucial role in graphic design. The font and font size can make or break your ability to gain interest from customers. Make sure the fonts you use are easy to read and reflect your brand and audience personality.


More importantly, use the same font in all your graphic designs. Not only will it look better, but it will be much less distracting than having multiple fonts on one design. The rule of thumb is to stick to a maxim of two fonts for your design. 

Research Other Companies

While you need to make sure that you aren’t copying other companies’ designs, consider doing some research to see what other, successful brands are doing with their graphic designs.

Take inspiration from how the put together meaningful creations to engage their audiences. Look at their colors, fonts, designs and services. Learn what works and what doesn’t work with graphic design from your peers and cultivate something unique for your business.

10 Ways For Freelancers To Successfully Launch A Startup Business

In recent times, working for yourself has caught a lot of steam. More and more people are taking the leap to work for themselves and create content and services that speak to their own interest.

Although being your own boss and setting your own hours sound sweet, launching your own freelance career can be overwhelming if you don’t know what to expect.

Before you leave your corporate job and transition to the life of a small business owner, read on to find out about the 10 ways to launch a startup freelance career.

1. Pinpoint Your Endgame

Before you jump into freelancing, you need to know what it is that you want out of the experience of working for yourself. Without a clear plan that defines your goals, the transition to entrepreneurship will be difficult. 

Prior to making a decision, sit down, make a list on a notebook pad or a computer, and answer the following questions:

  • Is freelancing a means to just earn extra income on the side while you continue to work your full-time job? 
  • Is freelancing full time a means to become your own boss and work within your own schedule?
  • Is freelancing a stepping stone to eventually achieving a different goal all together?

Once you pinpoint this goal and determine what you want out of this freelancing, then you can start planning on how to operate moving forward.

2. Determine What Your Niche Is

So, you’ve decided that you want to be a freelancer. Where does your services fall within the chasm of other small businesses?

For example, if you are a blogger who likes to write about stocks, focus on how you can become a great asset to that space. Take the time to research what other freelancers within this realm are doing and build your service off what the current market is looking for, or what it’s missing that you can add to the space.

Create a YouTube channel talking about the daily movement of the stock prices. Create an eBook or course about a niche stock play that the interested audience can learn from.

 Once you determine what your niche is, you are able to create content that speaks to what this space offers.

3. Identify Your Audience

After you’ve found out what your niche is, attracting the right clients is what naturally follows. 

To determine the best type of target clients for your freelance business, ask yourself these three questions:

  • What type of customer will find my services useful?
  • Which customer can afford to pay the prices I’ll need to charge in order to get to my income goal?
  • Can I find a way to connect with my clients on a personal level?

By appealing to a specific, well-selected niche, your services or products will fair better than if you were to just go in blind and not have a specified voice or tone for your target clients. 

4. Figure Out Your Finances

Although not the most glamorous part of your startup experience, accounting, or keeping track of your financials, is perhaps the most important.

Keep in mind that when run your own business, you are the one who’s in charge of the money you receive, or give, and where it goes. Research or take courses about how to handle taxes and financial statements for small businesses.

If you need additional help, which you most likely will, hire a part time or freelance accountant to manage your finances. Be sure to always ask questions to make sure that you understand where your money is being allocated.

Accounting will be the crux of your business, so be sure to invest a lot of time and help with this one.

5. Set Your Prices

The previous step was about handling your accounting business before your business gets off the ground. Once you’ve established who will help you with handling invoicing, taxes and the like, you can now set prices for your services.

Search the market and watch your peers to see what the typical prices are for the services for your work.

Never lowball yourself! Even if you are just starting out with freelancing, your cost of services should be competitive with the current market for your niche.

6. Develop Your Own Design

If you are crafting your own business, then people need to know how to identify your service in a sea of others like yours. This is where developing your own design comes in.

In addition, developing a website for your company is essential for people to buy your product and connect with you. It is your “Home Base” so to speak

Since this is such an important step, invest your money to hire a professional freelance designer to make your website pop. Ask the designer to also create a logo, flyers and banners that you can use on YouTube, at events, and on other social media channels.

