Starting up a business requires two things: a lot of work and a lot of money. It’s tempting to try to save some money by doing your own graphic design, ask a tech-savvy friend to help with web development, or do your own copywriting. However, just because it’s tempting, it doesn’t make it smart.
The growth of your company depends heavily on your marketing success, and if you want to succeed at marketing, you are going to need a skilled creative team.
Your creative team should be made up by web developers, graphic designers, and copywriters. Together they will do things like produce ads, design newsletters, logos, or t-shirts, write emails or social media posts, or develop websites.
Unfortunately, high-quality graphic design, web development, and copywriting costs money. Having access to your own creative team will save you both time and money.
For instance, you’ll save money on hybrid projects like ads that require both copywriting and design work. An outside agency might charge you hourly for both the graphic designer and copywriter, but if you have your own team this cost disappears.
Another benefit is that your own creative team will pay better attention to your brand than a randomly outsourced designer would, making it easier to maintain consistent branding and style.
Hiring your own creative team, however, takes time and effort. Creative candidates have to be vetted and tested, you need to make sure they have real world experience, can adapt to change, are flexible, etc.
If you own a small business, you might not need enough graphic design, copywriting, or web development work to justify having a full time creative team on your payroll. This is why many small businesses decide to outsource this work to a creative agency.
However, there’s an even better solution. A subscription service offering unlimited graphic design, web development, or copywriting will give you all the perks of having your own creative team, minus the hassle of finding, vetting, and hiring the creatives yourself.
The best way to get an unlimited graphic design team, unlimited web development team, and unlimited copywriting team is to hire a business that offers all three.
In fact, a subscription service is a lot like having your own in-house team. Your creative team is on standby at all times, meaning they can step in quickly to work on urgent projects.
For small businesses, finding a subscription service that offers affordable, unlimited graphic design, copywriting, and web development is much better than trying to hire individual teams. The best way is to work with a business that can give you all three at an affordable price
Your brand is one of the essential parts of your business. It represents what you stand for and what your business is as a whole. It goes much further than a simple logo or design and tells the story of who you are to your customers. Your brand is how your customers perceive you. This means that you want to make sure your brand is exactly how you want it to be because this is how your business will be seen.
Five things that make branding so crucial for your business:
1. Stand out from the competition: In today’s world, we’re faced with hundreds of other businesses as our competition. We strive daily to have our company be the one that customers choose, and we need to stand out. Branding helps with this. Your brand helps your business to stand apart from others and shows what makes you different.
2.Creates trust: You want your customers to trust you. Nobody will work with a company that they don’t trust, and that’s understandable. Branding helps to create and establish trust with customers. A brand shows that you’re genuine and have good intentions.
3.Branding helps motivate the staff: A brand will help clarify to your team what your business’s goals are and what you stand for. Employees love to work for something that they believe in, and a brand helps establish precisely that; what they stand for and what your business believes in.
4. Emotionally connects you with your customers: This is very similar to what we said about trust. Customers become emotionally invested with a company, and having a brand helps them to connect on a new level. They feel as if they’re dealing with real people when they deal with a brand and they feel good when they buy from them. This is one of the first signs of a good brand.
Overall, branding is incredibly essential for any business. We strongly recommend investing in a great graphic design business so that your business will be as visually appealing as possible. Having a brand, and an appealing one at that, is one of the most crucial parts of your business.
Video content is the current hot topic in the digital marketing world. You may be wondering how you can access this opportunity. Your videos may not be as aesthetically pleasing or as professional as your competitors’ videos, and you need to stay ahead of the game. You’re not sure what step to take next, but you know that step involves elevating your videos’ quality.
Video editing may be the solution for your marketing needs. Here are reasons why you need unlimited video editing in your toolkit:
Looks More Cohesive
If your footage and audio are not aligned properly without video editing, your marketing campaign will not look as though you’ve invested effort into it. This can give the wrong impression to potentially warm leads and even current customers. Additionally, video editing will allow you to cut out any unnecessary content to ensure that it is concise and captures the viewers’ attention.
