Starting up a business requires two things: a lot of work and a lot of money. It’s tempting to try to save some money by doing your own graphic design, ask a tech-savvy friend to help with web development, or do your own copywriting. However, just because it’s tempting, it doesn’t make it smart.
The growth of your company depends heavily on your marketing success, and if you want to succeed at marketing, you are going to need a skilled creative team.
Your creative team should be made up by web developers, graphic designers, and copywriters. Together they will do things like produce ads, design newsletters, logos, or t-shirts, write emails or social media posts, or develop websites.
Unfortunately, high-quality graphic design, web development, and copywriting costs money. Having access to your own creative team will save you both time and money.
For instance, you’ll save money on hybrid projects like ads that require both copywriting and design work. An outside agency might charge you hourly for both the graphic designer and copywriter, but if you have your own team this cost disappears.
Another benefit is that your own creative team will pay better attention to your brand than a randomly outsourced designer would, making it easier to maintain consistent branding and style.
Hiring your own creative team, however, takes time and effort. Creative candidates have to be vetted and tested, you need to make sure they have real world experience, can adapt to change, are flexible, etc.
If you own a small business, you might not need enough graphic design, copywriting, or web development work to justify having a full time creative team on your payroll. This is why many small businesses decide to outsource this work to a creative agency.
However, there’s an even better solution. A subscription service offering unlimited graphic design, web development, or copywriting will give you all the perks of having your own creative team, minus the hassle of finding, vetting, and hiring the creatives yourself.
The best way to get an unlimited graphic design team, unlimited web development team, and unlimited copywriting team is to hire a business that offers all three.
In fact, a subscription service is a lot like having your own in-house team. Your creative team is on standby at all times, meaning they can step in quickly to work on urgent projects.
For small businesses, finding a subscription service that offers affordable, unlimited graphic design, copywriting, and web development is much better than trying to hire individual teams. The best way is to work with a business that can give you all three at an affordable price