7. Market Your Business

In order for your company to grow, you will need to market your product and services to gain an audience. 

You can hire experts or freelance marketers to help you with this step, but the truth is, you can do what they do for free. Instagram is a great app to use to show off how your designs and products look and function in real time. Twitter and Facebook are avenues to create hashtags and connect with other people in your niche. 

So, you can grow and market your small business organically on social media by using hashtags and following others who have your same interest.

If you’re marketing on social media, one of the key things to remember is to be yourself and be relatable to your audience. They will appreciate that more than any theatrical facade. 

If you need help on where to start with marketing on social media, watch other vloggers in your niche to see what works in your market and what doesn’t. There are also many YouTube videos that touch on how to market your business organically online and by using SEO tactics.

8. Start Monthly Newsletters

One of the best ways to keep your customers engaged and up to date on the latest news with your business is to send out free monthly newsletters. 

When you send out newsletters, you are informing your potential clients that you are committed to keeping communication open, as well as showing that you appreciate their interest in your products.

Free newsletters will get sent directly to your customer’s inbox to provide them with an update on your business and anything new that you have coming up.

There are freelancers who can help you out with doing newsletters, or you can do it yourself by using an automatic email service.

9. Maintain Good Customer Service

So now that you’ve created a sizeable audience after you’ve spent time cultivating relationships online, you want to make sure that you always keep an aura of professionalism and open communication with them. 

Great customer service skills will reflect positively on your new business. A satisfied customer is likely to tell at least three friends about a positive experience and is even more likely to keep coming back to buy more of your product.

As a freelancer with a small business, you will need to guarantee great customer service as it leads to increased sales, thus growing your company.

10. Keep Your Day Job Separate

If you are starting out with freelancing on the side and you currently have a full-time job, don’t jeopardize your employment.

Yes, it may be tantalizing to just jump headfirst into freelancing and let your full-time employment fall to the wayside, but as of now, your day job is a steady source of guaranteed money and in some cases, it’s probably funding your side business.

In addition to that, there are a few lists of things that you want to consider with your full-time job:

  • Do NOT breach any contracts or agreements you’ve signed with your employer.
  • Do NOT work on your freelance business during company time.
  • Do NOT use company resources, computers, or paid for blogging tools within your freelance projects.

6 Reasons Why Your Company Should Hire Military Veterans

The job industry is always changing in 2021. Every other week, there are new services, new products and a wheel of ever-evolving skills that are sought after from global companies. 

Businesses may find it difficult to keep up with finding qualified candidates in their industry, simply due to not knowing where to look or not being confident that they can find the appropriate talent within a sea of new industry developments and expectations.  

Has your company, though, thought to investigate one of the most untapped, but perhaps the most skilled, resource? The best talent that you can possibly employ is…our Military Veterans.

That’s right! as employees, veterans bring incomparable skill set and expertise that will add value to your company in ways that you might not have even thought possible.

Please read on and see the 6 reasons below as to why your business should hire military veterans.

1. They Are Quick Learners

Your dream employee may be someone who you don’t have to spend a lot of time training from scratch or walking them through repetitive processes. Well, Veterans are trained to make snap of the finger decisions in order to keep safe or when working with new skills or ideas.

So, if you need someone who is comfortable performing under pressure, veterans may be the candidate for you. For example, if you have a customer service or project management team who are always working on high stakes projects for customers, a veteran will be able to effectively blend in, transferring their knowledge of how to stay focused and organized within a busy environment.

Also, if you’re looking for help in your warehouse or shipping dock, veterans are able to learn the ropes quickly.  People who have operated tanks, troop transports, cranes and other heavy equipment in combat situations is most likely going to do an awesome job within your physical labor or transportation operation.

2. They Value Teamwork More Than Anyone

When it comes to teamwork, veterans probably know more than anybody the importance of comradery between groups in order to be effective. Vets work within a structured unity daily and understand that a well-rounded team is most important with successfully reaching goals.