Builds Your Brand Reputation
Quality video editing should speak volumes of your business. It shows that you care about how your customers perceive your business and builds credibility. A poorly edited or unedited video will give off the impression that you are just seeking to sell a product or service quickly with no regard for the customer experience. Edited videos are clearly added value to the customers, making them more likely to interact and share.
Supports Better Marketing Outcomes
If you are trying to find quality leads and are specifically targeting viewers who have watched a significant portion of your video, you will find greater success in video editing. Edited videos are not only highly engaging for consumers, but they eliminate any unnecessary distractions in the footage or audio quality that may otherwise cause a user to abandon the video (and sales funnel) early. Higher quality videos may even convince a user to take action immediately without the need for lead nurturing.
Video editing has the capability of transforming your target audience’s experiences from the moment they first learn about your business to the moment when they make the executive decision to support you financially. By investing in higher quality videos through editing, you can ensure a greater return on investment for your marketing campaigns.
However, it is important to take advantage of unlimited video editing; you do not want to be restricted in the power capability of your campaigns. Unlimited video editing will allow you to put your best foot forward.
We all know that good managers and business leaders look for collaboration experience in new hires. Even in highly competitive sales environments, teamwork can help companies meet their performance goals. I have compiled several ways that teamwork can uplift both the company and its employees:
Fills in Skillset Gaps
You need to have employees that are adept at teamwork on your side as they will play to each other’s strengths in project management for the benefit of the company. Say that you’re the creative of the group, and one of your other teammates is more statistics oriented. If your teammate was to tackle a project towards creating an ad for the company, they would likely come to you for your expertise in writing copy while they run analytics on best possible keywords to attract your customers. With that power team, it’s no wonder you’ll be able to complete your appealing ad on time!
Allows for New Ideas
Modern workplaces are increasingly recognizing the benefits of diversity and inclusion on their projects. By fostering diversity and inclusion in your teamwork, you are naturally inviting new perspectives into the conversation and inspiring innovations. Teamwork also allows higher quality ideas as they are often vetted in group discussions.
Solves Problems Faster
When everyone works together, it is no wonder that the team is productive and completes tasks more efficiently. Even if the team is at a crossroads, a quick brainstorming session together can assist in the process of finding a viable solution.
Encourages Communication
We all know that this skill is an important facet of teamwork. However, did you know that teamwork also involves communication for conflict resolution? If you don’t agree on a concept that a coworker has put forth as a solution or believe strongly that a project should be completed a certain way, you will require compromise to continue to exceed your supervisor’s expectations for the project. Teamwork lays the foundation for strong communication as team members must resolve their arguments internally rather than notifying a supervisor.
Elevates Team Members
Teamwork is a natural morale-booster. Each team member is made to feel valued and heard for their input to the project. The employees’ morale will also translate into how they view their company as well as whether they exhibit company loyalty.
Are we missing any key points? Let us know how teamwork has impacted your company for the better.
If you’re unsure as to whether or not hiring an unlimited copyrighting team for your business is really necessary, then keep reading because below we have collected three reasons of why it’s absolutely essential for you to hire an unlimited copyrighting team.
Three Reasons Why You Need an UnlimitedCopywriting Team:
One: Let’s be serious. You can’t write your own website. It just isn’t possible, and it’s certainly isn’t realistic. There’s going to be many different pages and sections that you’ll have to write copy for, and it’s probably going to take you quite a while. This is where an unlimited copywriting team can come in. Not only will they be able to do it much faster, but the copy will be only the highest quality.
Two: Perhaps the worst fear of any business owner is having a spelling or grammar error found on their website or in any of their company’s copy overall.When you have an unlimited copywriting team, you can have those worries vanish. You don’t even have to worry about proofreading. The copywriting team can take care of it all for you, and you’ll instantly feel stress vanish.