3. They Respect Company Safety Protocols 

Health and Safety protocols are a daily part of everyone’s job, especially in 2021. With the help of thorough physical training that veterans are required to go through throughout the year, veterans are respectful of company’s protocols put in place to protect the staff. Due to this, Veterans are also equipped to recognize or point out any security threat, whether that is intrinsic or extrinsic, within the company’s parameters.

4. They Value Inclusion.

When veterans are in the field working side by side with their comrades, race, gender or ethnic background is an afterthought.

Veterans can be Great influences on how companies should respect coworkers and employees as people first, regardless of factors such as religion, origin or background. Their presence can promote inclusivity and diversity amongst the company and a reminder to treat people kindly no matter their varying economic statuses for political views. That can bring a calming and open aura to the office. 

5. They Are Tough. 

For a vet, being in the middle of a combat zone, or going through a rigorous training course, requires endurance, stamina and immense critical thinking skills. In order to have gotten through the day, veterans knew that slacking was not an option. In the work environment, veterans will navigate the day with that same thought process.

To them, every task has a purpose, and they want to see a goal through to its completion. Those in the military are hardwired to be mental tough, thorough and accurate, no matter if the task seems too difficult. Why wouldn’t you want someone like that on your team?

6. They Are Ahead Of The Curve With Technology 

Veterans are exposed to varying types of cutting-edge technology while in the military, which is one of the reasons why they thrive in this sector.

Since the military invests millions into technology each year, many veterans gain valuable experience in this industry. Every day, some military members are involved with learning and working with state-of-the-art technology, which will serve them well once they integrate into the civilian world.

So, not only will veterans have highly-sought-after skills that your engineering company needs, but you will have a brand-new team member that is detail-oriented and self-disciplined because of their uncanny ability to problem-solve and work under pressure.

Top 6 Characteristics Of A Positive Work Environment

We know what it takes to do the technical sides of our jobs, but one of the main factors that influences how employees feel about work is the overall environment. A work environment encompasses not only the work itself, but other factors such as the relationship with co-workers, managers, organizational culture, training, and development.

A positive work environment provides motivation for the employee to get through the day with as little stress as possible.

If you need help on how to foster a positive work environment, or if you need to know if you currently work within a positive environment, we’ve got you covered. Below are 6 characteristics of a positive work environment.

1. Positive Values

To start, an organization needs to promote positive values to attract a culture of honesty and ethics. A great mission statement is a good place to start. Have frequent meetings about your organization’s philosophy, mission, and values to make sure that your employees know that the company cares more about its workers than just referring to them as numbers. A company that is dedicated to sincere business practices recognizes the need to provide a positive work environment for their employees.

2. Open Communication

Every great relationship revolves around open communication and transparency, and your relationship with your work colleagues is no different. 

Open communication allows a safe space for employees to feel that what they have to say has value. Creating an opportunity to have these open discussions helps to get people involved and allows them to share their views and perspectives on how to achieve company goals.

If you are a manager, it is important to get together with your staff during meetings to discuss the organization’s philosophy, mission, and value from time to time to ensure that everyone knows that they offer more to the company than just their service.

3. Work-Life Balance

For us to be successful at our jobs, there must be a healthy balance between work and our personal lives.

When we have balance, there will be little to no feeling as if you are spending more time at work than you are with your family or friends outside of the office. Make sure that the days you have off work are truly your days off. Recharge from a workday by practicing self-care and doing things that make you happy. 

4. Training And Development

Due to ever evolving technology, it is important that organizations provide training courses for their employees. Not only does training and development courses keep employees on top of their A-game, but it also gives them access to skills that they can use outside of the company as well. 

An organization that is focused into pouring constant training and development into their employees is a company that sustains and enhances the productivity of the organization.

5. Rewards For Hard Work

Positive reinforcement toward employees is a must. I mean really, it is nice to come into a job knowing that if you successfully reach a goal or complete a task, that you’ll get some type of recognition for it. 

A company should have a system in place where they reward employees with gifts or special perks when developing and sharing cool ideas or innovative solutions. Keep in mind, rewards often come in the form of bonuses, money or even gift cards, but it doesn’t necessarily always have to be financial. 

6. Strong Sense Of Community

A solid team makes it easy for individuals to feel like they are supported. An organization should encourage teams to develop a habit of being vocal about expressing any new innovations, thoughts, or changes that they’d like to see within their department.  Teams should consider doing trust building exercises  together at least once a week to foster the feeling of community and openness.

6 Tips On How To Make Returning To The Office As Stress Free As Possible

We have been working remotely for more than a year thanks to the COVID-19 global pandemic. Recently, many employers are starting to reopen their offices. While there are some workers who are ecstatic about being able to leave their houses and go into work again, others are a bit more hesitant about the change and how their safety will be affected. One of the biggest questions for a lot of people is – how can I make the transition back into work as smooth I can?

Don’t worry. We want your transition into office to be as seamless as you do. Read our 6 tips below about how to make returning to the office as stress free as possible.

Think About What You Need

We are all more hyper aware of germs than we have ever been before. It’s easy to be diligent on your own, but when you go into a shared workspace, you have to consider keeping yourself safe even more. Think about what you need to feel comfortable in your office. Maybe bringing disinfectant spray or wipes, for example, will make you feel comfortable using communal spaces like restrooms. Perhaps you need to wipe down your desk and keyboard each night to feel safe and secure. Consider what feels right to you and secure the information and supplies you need as you think through your return to office plan.

Try To Socialize (If You Want)

If you have been craving face to face interactions with human beings and couldn’t wait to get back into office to get it, try to get back into the groove of in-person socializing.Start by making an effort to check in with your team throughout the day (from a safe distance if mandated by your job). You can also schedule in-person meetings or designate a time to have lunch. After interacting with your team through a screen for over a year, this might feel foreign at first, but soon you will see how those personal connections contribute to getting back to connecting with people and improving your overall mental health.

Know Your Boundaries And Stick To Them

Yes, you are back to work now, but that doesn’t mean that you do not need to speak up if you are uncomfortable about it or have questions. Feel free to get with your human resources department to see what support and resources are being made available to staff during this time. Trust yourself. If being in the office makes you uneasy, whether it’s a requirement about vaccinations or mask, or if you simply prefer to continue to work remotely, make your voice heard. It is important that you are comfortable at work to do your job efficiently.

Support Safety Protocols

If you have made the conscious decision to work in office, it is your professional duty to support your employer’s safety protocols. These protocols are set in place for the safety of yourself and everyone in office. This means that you should be prepared for mandatory mask, social distancing, and daily temperature checks.

It is also your right to offer feedback about protocol if you so choose. Get with Human resources and offer help or suggestions with the current policies. These recent changes are affecting everyone company-wide. Sharing suggestions, as well as empathy, will go a long way.

Get Support

This pandemic is something that we have never lived through before. Some of us have had to watch our family battle COVID-19, others have had to submit to the pandemic changing our social lives and living situations. So, it is okay to feel as if you need mental and emotional help getting through these changes as Covid-19 continues to alter our lives. Whether you’re feeling relieved or hesitant about your return to the workplace, it may be helpful to find a coach, therapist, or counselor to help you get your mind around this transition.

Take this opportunity to get the care that you need so that you can feel well-supported as you return to the office. You deserve mental health care that sustains every part of your life.

Be Realistic About Your Situation

When we go back into office, things aren’t likely to be quite the same as it was before the beginning of 2020.

While it feels good to be back in office, workplace interactions will be different because the World is different. So, prepare your mind for the constant changes that may happen now within your workplace as we navigate through the pandemic and the ever-changing orders from National Heath Organizations and the federal government.

Just breath, be safe and stay prepared

6 Tips On How To Effectively Respond To Customer Complaints

Simply put, the backbone of a company is its customers. The lifespan of your business depends on how you value and communicate with your audience, so you can’t afford to turn off a customer with poor interpersonal skills. To prevent this from happening, it’s important to stay on top of responding to customer complaints, as well as understanding what it is that may be causing them annoyance.

Customer complaints can be stressful, time-consuming and simply irritating, but how you respond to these issues will help your business’ reputation greatly.