Three: Let’s be honest. We all want to be better than our competitors when it comes to our business. This means that you need to have the best of everything, especially copy. An unlimited copywriting team will give you precisely that. When you hire a team to write your copy, you’ll receive only the best copy and nothing less.
Overall, it’s essential that you hire a copywriting team to write the copy for your business. We recommend you use one that will give you unlimited copywriting so that you’ll be able to utilize it fully. However, no matter how often you use them, you certainly need an on-demand unlimited copywriting team to write the copy for your business. Trust me, it’ll be more than worth it.
If you’ve read anything about copywriting, whether it was on why you should hire a copywriter or what copywriting is, then it probably goes without saying that you need a copywriting team for your business. And that is true. But more than just a team, you need an excellent team that can help your business with every bit of content your website or blog might need. You’ll even need one for social posts, brochures, etc.
That’s a lot for one team to handle. How do you find the right people to work on your content, and how can you be sure you’re getting the most bang for your buck?
In this post, I’d like to talk about what a copywriting team is, what you should expect from a great team, including four examples of good marketing material writing, and how to manage a successful team. I’m sure if you’re still on the fence, they’ll convince you that you need a great team for your business.
What is a Copywriting Team?
A copywriting team is a group of individuals who can all work together and with you to create content for your website, blog, social media, ads, banners, and more. They possess the skills and experience to create SEO content that not only attracts readers but also converts, engages, and keeps people browsing your site.
Importance of Copywriting in Digital Marketing
You know that copywriting is important, but why is it crucial for marketing, and why can’t you just do it yourself? Here’s why you should strongly consider one for your content.
Increase Your SEO
Long-form, original, and high-quality content is a standard among top-ranking websites. When you work with a good team of copywriters, they’ll meet SEO requirements and look at ranking trends to ensure your page reaches the top of the listings.
Help Visitors Recognize Your Brand
Professional-looking website design isn’t complete without the content to fill it up. When you look at a page that barely has any copy, it almost looks like spam, and it certainly doesn’t look like the company put much time and effort into it.
You want your site to teach visitors about your brand, give them a sense of your personality, and connect with you personally. Whether your visitors are shopping, looking for helpful information, or looking to establish trust with your brand, high-quality content is how you help them.
Make & Save Money
Evergreen content is a huge aid to your long-term marketing strategy. Potential customer traffic will still be directed to the page long after you’ve posted it, especially if you keep it up to date. What’s more, if that content is truly high-quality, it’ll compel action like sales. Quality content is great for your ROI and pays for itself, often double and triple.
So, what makes good marketing content? Let’s take a peek.
Four Examples of Good Marketing Material:
One: Newsletters and emails are a foundation of marketing for any business, but they can be a challenge to write. Do you make them fun and have plenty of calls to action? Or do you prefer to have them more business-like and allow them to speak for themselves? Well, copywriters can take the load off your shoulders because they can write it for you and communicate your message to your target audience.
Two: Writing a blog post can be even more difficult. You need to consider so many different aspects, such as how to format it or what tone to use. They’re time-consuming, and it’s more than likely that you don’t have the time to put together a blog post with all the necessary research and editing. That’s where a content team becomes your marketing BFF because they can take your links and what you want to say and create a well-written and engaging post. Then all you have to do is add some images and hit publish.
Three: Every business uses ads, but how do you write the perfect campaign? An advertisement should make people want to stop and read it, then follow through with the call-to-action. An excellent content team can help you do that! They have the experience and knowledge necessary to get those link clicks and convert text into a sale.
Four: Of all the things we talked about above, this is perhaps the most important because it’s where everything begins- web pages. Your marketing efforts won’t pay off if you have good copy everywhere but on your site. That’s why you need someone who can not only write good but fantastic copy, and a good copywriting team can do just that. They can build content for your site that communicates your message, educates customers about a product or service, and engage your visitors.