Below are 6 tips on how to effectively respond to customer complaints.

1. Don’t Get Too Crazy With Over-Automation

Adopting automation technology may be tempting because it frees up time, but it is not always the best answer for customer interaction. Each customer prefers different modes of communication such as phone numbers, live chats and emails so that they can reach out to you. When it comes to a customer having an issue, there are many who prefer the experience of talking to a live person instead of an automated robot that may not be equipped to handle varying degrees of issues.

2. Take Your Time With Each Customer

Get rid of the idea of having a “script” when customers call. Moreso, don’t assume that you know what your customers want when they call, and thus try to rush to give them a solution to get them off the phone. This type of service can irritate your customer and cause them to feel as if you aren’t listening to them. To avoid losing or aggravating your consumer, invest in “Effective Listening skills” courses for your customer service team, or have weekly meetings about how to improve their skills in this area. The goal is to make sure that your team is taking the time to listen to the customer, understand their specific problem, and offer a solution.

3. Have A Reliable Web Service Provider

If your website is constantly crashing or glitching, especially during a time where your business is offering an exclusive sale for a certain amount of hours, it can be a point of contention for your customers.

Although no online system is perfect, to be on the safe side, look for a reputable web service provider that offers fast page loading time and a reliable, round-the-clock uptime.

4. Never Leave Your Customers Hanging

With the assistance of technology, Everyone wants to have things as quickly as possible. For a business, having a fast turnaround time is a must in order to stay successful. Having a speedy response draws new customers to your business, leading to you gaining long-term customers. Whether it’s on Instagram or your website, respond promptly to your customers’ questions and feedback.

5. Value Your Customer Service Team

Your customer representatives are the first line of communication that your customers receive. They are the face of your business and the ones who interact with your consumers the most.

As the business owner, it is your job to make sure that your customer service team not only has top notch skills, but also are rewarded for their efforts and treated well within the company. Find ways to motivate them to go the extra mile to satisfy your customers. Have weekly team building exercises, have rewards in place when goals are met, pay them well and check in on their mental health. By taking care of your employees, you will also attract top talent to your organization if you build a reputation treating your employees well. Happy employees lead to happy customers.

6. Incorporate Changes From Customer Feedback

Let’s say that multiple customers have called in with a complaint about not receiving a shipping confirmation from your site and your customer service team has said that they will look into fixing these issues in the future. Well, now it’s time to follow through with your word. After all, if you complained about a mishap and were promised a change that doesn’t actually happen, wouldn’t you be a bit peeved? In this case, it would be wise to get with your IT team to make sure of any bugs with your online systems and if they are, get them fixed at once.

It is on you and your team is on you to listen carefully, draw connections between complaints, and determine which course of action is needed to correct the issue.

6 Simple Ways To Increase Your Customer Base

After you’ve successfully launched your business, you may now be wondering how to increase your customer base.

The backbone of a company is its customers and thus, a company’s livelihood is based on how they value their audience.

To expand your customer base, it is important to stay in consistent contact with potential and existing customers. The more you get your business seen and keep your content fresh, the more interest your business will maintain, thus leading to an increase of sales.

Below are 6 simple ways to increase your customer base.

1. Offer Free Monthly Newsletters

When you offer a free newsletter, you are informing your potential customers that you are committed to keeping communication regarding your business open, as well as showing that you appreciate their support. Look into doing monthly, free newsletters that get sent directly to your customer’s inbox to provide them with a free update on your business and anything new that you have coming up.

2. Try Direct Mail Marketing 

There is still much visibility and benefits that “traditional” marketing will bring for your business. Bring your company to your customer’s physical mailbox by investing in a direct mail campaign. You can include an advertisement in a popular local publication, send out postcards advertising exclusive events, or mail coupons to new customers.

3. Maintain The Highest Level Of Customer Service

Great customer service skills reflect positively on your business. Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and is even more likely to keep coming back to buy more of your product. Great customer service leads to increased sales.

4. Keep Your Website Content Fresh

Your website is the online “storefront” for your business and should be easy to navigate, mobile-friendly and updated with fresh content daily. Informative and eye-catching content is one of the main elements that pull in new visitors and potential customers. Keep your customers coming back to your site by publishing a blog that writes about the latest updates with your business and hot topics within your industry. 

5. Use Social Media For Promotion 

Perhaps the easiest way to grow your business and customer base is to create your own social media channels. From Facebook to Instagram and Twitter, there is no better way to connect with customers and promote your brand for free than on these social networks. Create hashtags that will give you “free” marketing by allowing your customers to promote our brand for you. 

6. Speak At An Industry Event 

If you have some experience in the field of your business, you can get involved in the community by speaking at a local event that’s within your knowledge of expertise. By sharing your experience and getting involved in your industry at a local level, you’ll have the opportunity to grow your connections within  your community, as well as your reputation as a legitimate leader in your industry.

6 Tips For Digital Nomads Who Want To Travel The World

Well first, what is a digital nomad?

A digital nomad is a person who works online while traveling the world. 

While Most people probably think that digital nomads are individuals who work on their laptop while sipping a martini on a beach resort, that’s not exactly the complete truth. 

The simple concept of a digital nomad revolves around creating the perfect work-life balance. 

The nomadic lifestyle can add more adventure, fun and excitement than the average person can probably find at a traditional office job. Digital nomads have the freedom to explore new countries, experience new cultures, and meet various people around the world.  The “work part” of the nomadic lifestyle involves working remotely, or online, to make enough income that will allow the ability to continue experiencing the excitement of exploration and adventure in the countries you choose to visit.

Many people are looking around, searching for the perfect answer on how to travel the world as a digital nomad and how to do it well. If you have the right tools and the right frame of mind, you can make traveling and working coexist with each other in the way that you’ve always dreamed.

Scroll down and check out this blog post about 6 tips on how to travel the world as a digital nomad hopping from one place to another.

1. Begin With Short Vacations.

Start with  a trial run. If you can, take a one or two week vacation from your job. During this vacation, you should be travelling to a new place. Unlike a standard vacation where you relax, though, this vacation will require you to do some work. Get started on writing for your new freelance project, or try creating a new product for your small business. 

Keep in mind that when practicing with a shorter vacation, the focus should be on being productive rather than vacationing. The test runs are meant to help you understand if you’ll have the motivation to work as a digital nomad. A digital nomad is a part-time traveller and part-time worker.

2. Have Your Finances And Documents In Order.

Perhaps the biggest tip before you become a digital nomad is to make sure that you already have money saved and that you already have an active income, atleast . Active Income is where you trade time for money such as freelance writing. 

.If you are traveling aboard, you never know which money issues you can run into. Whether that is credit card issues or differing laws about taxes for running a business in each country that you visit. In this case, you will want to already have insurance for your business, and yourself, if you are working abroad, or at least be well versed in whatever documentation that you  need in order to pay any potential legal fees.

Make sure you also have limited debt and a steady income  before you start working on your own and traveling. It will make your new life as a digital nomad easier.  

4. Live Out Of A Suitcase For A While.

Since they are always on the go, most digital nomads practice a life of minimalism. It can be expensive to bring every single possession that you own around the world. Practice living out of a suitcase while at home. Put all of your everyday essentials that you need in the suitcase and, for at least a couple weeks, only use the things in the suitcase. Can you do it? Did you cheat and add something else? Did you miss anything? Many digital nomads feel exhausted living out of a suitcase. Over time, they begin to miss certain products that they had before they left. Or, you may feel too “constricted” with this minimal lifestyle. Make sure you re-evaluate this choice to see if you can handle it. 

5. Join Local Groups.

Digital nomads can often be lonely. To build a sense of community, sign up for digital nomad Facebook groups, meetups and coworking spaces. You can also join digital nomad groups in your area to learn more about the nomadic lifestyle from digital nomads in your community.

 6. Create A Set Schedule.

You may think that the nomadic lifestyle means that you get to wake up and do whatever you please with no schedule, but doing this can actually get a bit chaotic (even for nomads). Are you a morning person or a night owl? How do you want to balance your work and travels? 