Outsourcing to a Copywriting Service
Copywriting, as you can likely now see, is a full-time, ongoing process that your business will need indefinitely. Hiring a professional copywriting service can help you create quality content without going through the long, stressful hiring process. Your copywriting team can handle your copywriting workflow without disrupting your business flow.
The copywriters at Flocksy have a great track record for delivering quality content that you can rely on to deliver your message and promote action. Your dedicated project manager oversees each project, and you’ll be able to chat directly with the writer assigned to your project if you have any questions or concerns.
Moreover, the brand buckets mean you can attach a style and brand guide once, and our writers will have access to it with every project. Our writers are professional, vetted, and have experience with SEO content marketing, emails, blogs, ads, and everything in between. They’ll send you the files once the project is finished, and if you want to change anything, you’ll have unlimited revisions to get it just right.
A quality, comprehensive copywriting service is the most effective way to boost your content output while you continue handling all the other important parts of running a business.
But what about hiring a freelance copywriter? There are several pros and cons to each. Let’s discuss those now.
Is Hiring a Freelance Copywriter Worth It?
You’ll have a lot to consider when you’re looking to delegate your content work. As the business owner of a smaller company, the content creation may have fallen on you, and taking up that task is commendable. However, it’s typically best to have a professional writer do the writing. But who do you choose?
Should you reach out to a freelancer or contact a copywriting service? There can be pros and cons to either approach. With freelancers, you’ll find them on platforms like Upwork, LinkedIn, and more. There will be writers for every type of content piece, and you’ll be able to see if a person has experience with the content you need.
In general, here are the pros and cons of working directly with a freelancer:
Pros
More affordable. Because you’re just paying for one service and one job, it’ll typically be cheaper to pay a freelancer for a single project. You won’t be paying for an ongoing service that may or may not include other services in addition to copywriting. That said, an experienced copywriter can be more costly. They may even charge upwards of $75 per 1000 words.
Fast results. Assuming you find a writer quickly, they’ll typically be able to produce your content in 24-72 hours. They’ll receive instructions from you, your approximate or firm deadline, and get to work.
Flexible adaptation to your requirements. You’ll be able to teach the freelancer what you need, and if you establish a connection with them, you’ll essentially have your own copywriter without the in-house hiring.
Cons
It’s hard to find a good writer. There are thousands of writers to choose from on those freelance platforms, so you’re bound to find a good one quickly. Right? Well, that may not always be the case. To be a good writer for your company, they’ll need to: a) understand your field, b) adhere to deadlines, c) often excellent communication, and d) submit objectively well-written articles. They do exist, but you’ll certainly pay for top talent because they know how valuable they are, which can translate into higher costs and a lot of time spent looking for someone.
The quality of articles without an editor is unreliable. Editors and proofreading are a must. No matter how talented the writer is, they’re bound to miss something in their writing because the writer will have an inherent blind spot since they know what they’re trying to say. Adding an editor to the process can cost more. Still, it’s necessary if your freelancer doesn’t already work with one, particularly if you’ll be delivering several projects to them with tight deadlines.
A lot of effort. Looking for the right author and communicating your needs can be almost as time-consuming as looking for an in-house employee. The whole reason you’re looking for a freelancer is to save time, not spend even more of it focused on only one task.
Freelancers can overlook technical tasks. In some cases, technical requirements such as reference sheets or formatting can be forgotten by the freelancer. What’s more, if you have a specific program or tool you use for your content, and they don’t have it, you might spend a lot of time translating their documents into the format you need.
Is a Copywriting Service Better Than Freelancers?
Working with a copywriting service or company can provide other benefits that working with an individual copywriter or freelancer can’t.
A copywriting service team will typically consist of writers, experts, a quality assurance manager, and a project manager. Because of the included checks and balances, many prefer working with a service for the following reasons.
5 Factors That May Make You Want to Work With a Copywriting Service
There’s a delegated process. The copywriting service will choose professionals to hire and control the ones who get to work on projects with them. They’ll vet their creatives and typically choose only those that show dedication to their work. As you can guess, subsequent content creation is of high quality. That’s what we stand by at Flocksy.
Consistent quality. By the end of every project you submit with Flocksy, you’ll have excellent content that meets SEO requirements as well as any specific needs you assign. You get this because the writers that come to work for us every day always put quality first. That’s why we hired them.
Ease of communication. Writers and clients think about and speak about content differently. You might not be able to explain what you’re looking for using their copywriting terms. Thanks to the regular communication between you and the project manager and writer, you’ll enjoy a stress-free project process. You’ll be able to use Loom video messaging to describe your project if that’s easier for you, and you can always go back and forth with the writer through chat. Our Zapier integration also makes it easy to get updates on the apps you use most.
You won’t need to explain technical requirements. Thanks to our writers’ experience, you won’t have to explain your formatting needs more than once. They’ll understand SEO requirements, what social posts need, how to create compelling landing page copy, etc.
There are guarantees. Flocksy strives to develop long-term relationships with our clients and values our clients greatly. Should any disputed situations arise, we’ll always work hard to resolve them. Moreover, we only work with qualified professionals, and if quality ever becomes an issue, you know we’ll deal with it internally.
An additional note about edits: Freelancers may not offer revisions as readily as a content team. While it may be doable, it’s not always clear how many revisions you can request. With a copywriting service, revisions will often be considered part of the process. Here at Flocksy, you’ll get unlimited revisions to ensure your content is just how you want it.
Conclusion
A copywriting team can make your words come to life. They understand how to write the best copy for any situation that will help make your company or brand look amazing while making it eye-catching for website visitors. Whether you have a big company or run a startup, a good content team can help you by writing engaging and informative content.
When you’re looking for a copywriting team to help your business, look to Flocksy for great content from highly-qualified professional copywriters. You’ll get unlimited projects and revisions. Allow us to help you get your content just “write.”
One thing that we haven’t got around to talking about on here is copywriting. I thought that this post might be a good time to talk about the benefits that good writing can have, and why your company needs to be hiring copywriters.
There is a multitude of reasons why your business needs copywriting, and copywriting might just be the missing piece to your website or blog that will allow it to go from great to fantastic.
In this post I’m going to give you 3 reasons why your business should have a copywriter, and what you gain from it. When I’m done I’m sure that I’ll have you convinced that what you need is for your website to be successful is the services of an experienced and talented writer.
Three reasons why you need copywriting:
One: Imagine how much nicer your website could look. I know your website already looks amazing. However, having a copywriter write copy for your blog or website, could really make it look fantastic. Not only are you having someone give an outside approach to your content, but they are also experts. They know how to craft content that draws readers in and engages them. You supply the content and they create something that is not only well-written but is interesting as well.
Two: Time is always the thing people are running out of, especially if you own a business. So, copywriting can make it so you, as a business owner, have much more time to do other and just as important things and still get amazing copy for your website and blogs. All in all, time is money, and hiring a good copywriter can save you time and money.
Three: Copywriting doesn’t just fall under creative content, but also companies such as Flocksy offer such things as editing copy and rewriting, that way if all you have is the rough draft of your own work, the writers can edit and proofread it for you.
Copywriting is useful for many things and if you haven’t given it a try, then you should, because not only is it good for your business, it’s also useful. Here at Flocksy we offer copywriting and so do many other places such as Freelance. Copywriting is just the thing to make your website stand out in not only design-wise but also in writing. Copywriting can help you really tell people about your business, and communicate your goals and mission. It’s a tool that allows you to engage your audience in a way that you might not otherwise be able to.
Your business is going good, you are generating a lot of new leads, sales are up, and overall you are happy with how it’s working out. But sometimes we have to face the fact that business isn’t going to be booming forever. Every business hits a plateau, and you may even have weeks, months, and maybe even years when your business goes downhill.
Here are some ways to bring more business in if you start to find things lagging, or foresee that in the future they might start to.