Some digital nomads work for two weeks and then take two weeks off. Other digital nomads work daily for a couple hours each day. Some treat it like a 9 to 5 job, making sure to take evenings and weekends off.  You need to find the schedule that works best for you and your daily lifestyle. Remember, it is half travel and half work. The work never goes away. 

Tips for Boosting Creativity and Innovation Within Your Business Team

With being a business owner, there are a lot of hats that you may have to wear. The constant struggle of trying to thrive within entrepreneurship can be taxing. You don’t have to do this alone, though.

To have a successful company means that you need your entire team on-board for the ride. However, many employees, if not encouraged properly, end up afraid to truly tap into their creative side. This is where the test of your leadership abilities comes through.

As a leader, you must take steps to motivate people to think outside the box and find ways for you and your team to make an impact with your business.

Below are just a few tips that you can do to foster creativity and innovation within your business for your team, and yourself.

Believe In Your Business

The first step to creating innovation in your business is by believing in it, yourself. Whether you have a team of 1 person or 1,000 people, this is the most important step.

Set the tone for your company. Try new things, even if they fail, you’ll never know if you don’t try and make that leap.

Stand behind your values, creativity and your company’s product. When the person at the top truly believes in their organization’s deliverables and communicates their vision clearly, then it is easier for this mindset to travel down to the employees.

A hallmark of a great leader is the ability to be humble and seek varying perspectives outside of your own to solve and utilize helpful techniques, such as constructive brainstorming, to prompt more diverse ideas. Make sure you are holding meetings where employees can feel free to brainstorm ideas and have their input heard within the company.

Encourage Your Employees To Speak Up

When people know that they have a voice at their job, it makes them more comfortable to vocalize any concerns or changes that they’d like to see. Encourage your teams to develop a habit of being vocal about any new innovations that they’d like to see within the business. Now, asking your team to consistently tap into their creative juices may take time, commitment and most of all trust (from all of you). Consider doing trust building exercises with your team at least once a week. If you keep at it, the return on investment is sure to be incredibly long term.

Have patience and trust in your team to get there.

Enable Workers to Try New Things

This ties into the above point of encouraging your employees to have more of a say regarding new innovations in the company. As a leader, you must take steps to motivate people to think outside the box. For one, it’s hard for someone to think outside of the norm when they do the same things, see the same people and are stuck in the same environments every day all day.

For example, let your people spend time in various parts of the business and in numerous job roles so that they get a better overall idea of what their fellow coworkers do on a daily basis. Not to mention, this gives teams a glimpse into how the company works as a whole.

Also, combining multiple teams together for a few days gives varying influence, strengths and viewpoints toward a project. They may come up with even better innovative ideas when they have diverse, new perspectives to pull from.

You can take it a step further and bring in outside help whenever you think it will be beneficial. Hire motivational speakers and consultants who are experts in niche areas or even in creativity itself to aid in your team’s creativity process.

Provide Resources

The appropriate technology can mean the world when it comes to bringing innovative ideas to a business. Software tools like Adobe Acrobat, Illustrator and Photoshop can be helpful to your teams to create quality products to quip your customer’s interest and thus lead to sales.

Furthermore, web design programs, digital animation, and video editing software will add quirky marketing devices for your products and often guarantees more exposure. The more resources you provide, the more you set your company up for success.

Reward Innovation

Positive reinforcement toward your employees when they give you their creative ideas is a must. After all, what do they receive once they’ve worked hard to come up with a really great creative or marketing innovation for you and the company?

Reward people with gifts or special perks when developing and sharing cool ideas or innovative solutions. Keep in mind, rewards often come in the form of bonuses, money or even gift cards, but it doesn’t necessarily always have to be financial.

For example, stock up on helpful USBs, personalized water bottles, cool notebooks and specialty bottles of fine wine. You can even do monthly rewards for the person who comes up with the cleverest, most innovative ideas each month, such as an extra day off work, tickets to sporting or local events or free lunches for a week.

Setting up an awards system that acknowledges your employees work within the company sets a light, collaborative tone and reminds people to see how valued creative thinking is.