One: The most important thing to remember when thinking of ways to bring more business in, is to make sure you are interacting with your current customers and potential customers. If you aren’t already doing this then start doing it right now.
Two: If you don’t have social media accounts for your business, then you need to get some, that just goes without saying. Instagram, Facebook, Twitter, get them all and starting posting, liking, and commenting. Social media is going to be your best friend in the advertising department (here’s my post on the benefits of social media if you would like to read it )
Three: Advertise well. It’s important that you are advertising in more ways than one. Use Google ads, Facebook ads, and social media to advertise. Anything that you can use to advertise your business, do it, whether it is big or small. You are never going to bring in business if you don’t advertise on a daily basis.
Four: Almost no one can pass up a good deal! So do a 10% off sale or a 30% flash sale and talk about it everywhere. This can help you bring in some more business and possibly make it so people will come back to you when they want to buy that same product or service again, instead of going to someone else.
These are good things to keep in mind whether you need more business or want to bring in more. All four of these things are something that every business should be doing even if they don’t feel that their business is slow or diminishing.
Almost any blog post you read on ways to advertise your business, there is a good chance that it’s going to talk about backlinks. Yes, of course, it is, because backlinks are a great way for people to find your website or blog. But they are kind of pointless if you don’t know how to create a backlink, so I’m going to give you three good ways to build backlinks for you to start off with.
1. Interviews are a great way to build backlinks when you do a podcast or guest post then you will get a backlink to your website as the business you did the podcast or post with them. It’s a good way to get your business known. So get out there and start finding some awesome podcast and blogs to see if they want to interview you.
2. They are many ways that you can create backlinks and a good one is infographics. When it comes to link building this is one of the best because everyone loves infographics. And why wouldn’t they? They are simple, easy, and fun to read. This is going to be one of the best and easiest ways to create a backlink!
3. Good content is key to getting a link back to your site, if you don’t have good content then you are never going to get a backlink. So make sure to have better than just good content on your blog or website. This is VERY important to remember when writing.
Backlinks are needed when trying to use SEO and it’s good to know how to build them. I hope that now you know a little bit about how to create a backlink and that they are important to create when trying to advertise your business.
When it comes to your website you want to use the best way of advertising that you can. But what is exactly the best way to advertise your business? If you are one of the many people that ask that question then I think this post is for you!
There are so many options for advertising your business that it can be hard to choose just one, am I right? Well, I know that I have talked about ways to advertise with SEO, social media and a few other ways. So, let’s have a talk about a couple of different ones.
Okay so let’s start with paid search! Paid search is a great way to get your business out there.
Paid search is helpful because you can watch and see how much business you actually bring in from ads. So that way if it’s not working then you can try and find out what you have to change to get better results. Pretty nice, right?
Take a minute and think about how great that would be for your business! And to make it even better you can use SEO, social media, and any other way of advertising with this if you want! In my opinion, the more ways that you are advertising the better. All that it does is get your business known faster and your website or blog will have a better chance of showing up more in top search results.
Now another great way to advertise is with paid social. I know I have talked a lot about how great the free advertisement is and all when using social media platforms, but hey, let’s face it, sometimes you just have to put the money in it if you want the best for your company. And if you are going to pay to advertise your business then paid social is going to be one of the best investments you will make.
Over five million people use Instagram a year, now that means if you put an ad on Instagram over five million people see that ad. Granted not everyone is going to want to go check out your site, however, even if just 15% of that check it out that’s still a lot of potential customers right there!
Paid search and paid social are yet two more great ways to get your business out there and we totally recommend that you use them both for your business as you look for more ways to advertise. I could say a lot more on both these subjects, but I will have to wait for another post to talk more about how paid search and social work and how they can work together.
We all know that good managers and business leaders look for collaboration experience in new hires. Even in highly competitive sales environments, teamwork can help companies meet their performance goals. I have compiled several ways that teamwork can uplift both the company and its employees:
